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PODCAST

Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

business marketing

All Episodes

00:32:03

Spikes Excitement Talk #64 with Jesse Unger

Spikes Excitement Talks ·

2025/06/05

In this episode of Spikes Excitement Talks, Gordon sits down with Jesse Unger, Co-founder of Significant and former strategist at some of the most iconic creative agencies in the world: Energy BBDO, TBWA\Chiat\Day, and Mother. Jesse shares her nonlinear path to strategy — from ghostwriting for a lawyer and designing Facebook apps to founding an influence lab and eventually launching her own company.They talk about how strategy found her, the human psychology behind trends and influence and why

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00:25:19

Spikes Excitement Talk #63 with Jordan Liebman

Spikes Excitement Talks ·

2025/06/03

In this episode of Spikes Excitement Talk, Gordon sits down with Jordan Liebman.Jordan is a powerhouse in marketing with a career that spans top creative agencies like Publicis, BBDO, and McGarryBowen, and executive leadership roles at Verizon and Konica Minolta. He’s also the voice behind a viral LinkedIn post about the New York Knicks that sparked our connection.During the talk Jordan shares how a love for storytelling at the age of 15 turned into a calling. He unpacks the shift from

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00:20:25

Spikes Excitement Talk #62 with Shipra Bhatt

Spikes Excitement Talks ·

2025/06/02

In this energizing episode, Gordon sits down with Shipra Bhatt, whose career has taken her from uncovering deep human truths at Quantum Consumer Solutions to spearheading marketing innovation for KFC (India). What happens when a passionate consumer researcher crosses over to the brand side? Shipra shares her journey from interpreting trends to actually shaping them—moving from insight to execution, from advising clients to launching iconic products like the Chizza. They explore how insights evolve

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00:24:43

Spikes Excitement Talk #61 with Anja Urlichs

Spikes Excitement Talks ·

2025/05/29

In this episode of Spikes Excitement Talks, Gordon sits down with Anja Urlichs, former Senior Director of SMB Marketing for International Markets at PayPal, to explore her two-decade journey through fintech, strategy, and brand transformation. From a grounding in classical banking and strategy consulting to finding her spark at a mobile payments startup, Anja’s story is one of intentional pivots, global perspective, and bold creativity.They talk about her leap from banking to fintech and the

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00:24:03

Spikes Excitement Talk #60 with Daniel Ryback

Spikes Excitement Talks ·

2025/05/28

In this episode, Gordon sits down with Daniel Ryback, Senior Global Innovation Lead for Customer Experience at McDonald’s, to explore how one of the world’s most iconic brands approaches innovation at scale. Daniel walks us through the three core pillars of his work: building a global innovation framework, tackling high-value customer challenges across markets, and enabling innovation through infrastructure like McDonald’s Speedy Labs.From launching an internal startup culture at Leo Burnett to

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00:26:03

Spikes Excitement Talk #59 with Benjamin Lickfett

Spikes Excitement Talks ·

2025/05/21

In this episode, Gordon sits down with Benjamin Lickfett, Global VP of Breakthrough Innovation & Digital Inventions at Diageo — the dream job for anyone passionate about where tech meets culture.From whiskey to Guinness to emerging tech, Benjamin’s career is anything but linear. He shares his journey from international relations at Tufts to startup founder, consultant, and now innovation leader for one of the world’s most iconic brand portfolios.They dive into how Benjamin keeps heritage brands

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00:26:40

Spikes Excitement Talk #58 with Tapas Sharma

Spikes Excitement Talks ·

2025/05/19

In this episode of Spikes Excitement Talks, Gordon sits down with Tapas Sharma, Vice President, Marketing and Brand Design Lead at JP Morgan Chase in London. Tapas shares his fascinating journey from a television actor in India to becoming a driving force in brand design across multiple industries. Tapas shares how design is more than aesthetics, it’s a tool to build trust, evoke emotion, and break industry biases.They explore Tapas’s early days designing Subway posters at Pink Papaya Productions,

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00:25:34

Spikes Excitement Talk #57 with Scott Redick

Spikes Excitement Talks ·

2025/05/16

In this episode, Gordon welcomes Scott Redick, Managing Director of Retail Acquisition Strategy and Integration at Charles Schwab. Scott shares how his career—spanning top creative agencies like Heat (now part of Deloitte), Isobar, DDB, and beyond evolved from journalism and PR into a unique strategy role at one of America’s most trusted financial institutions.They explore how Scott’s nonlinear path—from early influencer marketing to brand strategy shaped his creative thinking.What it means to

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00:27:25

Spikes Excitement Talk #56 with Gina Roughan

Spikes Excitement Talks ·

2025/05/15

In this episode of Spikes Excitement Talks, Gordon sits down with Gina Roughan, Head of Branded Social at Compare the Market—home of the legendary Meerkat campaign. Originally from Durban, South Africa, Gina shares her journey from growing up around journalism to building standout brand content in the UK.Gina reflects on her early career as a music editor in post-apartheid South Africa, her transition into advertising, and her deep-rooted love for storytelling—whether in long-form journalism or

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00:39:16

Spikes Excitement Talk #55 with David Jacobson

Spikes Excitement Talks ·

2025/05/13

In this episode, Gordon sits down with David Jacobson, Global Senior Director of Segmentation and Culture Insights at The Coca-Cola Company. From his early days handing out flyers for a Portland bar to helping shape the cultural footprint of one of the world’s most iconic brands, David shares a fascinating journey through storytelling, innovation, and insight.An expansive conversation on how advertising has shifted from placing ads to crafting experiences. David shares insights from his time at

