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PODCAST

The 5 Minute Business Boost®

In this ongoing weekly podcast series, Sam will discuss all things small business in Victoria, Australia.It could be topics related to business development, marketing, photography, or even a combination of all three.Also, community development and volunteering... possibly some small business advocacy and information for the NFP sector as well.There will be discussions, reviews, tips, tricks, guests, and so much more, depending on how your host, Sam Hicks, is feeling.So, possums, listen up, and here

business entrepreneurship

All Episodes

18:12

Booth brilliance: setting up for trade show success...

The 5 Minute Business Boost® ·

2024/09/18

Trade shows & expos are a vital component of business growth and networking. They offer an unparalleled opportunity to showcase and sell if you can your products, meet potential clients, and build brand awareness.In this episode, Sam chats about how to ensure you get that success - and it requires a good bit of planning, a great mindset and on-site execution.Now you may not attend trade shows you may be attending a market; some, if not most, of these tips will also help in that space as well.So

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13:49

Snap to success: 5 essential tips for entering your...

The 5 Minute Business Boost® ·

2024/09/11

Today Sam chats about how entering your first photo competition at a local agricultural show can feel overwhelming, especially if you’re a beginner.With so many details to consider, from choosing the perfect image to ensuring the presentation is just right, it’s easy to feel unsure of where to start.However, with a bit of guidance and attention to detail, you can give yourself the best chance of impressing the judges. In this post, I’ll share my top five tips for preparing your entry, from selecting

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14:30

Tune in to success: how local radio can boost your...

The 5 Minute Business Boost® ·

2024/09/04

For small business owners in regional Victoria, finding effective and affordable advertising channels can be a challenge. One often overlooked yet powerful option is local community radio. Community radio stations offer a unique opportunity to connect with local audiences and promote your business in a way that resonates deeply with the community.In this episode, Sam will chat about the benefits of advertising on local community radio and provide some tips on how to get started.If you love the

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13:40

4 book reviews - by Godin, Langdon, Hartnett and...

The 5 Minute Business Boost® ·

2024/08/28

Today I'm finally getting around to reviewing four books, these reviews have been done in isolation over the last year, but this week I pulled them together into Ai and asked it to clean it up and make it consistent.So the four books1. Permission Marketing by Seth Godin2. Welcome to the age of emotion by Michael Langdon3. Small business, big opportunity by Sensis and Rob Hartnett4. The Customer by Bob AnsettWhat have these four books got in common? What are their takeaways? Tune in to

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6:56

Importance of quoting ( Business Development )

The 5 Minute Business Boost® ·

2024/08/21

Quoting can be a double-edged sword for many small business owners. While some may see it as a tedious task, providing accurate and detailed quotes can save your business significant time and money in the long run.This episode (no. 70 ) will delve into what should be included in a quote document and offer five top tips for crafting excellent quotes.By the end, you'll understand how to make quoting an asset to your business.If you love the episode… subscribe, share, like, or let me know about a

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12:08

How to pick winners using AI? ( Marketing )

The 5 Minute Business Boost® ·

2024/08/14

In this week's episode, Sam chats about using AI in your small business to pick winners.Running competitions have become a popular strategy for businesses to engage their audience, grow their customer base, and reward loyal customers.However, one of the most crucial aspects of a competition is ensuring that the selection of the winner is both fair and transparent.AI (Artificial Intelligence) offers a modern, efficient, and unbiased way to select a random winner from a list - so tune in and hear

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15:27

Are you team mustard or team ketchup? ( Marketing )

The 5 Minute Business Boost® ·

2024/08/07

The marketing campaign for the new Deadpool and Wolverine movie has been a masterclass in generating hype and excitement.Now I get it; it’s not for everyone, the marketing or the movie, but let's chat about the lessons learned.Let's see what Marvel / Disney's latest release gave us as far as takeaways for small businesses.I have referenced and quoted articles from Social Samosa, Digital Chew, Project Casting and Campaign Asia for their take on the campaign that mentions brands such as Heinz, Jack in

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8:21

FAQs: the game-changer every small business needs & 5...

The 5 Minute Business Boost® ·

2024/07/31

Small businesses must find efficient ways to communicate with their customers. We have social media; we have emails, and we have text, but what about looking at our websites?For me, the website must do most of the heavy lifting. Whether it’s a glorified landing page, a site of 5 pages, or 12 it needs to be able to help with the user experience.So how can we add to it and create additional UX, save potential clients time, save you time, and work on that credibility aspect that websites give us and

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29:55

Guest Series - Lets chat with Tamara Simon (Business...

The 5 Minute Business Boost® ·

2024/07/24

In this episode, Sam catches up with Tamara Simon; speaker, author, and coach.Affectionately known as Australia’s small business answer to Bob the Builder (can she fix it, yes she can), Tamara is driven by curiosity, change, and simplicity.For over 25 years, she’s been helping owners repair, renovate, and rebuild their often expensive hobbies and dysfunctional workplaces into simple, profitable small businesses they actually love. And that’s why she wrote her first business book, The Five Little

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7:25

Get wrapped - Top 5 tips for effective vehicle...

