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PODCAST

Next Step For Entrepreneurs

Africa Business Radio

The Next Step is now a podcast. Luni walks you step-by-step through the complex process between having an idea and creating a startup (a.k.a. the content in The Next Step series of books), plus stories from his decades of experience as a serial entrepreneur, and includes interviews and other advice from investors, fledglings, and the real world of startups. Luni Libes is a serial entrepreneur and Investor, with an unusual interest in African Startup.

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All Episodes

5:32

Step #20: Everybody works for Sales

Next Step For Entrepreneurs ·

2018/10/15

Continuing our discussion of sales, a half-humorous, totally-true aphorism taught to me by a great salesman is "Everybody works for sales."This week I'll explain why that is true, and why you should spread these meme into your startup.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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11:58

Step #19: Sales (part 1)

Next Step For Entrepreneurs ·

2018/10/01

Once you get up and running and up to some scale, every dollar that is used to run your business must come from a customer. From sales. For many first-time entrepreneurs, closing sales is a daunting process. Unlike market research, it's a process filled with "no" and negative feedback. Many people don't find it fun.This week's podcast begins the topic of Sales, beginning the explanation of how to "close" customers, how to deal with all the no's, and how to use that feedback to improve the

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9:06

Step #18: Messaging (part 2)

Next Step For Entrepreneurs ·

2018/09/24

What words should you use to talk about your company? How do you take your problem, solution, opportunity, competition, other market research, purple cows, etc. and turn that all into a description of what you do and how you do it?This week's podcast continues the topic of Marketing and specifically Messaging, walking you through examples of how not to, and how to write the words that describe your company.Post your questions to www.quora.com/profile/Luni-LibesRead the book at

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12:12

Step #17: Messaging (part 1)

Next Step For Entrepreneurs ·

2018/09/17

What words should you use to talk about your company? How do you take your problem, solution, opportunity, competition, other market research, purple cows, etc. and turn that all into a description of what you do and how you do it?This week's podcast continues the topic of Marketing, pulling together all the pieces to create some simple sentences that "message" your company to your customers.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee

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10:27

Step #16: Purple Cow

Next Step For Entrepreneurs ·

2018/09/10

How does your company stand out amongst all the marketing of every other startup and every other company? Be a purple cow.This week's podcast continues the topic of Marketing, taking a page (or a whole book) from Seth Godin, who grabbed the nursery rhyme about purple cows and turned it into a simple-to-understand idea on how to be better marketer.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at

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7:37

Step Back #2: The Next Step books

Next Step For Entrepreneurs ·

2018/09/04

Starting a startup is complicated. It takes more than 10 minutes to learn and more than five books in a series to describe the step-by-step process.Taking a step back this week, Luni explains why there is a whole series of books called The Next Step, what is included in all those words, and how best to teach entrepreneurs.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at

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9:40

Step #15: Building Awareness

Next Step For Entrepreneurs ·

2018/08/27

This week's podcast continues the topic of Marketing with two more steps: building awareness through content and three rules to help make your startup look real.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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14:01

Step #14: Naming your Startup

Next Step For Entrepreneurs ·

2018/08/20

This week's podcast jumps into the topic of Marketing and begins with two steps: naming your company and beginning the process of making the world aware that the company exists.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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8:39

Guest #1: Partnerships & Coworking

Next Step For Entrepreneurs ·

2018/08/13

Sometimes the team you need to build is external through partnerships. This week I talk to Sarah Studer of Impact Hub Seattle about our various partnerships.Plus every company needs a place to work, and Impact Hub Seattle is one of the oldest and largest coworking spaces in Seattle. Sarah explains the benefits of coworking.Impact Hub Seattle, http://impacthubseattle.com/Hubcast, https://open.spotify.com/show/1MttZiR8KO5pr3zq1ZE4jsPost your questions to www.quora.com/profile/Luni-LibesRead the book

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10:08

Step #13: Team

Next Step For Entrepreneurs ·

2018/08/06

How do you find a co-founder? How do you build your startup team?This week's podcast answers those questions, along with other bits of advice when it comes to making the first handful of hires for your startup.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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8:24

Step #12: Penciling out (Part 2)

Next Step For Entrepreneurs ·

2018/07/31

Can your startup ever earn a profit? If so, when? If so, how much money will it take to reach that goal? Answers to these and other questions are the purpose behind building a financial model, a key component of a business plan.This week's podcast continues walking you step-by-step through the a quick "back of the envelope" financial model, which in under an hour can tell you whether you are heading in the right direction or wasting your time.Post your questions to

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8:49

Step #11: Does it Pencil?

Next Step For Entrepreneurs ·

2018/07/23

Can your startup ever earn a profit? If so, when? If so, how much money will it take to reach that goal? Answers to these and other questions are the purpose behind building a financial model, a key component of a business plan.This week's podcast will walk you step-by-step through the a quick "back of the envelope" financial model, which in under an hour can tell you whether you are heading in the right direction or wasting your time. Post your questions to www.quora.com/profile/Luni-LibesRead

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6:40

Step Back #1: Plan?

Next Step For Entrepreneurs ·

2018/07/17

What is the point of a business plan? Can't I just launch an MVP and see what happens? In this first step back, the purpose of a business plan is explained... through the quintessential startup, a lemonade stand.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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5:18

Step #10: Winner Take All

Next Step For Entrepreneurs ·

2018/07/09

Are you aiming for a market where winner takes all? Do you have a network effect? Do you know how Alex sold the first telephone? How Facebook grew to billions of customers? Or are all these questions unimportant?Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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7:28

Step #9: Your Secret Sauce

Next Step For Entrepreneurs ·

2018/07/03

What makes your business unique? What is your "secret sauce?" Why is that important?Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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7:33

Step #8: Competition

Next Step For Entrepreneurs ·

2018/06/25

Who is your competition? Not just other companies providing similar solutions, but the deeper question of how your potential customers are solving the problem? Do they even know they have the problem? Do they care?Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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10:47

Step #7: Planning for Failure

Next Step For Entrepreneurs ·

2018/06/18

Your plan is wrong. Perhaps even flawed. Your job isn't to execute your plan, it's to discover its flaws, fix them, and then to realize that the plan is still wrong, still flawed, and still in need of iteration. That this is true of every business plan, not just yours.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod -

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8:50

Step #6: Opportunity Size

Next Step For Entrepreneurs ·

2018/06/11

Is this idea worth pursuing? Is the opportunity big enough to excite you for the next ten years? Is the market big enough to entice investors and employees and partners?Step 6 will walk you through the process of computing the opportunity size, to answer all of the above questions and more.Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by

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4:11

Step #5a: More MVP Stories

Next Step For Entrepreneurs ·

2018/06/04

Step #5 was getting long, so this bonus episode contains a few more examples of MVPs (minimal viable products).Post your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com

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17:25

Step #5: Your Lean Startup

Next Step For Entrepreneurs ·

2018/06/04

A key lesson to learn as an entrepreneur is that your plan is wrong. When you fix the next flaw, it'll still be wrong. It'll always be wrong. Once you accept that truth, your odds of success go up, as only then can you make plans that expect failure, instead of making the common mistake of always expecting success.That may sound harsh, if not crazy, but the path from idea to startup is in reality far more complex and crazy than the stories and movies.Post your questions to

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85 results

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