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PODCAST

The Bright Balloon

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

arts marketing

All Episodes

37:50

255. Publicity for your balloon business | Jordanne...

The Bright Balloon ·

2024/08/27

We’ve never had an episode like this one! Jordanne from Julep Publicity comes on the show to tell us all about one marketing aspect I know almost nothing about. She talks about how publicity works, plus what actual resources we can explore to get other people to amplify our businesses. It gave me so many lightbulb moments! Jordanne breaks down for us how and where publicity fits in the umbrella of all things marketing. Then she expands upon all the ways publicity happens (media features, influencer

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56:51

253. #1 Etsy Seller | Chrissy of Blush Balloon Party...

The Bright Balloon ·

2024/08/20

I met Chrissy at the 2023 Glow Retreat and think I can speak for everyone who was in the room when I say we were shocked at the scale of her business… she is the #1 Etsy seller for balloon garlands! She also does installations, has become almost a mini distributor and has a team by her side that she manages. As we get to talking you’ll hear how the same exact Pinterest image that was an inspiration for each of us so many years ago. Then Chrissy takes us through how that spun into the garland kits

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43:54

251. Photoshoots | Ifrah of Wowlloons

The Bright Balloon ·

2024/08/13

Ifrah has made a big impact on my business over the past few months, specifically in terms of my branding and my website. So I knew I had to bring her on the show to share her photo shoot planning process! Before we dive in, we’ll hear about how Ifrah’s business blossomed to the point where she decided to leave her job she otherwise loved. She even hopes to return to it after she’s grown Wowlloons enough to take a step back and let others keep the business running. Then we dive into why she

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44:39

249. Stolen business | Rachael of It’s Your Day Balloons

The Bright Balloon ·

2024/08/06

Today’s episode is about an unfortunate situation. Rachael of It’s Your Day Balloons had a vendor relationship go south and we hear what happened, why and how she was able to learn from the experience. I appreciate her coming on the show to tell her story and I know there is a lesson for us all in it. Before we dive into the relationship gone south, you’ll also get to hear how she transitioned into balloons from being a real estate agent and how that job has now become her side hustle! She also

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34:22

247. Strengthening your mindset | Jesy of Jesy...

The Bright Balloon ·

2024/07/30

You may know Jesy for the very cool way she combines her floral and balloon artistry. And in this episode, you’ll hear more about that creation process, plus mindset shifts, some tangible things you can do to reach your goals and how she’s fallen in love with teaching in our industry. Jesy offers a nice reminder that everyone has to start somewhere, and to not compare yourself to people at another stage of the journey, including the process of becoming an instructor! She shares how she first

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33:51

245. MVP of my toolkit | Jeff of Clik-Clik Systems

The Bright Balloon ·

2024/07/23

Jeff is one of the new owners of the company that creates the most valuable tool in my toolkit: my magnets! I had the pleasure of meeting him briefly at FLOAT and was happy that he could come on the show to tell us more about how he and his business partner made their way into the balloon community through Clik-Clik. I loved his openness and honesty and it was really a delightful conversation! You’ll get to hear a bit of surprising Clik-Clik history, how he and his business partner chose it over

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36:41

243. Warming your leads with a website | Courtney Of...

The Bright Balloon ·

2024/07/16

Back by popular demand is Courtney of Courtney Lynette Creative Co! And this time, we’re chatting about her website services and how she can help your business take root with a permanent internet home that doesn’t rely on social media. Websites are her bread and butter service, and the event industry is her sweet spot. With a history working in events, she knows how to create websites that are fun and inviting while legitimizing your business and making it a place to store the kind of info your

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40:02

241. Back to the basics

The Bright Balloon ·

2024/07/09

I’ve felt my business grow over the past couple of years, but there have also been some life changes that kind of made things feel a little out of whack. So in this episode, I share how I’m trimming the “fluff” and tuning up my business by going back to the basics! This process is actually inspired by my previous time as a 6th grade art teacher. So much of what we would cover was foundational principles. And I always found that without them, troubleshooting becomes much more difficult. So, I took

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39:54

239. Candid marquee thoughts | Travis of Squeak...

The Bright Balloon ·

2024/07/04

Travis and I purchased our marquee letters from the same vendor at about the same time, and in this episode we share our thoughts about the upsides and downsides of owning marquees. We start with all the good things about our marquees, including: How they help us land more corporate and convention jobs How they’re a good anchor for balloons & serve multiple decor purposes Why they’re an easy sale that can help you break even pretty quickly How you can actually charge per day for the rental That

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42:01

238. Adding texture to our decor | Emily of The Party...

The Bright Balloon ·

2024/07/02

My guest in this episode is very familiar with the balloon industry and has become hugely helpful to me as I've needed graphic design elements in my business. Emily of The Party Method helps event decorators fulfill their customers' requests with custom backdrops and other printed products! In our chat you'll hear about Emily's background and how she was introduced to the balloon community. She also shares a bit of her experience with branding and what is included in her brand toolkit before we dive

