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PODCAST

Tactical & Practical

Giving you highly actionable marketing advice from someone who"s been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

business marketing

All Episodes

32:42

SMS Tactics That Print Money with Alex Beller

Tactical & Practical ·

2024/11/15

In this episode, Alex & Nate discuss new SMS tactics that they've implemented this year and already have shown that they're wildly profitable, and also debate the best meal: Yankee Stadium hot dogs or Nobu Malibu sushi.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of

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20:25

How I Run FB Ads: Increase ROAS While Spending 150%...

Tactical & Practical ·

2024/11/07

Today I'm breaking down exactly HOW run Facebook ads. Tweet @NateLagos with any questions about this episode, I'm happy to dive deeper on anything in this episode!Intelligems is the ULTIMATE profit optimization tool. You don't need a CRO agency anymore, you just neend an Intelligems account! If you're NOT testing copy, headlines, prices, and images on your website, you're leaving money on the table, so go checkout Intelligems.io ! Postscript is our newest sponsor, but they're no stranger to me

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9:19

Do you know WHY you run ads?

Tactical & Practical ·

2024/10/31

We’re spending 147% more on Facebook ads year-over-year, at a better ROASIt’s because we understand WHY we run ads in the first place. If you don’t truly understand WHY you’re doing something, you’re never going to understand HOW to do it well. Analyzing the question “why do we run ads” is surely worth 8 minutes of your time. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth

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34:02

How To Write Copy With Connor MacDonald (Ridge CMO) &...

Tactical & Practical ·

2024/10/24

One of the best ecom CMOs in the game stopped by Tactical & Practical today to talk about how he writes copy with ChatGPT. Connor is the CMO of Ridge.com and one of my favorite marketers to talk to, and this episode taught me a lot about how to get the most out of our AI writing partners. Make you sure follow him on twitter, and subscribe to the marketing operators podcast ( https://x.com/couuor & https://open.spotify.com/show/23IMg6aJK1RcGOMeTA7VE4?si=2fe29905457b4b43 )Tactical & Practical is

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18:48

A Step By Step Guide To Product Launches

Tactical & Practical ·

2024/10/09

Nate explains every detail of OG's recent new product launch - two watches inlaid with coffee beans sealed in resin. From the idea, to the creative, copywriting, teaser & ad strategy, he doesn't leave any detail out! Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has

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9:56

A Dire Warning About Q4

Tactical & Practical ·

2024/09/06

In this episode, Nate shares a warning about 3 common mistakes made in Q4, and shares tactical advice on what to do to avoid them!Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding

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11:17

REAL ROAS (Not sponsored by an attribution SaaS)

Tactical & Practical ·

2024/08/28

In this episode, Nate shares the simplest metric that's given him clarity when it comes to understanding the effectiveness of his advertising efforts: REAL ROASTactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. Schedule a demo today & tell 'em I sent you!

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19:26

AJ Vaynerchuk Teaches Me About Athlete Endorsement Deals

Tactical & Practical ·

2024/08/14

The first ever guest on Tactical & Practical is AJ Vaynerchuk, CEO & Co-Founder of VaynerSports, a modern athlete representation agency. We discuss how brands of all sizes & all budgets are able to leverage athlete endorsement deals, and highlight the importance of strong alignment between the athlete & the brand.Follow @AJV & @NateLagos on social media, visit VaynerSports.com to work with any of AJ's clients, and leave a review on today's episode if you enjoyed it! Tactical & Practical is

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19:51

3 E-mail Campaigns That PRINT MONEY

Tactical & Practical ·

2024/08/08

In this episode, Nate breaks down 3 plain text e-mail campaigns that he's sent in the last year that have built trust & familiarity with his customers, AND generated a ton of revenue. Great marketing should be able to build brand & generate sales at the same time, and this episode is a peek behind the curtain of how Original Grain accomplishes that in their retention marketing efforts.This episode of Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization

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18:14

An Unscripted Rant: Marketing in Times of "Crisis"

Tactical & Practical ·

2024/08/01

In this, the first unscripted episode of Tactical & Practical, Nate challenges you to have a solid gameplan for the next crisis that happens in America.This episode is sponsored by Intelligems.io - your one stop shop for all your split testing needs! Follow @NateLagos on Twitter & Linked In, and tweet at him with any comments about the pod!

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10:46

Math That Makes Sense (& Dollars): Understanding The...

Tactical & Practical ·

2024/07/25

In this episode, @NateLagos walks you through two big mistakes ecom brands make all too often:Planning to maintain marketing efficiency when aggressively scaling Cutting ad spend when performance is worse than desired Both of these mistakes have a detrimental affect on the bottom line, and in this episode, you''ll learn how and why you need to avoid them like the plague. Tactical & Practical is sponsored by Intelligems.io - the one stop shop for all your split testing needs! Book a demo and

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10:57

How To Decrease Your CAC Without Sacrificing AOV or LTV

Tactical & Practical ·

2024/07/18

In this step by step guide, Nate Lagos lays out tactics you can use to decrease customer acquisition costs without running huge discounts, or sacrificing customer value.This episode is sponsored by Intelligems! You've heard me mention it by now, but on the video version of this podcast I show the results from 2 of my most recent split tests - one testing content on our highest traffic landing page, and the other testing prices of our most popular watch - and both had over a 40% INCREASE in profit

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12:16

Defeat Rising CAC By Increasing AOV & LTV

Tactical & Practical ·

2024/07/11

In this step-by-step guide, Nate Lagos explains how to overcome rising acquisition costs by increasing your customer lifetime value. Like every episode, this is designed so you can learn something & immediately implement a tactic to add profit to your ecom brand. Please tweet @ NateLagos if you have any questions or feedback about the show!Tactical & Practical is sponsored by Intelligems - the ultimate profit-optimization tool. Go to Intelligems.io for all your split testing needs and tell them I

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14:06

How To Make Money By Giving Stuff Away

Tactical & Practical ·

2024/07/05

Nate Lagos explains how & why ecom brands can be profitable by running giveaway promotions. Like every episode, this is designed so you can learn something & immediately implement a tactic he discussed to add profit to your ecom brand. If you have any questions about anything discussed here, please tweet @NateLagos and he’ll get right back to you.This episode is sponsored by Intelligems - your one stop shop for all your split testing needs. Schedule a demo at Intelligems.io to start optimizing the

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13:20

Finding Price-Market-Fit (in this economy)

Tactical & Practical ·

2024/06/27

Most ecom brands have a fundamentally FLAWED method for setting their prices. Optimizing for gross margins or "profit per unit sold" is a TERRIBLE idea. In this episode, Nate Lagos explains the correct way of finding "price-market-fit" - and why you should be using Intelligems to test your prices CONSTANTLY.

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10:27

How we partnered with Jack Daniel's, Bob Marley, and...

Tactical & Practical ·

2024/06/20

Nate Lagos explains how & why they've landed partnerships with Jack Daniel's, Taylor Guitars, and Major League Baseball. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

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14:52

Profitable Influencer Marketing in 2024

Tactical & Practical ·

2024/06/20

Original Grain has built an army of niche creators to represent their brand and help them acquire customers profitably - listen to VP of Marketing Nate Lagos explain how. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

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2:13

Tactical & Practical - The Trailer - 000

Tactical & Practical ·

2024/06/17

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