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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

50:45

Test. Optimize. Scale. #166 “Analyze what's working...

Test. Optimize. Scale. ·

2024/08/02

My guest is Alex Bayer! Alex is the founder of Genius Organic Coconut Smoothie, a company born from his passion for authentic, healthy beverages. In 2013, while working as an insurance salesman, Alex noticed a lack of genuine smoothie options on Los Angeles shelves. Most available drinks contained added sugars, purees, and artificial flavors. Alex's busy lifestyle led him to make smoothies for himself almost every morning. The inspiration for his business struck when a friend offered him an organic

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50:45

Test. Optimize. Scale. #165 “CF is not easy, but it...

Test. Optimize. Scale. ·

2024/07/26

My guest is Harrison Bert! Prior to joining StartEngine, Harrison worked on JP Morgan's Leveraged Finance team, originating and syndicating over $10B in debt financing for clients. Two years ago, he came over to the equity crowdfunding space, helping build out StartEngine's Fundraising Team by working with founders on deal structure and fundraising strategy. As Director of Fundraising, Harrison has helped facilitate hundreds of equity crowdfunding raises. Social and Website: Linkedin:

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45:41

Test. Optimize. Scale. #164 "You have to work with...

Test. Optimize. Scale. ·

2024/07/19

My guest is Youngro Lee! Youngro is a 2x-FinTech startup founder, and currently the President of Brassica, an API-enabled RWA infrastructure provider (acquired by BitGo in 2024), as well as CEO of BitGo Singapore and BitGo Korea where he leads Bitgo's strategic expansion into Asia. Youngro’s first startup NextSeed (acquired by Republic in 2020) was the first SEC-registered Funding Portal under the JOBS Act and successfully closed the first Regulation Crowdfunding offering in US history; following

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39:46

Test. Optimize. Scale. #163 "Build a team you can...

Test. Optimize. Scale. ·

2024/07/12

My guest is Gus Padron! Gus is a seasoned video creator with over a decade of professional experience in the Film industry, specializing in action-adventure genres. His expertise lies in crafting compelling visual narratives for adventurous brands, showcasing their products, services, or unique stories in a thrilling and immersive manner. Padron's overarching mission is to fortify such brands through the art of storytelling, facilitating a more profound connection between them and their targeted

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45:12

Test. Optimize. Scale. #162 "We make investments...

Test. Optimize. Scale. ·

2024/07/01

My guest is Nikki Gilbreth! Nikki is the Director, Business Development at North Capital Private Securities. She is responsible for establishing and maintaining relationships with institutional and retail investors. Prior to working at North Capital, Nikki worked at RealtyMogul as an Investor Relations Associate. Prior to that, she was a Financial Advisor with AXA Advisors. She graduated from the University of Utah with a B.S. in Business Finance. Nikki currently holds the Series 7 and 66

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48:30

Test. Optimize. Scale. #161 "People want to align...

Test. Optimize. Scale. ·

2024/06/21

My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding history. Her efforts resulted in 45,000 vehicle reservations and $1.6 billion in potential revenue. In 2023, Hardwick launched The Crowd, an advisory firm

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42:53

Test. Optimize. Scale. #160 "Educate yourself for...

Test. Optimize. Scale. ·

2024/06/14

My guest is Mohit Bhansali! Mohit has over 25 years of experience in securities compliance, corporate finance, and technology. After working at Tradescape Corp., he pursued a career in securities compliance, serving as a securities regulation specialist at Haynes and Boone LLP in New York. There, he consulted on numerous IPOs and APOs, developing a system for tracking complex capitalization stacks. In 2011, Bhansali co-founded Equity Stock Transfer, LLC, growing the company to nearly 500 clients

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55:08

Episode #159 "Perceptions drive decisions for your...

Test. Optimize. Scale. ·

2024/06/07

My guest is Sabine Moeller! Sabine is a data-driven B2B marketing and customer experience executive with over 10 years of experience in the fintech, chemical, and consulting sectors. As the co-founder and practice leader of Modern Growth Exchange, she advises C-suite executives on introducing client-centricity and driving incremental growth for their businesses. She also serves as CMO for Pro Capital LLC, advising on marketing strategy to elevate the startup to the next level. Her core competency

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01:07:57

Test. Optimize. Scale. #158 "Create a roadmap for...

Test. Optimize. Scale. ·

2024/05/25

My guest is Peter Lusk, Jr., who possesses over 35 years of experience in Clean Tech, Alternative Energy, and ESG investing, both in private and capital markets. For the past seven years, he has served as a mentor with the Clean Tech Open, NYSERDA, and Columbia Technology Ventures, successfully raising capital for several early-stage companies in the battery, waste-to-energy, and alternative fuels industries. Peter has worked for several hedge funds and asset managers and founded the first ESG

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44:46

Test. Optimize. Scale. #157 "Get your opportunity in...

