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PODCAST

The Keeping it Human Improvised Marketing Show

kathyklotzguest

Hosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make storytelling and content more "human." We"re a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can

arts

All Episodes

00:33:00

Humor Me! Lighten Up Your B2B Video and Get Results

The Keeping it Human Improvised Marketing Show ·

2012/12/06

Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results! So if you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition. We won't get you jargonstipated. On Thursday, December 6, we have the one and only, fabulous Tm Washer on the show to talk about putting humor in b2b - a subject near to my

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00:32:00

PR That Works! Promoting Subject Matter Expertise

The Keeping it Human Improvised Marketing Show ·

2012/11/29

Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak that gets results. My goal with this show to provide fun, lively marketing conversations with great guests without the self-promotion, spin and jargon-monoxide poisoning that pervades most marketing. So if you're looking for jargon, we're happy to recommend our competition. Today, we'll be speaking with Dennis

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00:33:00

Humanizing Sales! A Conversation with Jill Konrath

The Keeping it Human Improvised Marketing Show ·

2012/11/15

Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. Selling requires a human touch. When we fail to understand clients' issues, make it about their human needs, get to the point, and overwhlem them with irrrelevant jargon-laden nonsense, we're DOA - in the dead zone, as sales expert Jill Konrath explains. So how can we reach our audience in a way that is human, direct, and compelling in our sales touches

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00:30:00

Humanizing an Oil Company - A Chat with Shell's Don...

The Keeping it Human Improvised Marketing Show ·

2012/10/25

Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. One of the most powerful ways of humanizing a company is through stories. Join us on October 25th for a great discussion about storytelling and humanizing Shell Oil Company with its VP of Communication Strategy, Don Bulmer. A former SAP executive, Don has helped the company uncover and tell the stories of organizations that Shell has touched in a positive way -

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00:30:00

Great Marketing Leads with Passion and Values

The Keeping it Human Improvised Marketing Show ·

2012/10/11

Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. Join us Thursday, October 11th for a lively discussion about growing business by leading with your passion and values.Our guest is fun and engaging Fresh Dialogues Founder, Alison van Diggelen (www.freshdialogues.com). Of course, she's fresh - it's in the name! Alison turned her reporting experience and interest in green technology into a successful content

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00:31:00

Reinvigorate Your Business By Reinventing Your Marketing

The Keeping it Human Improvised Marketing Show ·

2012/09/27

Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. All successful businesses have had to pivot or reinvent themselves at some point! The same is true in marketing. If it's broke, fix it! To continue doing the same things when markets, customers, and needs change isn't human at all. Things will change, and knowing when to change course is critical to business longevity. Join us Thursday, September 27th for a

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00:31:00

Hey Marketers: What's Your Video Story?

The Keeping it Human Improvised Marketing Show ·

2012/09/06

Hello all, I'm Kathy Klotz-Guest, host of Jargonorrhea, a Viral Markeitng Show, and CEO of Keeping it Human. We have a lot of fun, steer clear of jargon-monoxide poisoning, and take our marketing seriously! Video is a powerful, visual storytelling medium and it drives views and search. What is your video strategy? With all the talk about "viral," what do companies really need to understand about video? Next time, September 6th, we'll talk, about the keys to great video and how to increase your

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00:32:00

Age of Context: A Non-Naked Conversation With Shel...

The Keeping it Human Improvised Marketing Show ·

2012/08/23

I'm Kathy Klotz-Guest, CEO of Keeping it Human. On August 23rd, my birthday, we will have Shel Israel, co-author of Naked Conversations and author of Twitterville, on the show to give us a preivew of his upcoming book with Robert Scoble, The Age of Context. How does marketing change in the Age of Context? Why does context matter now more than ever? Join us for a Non-Naked Conversation. Or it could be. Hey, it's radio! Please note: Shel Israel was originally scheduled to appear on the August 16th

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00:29:00

Website Strategies - Are You Designing for Change?

The Keeping it Human Improvised Marketing Show ·

2012/08/16

Hello everyone, I'm Kathy Klotz-Guest, CEO of Keeping it Human. On the 16th, we will have Rocky Tilney of Studio 22 Design stopping by. And he knows web design! We'll be chatting about web strategies for start-ups. We'll discuss how to translate your brand positioning into website visuals, how to make your site all about your customer, and how to mantain a relevant site when your business model changes. Join us for a Rocky-in' conversation! Note: Shel Israel has been rescheduled as our guest for

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00:30:00

LinkedIn Profile - How to Shore up Your Personal Brand

The Keeping it Human Improvised Marketing Show ·

2012/08/02

I'm Kathy Klotz-Guest, CEO of Keeping Human. Next time on Jargonorrhea Live - A Viral marketing show, we'll talk about your Linkedin Profile as part of your personal brand. How can you improve it? How can you make it work for you? We'll talk to our featured guest, Karmen Reed of Kickoff Topic Marketing. Follow kathy @kathyklotzguest Remember to "keep it human." End jargon monoxide poisoning in your marketing today!

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00:31:00

Finding Your Core Marketing Story

The Keeping it Human Improvised Marketing Show ·

2012/07/26

Hello all, I'm Kathy Klotz-Guest of Keeping it Human. On the next episode of "Jargonorrhea Live, A Viral Marketing Show" we'll discuss ways for uncovering your core marketing story. Underneath jargon, super serious "strategic messaging," and our own perceptions is who we really are in the world. Your core marketing story should shout that proudly to the world! Join us for fun, tips and no BS! While this show is primarily for C-level executives, marketing execs and business owners, anyone working

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00:30:00

Jargonorrhea - Viral Marketing Show

The Keeping it Human Improvised Marketing Show ·

2012/07/12

Welcome to our second episode! Last week was our inaugural show and we had a blast discussing how jargon gets between you and your prospects! Next week, the 12th, we'll chat about stories and how powerful they are in marketing. I will take your questions. And we'll have a guest call-in interview to discuss how to power up your marketing content with visual storytelling! And remember, reduce your marketing's jargon monoxide poisoning! We'll see you on the 12th for learning and laughter. Kathy

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