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PODCAST

Ice Cream for Everyone Podcast

Willem van der Horst

Candid conversations inquiring into the nature of play and work, creativity, games, design, marketing communications, brand strategy, and more.

business management & marketing

All Episodes

01:17:43

Impossible.com Innovation Founder Kwame Ferreira

Ice Cream for Everyone Podcast ·

2016/05/18

A couple of months ago I attended a fascinating talk from Kwame Ferreira at London's Creative Mornings event, you can find the video of the talk via the link. I introduced myself following his talk and Kwame was kind enough to spare some time to meet with me and have a conversation for the podcast. Kwame heads a global innovation design & engineering agency and incubator fund, particularly known for developing socially conscious innovation. They solve design and technology problems both large

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01:04:19

Five Things On Friday Newsletter with Digital...

Ice Cream for Everyone Podcast ·

2016/05/10

Special occasion as I'm writing this on my father's 70th birthday! I'm on holidays in the South of France, running around to post this episode of the podcast slightly in advance compared to the Wednesday publishing day because there's a high chance tomorrow would be too difficult to publish online after celebrations planned tonight - and that's of course due to the fact the house I'm staying at doesn't have an internet connection, rather than any consequences of a potentially inebriated evening. For

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01:04:47

Heidi Hackemer, Brand Strategist & Founder of Wolf &...

Ice Cream for Everyone Podcast ·

2016/05/04

May the 4th be with you! This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine. As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I

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54:33

FailBetter Games & Fallen London with Alexis Kennedy...

Ice Cream for Everyone Podcast ·

2016/04/27

This week on the podcast I had a fantastic opportunity to meet with some of the team from FailBetter Games based in Greenwich, London. Alexis Kennedy co-founded the studio, and Cash DeCuir joined the team as a writer a little over a year ago. They are best known for their Subterranean Victorian Gothic narrative online game Fallen London, that was just launched on mobile as an iPhone iOS application. As of now, you can check out Fallen London in the App Store and there's a good deal of chance it's

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01:07:16

Cindy Gallop, Make Love Not Porn Founder & Michael...

Ice Cream for Everyone Podcast ·

2016/04/20

We have a very exciting episode of the Ice Cream for Everyone podcast today! I had heard about Cindy Gallop a little while back and contacted her a few months ago to ask if she'd be up for participating in a conversation with me. A few months later and we managed to coordinate schedules to organise this. For those who don't know her, Cindy famously describes herself as the Michael Bay of business; she likes to blow shit up. She has over 30 years experience in brand building and creative

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01:01:19

Murder Mystery & Treasure Hunting with Tom Williams

Ice Cream for Everyone Podcast ·

2016/04/13

I had learned about the murder mystery treasure hunt events organised by A Door in a Wall since before leaving London in 2011 and stayed signed on to their email newsletter so even while living in Asia I vaguely followed the events going on and am still looking forward to participating to one of them. The live gaming events have been attracting a loyal following of participants, enough for Tom Williams to make this a full time activity and recently the first regular monthly event, called A Veiled

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55:56

Innovation Consultant & Co-Founder of Ada's List,...

Ice Cream for Everyone Podcast ·

2016/04/06

I'd caught up with Anjali at The Story conference back in February and asked if she'd be up for participating in a recording. We managed to find some time a couple of weeks ago and it was excellent to have a conversation about everything she's up to these days. Anjali is the Head of Innovation for phd, a global media agency. She also co-founded Ada's List, an online community of women in tech and business in the UK, now expanding to the US as well. Anjali regularly writes in industry publications

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01:09:03

Head of Games at Kickstarter & Award Winning Game...

Ice Cream for Everyone Podcast ·

2016/03/30

Important note: It seems conventional on other podcasts I listen, to mention explicit language - in case your kids are around while you listen or something. There are a few F-words in this episode. I apologise I forgot to mention it in the intro to the episode. This week on the podcast we geek out about tabletop roleplaying games (and a bunch of other stuff - don't feel left out if you don't play tabletop roleplaying games) with an awesome guest: Luke Crane. Luke had won multiple Origins Awards for

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53:07

Ad literacy with Richard Huntington, Saatchi &...

Ice Cream for Everyone Podcast ·

2016/03/24

I am playing around with the Ice Cream publishing day of the week at the moment, here trying Thursday out for size instead of Friday, if you have any comments please keep in touch. This week on the podcast, I caught up with Richard Huntington in London. For the planners reading this, Richard is pretty well known for his writing and comments about the advertising & marketing industry, whether you agree with him or not it would be tough denying he's a very smart person - even though he denies it

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50:50

Cultural Anthropology & Live Action RolePlaying Games...

