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PODCAST

The Branding Laboratory

Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you! Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative

business entrepreneurship

All Episodes

57:09

12 - Gotham PR with Courtney Lukitsch: Empowering...

The Branding Laboratory ·

2024/09/26

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Gotham PR, Courtney Lukitsch. Courtney discusses her extensive background in architecture, branding, and marketing. She emphasizes the importance of creativity and strategic thinking, highlighting her agency's innovative approach to creating new market categories and the value of in-person experiences in a digital world. Courtney shares insights on fostering genuine relationships, adapting to change, and the

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42:43

11 - Decisiveness in Leadership with Kojenwa Moitt:...

The Branding Laboratory ·

2024/09/19

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Zebra Public Relations, Kojenwa Moitt. Kojenwa explores the intricacies of branding, personal journeys, and the critical role of hard work and critical thinking in achieving success. She shares her admiration for Nike's branding, influenced by Michael Jordan, and recounts her own career path from acting to PR. Kojenwa discusses the importance of discerning client relationships, creating a client avatar, and staying

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39:44

10 - The Greatest Shift in Financial Advising: From...

The Branding Laboratory ·

2024/09/12

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, Podcast Host, Anti-Financial Advisor, and Infinite Banking Expert of Money Ripples, Chris Miles. Chris shares his entrepreneurial journey, emphasizing his unique approach to financial advising that focuses on creating cash flow and passive income rather than traditional savings. He delves into the importance of understanding consumer needs, building a strong brand, and maintaining authenticity. Chris offers valuable

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44:18

9 - From Poverty to Purpose: How Personal Stories...

The Branding Laboratory ·

2024/09/05

In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Owner, Mentor, Consultant, Author, Public Speaker, and Leadership Trainer, Robert White. Robert is a seasoned mentor to entrepreneurs and executives. Robert discusses leadership and team-building and shares his transformative journey from poverty to becoming a leadership development expert, emphasizing the importance of personal responsibility and mindset. He discusses the principles of success, the significance of

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38:07

8 - Navigating the Investment Landscape on Income...

The Branding Laboratory ·

2024/08/29

In the episode of The Branding Laboratory, Deevo Tindall talks with the Income Coach, Steve Selengut. With over 40 years in investment management, Steve shares his journey, investment philosophy, and business growth insights. Steve discusses the non-linear nature of careers, the importance of income-focused investing, and adapting business models to market changes. Steve emphasizes sticking to core values, transitioning to coaching, and effective marketing strategies. He offers practical advice for

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48:46

7 - Essential Steps for Successful Branding and...

The Branding Laboratory ·

2024/08/22

In the episode of The Branding Laboratory, Deevo Tindall talks with the Director of Sales and Marketing of Garuda Promo and Branding Solutions, Swire Ho. Swire shares his journey from the CD/DVD industry to promotional products, emphasizing the importance of customer service and relationship building. He discusses creating brand advocates through effective promotional items, developing a mission statement, and the significance of core values. Swire highlights networking, collaboration, and targeted

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47:04

6 - Harmonizing Philanthropy: A Musical Approach to...

The Branding Laboratory ·

2024/08/15

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Jazz for Peace Foundation, Rick DellaRatta. Rick explores the intersection of music and philanthropy, focusing on how jazz can foster understanding and drive social change. Rick shares his journey, inspired by witnessing 9/11, leading to the creation of Jazz for Peace. He emphasizes the spiritual essence of jazz, its ability to transcend barriers, and its role in empowering nonprofits. The episode highlights the

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55:21

5 - Transforming Your Business and Life with...

The Branding Laboratory ·

2024/08/08

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of DailySOS, Troy Lavinia. DailySOS is about integrating spirituality with business success. Troy shares his motivation for creating a mastermind group that emphasizes holistic growth and recounts his journey from starting his first company to incorporating spiritual principles into his business practices. He discusses the importance of aligning subconscious beliefs with conscious desires, spiritual fitness, and the

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01:10:39

4 - The Power of Customer-Centric Marketing: Building...

The Branding Laboratory ·

2024/07/18

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige Arnof-Fenn's career began in finance on Wall Street, but she soon realized her passion lay in the creative and analytical aspects of marketing. Her journey took her through corporate giants like Procter & Gamble and Coca-Cola, and eventually into the fast-paced world of startups during the dot-com boom. The events of 9/11 catalyzed her transition into

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01:07:58

3 - Authenticity in Business: Staying True to Your...

The Branding Laboratory ·

2024/07/11

In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Author, CEO, and Mentor, Nick Berry.Nick pressed the importance of understanding the end user's perspective in business. Early entrepreneurs often become so engrossed in their product or idea that they overlook the problem it solves for their ideal buyer. Recognizing this early on can be a game-changer. To achieve this, conduct market research regularly to engage with your target audience and understand their

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41:56

2 - Helping High-Growth Software Companies Achieve...

The Branding Laboratory ·

2024/07/04

In the inaugural episode of The Branding Laboratory, Deevo Tindall talks with the Founder of ProdUx Design, Jon Rollman.Jon explains that his consulting agency specializes in high-growth software companies, covering the entire software development lifecycle and go-to-market strategies. He shares his accidental journey into product management and the challenges of transitioning from corporate life to entrepreneurship. The discussion delves into leadership, continuous learning, and the iterative

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09:08

1 - Building Powerful and Authentic Brands with Deevo...

The Branding Laboratory ·

2024/06/27

In the inaugural episode of The Branding Laboratory, Josh Elledge of UpMyInfluence talks to Deevo Tindall, the creator and host of the show. Josh and Deevo discuss the importance of powerful and effective branding for companies in all verticals. Deevo shares that the vision of the show is to unpack innovative leadership qualities that combine personal values and professional objectives to create captivating and authentic brands. Think you'd be a great guest on the show? Apply HERE.Want to learn more

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