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PODCAST

Revenue Roadmap

Revenue Strategies for Family Law FirmsLearn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firmsGet technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.

business marketing

All Episodes

17:01

Creating Customer Avatars: Keys to Reaching Your...

Revenue Roadmap ·

2025/01/15

In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, hosts Lisa Filip to discuss effective content marketing strategies, particularly the development of customer avatars. They delve into the importance of creating detailed profiles of ideal customers by focusing on their goals, values, challenges, demographics, sources of information, and objections. This episode provides valuable insights for tailoring marketing efforts to target audiences more precisely and enhance

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14:41

The Nurturer Voice: A Hidden Asset in Revenue Growth

Revenue Roadmap ·

2025/01/09

Join host Anthony Karls and guest Matt Hacker as they dive into understanding the Nurturer voice in leadership. Discover the traits, strengths, and challenges of Nurturers in organizational settings, and learn how to empower these vital team members. Perfect for business leaders aiming to improve team dynamics and drive growth. Tune in for insights and practical tips!00:00 Welcome to Revenue Roadmap00:09 Meet Our Guest: Matt Hacker00:47 Question of the Day: Most Interesting Place Traveled02:37

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12:27

Volume vs. Value: A Guide to Increasing Profits

Revenue Roadmap ·

2024/12/30

In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, and CEO Tyler Dolph discuss how businesses and individuals can increase their commissions. They explore strategies like "working harder vs. working smarter", and give practical examples from lawn care and law firms to illustrate volume vs. value approaches. Additionally, they touch on the balance between valuable relationships and broad networks, sharing lessons from Rocket Clicks' own journey towards

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17:04

Voice Dynamics: Enhancing Team Performance

Revenue Roadmap ·

2024/12/23

In this episode of Revenue Roadmap, Anthony Karls and Matt Hacker discuss enhancing team communication and leadership within local businesses. They jump into the concept of '5 Voices' from the GiANT program, which categorizes team members as Nurturers, Creatives, Guardians, Connectors, and Pioneers. By understanding these voices, businesses can ensure everyone is heard, boosting team efficiency and morale. Key takeaways include the importance of incorporating diverse perspectives and

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16:32

Maximizing Revenue Through Strategic Content Marketing

Revenue Roadmap ·

2024/12/18

In this episode of Revenue Roadmap, Anthony Karls and guest Lisa Filip dive into effective content marketing strategies for driving revenue in local businesses. They explore a proven formula, common mistakes, and the importance of great content. Lisa shares insights from the book 'Crucial Conversations' and emphasizes the value of educational, entertaining, and inspirational content. Tune in to learn how to build trust with your audience and achieve long-term success.00:00 Introduction and

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9:32

Navigating Success: A Deep Dive Into Commissions

Revenue Roadmap ·

2024/12/11

Join Anthony Karls, President of Rocket Clicks, and Tyler Dolph, CEO of Rocket Clicks, as they discuss redefining success and the concept of commissions in sales. Tyler shares his evolving perspective on success and how it's more than just monetary gain. They delve into the broader meaning of commissions, highlighting its relevance in various aspects of life, from personal relationships to health. Learn how preparation and effort can lead to fruitful outcomes in both professional and personal

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15:36

SEO Strategy: Ranking High and Terminating Searches

Revenue Roadmap ·

2024/12/03

Join Anthony Karls and Casey Shea as they delve into essential SEO concepts to boost traffic and rank higher on search engines. In this episode of the Revenue Roadmap, they discuss what SEO is, the importance of getting a 'seat at the table,' and how to maintain it by effectively communicating to both bots and humans. Learn key technical components, on-page strategies, and how to prepare for AI search. A must-watch for anyone in digital marketing!00:00 Introduction and Welcome00:22 SEO

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19:51

Mastering Platform Selection for Paid Media

Revenue Roadmap ·

2024/11/26

Join Anthony Karls, President of Rocket Clicks, and digital marketing expert James Patterson as they dive into effective platform selection for paid media. Learn about the five stages of customer awareness, using CTV/OTT, search ads, and crafting compelling offers to boost your local business’s revenue.00:00 Introduction to Revenue Roadmap00:20 Reflecting on Marketing Careers00:49 The Importance of Sales Experience in Marketing03:44 Choosing the Right Platforms for Paid Media04:35 Understanding the

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19:00

Unlocking Team Potential with Transforming Communication

Revenue Roadmap ·

2024/11/21

Join Anthony Karls, President of Rocket Clicks, and Matt Hacker as they discuss the importance of leadership training and development in driving revenue for local businesses. Explore Rocket Clicks' 'Transforming Team Communication' workshop and learn how it helps improve team alignment, productivity, and retention.00:00 Introduction to Revenue Roadmap00:17 Leadership Training and Development00:42 The Importance of Melon Hats01:45 Transforming Team Communication Workshop03:42

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18:57

Testing vs. Optimization: Strategies for Paid Media...

Revenue Roadmap ·

2024/11/13

Join Anthony Karls and James Patterson from Rocket Clicks as they dive into the differences between testing and optimization in paid media. Learn how local entrepreneurs can balance large-scale tests with small optimizations to drive growth and improve marketing performance.00:00 Introduction to Revenue Roadmap00:23 Getting to Know James Patterson02:02 Understanding Testing vs Optimization03:45 Optimization Examples and Strategies05:45 Maturity in Marketing Programs14:19 Risks and Rewards of

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32:40

Maximizing Paid Media for Family Law Firms: A Quick...

