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PODCAST

The Partnership Playbook: Lead with Clarity, Partner for Leverage, Reclaim Time

Phil Hayes-St Clair

Helping leaders grow with clarity, create leverage through partnerships, and bring real meaning to their teams. The Partnership Playbook is for CEOs, founders, and go-to-market leaders who want to grow without noise, scale without burnout, and build partnerships that actually matter. You’ll hear clear thinking on: - How to become a great CEO - How distribution, supply chain, and product partnerships create resilience - How leaders use partnerships to simplify strategy, not add more work Hosted by

business marketing

All Episodes

01:03:30

91. How really understanding politics will help you...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/06/17

What if the greatest opportunity for your career and your impact lies in the invisible spaces between words on your job description?In this deeply thoughtful conversation, Niven Postma reveals the often overlooked realities of leadership, power, and politics in organisations.Understand why organizational politics aren't a bug, they're a feature, and how you can ethically and effectively navigate themDiscover the power of building a "to-build" list of relationships as strategically as your to-do

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09:44

90. What founders miss about ecosystem thinking when...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/06/13

Could your fiercest competitor actually be your greatest future partner?This episode offers a deep dive into the hidden dynamics and mindset changes that unlock next-level growth through partnerships.Hear how a former competitor became the key to one a game changing partnershipDiscover the “partner paradox” and why many partner teams struggle to prove their value despite delivering real impactLearn how to align your partnership metrics with what truly matters to Chief Revenue Officers and boards to

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07:16

89. What you can learn from the ApplePay launch...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/06/13

What can your business learn from Apple and Visa’s billion-dollar handshake?In a world where trust and scale are the currency of growth, small and medium businesses often overlook the one strategy that can deliver both: smart partnerships.Discover how choosing the right partner can unlock instant credibility and reachLearn why security and trust are more than buzzwords (they're key to partner and customer buy-in)Uncover five actionable strategies to make your partnerships easier, more effective, and

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52:57

88. RE-RELEASE: How authenticity fuels growth (a new...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/06/10

What if the key to becoming an extraordinary salesperson is realising you're not one?If you've ever cringed at the thought of being called a "salesperson" or felt disconnected from the typical sales playbook, you're not alone. Discover why vulnerability, not polish, creates deeper trust and faster sales successLearn how to use your unique personality and values as your greatest sales asset, no scripts requiredHear firsthand how mindset, authenticity, and human connection transformed two unlikely

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03:46

87. How B2B partnerships are driving the growth of...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/06/06

What’s really behind those flashy logos on race cars, and how can your brand get in on the action?This episode explores how companies leverage motorsports to drive real business growth, even if they’re not household names.Learn how motorsport sponsorship fuels B2B partnerships far beyond what fans see on TV.Discover why mid-cap companies are stepping into the racing world and how it boosts their market presence.Hear real examples of how motorsport data has led to safer consumer vehicles through

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05:38

86. 10 hidden signs your partnership is gaining momentum

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/06/05

Have you ever felt like a partnership is gaining traction, yet there's no deal, no dollars, no launch to prove it?This episode helps you spot the subtle signs that your collaboration is working—before the results hit the scoreboard.Discover 10 powerful signals that show a partnership is moving forward, even without formal agreementsLearn how to demonstrate progress to internal stakeholders when traditional KPIs are absentGet strategic insights to avoid misreading cues and make smarter decisions

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59:47

85. 5 sales principles most leaders overlook that...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/06/02

What does it take to become a world class sales leader from a standing start?This episode with Katheline Jean-Pierre dives into the power of trusting your instincts, building meaningful partnerships, and creating transformative career accelerators.Learn Katheline’s five foundational sales and partnership principles that can elevate your performance and impact.Discover how a grassroots leadership program at Google became a global movement still thriving across continents.Hear the inspiring journey of

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06:37

84. 5 partnership trends that will define the next 20...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/30

How can your business thrive in a future where half of today’s tech companies won’t exist in 10 years?This episode dives into the transformation of partnerships and what it takes to stay competitive when the rules of success are being rewritten.Discover the three eras of computing and how each one redefined business strategies and partnershipsUnderstand why traditional resale models are becoming obsolete and how services-driven partnerships are the new key to growthLearn what the top companies are

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07:10

83. How to build a partnership pilot that works

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/29

Ever wondered how to prove a partnership’s value - fast? What if you could do it in just 90 days?In this episode of The Partnership Playbook, you'll discover how to replace guesswork with a proven, 7-step pilot framework designed to validate your next partnership without wasting time or credibility.By listening, you’ll learn how to:Identify and align on a shared, high-priority problem that actually matters to both sidesCo-create a first win that builds belief and momentum in under 90 days.Set

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40:22

82. RE-RELEASE: Why traditional partner models are...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/27

Want to know the future of global ecosystems and partnerships? Jay McBain shares:The Evolution of Partnerships: How partnerships transitioned from traditional two-tier distribution models to today’s AI-driven, outcome-based ecosystems.Key Trends for the Next Decade: The rise of API-driven integrations, the importance of measurable partnership moments, and the shift towards consumption and outcome-based pricing.Advice for Emerging Leaders: Practical guidance for navigating traditional

