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PODCAST

Building a Furniture Brand with Ethan Abramson

Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the

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All Episodes

06:59

116 _ Special Episode _ Building on the Bad with...

Building a Furniture Brand with Ethan Abramson ·

2023/07/24

This episode is with Frank Bonomo, owner of the furniture company Studio BonomoOne day turnarounds, brand new clients, materials you haven’t worked withbefore...Oh and did I mention this is all being filmed for a reality TV show?Well that is the situation Frank found himself in for this project, and if you think it can’t get any worse, guess what, it does.Learn more at buildingafurniturebrand.com

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27:46

115 _ Frank Bonomo of Studio Bonomo

Building a Furniture Brand with Ethan Abramson ·

2023/07/19

Frank has lived a lot of different careers, a story you often hear when it comes to people who start their own businesses. Starting his company further down the road, after seeing what life has to offer, has allowed him todraw from his varied experiencesand has let him better understand himselfas well as the business he wants to run.This professional and personal understandingis giving him the day to day and year over year clarity you need to succeed in a hard industry like furniture.Follow along as

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03:17

114 _ Special Episode _ Building on the Bad with Sean...

Building a Furniture Brand with Ethan Abramson ·

2023/07/10

This episode is with Sean Flaherty,owner of the furniture company SCF Design.If you want to hear the full storybehind how SCF Design got started - Check out the show archives - episode 113Working on a project you don’t feel comfortable with, that has client communication issues, and has family involvedis a situation you don’t ever want to find yourself in. But that is exactly where Sean ended up in one of his earliest builds.So what did he do, let the project play out the way it was going or did he

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30:58

113 _ Sean Flaherty of SCF Design

Building a Furniture Brand with Ethan Abramson ·

2023/07/05

6 years in, Sean has a contemplative view of the furniture industry.With the roots of his company starting in the art world,he likes to focus on the process of design and building as a journey itself, and not necessarily a reflection on the value of the finished piece. In a medium like furniture, where artistic merit and business acumengo hand in hand, Sean has had to find his own balance to gauge what success means to him and his company.Follow along as we talk aboutArt vs Business, the creative

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04:43

112 _ Special Episode _ Building on the Bad with...

Building a Furniture Brand with Ethan Abramson ·

2023/07/03

This episode is with Casey and Brandon Smith, co owners of the furniture company Path Design Company -If you want to hear the full storybehind how Path Designgot started, check out the show archives - episode 111As your company grows, you have more and more customers. And the more customers you have, the greater chancethat you and one of those customers won’t see eye to eye. Casey and Brandon take us back to their first hard customer experience, and talk through what that felt like. They also share

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29:38

111 _ Casey and Brandon Smith of Path Design Company

Building a Furniture Brand with Ethan Abramson ·

2023/06/28

Casey and Brandon started their company because they wantedto have an outlet for their creativity - an idea that I am sure a lot of people also have. But they put the work in, and the time,and learned to work smarter and faster. They also came to understand that the business side of any creative endeavorneeds attention paid to it as wellif you want it to grow. And grow it has, from what started as just a creative outletto now, a successful business that supports them both.So Follow along as we talk

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04:03

110_ Special Episode _ Building on the Bad with Aaron...

Building a Furniture Brand with Ethan Abramson ·

2023/06/26

This episode is withAaron Matheson of Matheson Woodwork When you are building furniture in a shop, you have a certain level of control, but the second you send it out into the world, you lose that control. And no where is that more apparent than with shipping.Aaron unfortunately has had some hard times with shipping, experiences that anyone who has ever had to ship something would have nightmares about.But Aaron took it in stride, and has learned from these times. And instead of stopping him,

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25:14

109 _ Aaron Matheson of Matheson Woodwork

Building a Furniture Brand with Ethan Abramson ·

2023/06/21

As a professional photographer,Aaron was always able to look at the everyday world and see it a little bit differently. And when he started building furniture, he was able to take that visual understandingand translate it to his designs, and to conversations with his clients, and to physically building his furniture pieces. Being able to look at the world and to understand what you like in it visually, is a big help when you are creating something new - like a piece of furniture.So Follow along as

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03:48

108 _ Special Episode _ Building on the Bad with...

Building a Furniture Brand with Ethan Abramson ·

2023/06/19

This episode is with Jacob Wolfe, owner of the furniture company Das Wolfe.If you want to hear the full storybehind how Das Wolfegot started, check out the show archives - Episode 107Jacob and his company have had their fair share of big projects, and they can still be intimidating, but there was one day he rememberswhen nothing went right. That day forced him toreconsider how he plans out his project builds and also, how he thinks about communication with his clients.This episode tells the story of

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27:33

107 _ Jacob Wolfe of Das Wolfe

Building a Furniture Brand with Ethan Abramson ·

2023/06/14

Jacob’s work as a furniture maker, and as a visual artist in general, Is always marked with a little something extra. Be it an unexpected twist on a recognizable form, or adding a modern technique into an old world build. His style is equal parts artisan and mad scientist, with workthat centers around taking what we think of as ordinary and making it anything but.And this is exactly what he brings to his furniture company. Pushing his work, his clients, and his employees to embracegoing further,

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04:37

106 _ Special Episode _ Building on the Bad with...