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00:30:34

Spikes Excitement Talk #54 with Michael Gross

Spikes Excitement Talks ·

2025/05/09

In this episode of Spikes Excitement Talks, Gordon dives deep into the eclectic and inspiring journey of guest Michael Gross, a music supervisor and creative force who's left his mark at some of the most influential names in advertising and tech—TBWA\Chiat\Day, Droga5, Google, Twitter, and now as a partner at Squeak E. Clean Studios.Michael shares how his first break came not through a CV but through water polo—a sport he played at UC Berkeley—which surprisingly opened the door to a job at

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00:32:59

Spikes Excitement Talk #53 with Donata Peksa

Spikes Excitement Talks ·

2025/05/08

In this episode of Spikes Excitement Talks, Gordon sits down with Donata Peksa, Head of Brand Experience at HSBC, one of the world’s most recognized banks. With over 15 years at HSBC and a rich background that spans economics, marketing, and international roles, Donata brings a unique perspective on navigating brand leadership through organizational transformation.They talk about her journey from a PhD in economics to building global brand campaigns, why airport ads first drew her to HSBC, and how

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00:34:27

Spikes Excitement Talk #53 with Donata Peksa

Spikes Excitement Talks ·

2025/05/05

In this episode of Spikes Excitement Talks, Gordon sits down with Donata Peksa, Head of Brand Experience at HSBC, one of the world’s most recognized banks. With over 15 years at HSBC and a rich background that spans economics, marketing, and international roles, Donata brings a unique perspective on navigating brand leadership through organizational transformation.They talk about her journey from a PhD in economics to building global brand campaigns, why airport ads first drew her to HSBC, and how

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00:23:05

Spikes Excitement Talk #52 with Ewelina Kawnik

Spikes Excitement Talks ·

2025/04/30

In this episode of Spikes Excitement Talks, Gordon welcomes Ewelina Kawnik, Regional Marketing Director for North Region at EssilorLuxottica – the powerhouse behind iconic brands like Ray-Ban, Oakley, Prada Eyewear, and more. With an impressive career spanning nearly two decades in giants like Unilever and Heineken, Ewelina shares what it’s like to pivot into a completely new industry — from global beer campaigns to high-fashion eyewear and vision innovation.Ewelina opens up about what drew her to

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00:25:51

Spikes Excitement Talk #51 with Terry Seitz

Spikes Excitement Talks ·

2025/04/28

In this episode of Excitement Talk, Gordon sits down with Terry Seitz, whose career spans two decades across top agencies like IPG, Grey Group, PhD, and a transformative 12-year run at Visa as Vice President of North America Marketing. Terry shares his journey from aspiring artist to marketing leader, weaving through agency life, multicultural marketing, media strategy, and business school. They explore how marketing has evolved from pure creativity to a "mad scientist's" search for

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00:33:41

Spikes Excitement Talk #50 with David Rosenberg

Spikes Excitement Talks ·

2025/04/23

In this episode of Spikes Excitement Talks, Gordon sits down with David Rosenberg — CMO / CXO, a brand builder and innovation strategist whose career spans from the golden era of ad agencies to the cutting edge of Amazon Health, currently leading the product management.David’s journey is anything but conventional: from early days at JWT and LBI to launching a startup in the wild west of digital advertising, to redefining fan engagement in the gaming world and managing the brand identities of pro

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00:20:31

Spikes Excitement Talk #49 with Janice Pollard

Spikes Excitement Talks ·

2025/04/17

In this episode of Spikes Excitement Talks, Gordon is joined by Janice Pollard — Fractional CMO and a powerhouse in the world of brand storytelling and marketing Janice has shaped narratives for some of America’s most iconic brands. They dive into Janice’s early fascination with advertising sparked by a 60 Minutes feature, her first steps in the agency world, and the bold moves that propelled her into creative leadership. Along the way, she shares the lessons learned from fearless mentors, the

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00:27:40

Spikes Excitement Talk #48 with Ard Bossema

Spikes Excitement Talks ·

2025/04/15

In this episode, Gordon sits down with Ard Bossema, CMO, Director of Marketing & Strategy at Asahi Europe & International. Ard brings a wealth of experience from the world of beer, brand building, and international marketing—alongside stories from Unilever, SAB Miller, and personal aha moments.They dive into the “good old school” of marketing at Unilever and how beer brands help shape real memories, what great marketing has in common with old Italian grandmas and why brands, people and

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00:31:30

Spikes Excitement Talk #47 with Simon Walter

Spikes Excitement Talks ·

2025/04/10

In this episode of Spikes Excitement Talks, Gordon and Simon Walter, Chief Strategy Officer at Project A Ventures, dive deep into the concept that innovation is the only solution we have. Simon emphasizes that innovation doesn’t just happen within companies, but within ecosystems, where diverse players like startups, universities, investors, and consultancies come together to drive change.Simon shares his journey from the world of advertising to working with early-stage founders, highlighting that

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00:29:50

Spikes Excitement Talk #46 with Elena Ohannessian

Spikes Excitement Talks ·

2025/04/07

In this episode of Spikes Excitement Talks, Gordon chats with Elena Taraskina Ohannessian, Head of Brand & Communication at Octopus Energy France. From Unilever to L'Oréal to co-founding her own branding agency, Elena’s journey is full of bold moves, emotional marketing, and plenty of unexpected turns. She shares what it was like to go from being the “Queen of Meatballs” at Unilever—where consumer-centricity and rationality ruled—to the emotional universe of L’Oréal, where choosing the

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117 results

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