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PODCAST

Startups For the Rest of Us

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

business entrepreneurship

All Episodes

00:30:15

Episode 773 | How to Find Your Early Customer Profile...

Startups For the Rest of Us ·

2025/05/06

In this episode, Rob Walling and Maja Voje, author of Go to Market Strategist, dive into early customer profiles (ECPs) and why they matter more than ideal customer profiles (ICPs) early on. They explore practical, scrappy marketing tactics for B2B SaaS founders and share real-world advice on customer acquisition, community building, and staying authentic while growing. Episode Sponsor: This podcast is brought to you by Mercury. I've been

en-US

00:35:24

Episode 772 | A Highly Effective Framework for SaaS...

Startups For the Rest of Us ·

2025/04/29

How do you position your SaaS for success? In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters. Topics we cover: (6:59) – What is positioning, really? (11:16) – Why your homepage matters more than your pitch deck (14:17) – Workflow-based

en-US

00:35:24

Episode 772 | A Highly Effective Framework for SaaS...

Startups For the Rest of Us ·

2025/04/29

How do you position your SaaS for success? In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters. Topics we cover: (6:59) – What is positioning, really? (11:16) – Why your homepage matters more than your pitch deck (14:17) – Workflow-based

en-US

00:38:48

Episode 771 | What Changes As You Grow, AI Agents,...

Startups For the Rest of Us ·

2025/04/22

Can SaaS companies survive the rise of AI Agents? In episode 771, Rob Walling is joined by Craig Hewitt to answer listener questions. They discuss the changes that happen while transitioning from a small startup to a multi-million dollar SaaS, competing against larger competitors, and maintaining startup culture as teams grow. They also share thoughts on AI agents in the SaaS space and the relevance of patents for bootstrapped businesses. Episode

en-US

00:38:48

Episode 771 | What Changes As You Grow, AI Agents,...

Startups For the Rest of Us ·

2025/04/22

Can SaaS companies survive the rise of AI Agents? In episode 771, Rob Walling is joined by Craig Hewitt to answer listener questions. They discuss the changes that happen while transitioning from a small startup to a multi-million dollar SaaS, competing against larger competitors, and maintaining startup culture as teams grow. They also share thoughts on AI agents in the SaaS space and the relevance of patents for bootstrapped businesses. Episode

en-US

00:25:05

Episode 770 | Revenue vs. Profit, Asking for...

Startups For the Rest of Us ·

2025/04/15

Is it more important for entrepreneurs to focus on revenue or profit? In episode 770, Rob Walling goes solo to explore the relationship between revenue and profit in SaaS, and the dangers of waiting for permission. He also draws inspiration from Mike Tyson’s work ethic and George Lucas’ visionary mindset to encourage entrepreneurs to push through obstacles and innovate. Topics we cover: (2:41) – MRR versus ARR (8:04) – Don’t ask for

en-US

00:25:05

Episode 770 | Revenue vs. Profit, Asking for...

Startups For the Rest of Us ·

2025/04/15

Is it more important for entrepreneurs to focus on revenue or profit? In episode 770, Rob Walling goes solo to explore the relationship between revenue and profit in SaaS, and the dangers of waiting for permission. He also draws inspiration from Mike Tyson’s work ethic and George Lucas’ visionary mindset to encourage entrepreneurs to push through obstacles and innovate. Topics we cover: (2:41) – MRR versus ARR (8:04) – Don’t ask for

en-US

00:30:53

Episode 769 | Key Insights from MicroConf 2025 in New...

Startups For the Rest of Us ·

2025/04/08

Did you miss out on MicroConf US in New Orleans? In episode 769, Rob Walling welcomes Derrick Reimer back to share highlights from MicroConf New Orleans. They dive into the event's vibrant atmosphere, standout founder talks, and the energizing mix of new and familiar faces that made this gathering in the Big Easy truly special. Topics we cover: (1:40) – MicroConf New Orleans audience breakdown (5:50) – Upcoming MicroConf events (9:05) – 5

en-US

00:30:53

Episode 769 | Key Insights from MicroConf 2025 in New...

Startups For the Rest of Us ·

2025/04/08

Did you miss out on MicroConf US in New Orleans? In episode 769, Rob Walling welcomes Derrick Reimer back to share highlights from MicroConf New Orleans. They dive into the event's vibrant atmosphere, standout founder talks, and the energizing mix of new and familiar faces that made this gathering in the Big Easy truly special. Topics we cover: (1:40) – MicroConf New Orleans audience breakdown (5:50) – Upcoming MicroConf events (9:05) – 5

en-US

00:29:36

Episode 768 | Reacting to Controversial Startup Advice

Startups For the Rest of Us ·

2025/04/01

Do you disagree with any of these controversial takes about bootstrapping? In episode 768, Rob Walling unpacks a series of semi-controversial beliefs about bootstrapping from ScrapingBee’s Pierre de Wulf. Rob evaluates each point from Pierre's tweet, discussing topics like rebranding your SaaS, the hidden problem of affiliate marketing, and the realities of scaling a SaaS business. Topics we cover: (1:21) – Pierre’s semi-controversial

en-US

00:29:36

Episode 768 | Reacting to Controversial Startup Advice

Startups For the Rest of Us ·

2025/04/01

Do you disagree with any of these controversial takes about bootstrapping? In episode 768, Rob Walling unpacks a series of semi-controversial beliefs about bootstrapping from ScrapingBee’s Pierre de Wulf. Rob evaluates each point from Pierre's tweet, discussing topics like rebranding your SaaS, the hidden problem of affiliate marketing, and the realities of scaling a SaaS business. Topics we cover: (1:21) – Pierre’s semi-controversial

en-US

00:42:43

Episode 767 | Finding Your ICP, Prioritizing Feature...

