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PODCAST

SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant

Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?You need simple, effective SEO.This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.Each week, you’ll get:Simple SEO strategies you can

business marketing

All Episodes

17:23

057: Why Your Website Should Be the Foundation of...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/01/10

In this episode, Jules dives into content planning, explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content efforts and offers actionable tips for tying your website into your overall content plan.Key Takeaways:Your Website as a Content Hub: Discover why your ...

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25:36

056: Making Your Podcast Work Harder: SEO Tips and...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/12/23

In this episode, Jules conducts a Podcast SEO Audit for Donna Eade, podcast mentor and host of Mindset and Action Podcast. Jules provides tailored recommendations to help Donna optimise her podcast SEO, making it easier for her show to attract the right audience and stand out in a crowded space.If you’ve ever wondered how to improve your podcast’s visibility and discoverability, this episode is packed with actionable tips you can use to boost your own podcast performance.What You’ll Learn in ...

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40:17

055: Growing a Podcast Without Social Media –...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/12/20

In this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth.Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s ga...

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27:55

054: Boosting Local Visibility - A Google Business...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/12/16

In this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business.Jules walks Mallory through actionable steps to enhance her profile, including:Adding regular updates to showcase her services and online programmes....

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22:06

053: Using AI for SEO - Simple Strategies for Success

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/12/13

In this episode, Jules White dives into how she uses AI to streamline SEO tasks for her business. From keyword research to content optimisation, she shares the tools she uses daily, like ChatGPT, Google Gemini, Keywords Everywhere, and KW Finder, to make SEO easier and less overwhelming. She also reflects on her experience testing Sintra.ai’s SEO helper and how it reinforced the importance of combining AI tools with your own expertise.Key Takeaways:AI as a Helper, Not a Replacement: Learn how...

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5:29

052: How Long Should a Blog Post Be for SEO Success?

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/12/09

In this bite-sized episode, Jules White dives into the ever-popular question: How long should a blog post be to perform well in search engines? Spoiler alert: there’s no one-size-fits-all answer! Jules shares quick, actionable insights into assessing your blog topics and determining the ideal length based on your competition, audience, and goals.Key Takeaways:Understanding Google’s Preferences: Learn how to assess whether your blog topic aligns with what Google expects to rank as articles.Ana...

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28:36

051: AI for Websites - Simple Ways to Save Time and...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/12/06

In this episode, Jules dives into the practical ways you can use AI to improve your website. From creating engaging content to identifying SEO opportunities and optimising for conversions, Jules shares how AI can save time, boost creativity, and help you make your website work harder for your business.Key Takeaways:Content Creation Made Easier: Discover how AI can help brainstorm blog post ideas, draft product descriptions, and create Frequently Asked Questions (FAQs) that resonate with your ...

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9:33

050: Turn Words into Impactful Visuals - Discover...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/12/02

In this episode, Jules shares an exciting discovery: a new AI tool, Napkin.ai, that transforms text into engaging visuals. Whether for blog posts, client work, or social media, this tool offers endless possibilities to make content more appealing and easier to digest. Jules explores how beauty and wellness brands, as well as SEO professionals, can leverage Napkin.ai to create flowcharts, infographics, and guides tailored to their needs.Key Takeaways:Introducing Napkin.ai: Learn how this AI to...

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33:36

049: AI for Small Business: How I Use It to Save Time...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/29

In this episode, Jules White shares how she uses AI to streamline her business, unlock creativity, and manage the mental load that comes with running a business. Jules provides practical examples of how AI tools like ChatGPT, Google Gemini, and Canva’s AI assistant have helped her brainstorm ideas, prepare for a business expo, design marketing materials, and even simplify her podcast production workflow.The key takeaway? The more you use AI, the better it gets—and the better you’ll get at usi...

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12:32

048: Essential Elements of a High-Converting Homepage

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/25

In this episode, Jules White discusses the most important elements your homepage needs to effectively engage visitors and convert them into customers.Jules explains the critical role of the hero section—the area above the fold—where you have less than three seconds to grab a visitor's attention. She offers advice on crafting compelling headlines, selecting appropriate images, and ensuring your call-to-action is clear and prominent. She also delves into how to introduce the problem you solve, ...

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31:07

047: How I Use AI in My Personal Life - From Meal...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/22

In this episode, Jules White dives into how she uses AI in her personal life, exploring the tools and techniques that help her streamline tasks, boost creativity, and enhance well-being.Jules shares her experiences with ChatGPT, Google Gemini, and NotebookLM, highlighting their strengths and weaknesses. She discusses how AI assists her with meal planning, mindset coaching, improving communication and lots more.Key Takeaways:ChatGPT as a Personal Assistant: Learn how Jules uses ChatGPT for eve...

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3:39

046: Bite-sized Tips - Font Size Fixes for a More...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/18

Is your website causing visitors to squint and scroll away? In this short episode, Jules shares practical tips on how to make your website easier to read and more user-friendly. She covers the importance of font size, sentence structure, and strategic formatting to create a better experience for your visitors and help improve your SEO.Key Takeaways:Font Size Matters: Google recommends using a font size of at least 16 pixels, but Jules suggests going even larger, especially on mobile devi...

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32:40

045: Become the Go-To Expert: Thrive in the AI World...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/15

In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.Jules explains the concept of "topical authority...

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8:02

044: Is Social Media Stealing Your Sales?

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/11

In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales directly through their websites.Jules emphasises the importance of shifting some of the time and effort spent on social media towards improving owned content, like websites, blogs, and podcasts, which not...

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22:46

043: Do SEO Plugins Really Boost Your Rankings?...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/08

In this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it.Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans.Key Takeaways:The Role of ...

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23:17

042: Boosting Local Visibility - AUDIT Google...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/04

In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services...

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15:30

041: 3 Quick Changes for Boosting Website Traffic and...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/11/01

In this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins.Key Takeaways:Set Up Google Search Console: Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility. Optimise Your Google Business Profile: D...

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7:52

040: Align Your Brand with Your Values: A Rebranding...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/10/28

In this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values.Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal connection with nature and how it inspired a shift towards a more autumnal colour palette, better representing her authentic self and business goals.Ke...

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30:03

039: Website SEO Mistakes & How to Avoid Them

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/10/25

In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them.Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear website structure, mobile-friendliness, fast loading times, and a strong call to action.Key Takeaways:The Problem with Subdomains: Learn why subdom...

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13:34

038: Will AI replace SEO

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/10/21

In this episode, Jules tackles a question often asked by business owners: Is AI killing off SEO? Jules dives into how SEO remains essential despite AI's rise and shares strategies for standing out in the evolving digital landscape.Jules explains that while AI might impact the future of SEO, the fundamentals remain crucial. Search engines, whether AI-driven or traditional, still rely on well-structured, quality content that demonstrates expertise, authority, and trustworthiness. Jules offers p...

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117 results

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