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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:29:21

Ep 516: Steal These AI Workflows and 3x Your Creative...

DTC Podcast ·

2025/06/13

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Braydon, Senior Content Manager at Pilothouse, dives into how he uses AI to streamline client calls, automate creative workflows, and reclaim time. Below are the standout tactical takeaways:🔥 3× Creative Productivity: Use ChatGPT + DALL·E to reverse‑engineer competitor ads and build mockups, cutting tasks from ~1 hour to ~15–20 minutes.🎧 Amplified Client Understanding: Aggregate call transcripts in Firefly, add Slack

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00:36:49

Ep 515: How Shiti Coolers Turned a Joke Into a $320K...

DTC Podcast ·

2025/06/09

Subscribe to DTC Newsletter - https://dtcnews.link/signupTrevor Zacny from Shiti Coolers joins the DTC Podcast to share how he and his brothers transformed a napkin joke into a viral sticker business, and then into the world’s first party cooler brand. This episode dives deep into humor-led branding, event-based growth, and the transition from parody to premium product.Shiticoolers.comYou’ll learn:Why humor can be a powerful differentiator in product categories saturated with status and performance

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00:38:31

Ep 514: How Hestan Built a 40% Repeat Purchase Engine...

DTC Podcast ·

2025/06/06

Subscribe to DTC Newsletter - https://dtcnews.link/signupHow does a luxury cookware brand maintain a 40% repeat purchase rate?In this episode of The World’s Best Retention and Marketing Podcast, Christina Chonody, Senior Director of Marketing at Hestan, shares the high-performance tactics behind their content-led retention strategy. From culinary storytelling and chef partnerships to plain-text emails that outperform flashy designs, Hestan proves that real value—not discounts—drives repeat

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00:42:42

Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying...

DTC Podcast ·

2025/06/04

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we’re joined by Garrick Tiplady, Global Head of SMB Group at Meta, and Yingying Kuang, Head of Ecommerce and Growth at Kitsch. They share practical insights into how AI tools are reshaping media buying—not replacing it, but making it more efficient and creative.From Zuckerberg’s recent comments about simplifying campaign setup to the real-world tactics Kitsch uses to launch 100 creatives a week, this episode

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00:37:17

Ep 513: From Handmade to Nationwide: How Char Charms...

DTC Podcast ·

2025/06/02

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday we’re joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte’s journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick’s Sporting Goods offers a masterclass in category creation and scaling.In this episode, we dive into:Why starting scrappy can be your biggest asset in product development.How TikTok virality and LinkedIn cold

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00:24:17

Ep 512: Pilothouse’s Q4 Playbook: Meta Media,...

DTC Podcast ·

2025/05/30

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother’s Day campaigns and how they inform Q4 preparedness.🎯 Key Topics Covered:Meta’s evolving ad ecosystem: Advantage+ Shopping is being replaced by Sales campaigns—test both now.Creative strategies for gifting: Use creator-generated content that speaks to gift buyers, and keep promos simple

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00:43:45

Bonus: Navigating the Tariff Regime with Passport's...

DTC Podcast ·

2025/05/28

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric interviews Alex Yancher, Co-founder & CEO of Passport, a leading global ecommerce provider powering end-to-end growth for fast-growing DTC brands. Alex breaks down the seismic shifts caused by recent tariff increases, how duty drawback programs work, and why every DTC brand is now — whether they realize it or not — a global brand.Key Takeaways:The US tariff floor is rising to 30–50%, reshaping cost

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00:44:49

Ep 511: IQBar's Will Nitze CPG Playbook: From Rapid...

DTC Podcast ·

2025/05/26

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition. He walks through the steps that took IQBAR from kitchen counter tests to Amazon bestseller and retail mainstay.What you’ll hear is less about hacks and more about the fundamentals: why starting online mattered, how feedback drove product-market fit, and what it really takes to scale profitably

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00:24:16

Ep 510: Inside Pilothouse’s YouTube Strategy:...

DTC Podcast ·

2025/05/23

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead

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00:27:02

Bonus: How Talkable Cuts CAC with Referral Loops and...

DTC Podcast ·

2025/05/21

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.Key Insights:The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.Referral Marketing Mechanics: Understanding the components of a successful referral program.Innovations in Referral Sharing: Introducing Talkable Wallet

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00:39:27

Ep 509: Tea Time at the Whitehouse: How Art of Tea...

