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PODCAST

The Partnership Playbook: Lead with Clarity, Create Leverage & Reclaim Time

Phil Hayes-St Clair

Helping leaders grow with clarity, create leverage through partnerships, and bring real meaning to their teams. The Partnership Playbook is for CEOs, founders, and go-to-market leaders who want to grow without noise, scale without burnout, and build partnerships that actually matter. You’ll hear clear thinking on: - How to become a great CEO - How distribution, supply chain, and product partnerships create resilience - How leaders use partnerships to simplify strategy, not add more work Hosted by

business marketing

All Episodes

10:56

133. How to hire freelancers for growth (and avoid 15...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/24

Struggling to turn freelancer hires into real growth outcomes?Learn how to craft a brief and milestone system that aligns external talent with your growth agenda.Discover how to vet freelancers like you vet partners—beyond cost and platform badge.Get the framework to manage freelancer engagements as high‑velocity experiments, so you scale faster and smarter.Ready to turn your freelancer hires into growth allies? Listen now.This episode is sponsored by Fiverr.Get 10% off your first order (Use code

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38:03

132. How to Build Revenue-Driving Partnerships by...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/21

What makes a partnership actually work?Too many companies chase logos, launch press releases, and declare “partner-first”—only to find out later it didn’t move the needle. Adrienne Coburn shares how to build partnerships that fuel growth, not just optics.In this episode, you’ll learn:How to structure partnerships around mutual tension and trustWhy internal selling is ongoing, and how to do it wellThe step-by-step difference between performative and revenue-generating partner programsIf you’re

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14:06

131. Most Replayed Moment: Why referral marketing...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/17

Why do some partnerships fall flat even after a perfect pitch?In this episode, Rob Matzkin shares the overlooked truths behind sustainable growth through partnerships and you’ll learn:Why transparency—not just incentives—drives referral successHow to identify red flags in stalled partnerships before they failThe unscalable dinner party tactic that created 2,000+ meaningful connectionsWhether you lead partnerships or just want smarter deal flow—this one’s a game changer.🎧 Listen now to rethink how

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01:06:11

130. Why a growth mindset isn’t enough in high-stakes...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/13

What if the key to game-changing partnerships isn’t strategy but emotional mastery?Too many founders enter negotiations armed with data and ambition but unprepared for emotional dynamics that make or break deals.In this episode you’ll learn:A practical system (FAST) to anticipate emotional landmines in dealsHow to reframe “practice” as the most underused leadership advantageA high-integrity method for negotiating with power—even if you’re the smaller playerIf “growth mindset” is more than a buzzword

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16:22

129. What leaders miss about 1% improvements that...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/10

What if the secret to growth isn’t the big deal you land today—but the 1% details you master daily?In this episode, we unpack:Why “sweating the small stuff” builds compounding cultural excellenceHow delayed gratification drives stronger, more sustainable partnershipsThe rituals Flight Story uses to scale teams and partnerships with a growth mindsetListen in to learn how to reframe partnership and growth from a long-term lens—and transform how your team wins.New episodes Monday, Wednesday and

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08:08

128. 10 blind spots that GTM leaders actively work on...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/09

Ever feel like your deals were solid—until they weren’t?When Q4 slips, it’s rarely the market’s fault. It’s often the quiet habits inside leadership routines that go unnoticed. In this episode you’ll learn how to:Replace wishful thinking with probability-driven strategyStop pushing pressure and start enforcing processTreat December as the launchpad for Q1 growth through high-value partnershipsIf you want to hit quota and set the stage for a stronger Q1, this episode will shift how you lead your

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01:04:41

127. How to use partnerships to get to your first $250K

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/06

Are you building a business and wondering if raising money is the only path to growth?Yale's Matt Gira joins Phil Hayes-St Clair to challenge the hype around venture capital and unpack how bootstrapped founders are hitting $250K without external funding.You'll learn:Why $250K in revenue is a critical milestone—and how to get there.How to avoid the prestige trap and build real traction.The overlooked power of partnerships and community.If you're a founder with a growth mindset looking to scale

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13:59

126. How to use curiosity to close complex deals faster

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/03

What if your playbook is the problem?In this episode, we explore how ego stifles scale—and why curiosity and empathy are your best growth strategies.You'll learn how to:Unlock decision-makers by understanding their personal and organizational incentivesReplace ego with humility, research, and real listeningBuild scalable partnerships by asking smarter, deeper questionsThis is a masterclass in partnership and growth mindset—and a reminder that in sales, the quietest person in the room often wins. 🎧

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09:38

125. The Entry Equation: How to calculate odds of...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/02

Do you know how to do the math to assess the risk of entering a new market?In this episode you’ll learn:The 10 ways incumbents defend their market—and how to break throughThe formula every founder and sales leader should run before entering a market5 proven partnership plays to unlock access, trust, and scale—without going head-to-head🎧 Listen to learn the math behind momentumToday’s episode is sponsored by Fiverr. If you want to grow without adding overhead, Fiverr is the shortcut. Use this link

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01:03:30

124. RE-RELEASE: Niven Postma on how really...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/10/01

What if the greatest opportunity for your career and your impact lies in the invisible spaces between words on your job description?In this deeply thoughtful conversation, Niven Postma reveals the often overlooked realities of leadership, power, and politics in organisations.Understand why organizational politics aren't a bug, they're a feature, and how you can ethically and effectively navigate themDiscover the power of building a "to-build" list of relationships as strategically as your to-do

