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PODCAST

ONLINE MARKETING FOR DOCTORS PODCAST

Online Marketing For Doctors

The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

business management

All Episodes

08:00

EP095: How To Get As Many Doctor Referrals As You Can...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/10/02

re you unhappy with the small number of doctors referring to your practice? Or, • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start? • Are you unhappy about the quality of referrals doctors are sending you? • Are these referrals inconsistent, sometimes slow and often non-existent? In this episode, I’m going to talk about how to build a consistent and effective nurturing campaign to bring more referrals from general

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06:17

EP094: 4 Key Ps To Sell Your Medical Services

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/08/21

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients. Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for. That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s nothing tangible for them to compare and thus, you're selling the invisible to them. The truth is that

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11:21

EP093: 5 Medical Marketing Changes That You Can’t Ignore

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/08/05

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism. Whether you are looking for ways to refresh your existing strategy or on the hunt for entirely new ways to reach your audience, there are some changes that might impact your marketing return in a big way. In this podcast, I’m discussing the 5 Medical Marketing Changes That

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08:31

EP092: How To Generate More Predictable Revenues

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/07/17

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it. But did you know that there is an easy way to predict them? So how do you make it happen? In this podcast, I’m showing you How To Generate More Predictable Revenues. Thank you for checking it out!💕 Links mentioned in this episode: Discovery call booking link:

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44:09

EP091: How To Manage & Scale A Multiple Location...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/07/03

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA. In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Practice” If you’re thinking about scaling up your practice to more than 1 location and you want to know how to increase your practice’s value and make

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07:39

EP090: How to Attract More Affluent Patients?

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/04/03

Would you like to charge twice as much as your competitors with the same amount of patients? In order to do that you need to attract Affluent Patients. This would allow you to either double your revenues with the same amount of patients or work less for the same amount of revenues. And what does it mean to you in terms of time, money, and energy spent focusing on the requirements of only 100 patients versus the 200 "generic" patients that everyone else is striving to attract? Focusing on the

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09:28

EP089: 3 Common Mistakes Doctors & Surgeons Make

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/03/20

Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize. Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration throughout your office. That impacts your medical practice in a huge way. It’s easy to miss what’s not working when you have your hands full and are focused on your patients’ needs, as well as managing staff and performing surgery. See if you are making any of

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12:24

EP088: 4 Essential Ways To Improve The Patients’...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/02/20

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin. As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “for a bag?!!!” and his response is: “It’s not a bag, it’s a Birkin.” Now a Hermes Birkin bag’s price can range from $US40,000 to

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08:19

EP087: How To Become The Starbucks Of Your Sector

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/02/06

Have you ever questioned yourself? How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty? If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to set up in our latest podcast episode called   How to Become the Starbucks of Your Sector. PS: Remember…“If you do what most people do, you’ll have

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13:29

EP086:  7 Reasons Your Front Desk May Be Losing 39%...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/01/23

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity. How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice. In this podcast, I’m showing you the 7 Reasons Your Front Desk May Be Losing 39% of Your New Patients and how to fix them. Thank you for checking it out!💕 Links mentioned in

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11:15

EP085: 5 Dos and Don’ts For Patient Seminars

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/01/09

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs. If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better. McDonalds is not the one that sells the tastiest burgers but they sell the most, are you with me on this? I was reading one of the best-selling books in sales called the Ultimate Sales

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12:31

EP084: 3 Creative Ways To Boost Existing Patient...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/12/05

This morning, I read an article on Forbes magazine and saw these interesting stats… “Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.” So don't spend 5 times more attracting new patients, nurture the existing ones! In this podcast, I’m going to show

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12:34

EP083: One Move To Take To Increase The New Patient...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/11/21

Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING. In this podcast, I’m showing you the One Move To Take To Increase The New Patient Conversion Rate For Your Clinic IMMEDIATELY. If you want to know more about how to

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10:18

EP082: 8 Simple & Effective Ways To Generate More...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/11/19

Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates. While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experiences with your practice. Now we all know how important patient reviews are, I’d like to show you some interesting stats here... 84 % of people trust

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28:19

EP081: How To Successfully Scale a Medical Practice...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/10/08

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia. In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Successfully Sale a Medical Practice Nationwide” This is part of our special Covid Success Stories series, where OMD TV will feature interviews with

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38:32

EP:080 Three Ways To Grow Your Practice In A Scalable...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/09/24

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales. In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed “Three Ways to Grow Your Medical Practice in a Scalable Way ” This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and

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16:34

EP079: How To Create a More Scalable & Sellable Practice

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/09/10

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you” – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it. This is what I have been finding... many business owners find themselves trapped in an unsellable business. Customers or patients ask to deal with

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13:30

EP078: 7 Step Patient Generation System To Get You...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/08/27

Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these? Gaps in your schedule Inconsistent flow of new patient bookings Wasted time on non-serious enquiries Relying on referrals Prospects ghosting on you Seeing our colleagues getting busier than ever! In this podcast, I’m showing you the 7 Step Patient Generation System to get more patients than you can handle. Watch more OMD TV on our website

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13:20

EP077: How to Win During Tough Times As Practice Owners

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/08/13

I created a video called An Uphill Battle – It’s Coming, Are You Ready?  when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs. It has been over a year since the pandemic began, and I want to make this video “How to win during tough times as practice owners” to reflect some lessons learnt through the past year and hope that you could apply if it

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10:04

EP076: This One Hour Marketing Plan Will Generate...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/07/30

I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you? In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it. You can develop a plan and get your team to start in as little as one hour. PS: Remember: “The future depends on what you do today. Key topics discussed: - What are you key procedures

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148 results

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