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46:06

236. How I'm using AI

The Bright Balloon ·

2024/06/25

I felt like we were overdue for an episode about AI, so in this one I'm sharing how I've used it, where to find it, and how it can help your business... including something that has been a total game-changer for me! To be honest, I kind of feel like AI is becoming a bit of a buzz word that doesn't always apply as advertised. What I consider real AI is a tool like Chat GPT - the one I use most often. I've started using it as my new search, and have enjoyed brainstorming with it and fine-tuning it to

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37:20

234. Bringing designs to life | Alexis of Fanfaire

The Bright Balloon ·

2024/06/18

In this interview I'm chatting with Alexis, the founder of Fanfaire, about her new platform aimed to help us sell our balloon decor options by bringing designs to life. It was really exciting to learn about her product and how it came to be! You'll hear about her background in both tech and balloons, then she'll dive into Fanfaire's digital storefront and how it aims to be an end-to-end solution. She tells us about the color palette available, the level of customization the platform is capable of

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38:01

232. Doing business from the air | Karin of K & J...

The Bright Balloon ·

2024/06/11

Karin comes on the show to tell us about how she manages her balloon jobs, a large rental inventory and her flight attendant job... that she has no intention of leaving. I've loved Karin's spirit and energy since I met her at Balloon Wonderland, so it was so nice to have her on the show! Hear how the rental side of her business quickly led to balloons, which quickly grew into a sizable company that she and her partner run alongside their full-time jobs! We'll get to know how she strategically

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45:21

230. Switching to S Corp | Elizabeth of Fiore...

The Bright Balloon ·

2024/06/06

Let me tell you something... when you have a 5-digit tax bill at the end of the year - even after paying quarterly taxes - that is a really good time to lean on professionals to help you configure your financial setup! Today's guest, Elizabeth from Fiore Accounting & Tax Services, helped me do just that, and then some. Listen in for the details of: all the services their team provides what S Corp actually means how much I owed after 2022 how we changed my business to an S Corp election the

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43:38

229. Ins and Outs of Retail | Ashley of Pink Flamingo...

The Bright Balloon ·

2024/06/04

A big thank you to my friend Ashley of Pink Flamingo Party Co. who came on the show for this episode all about the ins and outs of retail. This is something I know almost nothing about, so it was really insightful to get more details about not just retail, but also staffing, training and adding inventory. We will also hear how she fought the proposed balloon ban that happened in her state! The Pink Flamingo Party Co. started as a luxury retail shop and transitioned into offering DIY kits before also

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21:21

227. Increasing touch points

The Bright Balloon ·

2024/05/28

Today I'm sharing with you a change that I never thought I would make in my business! I'm increasing the number of times I make contact with my customers, and I'll tell you how... what led to this decision... and why I think it's going to change my business. If you've been listening for a while you know that I am all about efficiency, so the idea of getting on the phone with more customers is a bit unusual for me. However, I'm feeling like bad customer service is almost everywhere you turn lately,

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33:42

225. Tips from a high performing assistant | Heather...

The Bright Balloon ·

2024/05/21

This episode is a little different because I'm chatting with someone who works for a balloon company... but not the owner. Heather, who supports Tiffany at the Confetti Castle, comes on the show to give us some tips about keeping your assistants and employees happy while best utilizing their skills. We'll hear about the range of administrative duties she takes care of on any given day, and how doing some hands-on work first helped her feel comfortable with taking on more responsibility for Confetti

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25:47

223. A full refresh of my branding

The Bright Balloon ·

2024/05/14

I recently did a job alongside a lighting and entertainment company who came in with such professional looking equipment that it had me evaluating my own branding. I realized that some things don't take a lot of time, money or energy to update... and I'm sharing those ideas in this episode! Of course this all starts with having a logo that you love. I was able to edit mine in Canva until it was the way I wanted it, but you can seek out logo designers for help as well. This was a hugely important

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52:43

221. Moms panel

The Bright Balloon ·

2024/05/07

It was such a treat to have 9 other moms on the show for this episode, where we talk about everything from juggling business, kids and in some cases, a separate full-time job; plus partner dynamics and even employing our children! These moms represented a pretty big range of years in business, number of kids and business plans... I know you'll connect with at least one. Some of the gems that came up were things like: hiring child care even if you're working from home how to manage business growth

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28:46

219. Balloon business support | Nicole of Let Nicole...

The Bright Balloon ·

2024/05/02

This week's guest is a friend of mine who helps streamline our businesses, primarily through the platform that sponsors the podcast - 17hats. You're going to hear about the balloon events you may have seen her at in the last few months, plus a huge milestone she's hit in her business since she last came on the podcast! We also reminisce about how she got started in the balloon community back when we both worked the same full-time job, and you'll hear how she knew it was the place for her to stay

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287 results

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