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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

09:19

Ask Us ANYTHING: Stop Believing Your Inner Critic...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/31

Most of us have that voice in our head that says we’re not ready, not good enough, or just faking it—and Jay Schwedelson is here to shut that voice up for good. In this episode, Jay explains how negative self-talk sneaks into your brain, why it’s so convincing, and the weird trick he uses to stop it instantly. Plus, he somehow ties it all back to Mean Girls, Rocky, and Eddie Murphy.ㅤBest Moments:(01:15) Why switching careers into marketing isn’t as hard as you think(02:18) The sneaky power of

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21:02

Co-Founder Bizzabo! Connecting with People in an AI...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/30

You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget.ㅤFollow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and

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07:11

What’s Up THIS WEEK: NEW Subject Line Test TRENDING!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/28

Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks.ㅤBest Moments:(00:34) Instagram finally adds a Watch History so you can find that video you lost in

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14:09

SPECIAL SERIES == ChatGPT Atlas Browser Tips! AI Must...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/27

Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agents.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter

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09:32

Ask Us ANYTHING: Love is Blind! 😂 Secrets to...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/24

Sometimes Jay Schwedelson gets deep about data or strategy—but this time, he’s answering your weirdest, most random questions. From nonprofit marketing tips that actually work to his all-time favorite reality TV obsession (yes, he has strong opinions), this episode swings from helpful to hilarious in the best way.ㅤBest Moments:(01:15) Why first-person CTAs like “Count me in” or “Yes, I want to help” drive higher clicks for nonprofits(03:00) The 75-word rule that separates good emails from ignored

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21:50

💀LIQUID DEATH Founder+CEO!💀 GUEST!! Mike Cessario on...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/23

Liquid Death didn’t happen by accident. Mike Cessario went from skateboards and punk bands to building a beverage brand that treats marketing like entertainment, not homework, and he’s brutally honest about what actually moves the needle. With Jay Schwedelson, he breaks down packaging as the real moat, why they tested the brand before the product, and how to stay interesting when AI makes content cheap.ㅤGrab Liquid Death at your local store or online at www.liquiddeath.com, check out their sparkling

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08:23

What’s Up THIS WEEK: 25% Increase in EMAIL OPENS!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/21

October’s serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it’s officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that’ll make you rethink your next prompt—and a hilarious detour into celebrity weirdness that you didn’t know you needed.ㅤBest Moments:(00:59) Why using company

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12:53

SPECIAL SERIES ==Forget Content Calendars? Content...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/20

Even on airplanes, chaos finds Jay Schwedelson and Daniel Murray—but this Bathroom Break isn’t just about travel horror stories. Between speakerphone offenders and oversized dogs, they break down how to actually organize your content so it doesn’t become one big mess. From tagging systems and Notion libraries to “writer’s rooms” that actually work, this one’s packed with simple, real-world ideas to keep your marketing machine humming.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials

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12:07

How to BEAT 95% of People WITHOUT Being a Genius ⚡...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/17

Somehow, Jay Schwedelson made accountability sound like a superpower instead of a chore. In this short solo riff, he shares the one mindset shift that’s fueled his entire career—how showing up every single week, no matter how small the action, builds momentum most people never find. If you’ve ever felt like you’re “not the smartest person in the room,” this one hits differently.ㅤBest Moments:(01:00) Jay admits to constantly talking himself down—and why that’s actually helped him grow(02:15) The two

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18:50

GUEST Webinar Success Secrets and REAL Lead...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/16

Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.ㅤConnect with Ben Schechter on

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10:38

What’s Up THIS WEEK: AI Must Knows! 💀Emoji Secrets!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/14

Things are getting spooky in marketing this week, and Jay Schwedelson is here to break down what’s worth your attention. From Microsoft revealing exactly how AI tools evaluate your website to the surprising email subject lines that actually boost Halloween engagement (no, not the pumpkin), Jay shares what’s working, what’s weird, and what to avoid—plus a quick detour into brain-melting AI video apps and some questionable Netflix choices.ㅤBest Moments:(00:45) Why Microsoft’s AI content guidelines

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10:34

SPECIAL SERIES == The Right Amount of Emails to Send!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/13

Everyone thinks they’re sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you’re probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp,

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16:34

StubHub Head of Social: How to Get the Coolest Job in...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/10

Running social for StubHub sounds like the dream gig—and Jay Schwedelson gets the inside scoop from Caity Bransby, who actually does it. From her start as a college student pitching her school’s first Instagram account to leading social for one of the biggest event brands on earth, Caity shares what it really takes to “move at the speed of culture,” build a career from your phone, and stay cool under the viral spotlight.Best Moments:(01:34) How a college Instagram experiment became a career running

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21:02

GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/09

You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.Learn more about EventMobi!Best Moments:(01:27) How a boring engineer fell in love with conferences and built EventMobi from

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09:08

What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/07

ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn’t feel like it), and how Perplexity’s new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram’s big bet on

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11:22

SPECIAL SERIES == Stop Posting! Comments Getting More...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/06

When Jay Schwedelson and Daniel Murray swap stories about awkward baby-in-restaurant moments and LinkedIn strategy hacks in the same breath, you know it’s going to be entertaining. This Bathroom Break episode takes a surprising turn into how commenting (with memes, images, or one-liners) might actually beat posting when it comes to growing on LinkedIn.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s

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09:18

No Date = No AI Love. The End of Evergreen Content!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/03

Marketing’s old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn’t enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.ㅤBest Moments:(00:37) Why evergreen content used to dominate but no longer works in the AI era(01:22) How

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18:42

1.4 Million Followers in Months! + 3 Steps to...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/02

The internet turned money advice into extremes, so Jay Schwedelson brought on Braiden Shaw to share the practical middle path. You’ll hear the simple 3-step ladder he uses to build wealth, why paying off your mortgage fast is not always the math win, and the counterintuitive way he grew from 2k to 1M followers by never selling for a year.ㅤStart with Amplify’s Foundations program (25 dollars) to learn debt payoff, liquidity, and private markets, then explore the Growth Circle to co-invest alongside

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08:07

What’s Up THIS WEEK: Email News! Videos Down on...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/09/30

Snapchat just revealed people snapped a trillion selfies in the last year, and Jay Schwedelson can’t decide if that’s hilarious or horrifying. He also breaks down why the first two weeks of October are prime time for collecting customer data, why LinkedIn video views are suddenly slipping, and what Europe’s push for a “digital majority age” could mean for social media. And, because balance matters, he even weighs in on the Golden Bachelor fiasco.ㅤBest Moments:(00:16) Snapchat reports 1 trillion

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10:12

SPECIAL SERIES == New Instagram ‘Must Knows’ and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/09/29

Travel hacks, Instagram secrets, and even a little Miami tourism pitch sneak their way into this Bathroom Break episode with Jay Schwedelson and Daniel Murray. Between Jay’s “carry-on only and lie about parties” conference survival guide and Daniel’s Instagram growth tricks, this one’s packed with fast, practical tips you’ll actually want to try.ㅤBest Moments:(01:04) Jay reveals why he hates travel now and the sneaky way he skips event invites(02:21) Daniel shares the story reply trick that gets

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