Building a Furniture Brand with Ethan Abramson ·

2023/06/12

This episode is with Derek Hartvigson, Owner of the furniture company The Native Craftsman.If you want to hear the full storybehind how The Native Craftsman started - check out the show archives - episode 105Derek talks about a very specific situationthat I’m sure a lot of us have had to deal with at one point, messing up a piece of furniture right at the end. But he also talks about how he took the lesson of that situationand how he applied it to his business as a wholeLearn more at

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30:19

105 _ Derek Hartvigson of The Native Craftsman

Building a Furniture Brand with Ethan Abramson ·

2023/06/07

Derek is a 5th generation woodworker, but even though he loved the craft, he didn’t go straight into the trade. Yet, after pursing other professions, he found his way back to furniture making and started his own company in 2015.From then to now though, it wasn’t smooth sailing. He went from being successful to shutting the doors on his company.But now, a little bit older and a little bit wiser,he is taking a second shot at the furniture business, and loving where it is taking him.Follow along as we

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05:11

104 _ Special Episode _ Building on the Bad with High...

Building a Furniture Brand with Ethan Abramson ·

2023/06/05

Special Episode - Building on the BadBack at the start of their business, when Jennie & Aaron where still working out of their home, right in the thick of their largest order to datethey had an unexpected visitor who almost ended their businessright then and there.On this special episode we talk about their worst day, and how their fledgling company almost didn’t make it off the ground.Learn more at buildingafurniturebrand.com

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27:08

103 _ Jennie and Aaron Berger of High Vibe Collective

Building a Furniture Brand with Ethan Abramson ·

2023/05/31

Jennie and Aaron have gone through all the combinations of having their own furniture company. Starting individually as a hobby, then both part time, then one going full time, and finally until they were able to both turn the goal of working for themselves into a reality. But through it all, the one constant has been their adaptability.This attitude, of taking what comes and making it work for them, is what they apply to their workspace, their clients needs, their own relationship, and to the

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28:10

102 _ Paula and Justin King of Rexhill Studio

Building a Furniture Brand with Ethan Abramson ·

2023/05/24

Paula and her husband Justin started their company in 2009, and since then, have been steadily growing their business. Now with 5 employees, a portfolio full of breathtaking projects, and a long line of happy clients, Paula takes us through the company’s story of growth and their secrets to success - while looking back from where they came, but also forward to where they are going. Follow along as we talk about small town vs big city clients, making a productive work environment for your team, the

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29:58

101 _ Kristina and Nick Molinaro of Twenty Five and Pine

Building a Furniture Brand with Ethan Abramson ·

2023/05/17

Talking with Kristina and Nick you quickly realizethat this is very much a business first company for them. Yes they love to make furniture, but the way they make it and even design it, is based strongly in thinking abouthow they can continuously and effectively produce it for their clients.They are building a business that they can seamlessly scale with demandand not have to reinvent the wheel every time they grow.Follow along as we talk about, technology in your woodshop, the importance of social

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28:05

100 _ Ronald Lohse of Handmade by Ronald Lohse

Building a Furniture Brand with Ethan Abramson ·

2023/05/10

Ronald is at day 1 with his business. He had the idea, followed his passion, put in the work, and now he is ready to open the doors of his own company. But as you will hear, just saying you are open for business is the minimum buy in for having your own furniture company. There is so much more that goes into it once you get going.Having a plan is important, but executing that plan is where the success is made.Follow along as we talk aboutswitching your career, who to talk to when starting something

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30:11

099 _ Andrew Barbaro of Lumber Lovin

Building a Furniture Brand with Ethan Abramson ·

2023/05/03

Customer service is an art, and when you are selling on platforms like Etsy, it is an art that you need too perfect to stand out. So that is exactly what Andrew has been doing for the last 6 years. And growing his building skills along side his client skills has lead to continued success in this industry wellbeyond what he could have imagedwhen he started.Andrew also is a master class in finding one's own niche in a market, and focusing on that market to make the most of what you offer.Follow along

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25:47

098 _ Zachary Austin of Austin Builds LLC

Building a Furniture Brand with Ethan Abramson ·

2023/04/26

With 10 years of experience in the industry, Zachary is not new to the world of furniture making, but he is new to running his own company. We check in with him a year into owning his business, to learn first hand the good and bad of what he has been going through during this first year.Having dreamt of working on his own, he now finds him self in a position to control his own destiny, and it is both a scary and exciting place to be.Follow along as we talk abouttrying to find your value, balancing

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30:56

097 _ Alyssa Timmer of AT Timberworks

Building a Furniture Brand with Ethan Abramson ·

2023/04/19

Excel sheets and board feet Alyssa has experience in both. As an Accountant she spends her time going over other people’s numbers and so when it comes to her own furniture company she does the same. Keeping records as detailed as her buildsAnd by focusing on both the numbers side and the building side of her business, she has been able to take a new company and grow it into the profitable undertaking you see today.So Follow along as we talk aboutbalancing 2 full time jobs, finding a woodworking

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177 results

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