x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

08:47

SPECIAL SERIES == Are Followers Still a Thing? Let’s...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/28

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems.ㅤBest Moments:(00:40) The real reason Jay preps for Q4 months in advance—even if he

en

12:10

Major Instagram + LinkedIn Changes! 👀 Jay’s SCOOP |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/25

Instagram just changed the game by making posts searchable on Google—and Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down the most overlooked, no-cost growth move on LinkedIn that could double your visibility with zero effort. If you’ve been sleeping on newsletters or just vibing your way through captions, this episode will wake you up.ㅤBest Moments:(00:45) Instagram posts are now fully searchable on Google—even without logging in(02:15) Why “weekend

en

19:29

Reclaim Your Day 90 Seconds at a Time ⏳ GUEST!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/25

Jay Schwedelson finally found someone who might just have the answer to his time struggles: Rebecca Shaddix. She’s not only a Forbes contributor and the force behind UCLA's Women in Tech research, but she’s also on a mission to rescue your day—90 seconds at a time. This episode isn’t about productivity hacks that require color-coded calendars or waking up at 4 a.m. It’s about the tiny gaps you already have and how to reclaim them with purpose.ㅤListen to Rebecca’s podcast Time Billionaires for short,

en

09:58

50% Increase for Content or Product launch! +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/22

Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. It’s all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weighs in on the Coldplay kiss cam scandal, where tech execs and brand marketers collided in the weirdest, most viral way.ㅤBest Moments:(01:01) Why even your

en

11:15

SPECIAL SERIES == The MEME PLAYBOOK You Didn’t Know...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/21

Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you’ve ever wondered whether your “serious” brand could pull one off—yep, you probably can.ㅤBest Moments:(02:05) Jay's traumatic first Florida burger with surprise mustard and

en

11:18

I Uploaded My Brain into ChatGPT 🤯 Jay’s SCOOP | Ep. 379

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/18

How to Make Your Own Custom GPT (in under 10 minutes):Upgrade to ChatGPT Plus ($20/month).Go to chat.openai.com, click “Explore GPTs” on the left sidebar.Hit “Create” in the top right corner.Fill in the prompts (name, purpose, tone, etc.).Upload your content (transcripts, newsletters, articles—anything).In the instructions, tell it to only use your uploaded content unless told otherwise.Save and mark it “Private” so only you can use it.That’s it—you now have a version of ChatGPT that knows

en

23:21

130 Restaurants! How CMO Jennifer Bell markets RPM...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/18

You might not think running marketing for over 130 wildly different restaurants sounds like fun, but Jay Schwedelson finds out that for Jennifer Bell, it’s exactly that. From Michelin-starred fine dining to casual pizza joints, Jennifer has spent 25 years at Lettuce Entertain You, mastering how to scale loyalty, storytelling, and strategy without turning everything into a bland, one-size-fits-all experience.Jennifer oversees the marketing for Lettuce Entertain You...As a culinary-driven company, our

en

10:19

STOP Being Positive! ➕ F1 Movie Review🏎️! Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/16

Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we’re all told to use. So if you’ve ever wanted to tell your boss that positivity is tanking your subject lines, now’s your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why

en

09:16

SPECIAL SERIES == Less Competition, More Clicks? Try...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/14

If you’re ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we’re not all scrolling on the toilet. This one’s all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.ㅤBest Moments:(01:52) Jay admits to having no work-life balance — and why that matters for weekend

en

10:28

I don’t love my job! 👀 Jay’s SCOOP | Ep. 375

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/11

Most people don’t love their jobs—and that’s not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why chasing passion often backfires. He shares why he doesn’t love his own job (and why that’s fine), what actually matters more than love, and how redefining career fulfillment might be the smarter move.ㅤBest Moments:(00:30) Jay admits he doesn’t love his job—and that’s more than okay(02:00) Why “do what you love and you’ll

en

24:58

LINKEDIN Company Page Secrets! w/ #1 Expert Michelle...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/11

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you'd expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed opportunity. They dig into what’s actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn’t feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.ㅤSubscribe to Michelle’s newsletter:

en

10:25

SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/09

If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.ㅤBest Moments:(02:01) Why everyone’s using letter format emails—and what

en

09:24

SPECIAL SERIES == Waitlists Aren’t Just for Hype 🧠 ==...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/07

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you’re probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you’ll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.Best Moments:(01:10) Jay confesses he’s never used self-checkout without needing

en

24:31

BONUS DROP! Amy Porterfield Shares Webinar Engagement...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/06

Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn’t hold back. From rethinking your promo timing to why “masterclass” beats “webinar,” she shares the specific tactics she uses to drive results without burning out her audience. Jay Schwedelson is all in on her playbook, and after this, you might be too.ㅤSubscribe to Amy’s newsletter for weekly marketing

en

12:15

I am Failing! I stink at YouTube and so should you! +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/04

If you want to watch this YouTube failure unfold give me a 'subscribe' RIGHT HERE! https://www.youtube.com/@schwedelson/shortsappreciate you!JBest Moments:(00:34) The real reason it’s powerful to admit when something isn’t working(01:45) Why YouTube Shorts will rule the internet in the next three years(03:00) Most marketers are dumping content on YouTube and calling it a day(04:55) What having only 600 subscribers taught Jay about perspective and growth(06:23) You don’t need to be great—just

en

19:01

Facebook Secrets! w/Mari Smith 'Queen of Facebook'...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/04

Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she’s got strong words: “followers are dead.” But don’t panic—this episode is packed with real talk on what actually works now, how Meta’s algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesn’t just explain the changes—she gives you the “do this, not that” of growing visibility, building community, and yes, still making email matter.Check out Mari Smith's website at

en

12:22

20% Increase! 'Inner Dialogue' marketing!🍏 I go to a...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/02

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you’re in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay’s love-hate relationship with green markets, lavender dog biscuits, and

en

09:01

SPECIAL SERIES == Social Proof Trick For Increased...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/30

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer’s phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social

en

10:07

Q4 & Holiday Marketing Starts NOW! 🎁⛄️ Jay’s SCOOP |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/27

Mid-July and it’s 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don’t start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you’re sweating through summer, your prospects are mentally putting up the tree.Best Moments:(00:30) Why July flips the mental switch from BBQs to

en

18:18

Think First, Prompt Second 🤖 VP of Brand Shawn...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/27

You know those people who refuse to let B2B get boring? That’s Jay Schwedelson sitting down with Shawn Perritt, who’s out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn’t be an afterthought, to how AI can actually make things less creative if you’re not careful, this one’s full of real talk for anyone tired of beige B2B. You’ll walk away rethinking brand, attribution, and why your best creative ideas probably don’t come from staring at

en

494 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...