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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

30:06

#710: Empowering Employees to Lead Meaningful Change...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/25

How often do big, meaningful shifts inside a company actually start small? And more importantly, how do you avoid squashing them before they have a chance to grow?Agility requires more than vision—it requires giving your team the power to act on that vision. Today we’re going to talk about how a global company like Belkin empowered its employees to lead a sustainability transformation from within. To help me discuss this topic, I’d like to welcome Steve Malony, CEO of Belkin. About Steven Malony

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26:52

#707: Building ROI in the Creator Economy with Brit...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/21

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers.Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI.To help me discuss this topic, I’d like to welcome Brit Starr, CMO of CreatorIQ

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32:05

#704: Delivering personalization at scale with Yaniv...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/14

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale?Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that

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30:52

#702: What it takes to keep customers loyal with Anna...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/10

Does your brand deliver answers faster than your customer can send a text message?Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind. Today we’re going to talk about what Verint’s brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, and the thin line between keeping and losing a customer. To help me discuss this topic, I’d like to welcome Anna Convery, Chief Marketing Officer at

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25:29

#701: No-Code as a Strategic Weapon, with Aytekin...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/09

If your team spends half its days searching for documents and filling out spreadsheets you built years ago, how long will it be before your competitors automate you out of business?Agility requires turning busywork into bandwidth so people can collaborate and think strategically instead of shuffling pixels. Today we’re exploring how no-code platforms and AI-driven automation make that possible. To help me discuss this topic, I’m joined by Aytekin Tank, Founder and CEO of Jotform, and author of

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22:13

#700: Winning and retaining the distracted consumer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/07

If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn’t speed for speed’s sake; it’s the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification

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26:55

#696: The network effect on CX of AI plus employees...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/27

If AI can amplify every employee’s reach ten-fold, how ready is your organization to harness that network effect? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn’t about adding more tech; it’s about multiplying human impact. Today we’re exploring the network effect of AI and how it helps employees create powerful experiences with Jay Pattisall, VP & Principal Analyst at

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28:58

#695: Why Trust Is a Strategy, Not a Sentiment with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/25

If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline?To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple

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23:39

#694: What's your plan for Q5 this year, with Xavier...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/23

What if your most profitable campaign window isn’t Black Friday or Cyber Monday… but after the holidays, when everyone else is quiet?While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals. Today we’re digging into how AI is revolutionizing brand partnerships, why micro-influencers might be your secret Q5 weapon, and what

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24:34

#692: The lifetime value of milliseconds in the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/18

Agility can often get framed as driving massive transformation—but sometimes it’s the milliseconds that matter. When every digital moment counts, small gains in speed and efficiency can have a disproportionately large impact on customer lifetime value and brand loyalty.If you could speed up every digital interaction your customers have with your brand by a full second, what would that be worth to your business?Today we’re going to talk about how even seemingly minor improvements in speed and

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19:28

#689: Building a culture of agility with Eugenie...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/12

Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today we’re going to talk about talent in an AI environment, and the critical role that human teams play in an AI environment. To help me discuss this topic, I’d like to welcome Eugenie

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26:34

#688: Building a Customer Brain and how it benefits...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/11

Agility at enterprise scale means building systems that not only make millions of micro-decisions, but also keep humans at the center — creating experiences that are timely, relevant, and respectful of the customer.What if your data knew your customers better than your frontline employees — and used that insight to serve, not sell?Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how National Australia Bank has built what they call a "Customer Brain"

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22:34

#687: Customer Experience Design using Generative AI,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/09

What if you could test drive your entire customer experience — before even writing a line of code?Agility isn’t just about reacting fast — it’s about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can’t afford to just “build and hope.” Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative AI-powered prototyping can help organizations visualize and refine

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25:54

#685: Using AI in UX research, design, and testing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/04

Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers’ needs. So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The

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30:23

#684: The founder of Reebok and CEO of Syntilay talk...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/02

When consumers can get AI-generated designs completely customized to their needs, what does this mean for the future of brands and the customer experience? I have two guests on my show today: one is the founder of one of the world’s most iconic shoe brands, and the other is the co-creator of the first AI-designed commercial shoe. Today we’re going to talk about what it takes to innovate and grow a brand and how things are both similar—and different since Reebok launched its brand in 1960, and now

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27:12

#680: Agile is about more than velocity, with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/23

This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrummasterssummit.comWhat if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard? Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and a speaker at the upcoming Online Scrum Masters Summit,

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36:22

#676: The consumer is no longer navigating the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/14

The consumer is no longer navigating the map—they are the map.Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the customer experience game has changed forever.Today’s guest is Ken Hughes, also known as The King of CX—is a consumer behavioralist, futurist, and one of the

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30:10

#675: Being true to customers and your values with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/12

Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative?Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry’s, pioneers in humane egg production. Phyllis, a recently awarded “Woman in Marketing,” is on a mission to bring clarity to the egg aisle

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36:57

#674: The continued evolution of e-commerce with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/09

With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies becoming obsolete? Today, we’re joined by Eitan Koter, Co-Founder and Co-CEO of Vimmi, a shoppable video SaaS company revolutionizing e-commerce. Eitan is also the host of the "Mastering eCommerce Marketing" podcast, where he shares insights from over two decades of experience in startups, public companies, and even a NASDAQ IPO. His deep understanding

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22:27

#671: Going national while staying true to your local...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/02

How do you take something that's iconically local and make it feel authentic—everywhere?That’s the challenge facing every regional brand trying to scale. When your name is practically synonymous with a place—like H&H is with New York City—growth isn’t just about expansion. It’s about staying true to what made you iconic in the first place. Today, I’m joined by Jay Rushin, CEO of H&H Bagels—a brand so New York it’s practically a supporting character on Seinfeld and Sex and the City. Jay has been

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