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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

45:54

How To Go From Problem To Product, Shark Tank & World...

The Brand Marketing Show ·

2024/08/28

There’s an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs. I love the process of innovation, where you try and create a new solution that doesn’t exist yet. The creative thinking, problem solving, and brainstorming different solutions is super fun. But it’s a whole next level when it comes to making that thing a commercially viable product that you can

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40:47

The Killer Black Friday Strategy To Boost...

The Brand Marketing Show ·

2024/08/20

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why? Two reasons: These brands have excelled at their marketing all year around, so they’ve built brand awareness, built the size of their warm audiences, and acquired new customers all year around. Consumers are preparing to spend more during Q4. So,

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52:30

"We need a bigger warehouse!" Pivotal lessons from 10...

The Brand Marketing Show ·

2024/08/15

Many of you would know and love the baby and kids brand Snuggle Hunny. It’s such a beautiful brand, aesthetically, in the quality of the products, as well as the brand’s values, which are very much about sustainability and community. Well, today I have a real treat for you as I’m joined on the show by Julie Mathers, CEO of Snuggle Hunny! Some of you may remember Julie as the founder of Flora and Fauna, an online retailer of all things eco. Since selling that business 2.5 years ago and then

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46:17

How To Grow a Lucrative Email List For Your Online...

The Brand Marketing Show ·

2024/08/07

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit? Right now, I’m seeing a LOT of brands sending out constant discounts. Some who are sending big discounts on brand new products they haven't even launched yet! And up to 80% off for end of season sales! These brands are NOT making money. And by continuing to discount constantly like that, they are only digging themselves deeper and deeper into that hole. The reality is, consumers are

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23:06

How To Grow a Lucrative Email List For Your Online...

The Brand Marketing Show ·

2024/07/31

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store. Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that! Maybe email marketing is like vintage fashion – it’s so old that it’s now new and cool again… In all seriousness, though, I do get why email marketing may have fallen out of favour for a while there. But the thing is, email

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24:01

Is This Metric Sabotaging Your Growth? Ban It & Do...

The Brand Marketing Show ·

2024/07/24

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn’t want to get into the water in the lesson pool. So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson. He thought about it for a minute and then turned to me and said, ‘two biscuits’. And then promptly got into the water and did his lesson. The irony of course is, this kid is now a national swimmer

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27:45

How the Dark Side of AI is Inhibiting eCommerce Growth

The Brand Marketing Show ·

2024/07/18

Have you been feeling lately as though it’s getting harder to get traffic to your website? If you’ve noticed this trend, you’re not alone. It’s happening to everyone. And as tempting as it might be to lay the blame for this on a tough economy or an upcoming election, that’s actually not what’s going on here. In fact, what’s really going on has the potential to have a lasting and very negative impact on your website traffic and sales unless you educate yourself and implement the right

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41:52

From Doctor to Entrepreneur Success: Dr. Jacqueline...

The Brand Marketing Show ·

2024/07/11

In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it’s incredibly difficult for a brand to cut through that noise and get noticed. Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today’s guest is one of those. About a month ago, I was reading an article on the Mamamia blog about the best mascara brands, and came across one I’d never heard of before – Okkiyo – a new Australian brand of

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44:04

The 8 Hi-Impact Drivers That Unlock Profitable...

The Brand Marketing Show ·

2024/07/03

I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you can maximise your growth and profits for the remainder of this year. What should you be focusing on right now to get more traffic? To get more sales? To spend more profitably on ads? To increase conversions? To

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49:18

Best Practice Design Principles for a High Converting...

The Brand Marketing Show ·

2024/06/27

So today on the show, we’re gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you’re new to eCommerce and setting up your first website, or you’ve been running for a while and need to improve your conversion rate, your website design is a critical consideration. Because it's no secret that, over the last couple of years, it’s become increasingly more difficult and expensive to convert new customers. So, you want every advantage

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26:22

How I'm Scaling My New Beauty Brand To 7 Figures

The Brand Marketing Show ·

2024/06/19

The past few weeks have been an absolute whirlwind of an exciting time, because I’ve bought a new eCommerce brand! A skincare and beauty brand called Indagare Natural Beauty. I could perhaps record an entire episode on the process of negotiating a business purchase or sale, going through the due diligence process, and then finalising the settlement. But I felt like it could be a bit more helpful for you all to hear about what we’re doing now to rapidly grow the business. Because the bottlenecks and

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29:41

Speed + Precision = Your Winning Business Growth...

The Brand Marketing Show ·

2024/06/13

There’s a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business. Entrepreneur wants to grow their business but they don’t know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves. Entrepreneur gets very busy and does see some growth and improvement, but then those results plateau. Entrepreneur then thinks those strategies didn’t work, so they go looking for some other silver

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46:58

Building A Successful Women's Fashion Label In Under...

The Brand Marketing Show ·

2024/06/06

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women’s fashion label with heart. Sarah only launched her label less than two years ago, but it’s almost exploded in the time since. How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very young children and whilst living in rural Queensland? There are two things in particular that I want you to listen to in this interview. Firstly, the

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32:02

How To Calculate Your ROI On Learning To Grow Your...

The Brand Marketing Show ·

2024/05/29

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago! Since working with us two months ago, she’s learned a lot, gained knowledge and developed new skills. And her revenue has exploded 70% year on year

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39:09

Part 2- What To Do (& Avoid) To Boost Ecommerce...

The Brand Marketing Show ·

2024/05/22

Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024’. is finally here! If you haven’t listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step you through in the right order. If you have listened to last week’s, I hope you’ve done your homework! This week, I’m diving into three specific business

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32:47

Part 1- What To Do (& Avoid) To Boost Ecommerce...

The Brand Marketing Show ·

2024/05/16

Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this. We start to despair that we can ever achieve our goals. We lose faith that things will ever change for the better. We start to believe our current reality is our

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37:48

4 Ways To Make More Money From Automated Klaviyo Flows

The Brand Marketing Show ·

2024/05/09

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disrupt performance in the short term. The automated flows in most, if not all, Klaviyo accounts I’ve reviewed in recent weeks have taken a downward turn

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28:47

Get Ahead In A Tough Market: 6 Golden Rules You Can't...

The Brand Marketing Show ·

2024/05/01

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List. Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In. Not to be too Chicken Little about it! Right now, there is no denying the seismic shifts that are going on, between the inflationary economy and the massive changes

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42:20

6 Marketing Strategies You Can Steal From Netflix

The Brand Marketing Show ·

2024/04/24

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. However, the way you go about acquiring and retaining customers will be different depending on what kind of product or service you sell. And most likely, it’ll change over time as the world

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33:24

10 Fixes To Use When Facebook Ads Stop Converting

The Brand Marketing Show ·

2024/04/18

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for no apparent reason. The truth is, many business owners run into the problem of their Facebook ads not converting. Lately, Facebook has been rolling out

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