PODCAST

Fitnesspreneur"s Life

Vito La Fata

Launch Your Business, Income and Lifestyle

business management & marketing

All Episodes

14:16

Episode #19: How To Make More Money On Each Client...

Fitnesspreneur"s Life ·

2015/08/11

Does your fitness business feel stuck? Is your mind constantly thinking: “Where is my next sale coming from?” Getting new bodies in the door will grow your fitness business but it requires a large chunk of dollars. And you need to sell more than one thing. You want to do it in a non-salesy, cheesy way, right? Welcome to The Stacking Revenue Model. The Stacking Revenue Model is a systematic way of progressing your clients through their unique problems, needs and ambitions using a

17:47

Episode #18: The Power of Bridge Marketing

Fitnesspreneur"s Life ·

2015/08/04

The Power of Bridge Marketing Are you marketing your Fitness Business correctly? How do you know what to actually say to your clients to get them to make the decision to buy? In order to motivate your clients and prospective clients to open up their wallet, you need to communicate what your programs can really do for them. Bridge Marketing is taking your clients and prospects from their unhappy 'before state' to an extremely happy 'after state'. Determine the Outcomes that You Want

18:23

Episode #17: 3 Content Writing Tricks You Should Know

Fitnesspreneur"s Life ·

2015/07/28

Online Content Principles Have you ever wondered why your blog doesn't have any comments or shares? Or why your Twitter account doesn't have any followers? What about your email marketing? Are you getting responses? Is your website getting the hits you want it to? What are you going to do when no one is accessing your content? Have you ever sat down and thought about the principles that go into the content that you put out there? You want people to engage with your content. You want

15:53

Episode #16: 5 Strategies That Will Get Your Fitness...

Fitnesspreneur"s Life ·

2015/07/21

What are the online tools that you need to get your online fitness business rocking and rolling? Nowadays, it's not as complicated as you might think to get email marketing up, to get a website set up, to get a newsletter going, or to get a blog on social media. With the technology available today, there are a lot of templates available so it's very easy to get these things up and running. To set up your world stage, you'll need to set up your Five Media Platforms. From these platforms you

18:53

Episode #15: How To Build A Business Online: Start...

Fitnesspreneur"s Life ·

2015/07/14

It's time to take your fitness business online. But before you can dig into the question of 'How' you're going to do that, you need to understand a more important question first. 'Why?' If you own a brick-and-mortar studio, you're competing with all the other gyms in a 3 to 5 mile radius for the same people in your community as potential clients. Right now there are 3 billion people online. The current estimates are that an additional 3 billion more people are coming online in the next

16:02

Episode #14: Are You The Fitness Solution People Are...

Fitnesspreneur"s Life ·

2015/07/07

As a fitness professional in the industry, you want to go out there and serve your clients. You want to help people get fit and healthy. You want to help them live an extraordinary life. For you to be able to do that, your fitness business needs to thrive. There are a lot of challenges on the road to success in the fitness industry. One of the biggest problems that trainers and fitness professionals experience in the business is the feeling that 'nobody knows you.' If no one knows about

13:13

Episode #13: Fun With Fitness Marketing:...

Fitnesspreneur"s Life ·

2015/06/30

Digging Into Your Clients Problems. By now you understand how important it is to fall in love with the marketing side of your fitness business. Only by deepening your understanding of how to reach your clients can your business grow and be profitable and sustainable so that you have the means to serve your clients. Marketing to your tribe. You need to know who it is you want to serve. You need to narrow your focus and speak to a specific group of people instead of trying to talk to every

13:19

Episode #12: Finding Your Ideal Clients Instead of...

Fitnesspreneur"s Life ·

2015/06/23

Building Your Tribe Everybody is trying to talk to everyone. Talk about shooting yourself in the foot before the race has begun. From a business and marketing perspective, this is a lazy approach that won't provide a useful answer. Do you have an unlimited budget to go out there and market to everyone? If you try to compete with everyone, you're in a race to the bottom. And at the bottom there's nothing unique about what you're trying to offer. You don't have a specialty because you

11:05

Episode #11: Trifecta Of Fitness Marketing

Fitnesspreneur"s Life ·

2015/06/16

Marketing is really as simple as 1,2,3 - The Trifecta of Marketing. The Trifecta of Marketing is really going to help you go from a frustrated business owner to one who is in the know. It will help you get outside out of the textbook definition that's in all the school books. It's time to put on the overalls and gloves and get into the trenches of what marketing really is. It's getting your message, the right message, to the right people with the right media. And doing it efficiently, effectively

10:42

Episode #10: Why Do Most Fitness Businesses Fail?

