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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

17:48

What If Your Audience Chose Your Content?

Content Amplified ·

2025/07/10

Send us a text In this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios. What you'll learn in this episode: How Angel Studios grew from 6,000 to over 1 million members in under two yearsThe power of the “wisdom of crowds” in shaping film and TV contentHow the Angel Guild gives fans the power to greenlight projectsWhat the Sean Ellis test can teach entrepreneurs about market validationWhy behind-the-scenes access and fan collaboration deepen audience loy...

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15:41

Should your B2B business have a mascot?

Content Amplified ·

2025/07/09

Send us a text In this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO’s office. What you'll learn in this episode: Why DataRails built a mascot—and how it’s redefining B2B brand storytellingThe strategy behind launching Bob Schietner, the FP&A PandaHow humor, character, and relatability build social media momentumTips for creating a mascot that lasts beyond a founder’s brandReal-world tactics for scaling content with 3D, AI, a...

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17:47

Are In Person Events Still Worth It?

Content Amplified ·

2025/07/08

Send us a text In this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards. What you'll learn in this episode: Why in-person events outperform digital touchpoints for connection and retentionHow Maslow’s hierarchy of needs shapes Molly’s event strategyThe power of structure, signage, and subtle details to calm social anxietyTactical ways to balance premium production with business impactThe KPIs and OKRs Molly uses to measure event success beyond revenueHow to s...

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15:59

Don't swing at every pitch, staying strategic when...

Content Amplified ·

2025/07/03

Send us a text In this episode we interview Travis Reindl, Senior Vice President and Chief Communications Officer at Strada Education Foundation. With more than 30 years at the intersection of policy and communications, Travis shares how strategic pause and brand clarity guide his team in a world that moves fast—and demands even faster reactions. What you'll learn in this episode: The one powerful mindset shift that separates reaction from responseHow to build a triage framework that filters...

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15:49

What Makes a Real Community Work?

Content Amplified ·

2025/07/02

Send us a text In this episode we interview Jason Baum, Head of Community at Sauce Labs. Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement. What you'll learn in this episode: Why most companies get community wrong from the startThe three essential questions every brand must ask before launching a communityThe difference between support forums and meaningful engagement spacesWhere communi...

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18:22

What Is Expert Influencer Marketing?

Content Amplified ·

2025/07/01

Send us a text In this episode we interview Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his unconventional and deeply strategic approach to influencer marketing, one rooted not in transactions, but in trust, relationships, and long-term brand equity. What you'll learn in this episode: The key distinction between creator marketing and expert influencer marketingWhy paying for attention is less effective than earning trustHow to build genuine relationships with B2B industr...

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15:46

Are You Wasting Money on SEO?

Content Amplified ·

2025/06/25

Send us a text In this episode we interview Brady Crump, Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a decade of experience. What you'll learn in this episode: Why SEO “packages” from web hosts are a waste of money.How shady agencies exploit small businesses with meaningless reports.Simple steps to vet an SEO partner the right way.Why referrals and in-house marketers are your best resource.The shift toward AI-powered search and how to adapt.Why op...

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19:07

How Can Community Supercharge B2B Content?

Content Amplified ·

2025/06/24

Send us a text In this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets. What you’ll learn in this episode: Craft opening lines that compel the next sentence—and the next.Build a thriving product or interest community with free tools like HubSpot, Slack, and YouTube.Leverage member-generated conversations to outrank ...

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12:15

How to Lead Outbound with Content

Content Amplified ·

2025/06/19

Send us a text In this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko. What you’ll learn in this episode: Why leading with content earns more trust than pushing demosHow to write outbound emails that actually get readThe “give to get” approach and how it changes the buyer’s journeyTactical ways to track engagement and intent using soft metricsHow to design outbound campaigns that align sales and marketingStrategies for following up based on real content inte...

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36:03

How Do You Write With AI Authentically?

Content Amplified ·

2025/06/18

Send us a text In this episode we interview Ritvij Gautam, Head of Growth at Glencoco. Rit shares his journey from a physics-philosophy undergrad to building and exiting a UX startup, and now scaling B2B sales with Glencoco. But the heart of this episode? Crafting content with AI—without losing soul. What you’ll learn in this episode: Why authenticity matters more than ever in AI-written contentHow to start your article with emotional impact and work backwardThe exact prompts and workflows Ri...

