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PODCAST

Sound Advice- The Music Industry Podcast

Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for

music music interviews

All Episodes

00:28:50

#018: How to Get a Record Deal | Marwen Tlili

Sound Advice- The Music Industry Podcast ·

2024/03/12

Do you need a record deal? And how do you go about getting the attention of a record label? Well this week I’m joined once again by Marwen Tlili, a former A&R at Armada Music and Atlantic Records, about what it takes to get the attention of the biggest record labels on the planet. We spoke about what an A&R actually is, the benefits & downsides of getting signed, his new tool to help artists get fairer deals, and how to build a team to work your way to the top without major label

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00:37:27

#017: Why Do So Few Women Work in Live Music?

Sound Advice- The Music Industry Podcast ·

2024/03/05

Only 5-10% of the workforce behind the scenes in live music is female. Why is that? And what can be done to fix it?This week I spoke to extraordinary live sound engineer Hannah Brodrick about her career and the challenges she has faced along the way. Hannah is the co-founder of Women in Live Music, an organisation that offers work opportunities, community support and education to women looking to build a career in the world of live music. 🔗 Women in Live Music: 📸 Instagram:

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00:29:08

#016: How To Get Funding For Your Music | Grace Goodwin

Sound Advice- The Music Industry Podcast ·

2024/02/27

Being an independent artist can be REALLY expensive. From recording to marketing to merch and more, it can be difficult to fund your creative ambitions alone. So in this episode, we’re delving into the world of music funding with Grace Goodwin, who works with PRS for Music to decide which funding applications make the cut.Drawing from her extensive experience, Grace shares invaluable tips and advice for artists seeking financial support for their projects. Grace shares where to find funding

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00:17:44

#015: TikTok vs Universal | Marwen Tlili

Sound Advice- The Music Industry Podcast ·

2024/02/20

In a slightly different episode, I sat down with music industry legend Marwen Tlilli to react to the ongoing conflict between Universal Music Group and TikTok, which has resulted in major artists like Taylor Swift, Drake, The Weeknd and more having their music removed from the social media platform. We discuss which industry titan has the leverage in this situation, and Marwen shares why he believes Universal can’t win this stalemate. 🔗 Marwen Tlilli: 📸 Instagram: www.instagram.com/marwenftw/

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00:31:43

#014: Harps, Beats, and Booking Shows as a DJ | Mia Mai

Sound Advice- The Music Industry Podcast ·

2024/02/13

This week I spoke DJ culture with Liverpool-based Mia Mai as we explore her journey as a student DJ to the creation of her ground-breaking classical-electronic fusion event Mia Mai and Friends. We also discuss the recent closure of Liverpool radio stalwart Melodic Distraction and whether high rates for DJs are killing live music. 🔗 Mia Mai: 📸 Instagram: https://www.instagram.com/miamaiiiiii/ 🎵 Valentine’s event @ 24 Kitchen

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00:29:49

#013: What Does an Artist Manager REALLY Do? | Mali...

Sound Advice- The Music Industry Podcast ·

2024/02/06

What do artist managers really do? Do you need one? This week, myself and the wonderful Mali Anthony of MALANTMEDIA are peeling back the layers on what managers really do, from PR, radio, booking gigs and more. We also spoke about how to avoid gig scams, the state of the Liverpool scene in 2024, why MALANTMEDIA are doing things differently to other management companies, and how to build connections and network in the music industry. 🔗 MALANTMEDIA: 📸 Instagram:

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00:35:25

#012: Building a Long-Term Social Media Strategy |...

Sound Advice- The Music Industry Podcast ·

2024/01/30

All the way from North Carolina, this week I spoke with Ava Rose Lynch, founder of the Rose Peak branding agency and the Why Music? Podcast, as we explore how Ava builds social media strategies for her artists that result in long-term success on Instagram and TikTok. We also spoke about Instagram's new Broadcast Channels feature, and whether artists should be using it to connect with their fans. 🔗 Ava Rose Lynch 📸 Instagram: www.instagram.com/ava.rose.lynch/ 🎵 Rose Peak:

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00:29:48

#011: We NEED To Talk About The Merch Industry |...

Sound Advice- The Music Industry Podcast ·

2024/01/23

Merch is a great way to generate income as an independent artist, but there's a problem that no-one in the music industry seems to be talking about: it's negative impact on the environment. In this episode, I spoke to James Gillaspy about how his project AGAIN is shaping the future of sustainable merchandise by screen-printing designs onto second-hand clothing, creating a zero-waste product that is cheaper for DIY artists. 🔗 AGAIN: instagram.com/again.sustainable.merch/ 🎧 LISTEN TO

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00:26:27

#010: Being Mixed-Race in the Music Industry

Sound Advice- The Music Industry Podcast ·

2024/01/16

In this podcast, we delve into the experiences of an independent artist navigating the music industry and Liverpool's local scene through a mixed-race, non-binary and queer lens. Our guest Zara Smile as they share insights into challenges faced, using songwriting to share their anger at a broken system with the world, building an inclusive community through their work and the empowering role of music in amplifying diverse voices and narratives. We also discuss how both local and national music

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00:29:22

#009: The Reality of Multifaceted Musicians | Zara Smile

Sound Advice- The Music Industry Podcast ·

2024/01/09

WE’RE BACK! In 2024, independent artists are supposed to be doing a LOT of things. This week, I spoke to independent artist Zara Smile about the wide variety of roles that independent artists like them take on, such as songwriting, recording music, social media strategy, music marketing, booking gigs, music PR, making merch and more, all whilst balancing other commitments. Join us as we uncover the secrets behind managing diverse responsibilities, building a distinct artist identity, and creating a

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00:31:01

#008: Is Radio Dead? | Roy Basnett (Liverpool Live...

