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PODCAST

The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time

Phil Hayes-St Clair

Struggling to grow your business despite trying every strategy? This podcast helps sales and marketing leaders build systems to secure high-value partnerships that unlock business growth, and reclaim time. Here’s what you’ll gain: • Identify where your partnership strategy is falling short and fix it. • Learn how to grow resilient revenue with distribution and supply chain partnerships. • Unlock innovations with product collaborations that can transform your industry. With 20+ years of experience

business marketing

All Episodes

47:36

137. The hidden cost of partnership meetings (and how...

The Partnership Playbook: Unlock Business Growth,... ·

2025/11/05

What if the way you run meetings is quietly capping your global growth?In this episode, discover how Rumi.ai founder Ramsey Pryor is rewriting the go-to-market playbook through partnerships and AI-driven meeting memory. You’ll learn:Why “brand doesn’t travel” — and what founders can do before launching abroad.How to turn meeting chaos into a recall system that powers decision-making.The true meaning of partnership as a force multiplier for growth.🎧 Tune in to learn how partnership and growth come

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09:40

136. Why treating suppliers as vendors is slowing...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/31

Are your suppliers helping you grow or just filling orders?If you're treating vendors like fixed-line costs instead of future-shaping partners, you're holding back growth, agility, and margin.In this episode, you’ll discover:How to assess your current supplier relationships across 12 critical partnership elementsThe 3 maturity levels—Baseline, Growth, and Strategic—and what shifts each one unlocksPractical moves to transform a vendor into a co-invested growth partnerWant to build partnerships that

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05:41

135. How to re-build trust when a partnership breaks...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/30

Why do some partnerships crumble over small issues while others grow stronger from them?In this episode you’ll learn:The 4-step framework to repair any partnership issue without blame or confusionHow to prevent small missteps from derailing big opportunitiesWhy system fixes—not apologies—are your fastest path to partnership growthListen now to turn a miss into momentum—and make your partnerships unbreakable.Get the MISS Principle download here.Thanks to Fiverr for sponsoring this episode! Use this

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01:05:54

134. How to Build a Leadership Platform That Attracts...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/28

What if the key to partnership-driven growth isn't strategy—but curiosity?Whether you're leading a team, selling under pressure, or building a movement, this episode with Ryan Hawk will flip your assumptions. From his journey through sports, sales, podcasting, and publishing, Ryan unpacks how commitment, standards, and relationships drive real results.In this episode, you'll learn:Why your curiosity is the most underused business advantageHow to lead former peers without losing trust—or momentumA

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10:56

133. How to hire freelancers for growth (and avoid 15...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/24

Struggling to turn freelancer hires into real growth outcomes?Learn how to craft a brief and milestone system that aligns external talent with your growth agenda.Discover how to vet freelancers like you vet partners—beyond cost and platform badge.Get the framework to manage freelancer engagements as high‑velocity experiments, so you scale faster and smarter.Ready to turn your freelancer hires into growth allies? Listen now.This episode is sponsored by Fiverr.Get 10% off your first order (Use code

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38:03

132. How to Build Revenue-Driving Partnerships by...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/21

What makes a partnership actually work?Too many companies chase logos, launch press releases, and declare “partner-first”—only to find out later it didn’t move the needle. Adrienne Coburn shares how to build partnerships that fuel growth, not just optics.In this episode, you’ll learn:How to structure partnerships around mutual tension and trustWhy internal selling is ongoing, and how to do it wellThe step-by-step difference between performative and revenue-generating partner programsIf you’re

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14:06

131. Most Replayed Moment: Why referral marketing...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/17

Why do some partnerships fall flat even after a perfect pitch?In this episode, Rob Matzkin shares the overlooked truths behind sustainable growth through partnerships and you’ll learn:Why transparency—not just incentives—drives referral successHow to identify red flags in stalled partnerships before they failThe unscalable dinner party tactic that created 2,000+ meaningful connectionsWhether you lead partnerships or just want smarter deal flow—this one’s a game changer.🎧 Listen now to rethink how

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01:06:11

130. Why a growth mindset isn’t enough in high-stakes...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/13

What if the key to game-changing partnerships isn’t strategy but emotional mastery?Too many founders enter negotiations armed with data and ambition but unprepared for emotional dynamics that make or break deals.In this episode you’ll learn:A practical system (FAST) to anticipate emotional landmines in dealsHow to reframe “practice” as the most underused leadership advantageA high-integrity method for negotiating with power—even if you’re the smaller playerIf “growth mindset” is more than a buzzword

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16:22

129. What leaders miss about 1% improvements that...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/10

What if the secret to growth isn’t the big deal you land today—but the 1% details you master daily?In this episode, we unpack:Why “sweating the small stuff” builds compounding cultural excellenceHow delayed gratification drives stronger, more sustainable partnershipsThe rituals Flight Story uses to scale teams and partnerships with a growth mindsetListen in to learn how to reframe partnership and growth from a long-term lens—and transform how your team wins.New episodes Monday, Wednesday and

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08:08

128. 10 blind spots that GTM leaders actively work on...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/09

