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PODCAST

Revenue Roadmap

Revenue Strategies for Family Law FirmsLearn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firmsGet technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.

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All Episodes

21:10

Why a Broken Lead Follow Up System Bleeds 48% Revenue

Revenue Roadmap ·

2026/04/23

➡️ Register Here: www.RocketClicks.com/revive-dead-leads — Your lead follow up system is quietly bleeding 48% of your revenue. We proved it at Sterling. Here's the fix. Only 25% of consults sign on day one. 52% in week one. The other 48% walks unless you have a system built to catch them. We ran this system at Sterling while scaling from $0 to $17M across 25 offices and 27 attorneys. — ➡️ Register Here: www.RocketClicks.com/revive-dead-leads 📲 Subscribe Now: https://ww...

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26:02

How 75% of Our Revenue Came From Law Firm Lead Follow-Up

Revenue Roadmap ·

2026/04/16

➡️ Register Here: www.RocketClicks.com/revive-dead-leads — Law firm lead follow-up is where 75% of our revenue actually lives. Most firms never touch it. We break down the 90-day follow-up system that reactivates unconverted leads and adds revenue your firm is currently ignoring. We’ll go deeper on this in our upcoming webinar on May 1: “How to Revive Dead Leads: Sales Secrets of an $18M Family Law Firm.” Register to learn how to turn your existing pipeline into revenue you’re...

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17:47

The 21-Week Attorney Consultation Training Behind...

Revenue Roadmap ·

2026/04/09

Attorney consultation training fails when firms rush it. We built a 21-week system that actually works. Learn the 5-phase consultation process that fixed our close rate and scaled Sterling to $18MM. — 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📚 Order The Waterfall Method Book here: http://rocketclicks.com/the-waterfall-method/ 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ --- 📄 CHAPTERS 0...

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29:08

5 Predictions That'll Change the 2026 GEO for Attorneys

Revenue Roadmap ·

2026/04/02

Here are five systematic predictions on how AI visibility will reshape family law firm client acquisition. It's what we're watching happen in real-time with generative engine optimization, multi-platform law firm marketing, and conversational AI queries replacing traditional search behavior. Hit with traffic drops in Q3 2025 or relying on a single platform for lead source? This episode shows how to audit your AI visibility and diversify before the market leaves you behind. — ➡️ ...

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17:23

Building Family Law AI Search SEO That Drives Leads

Revenue Roadmap ·

2026/03/26

AI search SEO is breaking family law traffic models. Rankings up, traffic down. Here's what the data shows and how to fix it. The decoupling started in September 2024. Impressions climbing, clicks tanking. Firms with thin content, those "divorce lawyer + city" page variants, got crushed. Firms building topical authority and pairing video with natural language content are winning AI overview citations and direct site visits. So in this episode, we’ll break down the Google Sea...

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29:06

The 5-Metric SEO Conversion Tracking System for...

Revenue Roadmap ·

2026/03/19

SEO conversion tracking for law firms comes down to one question: is your phone ringing? Here's the 5-metric system we used. We built Sterling Lawyers by focusing on qualified lead metrics that actually moved the needle, not the vanity metrics agencies love to report. Because the truth is if your agency is sending you reports full of impressions, clicks, and keyword rankings without connecting them to revenue attribution marketing, you're looking at noise instead of signal.&nb...

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19:52

The 4-Step Law Firm Intake Process Behind an $18M...

Revenue Roadmap ·

2026/03/12

Register Here ➡️ www.RocketClicks.com/unlock-sales-secrets — The law firm intake process at most firms? Broken from word one. Here's the 4-step system that built an $18M firm. This is the sneak peek of our upcoming webinar called “Sales Secrets of an $18M Family Law Firm.” Mary Sankey will give you an overview of our 4-Step Sales System that boosted our revenue. We’ll reveal our QA scoring system and the 24-hour feedback loops that keep every intake agent accountable, so you can...

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26:17

How to Build a 90-Day Family Law SEO Strategy That...

Revenue Roadmap ·

2026/03/05

Family law SEO strategy fails when you start in the wrong place. Order of operations is everything. At Rocket Clicks, we wasted months on blogs before fixing the technical foundation. Now we have the 90-day system that builds real lead flow, not vanity traffic. Foundation first → GBP → content architecture. Every time. That sequence is what makes organic lead generation compound—not random content, not bought backlinks, not AI-mass-produced pages. We scaled Sterling Lawyers from $0 to...

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24:31

5 Truths About Family Law SEO in 2026

Revenue Roadmap ·

2026/02/26

Family law SEO has the best ROI in legal, and most firms blow it because they quit at month 6 or invest in the wrong stuff. In this episode, we're laying out five truths about family law SEO in 2026 that most firm owners either don't know or don't want to hear. AI overviews now trigger nearly 80% of legal queries, zero-click searches are climbing, and firms that mass-produced spammy AI content got hammered. We’ll also walk you through the actual ROI timeline, why SEO-generated leads produ...

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13:55

SEO vs. AI Search: 3 Myths Bleeding Your Family Law...