Fitnesspreneur"s Life ·

2015/06/08

Why do most fitness businesses fail? If you own your own fitness business or are considering starting one, this is a question that you need to consider. Because when you look at the statistics of how many studio owners and small fitness businesses are actually making it, the numbers don't look good. In fact, only about 50% of all new businesses are still open at the 5 year mark. You need to ask yourself this question. What is the fundamental reason why your fitness business exists? Is

49:52

Episode #9: 3 Core Values to Find the One Piece...

Fitnesspreneur"s Life ·

2015/06/03

Hear from the epitome of the work ethic of one of the top fitnesspreneur's in the industry, Trina Gray. Dive in and listen to a Wife, Mom of 2, Gym Owner, 7-Figure Beachbody Coaching business. Hear how she takes her town in Alpena, Michigan from a double digit unemployment and obesity. She has NO EXCUSES for why you can't get fit and having a THRIVING & healthy business. Trina has 3 core values that has changed her business & life. Personal Development, Sharing her story and having them both

36:18

Episode #8: ClassPass Is Not The Marketing Enemy

Fitnesspreneur"s Life ·

2015/06/03

Hey there! It’s Vito here and today I’d like to address the hate that services like ClassPass and Groupon are generating. To hear some people tell it, these marketing services are the death of our industry. No way! Our failure to evolve and not understand marketing poses a way bigger threat to us than marketing services. That's all these services are: lead generator. They bring people through the front door that normally wouldn't have come in. What you need are solid strategies to turn those

18:25

Episode #7: #1 Reason Why Most Fitness Businesses Fail

Fitnesspreneur"s Life ·

2015/06/02

Don't Let The #1 Reason Fitness Businesses Fail Keep You From Doing What You Love If you're like most personal fitness trainers today, the number one thing you love to do is go out and help people reach their health and fitness goals. At some point, you experienced the benefits of living a healthy, fitness-oriented lifestyle; and it improved your life. You realized you had the knowledge and skills to train others. So you gave it a shot. If you're like most personal fitness trainers today, you

43:02

Episode #6: Why You Need An Income Freedom Plan

Fitnesspreneur"s Life ·

2015/05/26

Fitness professionals don't make what they're actually worth. With just brick and mortar training, depending on people to walk through your gym's doors, you're playing with fire. Your fortunes rise and fall (and fall and fall) if you only have one revenue stream. Don't play with your future like that! Start passive revenue streams that make money without added training or overhead, and that easily slide into your existing business model. Now should something happen to you or your client, your

13:49

Episode #5: Build Your Dream Income

Fitnesspreneur"s Life ·

2015/05/18

One month you’re up, one month you’re down. The life of a fitness trainer, right? Tired of the financial ebb and flow? The feast and famine where you don’t know how much money is coming in each month. Are you hoping that things will get better? Well hope isn't a business strategy. In business, we don't hope. In business we plan for things. This episode will teach you how to plan to make the income that you want and how you can start mapping it out so you can plan for 6 figures and up by building

30:34

Episode #4: 4 Steps To Add Value To Your Business And...

Fitnesspreneur"s Life ·

2015/05/11

You've got eight, one hour personal fitness training sessions in a row with eight different clients. You're day is booked. When this first started happening, you were pumped! You've filled out your schedule and throughout the entire day you'll be making a living providing value to your clients. After a while though, you're not so pumped. Your income is capped because you're out of time. This video will introduce you to the Value Ladder and how using a few simple techniques, you can start to free up

49:25

Episode #3: Social Media for Fitnesspreneurs

Fitnesspreneur"s Life ·

2015/03/23

Trainers and social media. Kick that scary beast and learn how to get more clients from Social Media. In this episode I talk with Scott Rawcliffe about how he is able to take Social Media to the next level for the top studio owners and trainers in the industry. Scott shows you how to increase revenue throught social media without adding more time on the floor.For more free trainings visit www.vitolafata.com or Fitness Profit Systems and www.fitnessprofitsystems.com

41:00

Episode #2: Increase Your Fitness Reach with the...

Fitnesspreneur"s Life ·

2015/02/20

Trainers deserve to do more than just hope to pay their rent. In this episode I talk with Brett Klika about how he went from just making enough money to get by, to a fully booked trainer, to entrepreneur. Brett breaks down some steps and take aways to growing your fitness business faster and easier. For more free trainings visit www.vitolafata.com or Fitness Profit Systems and www.fitnessprofitsystems.com

53:52

Episode #1-The Meaning of the Fitnesspreneur's Life

Fitnesspreneur"s Life ·

2015/02/13

This kickoff launch lays out what, how, why the Fitnesspreneur's Life is all about. A trainers and business owners dream lifestyle starts here and choosing to grow a business and lifestyle this way can be the difference between a career and life worth telling a story about. For more free training visit www.vitolafata.com

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