DTC Podcast ·

2025/05/19

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we’re joined by Steve Schwartz, founder of Art of Tea. From starting with a backpack and a phone bill to serving Google HQ and the White House, Steve’s journey is rooted in deep product integrity and radical education.Listen in to discover how blending Ayurvedic principles with luxury sourcing has positioned Art of Tea as a quiet giant in the wellness beverage space.What you’ll learn:The logistics of

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00:42:56

Ep 508: How to Scale an Agency: Kyle Hitchcox on...

DTC Podcast ·

2025/05/16

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck sits down with Kyle Hitchcox, founding partner at Pilothouse, co-founder of the DTC Newsletter, and now a builder behind Warpdrive, a performance-driven CRO tool. This conversation is a masterclass in how content can power agency growth. Kyle shares how Pilothouse grew from affiliate roots into a 180+ person agency, how DTC media became a top-tier lead source, and how LinkedIn is now driving

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00:34:40

Bonus: Tomer Tagrin on Building a Retention-First...

DTC Podcast ·

2025/05/14

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.Key Insights:How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMSThe real

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00:40:39

Ep 507: How to Optimize Subscription Offers for...

DTC Podcast ·

2025/05/12

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).Key Topics:Why subscription design matters more than most marketers thinkHow Momentous grew subscription opt-in

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00:22:46

Ep 506: The PMAX Reset Strategy That Delivered a 37%...

DTC Podcast ·

2025/05/09

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we sit down with Zavire from Pilothouse’s Google team to dissect a common problem many DTC brands face: Performance Max campaigns that stagnate after a few months of initial success.You’ll hear exactly how Pilothouse helped Benji Sleep break out of this “PMAX plateau” by overhauling their campaign structure — and why the first move was to turn the campaigns off.Key Learnings:Why PMAX campaigns often stagnate after 3-4

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00:42:45

Ep 505: How Pins and Aces Built a $25M Golf Brand...

DTC Podcast ·

2025/05/05

Subscribe to DTC Newsletter - https://dtcnews.link/signupInside the Growth of Pins and Aces: Scaling a Golf Lifestyle Brand with Nicklaus MertzToday on the DTC Podcast, we sit down with Nicklaus Mertz, founder of Pins and Aces, a golf brand that grew from a side project to a $25M+ powerhouse. Nick shares the step-by-step tactics that fueled their expansion, including limited-edition drops, a focus on profitability, live selling innovations, and the acquisition of Edel Golf.Key Moments:How Pins and

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00:20:30

Ep 504: 6 Reasons Why Your Meta Ads Aren't Scaling:...

DTC Podcast ·

2025/05/02

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts. Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle to scale, and what to fix immediately.Key insights you’ll learn:Why balancing branded and UGC-style content is critical for a healthy ad account.How

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00:34:30

Bonus: Preparing Your DTC Brand for Acquisition:...

DTC Podcast ·

2025/04/30

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn today’s DTC Podcast, we sit down with Jeremy Horowitz, founder of Because Ventures, a private equity firm laser-focused on acquiring and scaling DTC brands doing $10M–$100M in revenue. Jeremy shares why VC funding often damages DTC brands and how PE can provide a more sustainable growth path for founders.https://because.ventureshttps://www.linkedin.com/in/jeremyhorowitz1/https://letsbuyabiz.xyz/subscribeKey Topics Covered:Why venture

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00:27:09

Ep 503: Inside Shein’s $30B+ Global Fashion Machine:...

DTC Podcast ·

2025/04/28

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Peter Pernot-Day, Global Head of Strategy and Corporate Affairs at Shein, to explore the innovative strategies propelling Shein's global dominance in the fast fashion industry.Key Discussion Points:AI-Driven Supply Chain: How Shein utilizes artificial intelligence to optimize inventory management and forecast fashion trends, ensuring rapid response to market demands. Micro-Influencer

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00:19:19

Ep 502: DTC Survival Guide To Increasing Your...

DTC Podcast ·

2025/04/25

Subscribe to DTC Newsletter - https://dtcnews.link/signupJoin us for a dynamic fireside chat with Pilothouse CEO and Co-Founder Dave Steele about the inflection point that DTC brands find themselves facing with the global economy and Trump's tariffs. This session delves into on key areas such as consumer behavior, big-picture strategies, offline/online integration, product development, and crafting a powerful brand promise. We also discuss navigating challenges like gaining traction and building a

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