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PODCAST

Up Next with Gabriella Mirabelli

Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

business marketing

All Episodes

29:33

UN 330 - IJRM. Color Complexity & Social Media...

Up Next with Gabriella Mirabelli ·

2024/09/05

Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing. This work examines how color complexity in

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27:17

UN 329 - Joshua Freedman. Virtual Connection Strategies.

Up Next with Gabriella Mirabelli ·

2024/08/29

Building genuine, professional connections in virtual work environments can be challenging. The lack of non-verbal cues and the risk of miscommunication often impede relationship-building. In this episode, we explore the nuances of creating authentic connections online with Joshua Freedman, a best-selling author, master certified coach, and the co-founder and CEO of Six Seconds, a global emotional intelligence network. Joshua provides valuable insights into the importance of emotional intelligence

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26:24

UN 328 - Joshua Freedman. Beating Burnout.

Up Next with Gabriella Mirabelli ·

2024/08/22

Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. In today’s episode Joshua Freedman, an expert on emotional intelligence and burnout and the co-founder and CEO of Six Seconds, sheds light on the underlying causes of burnout and offers valuable strategies for prevention and management. Burnout is a complex issue with emotional roots that extend beyond mere overwork. By understanding the four key drivers of burnout and implementing proactive

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28:24

UN 327 - YPulse. Vice & Indulgence.

Up Next with Gabriella Mirabelli ·

2024/08/15

What are Gen Z and Millennials really getting up to? YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.

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30:10

UN 326 - Greg Harrison. AI & Creative Work.

Up Next with Gabriella Mirabelli ·

2024/08/08

Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on

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28:04

UN 325 - IJRM. Advertising’s effects on Consumer...

Up Next with Gabriella Mirabelli ·

2024/08/01

In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions.

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28:26

UN 324 - YPulse. Music, Experiences, and Young...

Up Next with Gabriella Mirabelli ·

2024/07/25

In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.

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27:23

UN 323 - Joshua Freedman. State of the Heart.

Up Next with Gabriella Mirabelli ·

2024/07/18

Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman, a bestselling author, master certified coach, and co-founder and CEO of Six Seconds, shares the findings of their 2024 State of the Heart Report. This global study on emotional intelligence provides insightful data and trends relevant to individuals and organizations alike. By understanding, developing, and applying emotional intelligence skills, individuals and organizations can

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25:52

UN 322 - IJRM. How video conferencing promotes...

Up Next with Gabriella Mirabelli ·

2024/07/11

Today’s interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior. Dr. Huang's research brings to light insights about how videoconferencing can indirectly

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27:33

UN 321 - Alyssa Gelbard. Employee Profile & Employer...

Up Next with Gabriella Mirabelli ·

2024/06/27

In today’s interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success.

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25:33

UN 320 - YPulse. AI, Social Search Engines, & Young...

Up Next with Gabriella Mirabelli ·

2024/06/20

In today’s episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threatened

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26:45

UN 319 - Irad Eyal. Quickture – cuts to the future...

Up Next with Gabriella Mirabelli ·

2024/06/13

In this interview, Irad Eyal talks about his latest venture, Quickture. Irad Eyal is an experienced entrepreneur and reality TV veteran. He has over 25 years of industry experience. He created successful shows like Bravo's "Southern Charm" and Netflix's "Floor is Lava.” Quickture is an AI-powered storytelling platform. It is designed to revolutionize editing for professionals. Quickture helps editors and producers with modern media production and promises to make the process more efficient and

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27:30

UN 318 - IJRM. Economic Consequences of Online...

Up Next with Gabriella Mirabelli ·

2024/06/06

In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today’s guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM). He explains how tracking works,

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28:53

UN 317 - Amy Kean. Weirdos, Jargon & Genius.

Up Next with Gabriella Mirabelli ·

2024/05/30

Amy Kean, the CEO and Creative Director of Good Shout, brings a wealth of experience and unique perspective to a discussion of the quirks and complexities of the advertising industry, the pervasive use of jargon, and the broader implications of corporate culture. Her insights highlight the complexities and importance of genuine communication, creativity, and embracing diverse perspectives. Her humorous and critical take on industry practices encourages a reevaluation of how businesses operate and

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26:59

UN 316 - YPulse. Understanding Young Consumers & Gaming.

Up Next with Gabriella Mirabelli ·

2024/05/23

Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively

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28:42

UN 315 - Steve Flanagan Doesn’t Play.

Up Next with Gabriella Mirabelli ·

2024/05/16

Networking is the cornerstone of career advancement. LinkedIn, the professional networking platform, offers a myriad of opportunities for individuals to connect, yet many struggle to harness its full potential. Enter Steve Flanagan, a beacon of inspiration in the realm of career development. As a business development professional at Consigli Construction, Steve has embarked on a personal mission he calls "The Game," dedicated to helping individuals navigate their career and secure meaningful

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29:50

UN 314 - Dr. Anastasia Kārkliņa Gabriel. Cultural...

Up Next with Gabriella Mirabelli ·

2024/05/09

In today's marketing landscape, cultural intelligence has emerged as a pivotal factor in the success of brands aiming to resonate with diverse audiences. Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and strategist, delves into this topic in her insightful book, "Cultural Intelligence for Marketers." By embracing inclusivity, fostering community engagement, and staying attuned to evolving cultural trends, brands can create meaningful connections.

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28:50

UN 313 - IJRM. Seeing is Smelling.

Up Next with Gabriella Mirabelli ·

2024/05/02

From the aroma of freshly baked bread in a grocery store to the crisp scent of a new car, our senses play a crucial role in shaping our perceptions and evaluations of products. However, recent research has delved deeper into the relationship between visuals and olfactory sensations, uncovering fascinating insights into how pictures of scented objects can influence consumer behavior. Today, we had the privilege of speaking with Zachary Estes, Professor of Marketing, Co-Director of the Behavioral

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29:50

UN 312 - Nick Childs. Get Emotional.

Up Next with Gabriella Mirabelli ·

2024/04/25

In today's discussion, we delve into the journey of Nick Childs, a former creative leader in the advertising industry, as he shares insights into his transition to purpose-driven entrepreneurship. After unexpectedly leaving advertising, Childs faced the challenge of reinventing his career, ultimately co-founding DIRT, an AI-powered content measurement engine. Through innovative biometric neuroscience methods, DIRT democratizes audience research, providing creators with valuable insights into

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29:50

UN 311 - YPulse. Decoding Word of Mouth.

Up Next with Gabriella Mirabelli ·

2024/04/18

In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss, the Chief Content Officer at YPulse, offers invaluable insights from their latest trend report on word of mouth, shedding light on its nuances, impact, and implications for marketers eager to engage with young consumers.

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308 results

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