Revenue Roadmap ·

2026/02/19

There’s no SEO vs. AI search. Your law firm needs both channels, and most agencies are only covering 25% of the work. Here's the fix. We debunk 3 AI myths costing family law firms real clients plus the trust-first framework that fixes your visibility in both channels. We also cover how your NAP data and off-site authority determine whether AI recommends you or skips you. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📚 Order The Waterfall Method Book here:

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13:31

Sending a Law Firm Offer Letter That Actually Closes...

Revenue Roadmap ·

2026/02/13

Your law firm offer letter process is broken and it's costing you the attorneys you actually want. Here's how we fixed it. We walk through the full offer process: stakeholder debrief, in-person comp alignment, and the sign-on bonus strategy that closes salary gaps. This is where most firms lose hires they already won. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📚 Order The Waterfall Method Book here: http://rocketclicks.com/the-waterfall-method/ 📝 Schedule a FREE Family La...

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11:22

Stop Winging Final Interviews: Turn Them Into Core...

Revenue Roadmap ·

2026/02/05

➡️ Register Here: www.RocketClicks.com/learn-moneyball-method — The core values interview is the final filter that separates bucket fillers from bucket dippers. Here's how we run ours. We send candidates a short video on our mission, vision, and values days before. They present for five minutes on how they align. The ones who wing it? Easy no. Because bad hires are expensive. This values-based hiring process helps you vet candidates before you commit so you stop making costly mistakes. ...

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20:24

The Moneyball Method: Building Law Firm KPIs for...

Revenue Roadmap ·

2026/01/29

➡️ Register Here: www.RocketClicks.com/learn-moneyball-method — Law firm KPIs are lying to you. We tracked the wrong metrics for years—batting average instead of on-base percentage. In this episode, we’re giving you a sneak peek of our upcoming free webinar called “How to Moneyball Your Family Law Firm”. It will reveal why most family law firms chase leads while their intake conversion rate crumbles. We’ll also show you why close rates drop from 58% to 32% when leads increase and how our ...

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18:42

The 12-Minute Operational Interview Process That...

Revenue Roadmap ·

2026/01/22

Your operational interview process is probably too easy. If everyone passes, you're not learning who can actually do the job. We give candidates 12 minutes, an incomplete file, and a real crisis. The ones who ask smart questions? A-players. The ones who complain? Bucket dippers. Learn this scenario-based interview system we use to test attorneys under real pressure before a bad hire costs you six figures. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family

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22:39

How to Screen Law Firm Candidates for Culture Fit in...

Revenue Roadmap ·

2026/01/15

This is the 30-minute Culture Interview that will save you from 6 months of pain. Here's our exact process. Law firm culture fit isn't guesswork. Most firms interview for skill and hope will follows. We screen culture first—saves your team from hires who look great but blow up in 90 days. Skill vs. will change everything. This episode covers our 5-point culture screening framework. You're looking for disqualifications, not qualifications. 📲 Subscribe Now:

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22:04

5 Ways Your Law Firm Job Posting Attracts the Legal...

Revenue Roadmap ·

2026/01/08

Your law firm job posting is a sales letter, not an HR checkbox. Here's how to write one that actually attracts legal talent. Most firms can't scale because they can't hire. We'll show you the system we used to build a 27-attorney team at Sterling Lawyers. Rocket Clicks helped Sterling grow from $0 to $17MM using these exact hiring frameworks. Job boards are basically Google from 1997, dumb search engines that are easy to hack if you're intentional. We'll walk you through the "Frank Tes...

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24:09

The 4-Step Law Firm Resume Screening Process That...

Revenue Roadmap ·

2025/12/11

Stop drowning in 200+ applications. This framework defines your criteria, leverages AI, and gets your team screening without you. Here's the 4-step system we built to filter 50% of applicants quickly. We break down the exact law firm hiring process we use: criteria definition, tech filtering, red flag hunting, and strategic reference checks. We even talk through using ChatGPT as your applicant tracking system if you don't have one yet. Plus, I dropped my reference check strategy tha...

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27:11

Predictive Index: The Law Firm Hiring Assessment That...

Revenue Roadmap ·

2025/12/04

Law firm hiring assessment systems filter 50% of bad candidates before you waste interview time. Here's the 33% rule. Assessment tools like Predictive Index Culture Assessment predict behavioral fit so you hire right the first time. In this episode, we breakdown how we use this tool as a filter as it holds 33% of our decision making process for hiring a talent. Match profiles to role stage. Baseline your team before adding anyone new. This assessment framework predicts culture fit and cut...

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31:04

6 Components of Law Firm Job Descriptions That Work

Revenue Roadmap ·

2025/11/27

Your law firm job descriptions attract everyone and fit no one. Here's the 6-component system that filters before interviews. This legal job description template shows exactly what good looks like. Most law firm job descriptions try to please everyone, which means they attract no one worth hiring. The reality: you want to attract the right candidates AND repel the wrong ones before they waste your interview time. This legal recruitment strategy uses a 6-component framework covering ...

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31:05

The 8-Step Law Firm Hiring Process Overview for Growth

Revenue Roadmap ·

2025/11/20

Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover. Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's filtering them systematically before bad fits waste months and frustrate your team. This hiring funnel legal industry approach tackles employee turnover reduction through candidate screening systems that catch culture mismatch early. Each stage—from job descripti...

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112 results

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