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16:12

What Makes Content Truly Credible?

Content Amplified ·

2025/06/17

Send us a text In this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual role straddling sales and marketing, Kharlo shares how he drives alignment across departments to deliver high-impact results. What you’ll learn in this episode: How Kharlo discovered credibility was the true gateway to customer trustThe critical role of content in pre-sales, business development, and closing dealsWhy startups must rethink their l...

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14:59

How Do You Build Content Without Ads?

Content Amplified ·

2025/06/12

Send us a text In this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency. What you'll learn in this episode: How Kiran transitioned from engineer to marketing leaderThe content channels that generated 80% of Thunderclap’s pipelineWhy focusing on bottom-of-the-funnel content drives conversionsHow to build trust with “scorecards” and results-driven storytellingThe anatomy of a lead magnet that reached over 80,000 peopleKiran’s st...

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19:02

Is Content Marketing Driving B2B Growth?

Content Amplified ·

2025/06/11

Send us a text In this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to enterprise growth strategy. What you'll learn in this episode: Why content should start at the bottom of the funnel, not the topHow to align content creation with measurable pipeline impactThe power of short-form video explainers in complex B2B sales cyclesA tactical approach to content repurposing across different buyer stagesHow to operation...

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17:46

Can Businesses Truly Build Trust Internally

Content Amplified ·

2025/06/10

Send us a text In this episode we interview Kellie Cummings, a seasoned communications consultant with deep experience leading comms through crisis—most notably during the 2008 global financial collapse. She now helps organizations strengthen their internal trust through intentional, meaningful communication practices. What you'll learn in this episode: Why trust erodes silently inside companies—and how to detect itThe neuroscience of trust and how oxytocin plays a role in teamworkHow psychol...

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21:48

What Can B2B Teams Learn from Radio?

Content Amplified ·

2025/06/03

Send us a text In this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San Francisco. What you'll learn in this episode: Why trust and relevance are the cornerstones of audience engagementHow public radio builds content around context, not just informationA simple yet powerful framework for storytelling borrowed from speechwriting legend Marshall GanzHow to gather real-time feedback and qualitative data to improve con...

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15:03

What Makes Content Actually Convert?

Content Amplified ·

2025/05/29

Send us a text In this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxcelerate. Lisa helps SaaS startups build better products by using behavioral design principles grounded in data and strategy. What you'll learn in this episode: The real meaning of behavioral design and how it applies to content marketingWhy most content fails—not because of what’s said, but how it’s perceivedTactical frameworks like the BJ Fogg model that you can apply instantlyHow to...

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16:20

Are You Balancing Art and Science of Content?

Content Amplified ·

2025/05/28

Send us a text In this episode we interview Zane Derbyshire, Content Director at Arosa and a veteran of both South African radio and U.S. brand storytelling. With over 22 years of experience, Zane brings sharp insight into the craft of blending emotional resonance with strategic precision. What you'll learn in this episode: How to harmonize data and creativity to tell unforgettable brand storiesWhy audience empathy and business goals must be balanced from the startThe dangers of brands leanin...

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14:07

How Do You Make B2B Content Fun

Content Amplified ·

2025/05/27

Send us a text In this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors. What you'll learn in this episode: How to transform traditional B2B content into fun, engaging storytellingThe secret behind turning a boring ebook into an award-winning murder mysteryWhy snackable content beats long-form in today’s marketCreative ways to make your content more timely and relevant—even in "boring" industriesWhich distribution ch...

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16:32

How Do You Earn Client Content Trust?

Content Amplified ·

2025/05/22

Send us a text In this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her hard-earned insights from a decade of enterprise content marketing, especially her methods for uncovering, developing, and publishing compelling customer stories. What you'll learn in this episode: How to use the “award submission” strategy to unlock powerful customer stories.The art of building trust with enterprise clients without overwhelming ...

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18:44

What Content Does Sales Actually Use?

Content Amplified ·

2025/05/21

Send us a text In this episode we interview Michele Morelli, Head of Marketing and Communications at Foursquare. What you'll learn in this episode: How Foursquare evolved from a consumer app to a geospatial platform powering major brands.The three key content funnels every marketer should consider: net new, competitive switch, and upsell/cross-sell.Tactical strategies Michele uses to gather feedback directly from sales teams—including Slack channels, call listening, and creative one-on-ones.W...

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378 results

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