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PODCAST

The Keeping it Human Improvised Marketing Show

kathyklotzguest

Hosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make storytelling and content more "human." We"re a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can

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All Episodes

00:28:00

The Dark Side of Brand Storytelling

The Keeping it Human Improvised Marketing Show ·

2016/11/17

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now.The Dark Side of Brand

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00:32:00

How to Tell a Powerful Brand Story - A Chat with...

The Keeping it Human Improvised Marketing Show ·

2016/10/06

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now. Telling a Powerful Brand

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00:30:00

Crowdsourced Marketing Topics That You Pick Episode -...

The Keeping it Human Improvised Marketing Show ·

2016/09/22

In this episode, I answer questions you give me ahead of time. I posed the question across social media: "What do you want me to discuss under the marketing, content marketing, business storytelling, improv and comedy umbrella?" And you answered. We'll discuss those topics and I'll also talk a bit about my upcoming book: "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." To sign up for my newsletter, visit stopboringme.com. About Kathy and

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00:30:00

How to Create a Culture of Humor That Powers Bold...

The Keeping it Human Improvised Marketing Show ·

2016/08/04

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is coming out in Septembe 2016. Creating a Culture of Humor

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00:31:00

Lessons on Being a More Human Connector with Bryan...

The Keeping it Human Improvised Marketing Show ·

2016/04/21

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT 2-3 times per month. I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. From Agency Partner to Social Media Influencer What do you do when the agency you helped create is up and running and you

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00:34:00

How to Inspire with Your Hero's Journey: A Chat with...

The Keeping it Human Improvised Marketing Show ·

2016/04/14

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT 2-3 times per month. I help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. I would love it if you would leave a

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00:32:00

Find Your Content Voice - How Jason Miller Became a...

The Keeping it Human Improvised Marketing Show ·

2016/04/07

Welcome to The Keeping it Human Improvised Marketing Show I am Kathy Klotz-Guest, founder of Keeping it Human, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the

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00:31:00

Brand Storytelling and Vulnerability: From Messy to...

The Keeping it Human Improvised Marketing Show ·

2016/03/24

Welcome to The Improvised Marketing Show! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT twice each month. We help organizations, execs, and their teams humanize their most important stories! And we do it with fun and humor. As always, we are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Or email me: kathy@keepingithuman.com! Brand Storytelling: Finding Your Message in the

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00:29:00

How to Tell Your Brand Story When Your Products are...

The Keeping it Human Improvised Marketing Show ·

2016/02/25

Welcome to Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. Organic and jargon-free! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making

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00:28:00

Human Communications: How to Streamline and Humanize...

The Keeping it Human Improvised Marketing Show ·

2016/01/14

In this podcast, the first of 2016, I will be talking about how to streamline and humanize your communications with prospects and customers this year. Mindfulness is a human operating system and we need to think differently about not just our content; (the what) we need to think diffferently about *how* we communicate. How we communicate can destroy or add value. And we all want to be in the "add value" column. Happy New Year - no let's go out and Humanize! Kathy Klotz-Guest

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00:33:00

Comedy and Marketing: A Chat with Author and...

The Keeping it Human Improvised Marketing Show ·

2015/11/17

Comedy in Marketing: Easy Ways to Lighten Up! As a marketing storyteller, improviser and stand-up comedian, I know how powerful comedy can be in marketing. Too often companies shy away from it because of fear of failure. Join me Tuesday, Nov 17 at 3PM PDT - a special time - for an always fun chat with author David Nihill about easy ways to add in comedy to your content marketing and speaking. David is the founder of FunnyBizz, the author of this bestselling book, (Do You Talk Funny)

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00:25:00

Story Spine: Simple Model for Business Storytelling

The Keeping it Human Improvised Marketing Show ·

2015/11/05

I love this model: It's called the 7-Step Story Spine created by Kenn Adams. I have written about it many times and have used it for years. I learned this model in improv theater - yes, the stage! The stage is where great storytelling happens that takes us on an emotional journey that we care about. It's just one approach to getting started, and, as you get more experienced and comfortable with the main pieces, you can adapt, extend, add on to this model. It's a great, simple way to think through

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00:28:00

Six Big Predictions for the Future of Business...

The Keeping it Human Improvised Marketing Show ·

2015/10/08

After a 4-month hiatus, I am back! Today, we will be talking about where business storytelling, enjoying a renaissance of sorts, is headed. A resurgence is a great thing and storytelling itself - the oldest and original social medium for humans - is evolving in the business world. In doing my work, chatting with fellow story practitioners and in doing research for a book, here is what I believe the next wave of storytelling will look like, and much of it involves getting out of the way and

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00:30:00

Business Storytelling - The Power of Vulnerability

The Keeping it Human Improvised Marketing Show ·

2015/07/30

Welcome to Jargonorrhea Live – A viral marketing show for leaders. Serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a

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00:31:00

Storytelling for Better Business: A Chat With Annette...

The Keeping it Human Improvised Marketing Show ·

2015/05/28

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a

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00:31:00

Get the Most From Your Facebook Marketing: A Chat...

The Keeping it Human Improvised Marketing Show ·

2015/05/21

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a

en

00:30:00

Banish Boring! Adding Fun to Your Content: A Chat...

The Keeping it Human Improvised Marketing Show ·

2015/04/23

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show normally airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Banish Boring Content Even if

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00:31:00

Shareology: A Podcast Chat with Bryan Kramer

The Keeping it Human Improvised Marketing Show ·

2015/04/09

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning

en

00:32:00

Humor in Marketing - How BetaBrand's CEO Built His...

The Keeping it Human Improvised Marketing Show ·

2015/02/26

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a

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00:31:00

Neuromarketing - An Influence Marketing Chat with...

The Keeping it Human Improvised Marketing Show ·

2015/02/12

Persuasion and Influence Marketing Today Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimed at the rational side of customers' brains. Selling features and benefits doesn't work. We have to reach customers' brains in a different way in order to persuade. Join me Thurs, February 12 for a chat with Roger where marketing meets neuroscience. About Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and

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