Revenue Roadmap ·

2024/11/07

Anthony Karls continues the discussion on the Quick Audit Guide at Rocket Clicks, focusing on paid media advertising for family law firms. He explores various under-utilized opportunities beyond paid search, breaks down six key topics including search campaign structure, remarketing, and offline conversion integration, and shares strategies for better leveraging media assets, prospecting lists, and inventory utilization. Comprehensive insights on improving advertising ROI through effective paid

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5:36

Mastering Family Law Local SEO: Navigating Map...

Revenue Roadmap ·

2024/11/07

Join Anthony Karls as he delves into the importance of map aggregators for local SEO. Learn about the important map aggregators like Google Maps, Apple Maps, Bing Maps, and others, and understand how optimizing your business information on these platforms can improve your rankings. This video covers the role of map aggregators in verifying your business information and boosting local search signals to help grow your business. Essential for local business owners looking to enhance their online

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34:34

SEO Quick Audit Guide: Boosting Your Family Law...

Revenue Roadmap ·

2024/11/06

Join us as we dive into the SEO Quick Audit Guide for family law firms. We'll cover five key categories: core pages, helpful content, backlinks, on-page SEO, and internal linking. Learn how to optimize service, attorney, location, and service area pages to enhance your website's search engine ranking and visibility. This guide also stresses the importance of quality backlinks and effective interlinking strategies to capitalize on SEO opportunities. Watch and get insights to improve your

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17:05

Beyond Keywords: The True Value of Content Marketing

Revenue Roadmap ·

2024/11/01

Discover the essentials of content marketing with Anthony Karls and Lisa from Rocket Clicks. Learn what content marketing is, its importance, and how it can create value and trust for local businesses. Dive into the differences between content marketing and SEO, and explore practical applications for driving revenue and increasing profits. 00:00 Introduction to Revenue Roadmap00:32 Meet Lisa: Journey to Rocket Clicks03:31 Understanding Content Marketing05:24 The Value of Content Marketing06:26

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38:23

Revenue Operations: The Key to Law Firm Success

Revenue Roadmap ·

2024/10/31

Discover the crucial role of Revenue Operations in elevating your law firm's growth. Learn the six key areas of focus - from intake process optimization to consultation efficiency - and how they bridge marketing, sales, and service. Improve contact response, lead qualification, and consult scheduling through structured data and strategic automations. This in-depth lesson from Anthony Karls provides actionable insights for scaling your law firm's success.00:00 Introduction to Revenue

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11:28

Elevating Your Law Firm's Presence: The Power of...

Revenue Roadmap ·

2024/10/31

Join Anthony Karls in discussing the importance of client reviews for local search ranking. Learn how to evaluate and improve your law firm reputation with essential storefronts like Google Business Profile, Facebook, Bing, and Yelp. Gain insights into the two main SEO factors: technical optimization and user metrics. Understand the impact of reviews on ranking, user engagement, and conversion rates, and discover a comprehensive grading system for evaluating your firm's review strategy and

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9:18

From Load Speed to CTAs: Grading Your Family Law...

Revenue Roadmap ·

2024/10/31

Join Anthony Karls as he breaks down the essential elements of website audits focusing on usability and conversions for family law firms. Learn about the importance of site speed, content relevance, mobile usability, and effective call-to-action strategies. Utilize tools like Lighthouse and follow the Rocket Clicks grading guide to optimize your website's performance.00:00 Introduction to Website Usability and Conversion Grading00:17 Key Elements of Website Usability Audit00:47 Importance of

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7:36

The Ultimate Guide to Grading Your Citation Sections

Revenue Roadmap ·

2024/10/31

Join Anthony Karls as he walks you through a quick audit guide for grading your law firm's citation section. Learn about the seven essential sections, including Google Business, Facebook, Bing, Yelp, and various levels of listings. Understand how to ensure information accuracy, consistency, and presence across multiple platforms to drive more leads for your law firm. Visit the website for deeper insights and resources.00:00 Introduction and Overview01:14 Primary Storefronts: The Essentials01:45

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11:57

Maximizing the Map: Key Storefronts for Online Success

Revenue Roadmap ·

2024/10/30

Anthony Karls explains the importance of optimizing online storefronts for local businesses, especially law firms. He emphasizes the significance of Google Maps, Facebook, Bing, and Yelp in the digital presence. He shares data showing that 42% of Google searchers engage with the map listings and offers advice on maintaining an active and accurate profile to boost engagement and business growth.00:00 Introduction and Overview00:10 Importance of Primary Map Storefronts01:29 Optimizing Your Google

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4:36

Rocketing to the Top: Directory Listings for Local SEO

Revenue Roadmap ·

2024/10/30

Join Anthony Karls, President of Rocket Clicks, as he delves into the importance of general directory listings to enhance local SEO rankings. Discover the significance of maintaining consistent and accurate Name, Address, and Phone Number (NAP) across various authoritative sites such as Yelp, Facebook, Apple Maps, and more. Learn the steps for performing quick audits to check for citation accuracy and consistency, and understand how this 'boring' yet critical work can significantly impact

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98 results

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