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PODCAST

ONLINE MARKETING FOR DOCTORS PODCAST

Online Marketing For Doctors

The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

business management

All Episodes

08:19

EP087: How To Become The Starbucks Of Your Sector

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/02/06

Have you ever questioned yourself? How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty? If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to set up in our latest podcast episode called   How to Become the Starbucks of Your Sector. PS: Remember…“If you do what most people do, you’ll have

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13:29

EP086:  7 Reasons Your Front Desk May Be Losing 39%...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/01/23

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity. How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice. In this podcast, I’m showing you the 7 Reasons Your Front Desk May Be Losing 39% of Your New Patients and how to fix them. Thank you for checking it out!💕 Links mentioned in

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11:15

EP085: 5 Dos and Don’ts For Patient Seminars

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/01/09

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs. If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better. McDonalds is not the one that sells the tastiest burgers but they sell the most, are you with me on this? I was reading one of the best-selling books in sales called the Ultimate Sales

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12:31

EP084: 3 Creative Ways To Boost Existing Patient...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/12/05

This morning, I read an article on Forbes magazine and saw these interesting stats… “Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.” So don't spend 5 times more attracting new patients, nurture the existing ones! In this podcast, I’m going to show

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12:34

EP083: One Move To Take To Increase The New Patient...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/11/21

Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING. In this podcast, I’m showing you the One Move To Take To Increase The New Patient Conversion Rate For Your Clinic IMMEDIATELY. If you want to know more about how to

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10:18

EP082: 8 Simple & Effective Ways To Generate More...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/11/19

Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates. While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experiences with your practice. Now we all know how important patient reviews are, I’d like to show you some interesting stats here... 84 % of people trust

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28:19

EP081: How To Successfully Scale a Medical Practice...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/10/08

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia. In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Successfully Sale a Medical Practice Nationwide” This is part of our special Covid Success Stories series, where OMD TV will feature interviews with

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38:32

EP:080 Three Ways To Grow Your Practice In A Scalable...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/09/24

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales. In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed “Three Ways to Grow Your Medical Practice in a Scalable Way ” This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and

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16:34

EP079: How To Create a More Scalable & Sellable Practice

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/09/10

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you” – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it. This is what I have been finding... many business owners find themselves trapped in an unsellable business. Customers or patients ask to deal with

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13:30

EP078: 7 Step Patient Generation System To Get You...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/08/27

Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these? Gaps in your schedule Inconsistent flow of new patient bookings Wasted time on non-serious enquiries Relying on referrals Prospects ghosting on you Seeing our colleagues getting busier than ever! In this podcast, I’m showing you the 7 Step Patient Generation System to get more patients than you can handle. Watch more OMD TV on our website

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13:20

EP077: How to Win During Tough Times As Practice Owners

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/08/13

I created a video called An Uphill Battle – It’s Coming, Are You Ready?  when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs. It has been over a year since the pandemic began, and I want to make this video “How to win during tough times as practice owners” to reflect some lessons learnt through the past year and hope that you could apply if it

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10:04

EP076: This One Hour Marketing Plan Will Generate...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/07/30

I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you? In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it. You can develop a plan and get your team to start in as little as one hour. PS: Remember: “The future depends on what you do today. Key topics discussed: - What are you key procedures

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07:39

EP075: What Is Your One Thing?

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/07/15

I’ve been questioning myself for a long time… If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more? One of my passions is to study how the ultrawealthy, the 0.001% manage their time, get incredible amount of things done, invest and live extraordinary lives? This life-improvement masterpiece “One Thing” written by Gary Keller – the owner of the biggest real estate company in the

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07:23

EP074: 6 Effective Ways to Leave Your Competition in...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/07/02

Have you ever wondered why certain people seem to be an icon of success and other people don’t seem to make much progress towards their goals? Do you ever wonder what separates these two groups of people? Have you noticed how it seems like it’s going to be impossible to catch up to the icons of success? So, what is it that makes these people the way they are? It comes down to this: MOMENTUM. It’s much harder to stop or catch up to a moving object than it is to compete with somebody who starts

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07:48

EP073: How to Overcome Sales Objections and Drive...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/06/17

Sales and new patient conversion are the blood stream of the business, and one of the key problems that I’ve seen over the years from struggling practice is that they don’t have a proven sales process in place to convert more enquiries into bookings. People in medical do not perceive themselves as sales people. If you hire a receptionist who is doing everything administrative and has no sales background or any sales training, how is she supposed to deal with converting prospects to patients,

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27:15

EP072: How Did ModPod Find Success During The Pandemic?

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/06/04

This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time. In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found success during the pandemic?” This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that

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08:27

EP071: The Deadliest Objection From Your Prospective...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/05/16

New patient conversion is one of the hottest topics that I get asked about from other practices, especially those that are dealing with self-referring patients, or they are selling high-valued procedures. And more so, how to handle the various objections that prospects throw at them during their sales process. I get asked quite often…”What is the hardest objection?”, and what I tell them, is that the deadliest objection of them all; is the silent objection. It's the one that you don't even know

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08:37

EP070: Why Some Business Excel And Some Don't

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/04/25

Approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more (according to Data from the U.S. Bureau of Labor Statistics) As you probably know, this year marks OMD 9th year anniversary. We are thrilled to have been able to thrive over the last 9 years despite going through a lot of hurdles and changes in our industry. And I do have some lessons

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12:59

EP069: How To Generate Thousands Of Visits From Your...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/04/04

My high-performance coach Brendon Burchard always says… “The quality of your life depends on what question you ask yourself every single day.” Have you asked yourself this question… “How Can I Generate Thousands of Visits From My Referral Partners?”🤩 Have you leveraged your referral network to drive more patients to your clinic? In this new OMD TV Show episode, I’ll show you some creative ideas for reaching out to thousands of your targeted patients through influencer and affiliate partner outreach

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08:06

EP068: How To Achieve More With Less Stress

ONLINE MARKETING FOR DOCTORS PODCAST ·

2021/03/08

Most ambitious, driven people wind up taking on way too much in terms of setting goals — especially in the new year. (Yes, I’m looking at you.) Swept up in the annual ‘new year, new me’ mania, we unwittingly set ourselves up to drown in disappointment. Sound familiar? If your big ambition often turns into big overwhelm, this OMDTV is a must watch. You’ll learn a simple 4-step process to help you eliminate burnout before it happens and get laser focused on what’s truly most important this year

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140 results

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