Startups For the Rest of Us ·

2025/03/25

Is product management more of an art, or a science? In episode 767, Rob Walling is joined again by Brendan Fortune to answer listener questions focused on product management. They discuss identifying your ideal customer profile, prioritizing feature requests, and positioning against competitors. They also weigh in on how product managers should focus their time. Topics we cover: (2:50) – Is your ideal customer always your highest paying one? (8:11) – Finding just

en-US

00:42:43

Episode 767 | Finding Your ICP, Prioritizing Feature...

Startups For the Rest of Us ·

2025/03/25

Is product management more of an art, or a science? In episode 767, Rob Walling is joined again by Brendan Fortune to answer listener questions focused on product management. They discuss identifying your ideal customer profile, prioritizing feature requests, and positioning against competitors. They also weigh in on how product managers should focus their time. Topics we cover: (2:50) – Is your ideal customer always your highest paying

en-US

00:37:13

Episode 766 | Close.com's Amazing Run to $40M ARR...

Startups For the Rest of Us ·

2025/03/18

How do you achieve both success and longevity in SaaS? In episode 766, Rob chats with Steli Efti about growing Close.com to over $40 million in ARR. Steli shares insights into the importance of maintaining strong co-founder relationships over 12 years, navigating crises, and the importance of emotional resilience in entrepreneurship. They also dive into Close's recent pricing shift to introduce a lower entry-level plan. Topics we cover: (2:08) – Reflecting on 12 years

en-US

00:37:13

Episode 766 | Close.com's Amazing Run to $40M ARR...

Startups For the Rest of Us ·

2025/03/18

How do you achieve both success and longevity in SaaS? In episode 766, Rob chats with Steli Efti about growing Close.com to over $40 million in ARR. Steli shares insights into the importance of maintaining strong co-founder relationships over 12 years, navigating crises, and the importance of emotional resilience in entrepreneurship. They also dive into Close's recent pricing shift to introduce a lower entry-level plan. Topics we cover: (2:08) – Reflecting on 12 years

en-US

00:28:20

Episode 765 | TinySeed Tales s4e9: Making the hardest...

Startups For the Rest of Us ·

2025/03/13

Is it time to shut down for good? In this season finale of TinySeed Tales, Rob Walling sits down with Colleen Schnettler, founder of Hello Query, to reflect on her journey over the past few years. Colleen candidly shares the challenges she faced while trying to grow her SaaS business, including the difficult decision to shut it down after struggling to find traction. Moving past a painful part in her founder journey, Colleen is excited about her new venture where she’s

en-US

00:39:53

Episode 764 | Finding Hockey Stick Growth with an...

Startups For the Rest of Us ·

2025/03/11

How do you build an MVP for an AI-enabled SaaS? In episode 764, Rob Walling interviews Jordan Gal, co-founder of Rosie, to learn about how he pivoted from Rally to build an AI-driven product for small business owners. Jordan shares insights into the challenges of finding product-market fit, the importance of trial and error, and the rapid growth Rosie has experienced since its launch. They delve into the significance of effective onboarding, and how building an MVP changes

en-US

00:39:53

Episode 764 | Finding Hockey Stick Growth with an...

Startups For the Rest of Us ·

2025/03/11

How do you build an MVP for an AI-enabled SaaS? In episode 764, Rob Walling interviews Jordan Gal, co-founder of Rosie, to learn about how he pivoted from Rally to build an AI-driven product for small business owners. Jordan shares insights into the challenges of finding product-market fit, the importance of trial and error, and the rapid growth Rosie has experienced since its launch. They delve into the significance of effective onboarding, and how building an MVP changes

en-US

00:15:20

Episode 763 | TinySeed Tales s4e8: One Last Pivot

Startups For the Rest of Us ·

2025/03/06

Is it time to set a deadline for when to quit your startup? In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hello Query, as she tries to achieve product-market fit on a deadline. Colleen reveals the struggles of cold outreach and the overwhelming data landscape while testing a potential solution. With a clearer vision and two paying customers, she reflects on the importance of defining her value proposition, and the critical

en-US

00:15:20

Episode 763 | TinySeed Tales s4e8: One Last Pivot

Startups For the Rest of Us ·

2025/03/06

Is it time to set a deadline for when to quit your startup? In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hello Query, as she tries to achieve product-market fit on a deadline. Colleen reveals the struggles of cold outreach and the overwhelming data landscape while testing a potential solution. With a clearer vision and two paying customers, she reflects on the importance of defining her value proposition, and the critical

en-US

835 results

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