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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

47:18

#216 Self-Care Strategies to Prevent Burnout for...

The Marketing Freelancer: Unicorns Unite ·

2024/08/27

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! Self-care isn't selfish. It's how we can maintain quality work and client

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01:00:46

#215 Releasing Regrets and Managing Stress as a...

The Marketing Freelancer: Unicorns Unite ·

2024/08/20

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! “I spent too much time planning instead of taking action. I failed to set

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56:08

#214 Kimberly Wirfs' Freelancer Story: From Childcare...

The Marketing Freelancer: Unicorns Unite ·

2024/08/13

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! I’m so excited to introduce one of my unicorns: Kimberly Wirfs. She’s a

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54:01

#213 Low Content Publishing for Marketing Service...

The Marketing Freelancer: Unicorns Unite ·

2024/08/06

Check out Rachel’s Low-Content Profits Academy (LCPA): a comprehensive, step-by-step implementation system for creating a passive income generating low-content publishing business. Her course guides each student through the complete A-Z process of research, design, creation, publishing, and promotion. Sign up here!* Let's be real– when you hear about these different ways to make passive income, a lot of coaches talk very broadly about them and they're not easy. Most of it requires you to create

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56:34

#212 Land Better Marketing Clients: The Science...

The Marketing Freelancer: Unicorns Unite ·

2024/06/18

I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe. My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and

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01:10:25

#211 Better Brand Messaging for Virtual Assistants &...

The Marketing Freelancer: Unicorns Unite ·

2024/06/11

Branding Mini-Series #3 I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve. I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the

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59:49

#210 Upgrade Your Service Provider Brand Image with...

The Marketing Freelancer: Unicorns Unite ·

2024/06/04

Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom. My guest is Elysha Lenkin: THE personal stylist for

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54:04

#209 Finding Your Brand Voice as a Virtual Assistant...

The Marketing Freelancer: Unicorns Unite ·

2024/05/28

If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross. Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is

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53:49

#208 Tax Strategies for Freelance Marketing...

The Marketing Freelancer: Unicorns Unite ·

2024/05/21

Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you. My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth advisor, Kimberly and her team partner with CEO mom service providers to maximize revenue, reduce taxes, build wealth, and create a legacy. She's also

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58:08

#207 How Marketing Assistants Fit into Business...

The Marketing Freelancer: Unicorns Unite ·

2024/05/14

We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment. My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to

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01:05:30

#206 How to Support Course Creator Clients with Legal...

The Marketing Freelancer: Unicorns Unite ·

2024/05/07

An often overlooked part of the online business world: copyright and legal safeguards. Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation. My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and

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59:42

#205 TikTok Content Creation & Growth Strategies for...

The Marketing Freelancer: Unicorns Unite ·

2024/04/30

Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth. I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow

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57:37

#204 Automate & Monetize Your Email List with...

The Marketing Freelancer: Unicorns Unite ·

2024/04/23

One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule. My guest today, Toyin Alli, has a really good marketing service that you could offer as a

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45:09

#203 Podcasting Lessons After 200 Episodes

The Marketing Freelancer: Unicorns Unite ·

2024/04/16

After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons. Listen in to learn

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27:18

#202 Six Ways to Make Six Figures as a Virtual Assistant

The Marketing Freelancer: Unicorns Unite ·

2024/04/09

I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels. Listen in to learn more about Why the "six-figure VA"

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31:41

#201 Common Mistakes Service Providers Make on Packages

The Marketing Freelancer: Unicorns Unite ·

2024/04/02

Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more. This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist. We’re trying to be premium service providers and we're trying to get there because then we get to charge

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59:36

#200 Celebrate 200 Episodes: Behind the Scenes with...

The Marketing Freelancer: Unicorns Unite ·

2024/03/26

We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization

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38:19

#199 Intake Form Questions for Service Providers

The Marketing Freelancer: Unicorns Unite ·

2024/03/19

What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent. We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about

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01:01:18

#198 Freelancer Story: Virtual Assistant to 6-Figure...

The Marketing Freelancer: Unicorns Unite ·

2024/03/12

Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast! I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win. Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service

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59:23

#197 Building a Virtual Assistant Agency Model with...

The Marketing Freelancer: Unicorns Unite ·

2024/03/05

Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them. My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with

en

278 results

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