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PODCAST

Craft Beer Professionals

Craft Beer Professionals

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

business entrepreneurship

All Episodes

00:31:28

Generosity + Growth: Strategic Marketing and Smart...

Craft Beer Professionals ·

2025/05/14

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and efficiency.Key topics include: How setting your annual marketing calendar is a critical component of being

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00:37:07

The Brewer’s Data Playbook: Step-by-Step Data...

Craft Beer Professionals ·

2025/05/10

Data is the secret ingredient to growing a successful brewing business. While brewing is a craft rooted in tradition, data offers actionable insights that can reduce costs, manage risks, boost revenue, and enhance efficiency. This webinar bridges the gap between recognizing the value of data and practically using it, even if you’re not a high- tech organization.We start with how to ask the right questions: What problem am I trying to solve? What story does my data tell? How can I gain clarity into

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00:29:55

Words on Tap: Crafting Copy That Converts for Craft...

Craft Beer Professionals ·

2025/05/07

Is your marketing copy lacking that special spark? Ever wondered how you can drive more engagement overall? Whether you’re releasing a new bold brew or getting folks hyped about exciting events in the taproom, great words are the secret ingredient to holding your audience’s attention and generating the hype.In this presentation we will explore the do’s and don’ts of marketing copy for craft beer brands. From writing irresistible headlines to hitting the right tone, you’ll discover easily applicable

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00:47:04

How Data Visualization Transforms Brewery Operations

Craft Beer Professionals ·

2025/05/05

Breweries don’t need more data – they need better insights. Every day, breweries collect data on production, ingredient usage, brewing yields, equipment utilization, and more, but the challenge lies in making sense of it all. This session will demonstrate how data visualization can cut through the noise, helping breweries uncover hidden opportunities, reduce inefficiencies, and improve profitability. We’ll begin by addressing the common pain points breweries face: siloed data, lack of actionable

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00:58:21

THC Beverages: What Keeps Lawyers Awake at Night?

Craft Beer Professionals ·

2025/05/03

The THC beverage market is a “wild wild west” of regulatory enforcement. What’s legal? What’s illegal? What’s hemp derived THC? What about Delta-8? What do I have to do to make a beverage? How do I sell it? Can I ship it? There are way more questions than answers for beverage producers right now. But, with uncertainty there is opportunity. The market is growing and the margins are good. Now’s the time to get in. Or is it? This presentation will talk about all things that worry me, as a lawyer, about

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00:29:08

Avoid Overengineering: When NOT to Invest in Brewery...

Craft Beer Professionals ·

2025/04/30

Better software, new apps, sensors supervising the facility, AI recipe development and many more. The list of emerging technologies is long, but when does it make sense to invest, and when does it not? Is there a point between the homebrewer, the nanobrewery and the craft brewery where technology is a requirement for success, versus just a “nice to have”? We want to explore this topic, and some of the reasoning for when it makes sense to invest, and when it doesn’t. The old saying of “if it ain’t

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00:39:29

How to Keep Your Brewery Relevant for the Next...

Craft Beer Professionals ·

2025/04/28

The next wave of beer drinkers is here, and spoiler alert—they’re not like the last lot. Gen Z is all about connection, inclusivity, and creating new rituals, which means the old “pint in the pub” experience might need a bit of a shake-up. In this session, I’ll walk you through how to connect with this fresh generation of drinkers. We will cover branding, marketing, taproom vibes, and everything in between. It’s not just about making great beer anymore (though that still helps); it’s about creating

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00:27:49

That's Not Clean! Establishing a Baseline for Your...

Craft Beer Professionals ·

2025/04/26

When you ask most professional brewers about what they do the most, the vast majority will answer cleaning. Despite this fact, during my many years of working with breweries of all sizes I frequently come across the phenomena where a baseline of clean for some brewers reveals that they have only ever known a dirty tank or other equipment as their baseline and call it clean. But if we have never seen the equipment or tank truly clean, how do we establish a true baseline? How do we define what clean

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00:47:32

Winning in Distribution

Craft Beer Professionals ·

2025/04/23

Most breweries face challenges when it comes to succeeding in distribution. From understanding how the numbers impact the business as a whole to managing distributor relationships, running a sales team, and coordinating logistics, distribution is no easy feat. In this rigged game, wins can happen, though they often feel fleeting. Some breweries distribute out of necessity, while others seek the validation of seeing their beer on store shelves. Whatever your motivation, there are a few essential

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00:45:18

Navigating Uncharted Waters: Who Determines the...

Craft Beer Professionals ·

2025/04/21

In this unique era of crossover drinking, new beverage concepts, reinventing the tap room experience, and a whacky economy, what’s the best way to find your course?Join Start A Brewery Contributors and craft beer industry veterans Jeff Mendel of Left Hand Brewing Company, Tim Myers of Strange Craft Beer Company, Laura Bruns of Craft Beer Uncovered, and Charlie Gottenkieny of Bruz Beers for an in depth exploration of opportunities, inspirations, personal small business development strategies, and

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01:03:30

Beyond Beer: The Rules for Expanding into Wine,...