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56:37

123. How to build growth partnerships by leading with...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/09/24

What if the most underused leadership advantage wasn’t a skill—but generosity?Too often, partnerships stall because leaders prioritize process over people. Joe Davis, longtime BCG leader and author of The Generous Leader, reveals how heart-first leadership drives performance, trust, and transformation inside the world’s top firms.In this conversation, you'll learn:Why generosity is a strategic advantage in high-stakes environmentsThe 7 principles of leadership that unlock growth and clarityHow to

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12:27

122. The unlikely link between partnerships,...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/09/19

What if your greatest competitor could become your most valuable partner?Fiona de Jong, lawyer-turned-sport-leader-turned-nation-branding-strategist, reveals how collaboration—across countries, sectors, and departments—creates unprecedented growth. From waxing skis with Norwegians to uniting CEOs to define Australia’s global identity, this episode is a masterclass in modern partnerships.Discover how competition and collaboration can (and must) coexistLearn the overlooked leadership skill that

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07:30

121. What great partnerships actually look like

The Partnership Playbook: Lead with Clarity, Create... ·

2025/09/17

Could you easily describe what a great partnership looks like?If you can’t describe what “great” looks like, you can’t measure it. And if you can’t measure it, you can’t scale it.In this solo episode, you’ll learn:What high-performing partnerships should look and feel like at 6 months and 2 yearsThe 9 observable, testable, and time-bound qualities of great partnershipsWhy resilience, not reliance, is the true sign of partnership strengthHow to avoid the “logo swap trap” and focus on value that

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08:15

120. What most leaders miss about trust and growth

The Partnership Playbook: Lead with Clarity, Create... ·

2025/09/12

What if your leadership brand was your greatest growth asset?In this episode, Laura Barnard shares a game-changing framework: the Spectrum of Leadership Empowerment (SLE). It bridges psychology, branding, and purpose into one tool.Discover how to identify your intrinsic leadership motivationLearn how trust and prior relationships drive partnership successGain tactics to activate your leadership brand publiclyStart thinking of yourself not just as a leader—but as a message others can follow. Listen

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35:39

119. The unseen skill that grows partnerships and...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/09/11

What if every growth deal you closed started with giving instead of asking?Scott Kelly, founder of Black Dog Venture Partners, joins Phil to share his hard-won lessons from three decades in deal-making—from Wall Street to startup boardrooms. If you’ve ever wondered why some partnerships thrive while others implode, this episode is a masterclass in the art of going first, building trust, and playing the long game.You’ll walk away with:A battle-tested framework for vetting potential partners (and

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10:47

118. How to structure partnerships for growth using...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/09/10

Are your partnerships built on belief—or proof?Too many growth partnerships start with optimism and end in regret. Why? Because belief systems don’t hold up under board-level scrutiny or leadership changes.Here’s how to make yours bulletproof:Anchor every deal in two measurable benefits, not just one.Use the four calculations - Revenue, Access, Cost Savings, Risk Reduction - to audit every partnership.Prioritize consumption over appearances because logos don't pay bills, usage does.If you're serious

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11:09

117. The hidden leverage in partnerships that no one...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/09/03

What if the next trillion-dollar company isn’t in AI... but in waste?Most leaders overlook the eight sectors that keep the world moving: freight, water, power, waste, packaging, laundry, cement, and buses. But when they fail, everything fails.In this episode, discover how infrastructure partnerships are:Turning waste, emissions, and power strain into revenue streamsPre-locking supply and compliance advantages through collaborationReframing “unsexy” sectors as strategic growth enginesListen now to

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53:21

116. Part 2: Why the world's top podcast company...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/09/01

What if your biggest growth lever wasn’t a new product, ad campaign, or market — but a partnership?Too many leaders treat partnerships like PR stunts or one-off transactions. Christiana Brenton has built a career proving the opposite: that genuine, long-term partnerships are a growth engine that compounds over years.In this episode, you’ll learn:The “one plus one equals three” mindset that makes partnerships scale.How to build a high-performance partnerships team that thrives on curiosity.Why saying

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05:27

115. What building E! Entertainment taught Larry...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/08/29

What if your next $100M partnership just needed the right insight?Larry Namer co-founded E! with $2.5M after more than 100 rejections. Here’s what you’ll learn in this episode:How movie trailers became a proof-of-concept for E!’s business modelWhy rejection can be the best market validatorHow to turn underfunding into a competitive advantageIf you're building anything with partnerships or ambition, this episode is for you.🎧 Tap in and rethink how you grow.New episodes Monday, Wednesday and

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01:08:25

Part 1: Why the world's top podcast company declined...

The Partnership Playbook: Lead with Clarity, Create... ·

2025/08/25

What if your revenue playbook was slowing your growth?Most sales teams push harder. Christiana Brenton thinks differently, starting with curiosity, empathy, and humility. From scaling Flight Studio to rejecting a $100M offer, this conversation flips traditional thinking on partnerships and performance.You’ll learn:How curiosity and care outperform brute-force tactics in salesThe “first principles” mindset behind Flight Studio’s exponential growthWhy long-term trust beats short-term wins and how to

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159 results

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