Sound Advice- The Music Industry Podcast ·

2023/12/19

Is radio dead? Does it still help artists get their music heard? This week, renowned radio broadcaster Roy Basnett of Liverpool Live Radio offers insights on the evolving importance of radio in today's digital landscape, how to secure airplay on local radio, and how it contributes to an artist's trajectory. Discover the relevance of radio plays for independent artists and gain valuable strategies to expand your music's reach. 🔗 LINKS 📸 Podcafe:

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00:42:04

#007: Bombay Bicycle Club's Content Strategy Secrets...

Sound Advice- The Music Industry Podcast ·

2023/12/12

This week we have an in-depth conversation with Joe Edwards, Senior Marketing Director at AWAL, as we delve into the world of content strategy to promote your music. We speak about the secrets behind successful marketing campaigns, including a deep dive on the content Joe helped create for Bombay Bicycle Club's latest album My Big Day. Joe shares expert insights on leveraging storytelling, visual identity, and marketing funnels to drive success as we unravel the intricacies of short-form content

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00:46:45

#006: Music's Blueprint to Transform Cities- 'This...

Sound Advice- The Music Industry Podcast ·

2023/12/08

In this special episode recorded at the book launch of 'This Must Be The Place' at Waterstones Liverpool, we've got a compelling panel discussion featuring author Shain Shapiro, neo-jazz artist Ni Maxine, Head of UNESCO City of Music for Liverpool Kevin McManus, and Liverpool's Public Health Director Matt Ashton. Delve into insightful conversations on music's role in city development, its transformative impact on communities, and the influence of hosting Eurovision on Liverpool

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00:35:33

#005: How to Get Featured in Music Magazines | Boot...

Sound Advice- The Music Industry Podcast ·

2023/12/05

In this week's episode, we explore the world of music press features with James Booton of Boot Music. We dive into strategies and tactics for securing magazine, blog, and press coverage for your music. Learn first-hand from a Liverpool-based music magazine creator about crafting an effective press feature strategy, positioning your music for recognition, what press look for in a music EPK, and gaining exposure in the dynamic music industry. Gain invaluable insights and tips from a seasoned

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00:33:56

#004: Why Venues Keep Closing and Building Music...

Sound Advice- The Music Industry Podcast ·

2023/11/28

In this episode, we spoke to James Booton about his Liverpool-based music magazine and blog Boot Music. We delve into the origins of Boot Music, uncover the challenges faced by local music venues, discuss the new era of the music press, and dig into the essential role of community-building in finding an audience. 🎧 LISTEN TO THE SHOW https://linktr.ee/soundadvicepod 🔗 BOOT MUSIC: 📸 Instagram: https://www.instagram.com/bootmusicuk/ 🎵 Website: https://www.boot---music.com/ 🔗 JOIN OUR

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00:23:59

#003: Session Slowdowns: A Producer's Biggest Pet...

Sound Advice- The Music Industry Podcast ·

2023/11/21

In this second part of my conversation with Joe Sage about how to prepare well for studio sessions, we focussed on some of Joe's biggest greivances that artists are guilty of when coming into the studio. From not bringing a sandwich to the studio to using 8-month-old strings on your most important bass take, there are a number of important things that you should avoid doing at all costs to make sure your recording session runs smoothly, and this episode is Joe's therapy session to air his

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00:28:42

#002: Essential Preparations for the Recording Studio...

Sound Advice- The Music Industry Podcast ·

2023/11/14

In this episode, I spoke to producer and engineer Joe Sage about how to be prepared for your recording sessions. Getting ready in the right way can not only make your recording sessions more productive and fun, but it can save you a fortune too. Part 2 of my conversation with Joe will come out next Tuesday (8/11). 🔗 Joe Sage:📸 Instagram: www.instagram.com/joesagerecording/🎵 Joe's work: tinyurl.com/365v359m🔗 JOIN OUR COMMUNITY OF ARTISTS📸 Instagram: www.instagram.com/soundadvicepod/🌍

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00:26:42

#001: Kickstart Your Music Career with BBC...

Sound Advice- The Music Industry Podcast ·

2023/11/07

For our first episode, I was joined by Abbie McCarthy to talk about how indpendent artists can get their music played on the radio and access countless opportunities through the BBC Introducing platform. Abbie is a presenter and DJ from Kent, who's BBC Radio Kent show has helped launch the careers of artists like Venbee and Soft Play (formerly Slaves). 🔗 ABBIE MCCARTHY: 📸 Instagram: www.instagram.com/abbieabbiemac/ 📻 Listen to Abbie's show here: bbc.co.uk/sounds/series/p09m765q 🎵 Upload

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00:01:00

Welcome to Sound Advice (trailer)

Sound Advice- The Music Industry Podcast ·

2023/10/19

NEW EPISODES EVERY TUESDAY! Welcome to Sound Advice, a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more. 🔗 JOIN OUR COMMUNITY OF ARTISTS 📸 Instagram: www.instagram.com/soundadvicepod/ 🌍 Website: https://soundadvicepodcast.wixsite.com/home 💃 TikTok:

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