Test. Optimize. Scale. ·

2024/05/17

My guest is Etan Butler! Etan is the charismatic and innovative Chair of Dalmore Group, a FINRA-registered national Broker Dealer Investment Bank founded in 2005. Under his leadership, Dalmore has grown significantly, transitioning from traditional investment banking services to specializing in helping companies raise capital through the SEC’s Regulation D, Regulation A+, and Regulation CF. Etan has been instrumental in making Dalmore the leading Broker Dealer for Regulation A+ offerings, having

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59:03

Test. Optimize. Scale. #156 "Reach Out & Engage with...

Test. Optimize. Scale. ·

2024/05/10

My guest is Manuj Grover! Manuj is a seasoned expert with over 20 years of experience in market penetration and strategic partnership development, has a proven track record of driving growth and inspiring teams to achieve exceptional results. As the VP of Business Development & Partnerships at Public Yield Capital, Manuj brings his extensive knowledge and operational expertise to optimize sales processes and ensure the success of client campaigns. Social and Website: Linkedin:

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46:55

Test. Optimize. Scale. #155 "Build your confidence by...

Test. Optimize. Scale. ·

2024/05/03

My guests are Jim (Serenity) Longden and Greg Tucker! Jim has a YouTube channel dedicated to crypto beginners and enthusiasts seeking top-notch education on cryptocurrencies and blockchain technology. The channel is dedicated to providing you with comprehensive insights into the world of crypto, helping you understand the intricacies of crypto currencies and their potential for generating passive income. Whether you're a beginner or an experienced investor, our expertly crafted tutorials, in-depth

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39:27

Test. Optimize. Scale. #154 "Credibility is trust...

Test. Optimize. Scale. ·

2024/04/26

My guest is Chase Palmieri! Chase is a seasoned entrepreneur who has served as a tech CEO for 8+ years, specializing in the convergence of media and technology. He has a proud background as a media watchdog when he hosted the national radio show and podcast for Project Censored, an nonprofit and nonpartisan media watchdog founded in 1976. Chase has a degree is in Entrepreneurship and Small Business Management, cut his teeth running Risibisi Restaurant with his father for 17+ years, Hosts the Credder

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40:51

Test. Optimize. Scale. #152 "You can't scale past a...

Test. Optimize. Scale. ·

2024/04/12

My guest is Rajat “Raj” Kapur! Raj is an entrepreneur, experienced marketer, and the Founder & CEO of &Marketing (and-marketing.com), Raj strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess baggage. His team of professionals can either augment an existing team, take on the role of "Fractional CMO," or outsource the entire marketing function

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48:42

Test. Optimize. Scale. #149 "Simplify your message...

Test. Optimize. Scale. ·

2024/03/15

My guest is Kevin Fulmer! Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape. Social and Website: Linkedin: https://www.linkedin.com/in/kevindfulmer/ Website: https://www.gocrowdscale.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook:

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45:12

T.O.S . Ep #148 "Your offer needs to be...

Test. Optimize. Scale. ·

2024/03/15

My guest is Nick Verity! Nick is the founder and CEO of Cleverly, a LinkedIn marketing firm that draws on insights from thousands of successful B2B outreach campaigns to deliver custom, impactful messages to your ideal clients on the network. By tapping into data-driven strategies, his team effectively targets and engages key decision-makers, funneling them directly into your sales pipeline. Social and Website: Linkedin: https://www.linkedin.com/in/nick-verity/ Website:

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53:18

Test. Optimize. Scale. Episode #146 "Bring your...

Test. Optimize. Scale. ·

2024/03/07

My guest is Jason Frishman! Jason is the Founder of Netcapital and serves as a mentor and advisor for early stage companies. He currently holds advisory positions at leading organizations in the financial technology ecosystem and has spoken as an external expert at Morgan Stanley, TedX, University of Michigan, YPO, and others. Jason has a background in the life sciences and previously conducted research in medical oncology at the Dana Farber Cancer Institute and cognitive neuroscience at the

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44:44

Test. Optimize. Scale. #145 "What you push out should...

Test. Optimize. Scale. ·

2024/03/07

My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience. Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have worked in Diamond Bank, Primera Africa and was a pioneer director of Opay and the pioneer MD of Okash - a sister company to Opay licensed by the CBN as

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53:37

Test. Optimize. Scale. Ep #133 “AI generated content...

Test. Optimize. Scale. ·

2024/03/07

My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies. At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long ago in 2016 with Mettl as their Head of US and Europe, which was acquired by Mercer in 2019. After spending some time in the San Francisco office of

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48:10

Test. Optimize. Scale. Episode #130 “Get Started...

Test. Optimize. Scale. ·

2024/03/07

My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home and In Store marketing. Before GoPro, Adam was licensing

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223 results

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