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12:25

81. 4 qualities that make partnering with high...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/24

What if success wasn’t just for the chosen few, but something you could actually learn and master?Too often we’re told what to do to be successful, but rarely how to do it. In this episode, Dr. Ruth Gotian unpacks the missing blueprint behind high achievement and offers a practical approach to unlocking your full potential, no matter your age or stage in life.Discover the four core attributes that all high achievers, from astronauts to Nobel laureates, have in commonLearn how to tap into your

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06:36

80. How to Spot a Great Partner Before You Even Talk

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/22

Are you sick of investing time in potential partners, only to be let down by mismatched values or hidden agendas?In the high-stakes world of sales and marketing partnerships, spotting red flags early can save you weeks, or even months, of lost momentum. This episode helps you read the digital signals that reveal who’s a fit before you ever hop on a call.Learn how online behaviors like comments and content engagement can predict partnership success.Discover the fastest way to weed out time-wasters

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51:21

79. Think You're a Great Listener? Here's Why Your...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/19

How can mastering listening transform your relationships, and even the health of your business?In a world overwhelmed by noise and constant distraction, the ability to truly listen is becoming a rare skill, and yet it's more crucial than ever. Julian Treasure is here to help.Discover why tuning into tone may be the most underrated leadership superpower and how it builds trust in your organization.Learn practical strategies for creating quiet spaces and "listening zones" that support focus,

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07:15

78. How Small Referrals Turned Into Big Wins Through...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/16

What if your next game-changing partnership starts with just one referral?In today’s rush to scale, many businesses overlook the most powerful partnership principle: alignment. Listen to how Matt Remuzzi reveals how building slow, value-driven relationships based on mutual standards and client experience can lead to long-term successLearn how to evaluate potential partners based on cultural alignment and operational values, not just ROI.Hear real examples of partnerships that turned into scalable,

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07:26

77. How to grow faster by partnering with rivals: The...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/16

What if your biggest competitor could be your greatest ally? Discover how historic rivalries turned into powerhouse partnerships—and how you can do the same.If you're a business leader battling dominant players or seeking new growth, this episode reveals a counterintuitive strategy: “coopetition.”Learn how to spot the exact moment when partnering with a competitor makes more sense than outcompeting them.Discover frameworks for building limited-scope alliances that protect your core while expanding

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01:00:39

76. RE-RELEASE How to build unshakable partnerships...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/12

What does it take to build a partnership so strong it can survive the chaos of combat, and help land a crippled fighter jet back to safety?In high-stakes environments, the difference between failure and success often comes down to trust and partnership. This is retired fighter pilot Kim “KC” Campbell's story.Hear the harrowing true story of a mission gone wrong and the team effort that brought Kim safely homeLearn the fighter pilot mindset around debriefs and feedback that can transform how your

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08:10

75. How to scale partnerships internally (even if...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/09

How do you scale partnerships across your business without being the only one driving the strategy?For businesses aiming to grow through partnerships, it’s no longer enough to have one or two “experts” doing all the work.Learn how to build an “operating system” for partnerships that turns instinct into strategy and scale.Discover how to create momentum with new partners through trust-building, smart tempo, and shared communication channels.Find out what core traits to look for when hiring great

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06:08

74. 3 Lessons Leaders Can Learn From John Deere’s...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/08

Did you know John Deere is partnering with SpaceX and women’s workwear brands? These unexpected collaborations are revolutionizing agriculture—are your partnerships doing the same?In a time when every business is fighting for relevance, John Deere is thriving by forming diverse, strategic alliances that most leaders wouldn't think to consider. If you're stuck in conventional thinking, this episode will help you rethink what’s possible.Desire:Discover how cross-industry partnerships like Deere’s with

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37:03

73. How PGA partnerships are powering the future of golf

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/05

How do iconic brands like Rolex, T-Mobile, and Capgemini strategically partner with the PGA to shape the future of golf?In today’s competitive landscape, partnerships that only “write a check” aren’t enough. In this powerful conversation, Luke Reissman, Senior Director of Partnerships at the PGA, unpacks how value-driven, long-term collaborations are transforming not only the game of golf but also how brands engage with new generations of consumers—through tech, inclusivity, and unforgettable live

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40:55

72. How to create partnerships with iconic brands...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/05

What if the secret to scaling your brand and cutting marketing costs wasn’t ads—but aligning with iconic partners?In a world where ad costs are soaring and customer attention is fleeting, many brands are stuck relying on outdated growth tactics. This episode unpacks how partnership marketing—when done right—can be your fastest path to trust, reach, and revenue.Discover Jess Ruhfus used to land collaborations with brands like Microsoft and HelloFresh.Learn how to overcome the biggest obstacles that

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117 results

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