Ever feel like your deals were solid—until they weren’t?When Q4 slips, it’s rarely the market’s fault. It’s often the quiet habits inside leadership routines that go unnoticed. In this episode you’ll learn how to:Replace wishful thinking with probability-driven strategyStop pushing pressure and start enforcing processTreat December as the launchpad for Q1 growth through high-value partnershipsIf you want to hit quota and set the stage for a stronger Q1, this episode will shift how you lead your

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01:04:41

127. How to use partnerships to get to your first $250K

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/06

Are you building a business and wondering if raising money is the only path to growth?Yale's Matt Gira joins Phil Hayes-St Clair to challenge the hype around venture capital and unpack how bootstrapped founders are hitting $250K without external funding.You'll learn:Why $250K in revenue is a critical milestone—and how to get there.How to avoid the prestige trap and build real traction.The overlooked power of partnerships and community.If you're a founder with a growth mindset looking to scale

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13:59

126. How to use curiosity to close complex deals faster

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/03

What if your playbook is the problem?In this episode, we explore how ego stifles scale—and why curiosity and empathy are your best growth strategies.You'll learn how to:Unlock decision-makers by understanding their personal and organizational incentivesReplace ego with humility, research, and real listeningBuild scalable partnerships by asking smarter, deeper questionsThis is a masterclass in partnership and growth mindset—and a reminder that in sales, the quietest person in the room often wins. 🎧

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09:38

125. The Entry Equation: How to calculate odds of...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/02

Do you know how to do the math to assess the risk of entering a new market?In this episode you’ll learn:The 10 ways incumbents defend their market—and how to break throughThe formula every founder and sales leader should run before entering a market5 proven partnership plays to unlock access, trust, and scale—without going head-to-head🎧 Listen to learn the math behind momentumToday’s episode is sponsored by Fiverr. If you want to grow without adding overhead, Fiverr is the shortcut. Use this link

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01:03:30

124. RE-RELEASE: Niven Postma on how really...

The Partnership Playbook: Unlock Business Growth,... ·

2025/10/01

What if the greatest opportunity for your career and your impact lies in the invisible spaces between words on your job description?In this deeply thoughtful conversation, Niven Postma reveals the often overlooked realities of leadership, power, and politics in organisations.Understand why organizational politics aren't a bug, they're a feature, and how you can ethically and effectively navigate themDiscover the power of building a "to-build" list of relationships as strategically as your to-do

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56:37

123. How to build growth partnerships by leading with...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/24

What if the most underused leadership advantage wasn’t a skill—but generosity?Too often, partnerships stall because leaders prioritize process over people. Joe Davis, longtime BCG leader and author of The Generous Leader, reveals how heart-first leadership drives performance, trust, and transformation inside the world’s top firms.In this conversation, you'll learn:Why generosity is a strategic advantage in high-stakes environmentsThe 7 principles of leadership that unlock growth and clarityHow to

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12:27

122. The unlikely link between partnerships,...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/19

What if your greatest competitor could become your most valuable partner?Fiona de Jong, lawyer-turned-sport-leader-turned-nation-branding-strategist, reveals how collaboration—across countries, sectors, and departments—creates unprecedented growth. From waxing skis with Norwegians to uniting CEOs to define Australia’s global identity, this episode is a masterclass in modern partnerships.Discover how competition and collaboration can (and must) coexistLearn the overlooked leadership skill that

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07:30

121. What great partnerships actually look like

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/17

Could you easily describe what a great partnership looks like?If you can’t describe what “great” looks like, you can’t measure it. And if you can’t measure it, you can’t scale it.In this solo episode, you’ll learn:What high-performing partnerships should look and feel like at 6 months and 2 yearsThe 9 observable, testable, and time-bound qualities of great partnershipsWhy resilience, not reliance, is the true sign of partnership strengthHow to avoid the “logo swap trap” and focus on value that

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08:15

120. What most leaders miss about trust and growth

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/12

What if your leadership brand was your greatest growth asset?In this episode, Laura Barnard shares a game-changing framework: the Spectrum of Leadership Empowerment (SLE). It bridges psychology, branding, and purpose into one tool.Discover how to identify your intrinsic leadership motivationLearn how trust and prior relationships drive partnership successGain tactics to activate your leadership brand publiclyStart thinking of yourself not just as a leader—but as a message others can follow. Listen

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35:39

119. The unseen skill that grows partnerships and...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/11

What if every growth deal you closed started with giving instead of asking?Scott Kelly, founder of Black Dog Venture Partners, joins Phil to share his hard-won lessons from three decades in deal-making—from Wall Street to startup boardrooms. If you’ve ever wondered why some partnerships thrive while others implode, this episode is a masterclass in the art of going first, building trust, and playing the long game.You’ll walk away with:A battle-tested framework for vetting potential partners (and

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10:47

118. How to structure partnerships for growth using...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/10

Are your partnerships built on belief—or proof?Too many growth partnerships start with optimism and end in regret. Why? Because belief systems don’t hold up under board-level scrutiny or leadership changes.Here’s how to make yours bulletproof:Anchor every deal in two measurable benefits, not just one.Use the four calculations - Revenue, Access, Cost Savings, Risk Reduction - to audit every partnership.Prioritize consumption over appearances because logos don't pay bills, usage does.If you're serious

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103 results

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