The 5 Minute Business Boost® ·

2024/07/17

In this episode, Sam chats about vehicle signage and her top 5 tips.Every opportunity to advertise and build your brand is valuable.One of the most effective yet often overlooked methods is vehicle signage. Whether you're a tradesperson, service provider, or small business owner, wrapping your vehicle with eye-catching, informative signage can significantly boost your visibility and attract new customers.If you love the episode… subscribe, share, like, or let me know about a future topic.Head over

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15:37

Sharing your story online 5 points to consider. (...

The 5 Minute Business Boost® ·

2024/07/10

In this episode, Sam discusses sharing your story online and offers 5 points to consider.Online, sharing your personal story has become more powerful and accessible than ever. Whether it's through social media platforms, email newsletters (EDMs), blogs, or other digital avenues, telling your story can create meaningful connections and foster a sense of community.However, with the vast amount of content being shared online, it can be challenging to stand out and genuinely connect with your

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25:16

Guest Series - lets chat with Marian Rennie - Artist...

The 5 Minute Business Boost® ·

2024/07/03

Today I am with a local artist who has exhibited nationally and globally. Born and raised in Acheron, Murrindindi, Marian, as her website explains, has honed her craft over decades, experimenting with various styles before finding her true voice in freeform impressionism.We sit down for a chat about art, hemp, and what her inspirations and successes have been. Her life is like her art—bold, expressive, and full of energy for her caretaking of land in Murrindindi, her life, and her art.(Warning:

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11:48

Small town boom: how regional Victorian businesses...

The 5 Minute Business Boost® ·

2024/06/26

Regional Victoria comes alive with major events, from food and wine to animals, displays, vehicle shows, music festivals, and sporting tournaments.We have it all.Even if these events don't directly target your usual clientele, there are ways to attract a slice of the visitor pie or, as one of my famous sayings is – leverage!!So, let's get creative, get customers, and raise awareness of your brand – I outline my top 8 tips in part 1!If you love the episode… subscribe, share, like, or let me know

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9:26

Grant Success for small and medium businesses – 5...

The 5 Minute Business Boost® ·

2024/06/19

In this episode, Sam speaks about her top 5 tips for writing grants for small & medium-sized businesses.She tackles the elephant in the room - the good, the bad, and the ugly—but all is not lost as she shares her top 5 tips to consider when applying for a small business grant.A must listen if you are considering applying for a small business grant in Victoria.Anywhere really.If you love the episode… subscribe, share, like, or let me know about a future topic.Head over to the website,

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12:58

Grant Success for Not-for-Profits: Unlocking Funding...

The 5 Minute Business Boost® ·

2024/06/12

Today Sam discusses her top 5 tips for writing grants for your community group or Not-for-profit organisation.After 32 plus grants submitted, with another 10 co-written, and 30 DRAFT submissions given to Sam to read, in the realm of $5–10 million worth of dollars – grants and community development are a happy place for Sam.So tune in and glean some insights into the world of successful grant writing.If you love the episode… subscribe, share, like, or let me know about a future topic.Head over to the

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4:28

From crackling lines to starlight's embrace - PT 2 A...

The 5 Minute Business Boost® ·

2024/06/05

My poem was read out as part of the 2024 Regional Telecommunications Review community meeting held on May 3rd in Benalla. This is based on my journey over 24 years of living in a " black spot." I simply asked AI to generate a poem based on our story.Short and sweet.If you love the episode… subscribe, share, like, or let me know about a future topic.Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.Or see how we can work together to reach your small

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16:39

From crackling lines to starlight's embrace - a...

The 5 Minute Business Boost® ·

2024/05/29

For 24 years, living on our cattle farm in rural Victoria meant a constant struggle with internet access. Telstra Black Spot, thanks to the valleys around us, has turned simple tasks like making a call or checking email into frustrating ordeals. We endured years of unreliable landlines – especially bad in winter with waterlogged pits—then slow ADSL, and finally, the limitations of satellite internet.So grab a cuppa and listen to our journey. I hope it inspires you not to give up and to seek solace

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30:52

Guest Series - Rohan Webb ( Business Development and...

The 5 Minute Business Boost® ·

2024/05/22

Today Sam is speaking to a small business owner to find out about their business journey, so there are 5 questions!Sounds easy, right?So get ready for some great insights, reflections, and some laughter.....potentially some real serious bits too—as we catch up with Rohan Webb as he navigates a new direction for his business journey.Rohan has spent his career in sales, marketing and business management while having a side hobby of dreaming up side businesses and getting them off the ground. He has

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21:06

That first 12 months in small business pt two...

The 5 Minute Business Boost® ·

2024/05/08

In this episode, Pt. 2, Sam discusses the challenges of those first 12 months.In the last episode, Sam chatted about the first three; here is the remainder of the challenges.(The first five are identified by Business.Gov.Au plus another 3 or so that Sam has identified.)Listen in for some reflections, some heavy parts, tips, and advice but overall this episode is something to think about for those first 12 months!If you love the episode… subscribe, share, like, or let me know about a future

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20:52

That first 12 months in small business Pt one...

The 5 Minute Business Boost® ·

2024/05/01

In this episode, Pt. 1, Sam discusses the challenges of those first 12 months.The first five are identified by Business.Gov.Au plus another 3 or so that Sam has identified.Some reflections, some heavy parts, but overall something to think about for those first 12 months!If you love the episode… subscribe, share, like, or let me know about a future topic.Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.Or see how we can work together to reach your small

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134 results

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