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PODCAST

Agency Bytes

Agency Outsight

Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works

business marketing

All Episodes

32:39

Ep 083 – Jody Sutter, The Sutter Company – Build,...

Agency Bytes ·

2024/11/04

Featuring: Jody Sutter, The Sutter Company In Episode 083, I had the pleasure of chatting with Jody Sutter, owner of Sutter Company, about her journey in business development and our shared mission of supporting small marketing agencies with their sales and marketing efforts. Jody introduces her Build Win Scale System—a practical, step-by-step approach to help agencies identify their ideal clients, improve messaging, and strengthen their teams for business growth. Throughout our conversation, Jody

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31:19

Ep 082 – Chris Martinez, Bloom Partners – Operational...

Agency Bytes ·

2024/10/28

Featuring: Chris Martinez, Bloom Partners In episode 082, I sit down with Chris Martinez, CEO and founder of Bloom Partners, who shares his journey from building a successful marketing agency to transitioning into management consulting. Chris dives into the importance of data-driven strategies and setting clear KPIs for each department, emphasizing how these metrics fuel growth. We discuss the impact of AI on the industry, and Chris encourages agency owners to embrace the new possibilities it

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27:06

Ep 081 – David C. Baker, Punctuation – Preparing to...

Agency Bytes ·

2024/10/22

Featuring: David C. Baker, Punctuation In episode 081, I sit down with David C. Baker, a renowned consultant, author, and speaker in the advertising agency world. We explore David's journey from grad school to founding his consultancy, Punctuation, and later bringing his son into the business. David shares key traits that drive successful agencies—courage, discipline, strategic positioning, and effective team management. We discuss business resets, lead generation, and the science behind agency

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35:59

Ep 080 – Kevin Rapp, Ultra Friends – No Free Work

Agency Bytes ·

2024/10/14

Featuring: Kevin Rapp, Ultra Friends In episode 080, I had a great conversation with Kevin Rapp, co-founder and chief creative officer of Ultra Friends. We dive into the exploitation of creatives and the crucial role of valuing creativity in business. Kevin shares his journey from working in agencies and studios to going in-house at a fast-growing startup, where he learned to focus not just on the craft, but on delivering real value to the business. We discuss why creatives should stop pitching for

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36:17

Ep 079 – Nicole Ayres, Jumpsuit – From Jumpsuit to...

Agency Bytes ·

2024/10/08

Featuring: Nicole Ayres, Jumpsuit In episode 079, I had the pleasure of speaking with Nicole Ayres, founder of Jumpsuit and creator of Jumpboards. After leaving the big agency world to freelance, Nicole built her own thriving agency—Jumpsuit—with zero paid ads and zero employees. She has since developed Jumpboards, a revolutionary end-to-end solution for agencies that streamlines everything from discovery calls to project handoff. Nicole shares how Jumpboards empowers freelancers to confidently

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28:10

Ep 078 – Jhana Li, Spyglass Ops – Maximizing Team...

Agency Bytes ·

2024/10/03

Featuring: Jhana Li, Spyglass OpsIn episode 078, Jhana Li, founder of Spyglass Ops, shares her inspiring journey from living van life to building her own successful operations consulting company. She talks about how she helps agency owners scale their businesses while regaining personal freedom by mastering the power of operations. Jhana highlights how crucial operations are for growth and profitability, explaining how optimizing team performance, delegating tasks effectively, and implementing

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27:54

Ep 077 – David D. Doerrier, Present Your Way to Success

Agency Bytes ·

2024/09/26

Featuring: David D. Doerrier, Present Your Way to SuccessEpisode 077 features David Durer, an expert in training and development. He shares insights on empowering people to reach their maximum speaking potential. He discusses the principles of adult learning theory, including ownership, complexity, and primacy and recency. He also provides tips for engaging virtual audiences and delivering impactful presentations. David emphasizes the importance of understanding the audience, practicing, and using

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28:45

Ep 076 – Lisa Mullis, Paraphrase Communications –...

Agency Bytes ·

2024/09/18

Featuring: Lisa Mullis, Paraphrase CommunicationsIn episode 076, I got to sit with Lisa Mullis from Paraphrase Communications. Lisa and I got to discuss the importance of effective brand messaging and copywriting for creative professionals. Lisa shares her journey from running a graphic design studio to focusing on copywriting and helping clients communicate their message. We discuss the challenges of writing copy, especially for oneself, and the impact of poor copy on sales. Lisa also emphasizes

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34:12

Ep 075 – Jason Swenk – Agency Scaling: Profit, Time,...

Agency Bytes ·

2024/09/09

Featuring: Jason Swenk, Agency Mastery 360Episode 75 is by far the Swenkiest of all episodes. I had the absolute pleasure of sitting with Jason Swenk, who is hands-down one of the most systemized agency coaches I’ve had the opportunity to speak with. Jason shares the secrets behind building and selling a successful agency, highlighting the power of clarity, positioning, and a solid offering. We dive into the essential pillars of agency growth, from prospecting and sales to leadership and

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30:38

Ep 074 – Iggy Odighizuwa, Founder of Ai-setters.com –...

Agency Bytes ·

2024/09/04

Featuring: Iggy Odighizuwa, Founder of Ai-setters.comIn Episode 074, I sat down with Iggy Odigizua, CEO and founder of AISetters.com, to explore how agencies can harness AI tools to book qualified appointments effortlessly. Iggy shares insights from his Leeds Management System, a done-for-you service that helps agencies streamline their operations. We dive into his entrepreneurial journey, from dominating the health and fitness industry to coaching and building successful online businesses. Iggy

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30:26

Ep 073 – Rachel Gertz, Louder Than Ten – Empowerment...