Ice Cream for Everyone Podcast ·

2016/03/18

Thanks to Heather's introduction following a previous episode of the show, I've had a brilliant conversation with Rachel Thompson. Before falling into advertising and marketing Rachel was studying cultural anthropology and made Live Action RolePlaying games in the UK the main focus of her Masters. We had a great talking about her knitting, interest in science-fiction, comments about the recent trends in virtual reality headsets, loyalty for brand (or lack thereof), live action roleplaying and much

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01:04:03

Tanya DePass, #INeedMoreDiverseGames Founder

Ice Cream for Everyone Podcast ·

2016/03/11

We have an exciting show this week, a great conversation about gaming and diversity with Tanya DePass. I found out about Tanya and #INeedDiverseGames thanks to an article I read on Offworld. I'm conscious that the majority of my guests so far are a bunch of white guys, I'm interested in talking to a diverse set of interesting people from around the world so I thought it would be great to find out more about the "I Need Diverse Games" community with Tanya. We have a lovely conversation about Tanya's

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01:03:50

Philippa White, Founder of The International Exchange...

Ice Cream for Everyone Podcast ·

2016/03/04

This week on the podcast, Philippa tells us about The International Exchange. After a successful career working with some of the best advertising agencies including Leo Burnett and BBH, Philippa created TIE in order to leverage the skills of professionals in the communications and marketing industry and put them to use for the benefit of non-profit organisations, often based in developing countries, and help them make a difference in the world. We had a great conversation talking about Philippa's

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01:49:36

Matthew Dawkins aka The Gentleman Gamer, RPG Writer

Ice Cream for Everyone Podcast ·

2016/02/26

In this episode of the podcast, I've had a in-depth conversation with Matthew Dawkins, better known in the roleplaying game community for his Youtube video channel: The Gentleman's Guide to Gaming. While he recently stopped publishing regular videos on Youtube, he is now spending more time writing pieces for roleplaying books in the Chronicles of Darkness series with Onyx Path publishing. If you haven't heard of him (and are interested in tabletop roleplaying games) I recommend checking the channel

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30:19

Tim Burrell-Saward, Lead Designer of Beasts of...

Ice Cream for Everyone Podcast ·

2016/02/18

I'm not usually superstitious but this week's episode of the podcast could give me new insight into being triskaidekaphobic. It's only as I finished editing the episode I realised it's the thirteenth! I was really excited to meet the team at Sensible Object for this episode, the recent studio behind a new type of game blending physical and digital elements called Fabulous Beasts. I've been following what happening with it and as you might imagine I'm pretty interested in new types of games. Beasts

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46:26

Sid Loyal, Brand strategist and sneakers collector in...

Ice Cream for Everyone Podcast ·

2016/02/12

After the past two weeks delving behind the scenes of Ed's tabletop game crowdfunding project, we're having a branding and marketing moment. I caught up with my ex-colleague and friend Sid Loyal, a brand strategist with extensive experience in different Asia-Pacific countries, from India to Singapore and Australia. I thought it would be interesting to hear from his perspective about strategy for the advertising and marketing industry in Asia-Pacific. Sid has great stories to share about how he

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47:57

Ed Jowett, roleplaying game designer - behind the...

Ice Cream for Everyone Podcast ·

2016/02/05

This is the second part of a 2-part episode; you can find the part 1 here. We continue our weekly calls with Ed and keep following his efforts to crowd-fund the expansion of his science-fiction themed tabletop roleplaying game Era: The Consortium Secret War on Kickstarter. As the project had just recently passed the £1,000 mark at the time we spoke, Ed gave us a few more tips acquired from his experience of running Kickstarter projects, including what not to do. We pursue the conversation to

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57:39

Ed Jowett, roleplaying game designer - behind the...

Ice Cream for Everyone Podcast ·

2016/01/29

For this new episode of the podcast, we try something a little experimental with roleplaying game designer and writer Ed Jowett based in the UK. We had a few conversations over time to follow the behind the scenes of his Kickstarter crowdfunding project to support the finance of an expansion to his science-fiction based game; Era: The Consortium. This is a two part episode and there is still time for you to check out his Kickstarter project. For anyone out there fan of science-fiction universes,

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01:10:19

John Griffiths, "98% Pure Potato: The Origins of...

Ice Cream for Everyone Podcast ·

2016/01/22

I caught up with John Griffiths in London a couple of months ago at an industry event and asked him if he'd be up for participating in an episode of the podcast. John is incredibly smart and always has fascinating stories to tell about his account planning and strategy experience in the advertising industry. He has been working as a planner in advertising for 30 years, and integrated with other marketing disciplines such as PR, promotions, direct marketing, sponsorships and online / digital for the

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39:18

Rayark Games Studio in Taiwan about the Implosion...

Ice Cream for Everyone Podcast ·

2016/01/16

A special episode of the podcast today, I had the unexpected opportunity to talk with the team at Rayark Games: the founder and CEO Ming Yang Yu, co-founder Jerry Chang and Managing Director Ed Courtroul. It was an international conversation with Ming Yang and Jerry in Taipei, Taiwan, and Ed in Tokyo. Rayark Games is a growing development games studio known for their mobile games, first with music and rhythm games such as Cytus and Deemo. Last year in April they released a console quality action

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01:04:04

Brainsurfing with Heather LeFevre, Author & Founder...

Ice Cream for Everyone Podcast ·

2016/01/15

Since I read and enjoyed Heather's Brain Surfing book, I asked if she'd join me for a recording of the podcast. I've been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen. Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, her views on brands and marketing, some of the large project she worked on like Burger King's Whopper

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87 results

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