Craft Beer Professionals ·

2025/04/19

Believe it or not, there’s more to life than beer. There’s also wine, spirits, cider—even NA products! But just because you’ve mastered beer doesn’t mean you can simply begin making and selling other types of alcoholic beverages. When a brewery moves to expand their offerings and enter new markets, there is no shortage of new requirements and restrictions that apply. From new licenses to additional taxes to dealing with state control boards, the entire process can look different from everything

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00:38:52

Preparing for CBC: How to Maximize Your Indianapolis...

Craft Beer Professionals ·

2025/04/18

We can't wait to share beers and see you in-person in Indianapolis. We kickoff CBC Week with our Welcome Party on April 28 at Guggman Haus Brewing Co.RSVP: http://indy.craftbeerprofessionals.org/In this conversation, we will be joined by several of our event partners to discuss how to best plan for CBC, the importance of in-person events, and how to make it a success. Don't miss tips by an Indy local and strategies to make the most of the conference.This conversation features:Adrian

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01:03:25

Tragic Optimism: Responding to the Doom and Gloom of...

Craft Beer Professionals ·

2025/04/16

The beer industry is filled with challenges—economic pressures, shifting consumer trends, and the constant noise of uncertainty. But instead of succumbing to doom and gloom, how can we cultivate resilience and purpose? In this session, Chris Douglas, a coach at Growth Equation, joins to explore the concept of tragic optimism—finding meaning and growth in difficult times. Through practical insights on core values, controlling what’s within your power, and identifying the battles worth fighting, we’ll

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00:47:30

How Top Restaurants Use Data—And Why Taprooms Should Too

Craft Beer Professionals ·

2025/04/14

Taprooms are operating more like restaurants than ever before, and to stay competitive, they need to adopt the best practices from forward-thinking restaurants - especially when it comes to using data to drive profitability. Even in a tough market, the most successful businesses are leveraging cost data, menu insights, and server performance metrics to improve margins and maximize revenue.Jim Taylor, founder of Benchmark Sixty, has helped hundreds of restaurants optimize productivity, margins, and

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00:25:24

Ensuring Compliance: The Role of Beverage Tax Surety...

Craft Beer Professionals ·

2025/04/12

Beverage tax surety bonds are essential instruments for businesses in the beverage industry to ensure compliance with state and federal tax regulations. This presentation will provide an in-depth understanding of beverage tax surety bonds, their purpose, and their significance in the industry. We will explore how these bonds function as a guarantee to state authorities that beverage producers, importers, and distributors will comply with tax obligations associated with alcoholic and non-alcoholic

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00:53:16

Understanding the Sud-Soaked Situation: A...

Craft Beer Professionals ·

2025/04/10

The second Trump administration has barley begun, and employers and HR managers are worried if they are currently in compliance and if there is a strange brew on the horizon.We will discuss how the administration is and could impact employers. Learn how to ensure your business thrives and doesn’t fall a bit flat in the changing employment law landscape.Join Andrew Nielsen, General Counsel at myHRcounsel, as he dives into critical topics for your business, including: Immigration: What could mass

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00:43:10

2025 Workplace Satisfaction Report

Craft Beer Professionals ·

2025/04/09

Craft Beer Professionals has partnered with Craft Beer Advisory Services to gather insights on workplace satisfaction trends across the brewing industry.Join us for a presentation of the data, an exploration of trends, and insights into the state of workplace satisfaction across the brewing industry.Request the report: https://craftbeerprofessionals.org/workplace-satisfaction-report/Learn more about Craft Beer Advisory Services: https://craftbeeradvisoryservices.com/Join us in-person for CBP

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00:42:27

Beer Projects - Taking a Beer from Idea to Reality

Craft Beer Professionals ·

2025/04/07

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant tension with each other, it can create a paralysis that can cripple the potential of even the most promising innovation. Moreover, in an industry built upon a foundation of new product creation and novel flavors, failing to master the art of true Release Management can be a fatal flaw for otherwise

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01:01:27

Engaging Gen Z Through Experiential Marketing &...

Craft Beer Professionals ·

2025/04/05

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality venues to harness the power of memorable events, Gen Z-specific marketing strategies, and exclusive GoTab features like Secret Menus, shared tabs, and interactive experiences to attract a tech-savvy, experience-driven demographic.This event will empower industry professionals to reimagine how they

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00:25:34

Recyclability of Beer Packaging: Truth vs. Claims

Craft Beer Professionals ·

2025/04/02

Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, and conflicting manufacturer claims can be daunting. In this presentation, we will demystify the recyclability of popular packaging solutions such as plastic rings, paperboard carriers, and aluminum cans. We'll explore how these materials are processed at local recycling facilities, highlight common

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