Agency Bytes ·

2024/08/27

Featuring: Rachel Gertz, Louder Than TenIn Episode 073, I sat down with the brilliant Rachel Gertz, Co-founder of Louder Than Ten, to uncover the real power behind project management. We didn’t just talk about deadlines and deliverables—we dove into how effective project management can transform your agency from the inside out. Rachel shared game-changing insights on leadership, empowering your team, and rethinking the way digital agencies operate. From hiring the right talent to using the right

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40:58

Ep 072 – Peleg Top – Overcoming Creative Burnout

Agency Bytes ·

2024/08/16

Featuring: Peleg TopIn episode 072, I had the incredible opportunity to sit down with Peleg Top, a talented artist and spiritual director, to tackle a topic every creative professional faces: overcoming creative burnout. If you’ve ever felt drained or stuck in your creative journey, this episode is for you. Peleg and I go way back—over 20 years—and in this conversation, he opens up about his transformative journey from agency owner to guiding others through burnout and into spiritual alignment

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31:25

Ep 071 – Karl Sakas, Sakas & Company – Agency...

Agency Bytes ·

2024/08/12

Featuring: Karl Sakas, Sakas & Company In episode 070, I got to dive into the world of agency mergers and acquisitions with Jonathan Baker, the head of the M&A practice at Punctuation. Jonathan uncovers the secrets behind successful deals in the marketing services industry, shedding light on common pitfalls like leadership changes and cultural mismatches that can derail even the most promising mergers. Discover the key elements that make an agency stand out to potential buyers, including

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26:56

Ep 070 – Jonathan Baker, Punctuation – The ABC’s of...

Agency Bytes ·

2024/08/02

Featuring: Jonathan Baker, PunctuationIn episode 070, I got to dive into the world of agency mergers and acquisitions with Jonathan Baker, the head of the M&A practice at Punctuation. Jonathan uncovers the secrets behind successful deals in the marketing services industry, shedding light on common pitfalls like leadership changes and cultural mismatches that can derail even the most promising mergers. Discover the key elements that make an agency stand out to potential buyers, including the

en

29:09

Ep 069 – Taylor McMaster, DOT & Co. – Mastering...

Agency Bytes ·

2024/07/26

Featuring: Taylor McMaster, DOT & Co.In episode 069, I had the pleasure of chatting with Taylor McMaster, the founder of Dot and Co. Taylor shares her inspiring journey from launching her own agency to revolutionizing it into a fractional account management service for other agencies. Her story is full of valuable insights and lessons for anyone in the industry. Taylor dives into the importance of proactive communication and strategies for expanding client accounts. She sheds light on the

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40:46

Ep 068 – Anne Green, G&S Business Communications –...

Agency Bytes ·

2024/07/19

Featuring: Anne Green, G&S Business CommunicationsIn this episode, I had the pleasure of chatting with Anne Green, the CEO of GNS Business Communications. We met in an airport lounge and talk about the value of putting oneself “out there” to meet new people and discover new opportunities. Anne shares her journey to becoming CEO, revealing her unique leadership style rooted in compassion and empathy. We dive into the challenges of leadership and the importance of overcoming the 'us versus them'

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29:03

Ep 067 – Jenny Magic, Build Better Change –...

Agency Bytes ·

2024/07/12

Featuring: Jenny Magic, Build Better ChangeIn episode 067, I had an enlightening conversation with Jenny Magic, founder and author of "Build Better Change." We delved into the tough but crucial challenges of implementing internal change within organizations and explored how agencies can play a pivotal role in fostering adoption. Jenny passionately emphasizes the significance of building long-term client relationships and partnering through the change and adoption journey. Jenny sheds light on the

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29:47

Ep 066 – Gabe Levine, Matchstick Legal – Not Legal...

Agency Bytes ·

2024/07/09

Featuring: Gabe Levine, Matchstick Legal In this episode, I had the incredible opportunity to interview Gabe Levine from Matchstick Legal, a top-notch attorney specializing in representing creative businesses. Gabe brings a wealth of knowledge and expertise to the table, making this a must-listen episode for anyone in the creative industry. We dive deep into some of the hottest topics facing agencies today. Ever worried about protecting your creative work from copycats? Gabe shares essential

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44:53

Ep 065 – James Martin, Made by James – Designers...

Agency Bytes ·

2024/06/28

Featuring: James Martin, Made by JamesIn Episode 065, I have the exciting opportunity to speak with James Martin, also known as Made By James, a talented UK-based designer renowned for his dedication to design education and his candid presence on social media. I invited James because I deeply admire how he’s grown his following and how he communicates with his audience. James shares his journey from a solopreneur to becoming a design partner at Lincoln Design, highlighting the evolution of his

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42:44

Ep 064 – Justine Clay, – ADHD as a Superpower for...

Agency Bytes ·

2024/06/20

Featuring: Justine ClayIn Episode 064, I had the pleasure of having an inspiring conversation with Justine Clay, a business coach and ADHD life coach for creative entrepreneurs. Justine shares her journey from working in the creative industry to launching her own coaching business, and how these experiences have shaped her current work. She delves into the unique challenges and strengths of individuals with ADHD and the importance of fostering a supportive and inclusive work environment. Justine

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144 results

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