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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

25:54

#681: Building a cohesive brand while personalizing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/26

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization?Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education

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23:23

#679: Growing a brand by focusing on the details that...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/21

There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to welcome Dominic Minogue, CEO of Dirty Water, the world's first session hard seltzer, and a brand that started in New York City and has quickly grown well

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2:15

Introducing Travis Makes Money

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/21

I would like to recommend the Travis Makes Money podcast. Unlike many finance shows which focus on budgeting and saving techniques, Travis shows you how you can increase your income to achieve your dream lifestyle. We are huge fans of Travis and his show, and we hope you will enjoy it too.

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23:56

#678: AI gains emotional intelligence with Joshua...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/19

Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’re focusing on the wrong data and missing the emotional connections that truly drive consumer behavior?Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive

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36:19

#677: Why thought leadership is more important than...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/16

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise?Today’s guest has a few thoughts on that—and more.Ben Shapiro, host of the MarTech Podcast, has had front-row seats to the shifting landscape of B2B marketing. With millions of downloads, Ben has interviewed the best minds in marketing and watched strategies

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28:51

#673: Predictive and proactive customer experiences,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/07

Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies truly meeting these expectations, or are they still stuck in reactive customer service models? What if AI could completely transform the customer experience into something proactive, predictive, and even empathetic?Joining me today is Vinod Muthukrishnan, VP & COO of Webex Customer Experience at Cisco. Vinod is a leader in the future of customer

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37:46

#672: What can we learn from teaching others about...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/05

AI is no longer just a tool—it’s reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared to treat AI as a strategic thought partner, or are they still viewing it as just another tech trend? Joining us today is Greg Shove, CEO of Section, an AI education company on a mission to train the next generation of AI leaders. Greg has helped enterprises like Apple and AOL adopt AI beyond automation—leveraging it as a strategic driver of innovation,

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28:59

#665: Developing strategies that cut through the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/04/18

With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement?Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through

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22:42

#657: Augmenting front-line employees with AI for...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/03/31

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers.Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at

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2:12

Introducing The Jordan Harbinger Show

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/03/31

We would like to recommend The Jordan Harbinger Show. Some of Jordan's recent guests like Ray Dalio and Steven Pinker have been fascinating. I've become a regular listener and hope you enjoy it too.

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30:54

#653: Accelerating speed to insights using synthetic...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/03/21

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence.. To help me discuss this topic, I’d like to welcome Ali Henriques, Global Director of Edge

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24:40

#647: Achieving retail media success with Ben Dutter,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/03/07

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway? Today, I’m joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in data-driven marketing strategies. Ben has helped brands optimize their retail media investments by

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38:06

#635: Taco Bell's Return to the Big Game and Creating...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/07

Super Bowl ads are often the pinnacle of advertising creativity and cultural relevance. But with Taco Bell's return after a three-year hiatus, how do you craft a campaign that doesn't just capture attention but also becomes a moment fans will never forget?Joining us today are two creatives reshaping the way we think about food, culture, and branding: Guto Araki, Founder and CEO of Biite, and Alex Jacobs, Co-Founder and COO. Together, they’ve been at the forefront of some of the industry’s most

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29:55

#632: Driving measurable retail growth with Cédric...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/31

Retailers are sitting on a goldmine of data, but with only 20% leveraging it to its full potential, can AI bridge the gap between potential and action, and drive measurable revenue growth?Today, we’re joined by Cédric Chereau, Managing Director at EagleAI, an industry leader specializing in loyalty, personalized promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands. With extensive expertise in optimizing marketing spend and driving customer loyalty, Cédric has

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24:54

#631: SMS and meaningful customer connections with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/29

With over 75% of consumers preferring text messages over email or calls, are brands missing a critical opportunity to connect meaningfully with their customers? Today, we’re joined by Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog, where she’s leading the charge in leveraging SMS to create stronger connections between businesses and their customers. With a wealth of experience in technology marketing, Amanda recently stepped into her role as CMO and brings fresh perspectives on how

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26:50

#630: Can Netflix, Delta, and Amazon teach us how to...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/27

If we can binge-watch our favorite shows or have groceries delivered with a tap, why does navigating healthcare still feel like a maze? Is it time to rethink the patient experience from the ground up? Joining us today is Adeline Ashley, Director of Customer Engagement at Sitecore and author of the groundbreaking book, Shop Stream Heal: Transforming Patient Care in the Digital Age. With over 20 years of experience leading digital transformation for major brands like Oprah, Anthem, and Southern

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31:54

#626: Building customer success instead of vendor...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/17

Is your business building true customer loyalty—or is it just locking customers into a system they can’t escape?Today, we’re joined by Toya Del Valle, Chief Customer Officer at Cornerstone, a workforce agility company that supports over 7,000 customers, including global leaders like Samsung and UPS. With a unique journey from HR director to CCO, Toya brings a deep understanding of what HR leaders and organizations need to succeed. She’s here to share insights on leveraging AI for customer success,

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47:35

#625: Creating an agile brand with composable...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/15

“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day.Today we’re going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder

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27:42

#624: 2025 hiring strategies and how to plan with Sue...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/13

As we move into 2025, are your hiring strategies aligned with the realities of the marketing job market, or are you basing decisions on outdated assumptions? In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about the current job market for marketing professionals, how businesses are responding in an election year, and what marketing leaders should know as AI continues to reshape the

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27:03

#619: Knowing which of your marketing dollars are...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/27

Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier?Welcome to today’s episode, where we’re discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. Today, we’ll explore how to ensure your marketing dollars are delivering

en

625 results

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