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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

27:45

How the Dark Side of AI is Inhibiting eCommerce Growth

The Brand Marketing Show ·

2024/07/18

Have you been feeling lately as though it’s getting harder to get traffic to your website? If you’ve noticed this trend, you’re not alone. It’s happening to everyone. And as tempting as it might be to lay the blame for this on a tough economy or an upcoming election, that’s actually not what’s going on here. In fact, what’s really going on has the potential to have a lasting and very negative impact on your website traffic and sales unless you educate yourself and implement the right

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41:52

From Doctor to Entrepreneur Success: Dr. Jacqueline...

The Brand Marketing Show ·

2024/07/11

In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it’s incredibly difficult for a brand to cut through that noise and get noticed. Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today’s guest is one of those. About a month ago, I was reading an article on the Mamamia blog about the best mascara brands, and came across one I’d never heard of before – Okkiyo – a new Australian brand of

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44:04

The 8 Hi-Impact Drivers That Unlock Profitable...

The Brand Marketing Show ·

2024/07/03

I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you can maximise your growth and profits for the remainder of this year. What should you be focusing on right now to get more traffic? To get more sales? To spend more profitably on ads? To increase conversions? To

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49:18

Best Practice Design Principles for a High Converting...

The Brand Marketing Show ·

2024/06/27

So today on the show, we’re gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you’re new to eCommerce and setting up your first website, or you’ve been running for a while and need to improve your conversion rate, your website design is a critical consideration. Because it's no secret that, over the last couple of years, it’s become increasingly more difficult and expensive to convert new customers. So, you want every advantage

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26:22

How I'm Scaling My New Beauty Brand To 7 Figures

The Brand Marketing Show ·

2024/06/19

The past few weeks have been an absolute whirlwind of an exciting time, because I’ve bought a new eCommerce brand! A skincare and beauty brand called Indagare Natural Beauty. I could perhaps record an entire episode on the process of negotiating a business purchase or sale, going through the due diligence process, and then finalising the settlement. But I felt like it could be a bit more helpful for you all to hear about what we’re doing now to rapidly grow the business. Because the bottlenecks and

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29:41

Speed + Precision = Your Winning Business Growth...

The Brand Marketing Show ·

2024/06/13

There’s a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business. Entrepreneur wants to grow their business but they don’t know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves. Entrepreneur gets very busy and does see some growth and improvement, but then those results plateau. Entrepreneur then thinks those strategies didn’t work, so they go looking for some other silver

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46:58

Building A Successful Women's Fashion Label In Under...

The Brand Marketing Show ·

2024/06/06

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women’s fashion label with heart. Sarah only launched her label less than two years ago, but it’s almost exploded in the time since. How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very young children and whilst living in rural Queensland? There are two things in particular that I want you to listen to in this interview. Firstly, the

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32:02

How To Calculate Your ROI On Learning To Grow Your...

The Brand Marketing Show ·

2024/05/29

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago! Since working with us two months ago, she’s learned a lot, gained knowledge and developed new skills. And her revenue has exploded 70% year on year

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39:09

Part 2- What To Do (& Avoid) To Boost Ecommerce...

The Brand Marketing Show ·

2024/05/22

Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024’. is finally here! If you haven’t listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step you through in the right order. If you have listened to last week’s, I hope you’ve done your homework! This week, I’m diving into three specific business

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32:47

Part 1- What To Do (& Avoid) To Boost Ecommerce...

The Brand Marketing Show ·

2024/05/16

Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this. We start to despair that we can ever achieve our goals. We lose faith that things will ever change for the better. We start to believe our current reality is our

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37:48

4 Ways To Make More Money From Automated Klaviyo Flows

The Brand Marketing Show ·

2024/05/09

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disrupt performance in the short term. The automated flows in most, if not all, Klaviyo accounts I’ve reviewed in recent weeks have taken a downward turn

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28:47

Get Ahead In A Tough Market: 6 Golden Rules You Can't...

The Brand Marketing Show ·

2024/05/01

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List. Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In. Not to be too Chicken Little about it! Right now, there is no denying the seismic shifts that are going on, between the inflationary economy and the massive changes

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42:20

6 Marketing Strategies You Can Steal From Netflix

The Brand Marketing Show ·

2024/04/24

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. However, the way you go about acquiring and retaining customers will be different depending on what kind of product or service you sell. And most likely, it’ll change over time as the world

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33:24

10 Fixes To Use When Facebook Ads Stop Converting

The Brand Marketing Show ·

2024/04/18

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for no apparent reason. The truth is, many business owners run into the problem of their Facebook ads not converting. Lately, Facebook has been rolling out

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45:41

Decoding the Winning Formulas of 4 Leading Brands

The Brand Marketing Show ·

2024/04/11

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling? One of the most effective ways to cut through the clutter is through brand design. I don’t mean just your logo. A logo is only one small part of your

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34:32

The 3 Possible Causes Of Low (Or No!) Sales & How To...

The Brand Marketing Show ·

2024/04/04

Did your eCommerce revenue drop in March? Or maybe February? When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn. Or, to blame poor sales on the state of the economy. Either way, you’re liable to end up in the same place: not investing time or money in marketing to drive your business forwards. First of all, just because your sales might decline sometimes, does not mean your business is a failure. Nor does it

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29:26

Is It Amazing Yet? Why You Should Go Slow to Grow Fast!

The Brand Marketing Show ·

2024/03/28

Is your business amazing yet? What do you need to do to get to Amazing? This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform destabilising ads. And I know a few of you have been feeling anxious as a result, wondering if it’s something you’ve done to stuff things up. Trust me, it’s not you, it’s across the board. However, you don’t want to let it stay like that! As we draw to the end of

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33:59

How To Maximise Your Return On Effort & Grow Your...

The Brand Marketing Show ·

2024/03/19

Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are. I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort. How can you get a bit more leverage into your days so that the results and outcomes you can produce are bigger and better compared to the efforts or inputs you put in. Often, people don’t figure out if their efforts are

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45:02

4 Game-Changing Ways to Gain Massive Brand Growth

The Brand Marketing Show ·

2024/03/11

It’s often the case that entrepreneurs launch their brands feeling as though they’ve done the hard work by actually getting their product to launch. But while designing and manufacturing a product and getting it to market is no small feat, the real hard work of growing a business is yet to happen. Building an audience. Gaining brand awareness. Getting customers to actually buy your product – not just once, but over and over again to produce consistent and growing revenues. None of that stuff is

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38:37

The Revenue Growth Modelling Method That Leads To...

The Brand Marketing Show ·

2024/03/01

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year. Business owners and leaders crave predictable, profitable growth. But, most people who have been in business for even a short while, know from experience that there are a lot of variables outside your control, which makes it extremely difficult to plan ahead with confidence. It also makes it extremely difficult for many

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304 results

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