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PODCAST

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse

We"re on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.Hear how brands are building

business marketing

All Episodes

15:23

New Year, New Goals & My 2025 Affiliate Marketing...

The Affiliate Marketing Podcast ·

2025/01/02

In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025[08:50] AI and Automation in Affiliate Marketing[11:42] Looking Ahead: Upcoming Events and what’s in store for AffiverseWe want to hear from YOU!Would you like to...

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16:03

Seasons Greetings & Looking Back on 2024

The Affiliate Marketing Podcast ·

2024/12/26

This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds.Key segments of this podcast and where you can tune in to go direct: [00:29] Opening Reflections: "Was 2024 the year you expected?"[01:35] Celeb...

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34:18

Performance vs. Perception: The Budget Disconnect in...

The Affiliate Marketing Podcast ·

2024/12/19

In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position thems...

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38:39

How to Scale your SaaS Affiliate Program and Build...

The Affiliate Marketing Podcast ·

2024/12/12

In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success.They highlight...

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32:46

High Stakes Conversions: Why CRO Matters for iGaming...

The Affiliate Marketing Podcast ·

2024/12/05

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking...

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32:02

The Ultimate Guide to Brand Partnerships (Where,...

The Affiliate Marketing Podcast ·

2024/11/28

Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and th...

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33:21

Season In Review: Key Takeaways From This Season’s...

The Affiliate Marketing Podcast ·

2024/11/21

The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essential topics such as: SEO strategies, branding, community marketing, the impact of regulations, and the transformative potential of blockchain technology in affiliate marketing. Each guest shares valuable lessons and actionable insights that can help pract...

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32:25

What the US Brand Survey Revealed About the Affiliate...

The Affiliate Marketing Podcast ·

2024/11/14

In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.Key segments of this p...

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34:13

How To Gain Traction With Content Creators in Your...

The Affiliate Marketing Podcast ·

2024/11/07

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms. Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in cont...

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30:00

State of the Nation Report: Growth Trends in...

The Affiliate Marketing Podcast ·

2024/10/31

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing.They discuss the growth of the affiliate marketing industry, the role of influencers, the importance of training and education, and future trends in the sector. The conversation highlights the significant financial impact of affiliate marketing in the UK and the need for brands to adapt to a rapidly changing landscape.Key ...

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31:43

Affiliate Manager’s Dilemma: Tackling Lead Gen Growth...

The Affiliate Marketing Podcast ·

2024/10/24

In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The conversation covers the different types of leads, the importance of qualifying lead generators, and the necessity of transparency in affiliate marke...

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33:46

Cracking Affiliates & Tracking for Web3.0

The Affiliate Marketing Podcast ·

2024/10/17

In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space, the development of Fuul, an affiliate marketing protocol that leverages blockchain for real-time payments and fraud prevention. They explore the benefits of integrating crypto payments, the importance of transparency, and the future of affiliate marketing as it evolves with bl...

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32:09

Will the Affiliate Marketing GiG Economy Survive?

The Affiliate Marketing Podcast ·

2024/10/10

In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation.They explore the challenges posed by these recent guidance releases and the importance of education and awareness among affiliates and program managers who might be working in the US market. There is now a direct ...

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31:28

5 Years From Now... Crypto Product Expert Insights

The Affiliate Marketing Podcast ·

2024/10/03

In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role of tokens in these communities, and the benefits of transparency and immediate payments in the crypto space. Roman predicts that in the next five years, all new casinos will be crypto casinos, and he encourages listeners to join crypto communities and explore the possibilitie...

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28:59

Brand and Community Marketing: Everything You Need to...

The Affiliate Marketing Podcast ·

2024/09/26

In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insigh...

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27:19

Why Community + Branding = Affiliate Program Success

The Affiliate Marketing Podcast ·

2024/09/19

In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.Talking points include:Building a community and maintaining open communication wi...

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26:31

SEO Market: Why iGaming Wasn’t Overly Impacted by...

The Affiliate Marketing Podcast ·

2024/09/12

Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss:Hot topics in SEOLeaked Google documentsThe importance of site authorityThe impact of Exact Match Domains (EMDs) The use of repurposed or expired domains…and much more!Key segments of this podcast and where you can tune in to go direct: [04:13...

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40:03

Season Highlights: Key Takeaways and What’s Coming Next

The Affiliate Marketing Podcast ·

2024/09/05

Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.In case you missed any episodes, don’t worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes ...

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28:44

Leveraging Customer Advocacy For Stronger Partnership...

The Affiliate Marketing Podcast ·

2024/08/29

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the...

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36:02

Unlocking Potential: The Impact of Removing Cashflow...

The Affiliate Marketing Podcast ·

2024/08/22

In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improvin...

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