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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

77:24

ESOMAR Congress Flyover

Ponderings from the Perch ·

2024/09/13

Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering for market research professionals. It brings together industry leaders to explore cutting-edge trends, share innovative methodologies and shape the

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33:14

How to Use AI to Improve Your SEO Content Strategy

Ponderings from the Perch ·

2024/09/06

AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SEO strategies. Crestodina, known for leading with value and always being helpful, brings over two decades of digital content marketing experience to the

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15:10

Why Have a System for Effective Content Marketing

Ponderings from the Perch ·

2024/09/06

It’s time to rethink how businesses use marketing. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks about our proprietary SOAR™ - Strategy, Organization, Accountability, and Repeatability - system, a structured approach to marketing. While many businesses use systems for everyday tasks, like shopping lists and calendars, many abandon this systematic thinking when it comes to marketing. The SOAR™ system, on the other hand, is

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25:19

How Quality Marketing Research in Healthcare is Done

Ponderings from the Perch ·

2024/08/30

Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends in healthcare. With over 25 years of combined experience, Egan and Kaiser founded Brightside to address long standing issues in service and feasibility

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22:16

Digital Marketing Strategies are Nothing without...

Ponderings from the Perch ·

2024/08/09

Is project management the secret sauce to organizational triumph?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experienced project management professional for companies like Apple, Amazon and Hasbro, has a diverse background that includes launching products, creating

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25:45

Market Insights: Driving Global ROI Through DEIU with...

Ponderings from the Perch ·

2024/08/02

Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corporate world. Bryan, a seasoned business and marketing strategy consultant with 30 years of international experience, discusses how these concepts

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64:51

Little Bird Marketing Conference Flyover: Quirks NY

Ponderings from the Perch ·

2024/07/26

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The conference itself was full of discussions on AI and data quality, and I'm still energized by the constant conversations and new connections I made. One

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27:48

Market Research as a Capability and Not a Function...

Ponderings from the Perch ·

2024/07/19

Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, discusses his recent move to PSB Insights, a 40-year-old research-based consultancy with offices in DC, Seattle, and London, transitioning from the client

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47:40

Replay of me on Joseph Jaffe's podcast

Ponderings from the Perch ·

2024/07/12

Hey y’all, Priscilla McKinney here!This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind. The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate

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19:58

Inspiration from Greenbook's IIEX Amsterdam

Ponderings from the Perch ·

2024/07/05

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key trends and insights in the market research industry, highlighting presentations and conversations from the conference.A major topic of discussion is synthetic data in market research, with data quality remaining a crucial concern. Data quality expert and dtect VP, Roddy

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23:27

Two Marketing Strategy Consultants Walk into a Bar...

Ponderings from the Perch ·

2024/06/28

This episode ain’t a swim in the kiddy pool.On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and President of Zappi, an agile market research platform built to empower creators globally with smart, quick, and actionable data to inspire, optimize,

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24:32

Data Storytelling in Market Research and Great Buyer...

Ponderings from the Perch ·

2024/06/21

Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for underrepresented communities. Data Larks is a pioneering consultancy dedicated to diverse data storytelling and analysis. Hunter, with over 20 years of

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15:09

Join Us as We Celebrate Global Focus Group Day, with...

Ponderings from the Perch ·

2024/06/14

Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day is all about recognizing the heroes of market research,” Suzuki explians. “It's a day to honor the power of face-to-face interactions and the ‘A-ha’

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22:47

Personal Brand Building Through Better Storytelling...

Ponderings from the Perch ·

2024/06/04

Who here loves PowerPoint? Anyone… yeah, us too.On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach understands the power of storytelling to captivate audiences and drive meaningful change, and firmly believes that traditional presentation methods like

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25:27

Build Radical Relationships with Shawn Nason

Ponderings from the Perch ·

2024/02/23

He’ll admit, Shawn Nason is a lot.He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to build a sustainable and thriving business is to put people first. As an experienced evangelist and experienced ecosystem designer, he unapologetically

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20:20

How to Pass the Baton from Marketing to Sales for...

Ponderings from the Perch ·

2024/02/09

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sales and marketing departments together for a revenue generation WIN. No more listening to marketing blame

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22:35

Entrepreneurship in Market Research with Alisa Hamilton

Ponderings from the Perch ·

2024/02/02

It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Alisa started Harvest Insights out of a need she saw to help overwhelmed research teams be able to siphon off some of their overflow work on an as-needed

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15:11

4 Things your Marketing Agency must know to Serve the...

Ponderings from the Perch ·

2024/01/26

Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between qual and quant, nuances in the competitive landscape, getting familiar with insights associations and organizations, and still not being any closer to

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23:49

Identifying the Anomaly, Trend, or Bot for Better...

Ponderings from the Perch ·

2024/01/19

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt, CEO and Co-Founder of Qrious Insight to discuss the future of dynamic brand tracking

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33:43

DEI 201: Diversity, Equity, and Accessibility with...

Ponderings from the Perch ·

2024/01/12

We’ve had DEI 101, can we advance? It’s time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Diversity + Equity + Accessibility to build culture from the inside out. Entrepreneurial in spirit, creatively minded, and service at heart, Kimfer is a

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437 results

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