x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:48:45

Guest 11: Noelle Crooks: Reinventing Yourself &...

The Art of the Brand ·

2025/01/15

What happens when you stop striving for “hot” and start embracing your true self? Discover how author and entrepreneur Noelle Crooks reclaimed her spotlight and built a community for women who crave deeper connections.Meet Noelle Crooks, author of Under the Influence and the visionary behind Girl Dinner NYC. In this episode, she opens up about transforming toxic workplaces into personal fuel, dropping society’s “hot girl” standards for real beauty, and forging genuine friendships as an adult. Get

en-ca

00:30:56

PR ≠ Marketing! Explained by PR expert

The Art of the Brand ·

2025/01/13

“In this episode, Camille Moore sits down with PR expert Astrid M. Carillo to tackle the age-old debate: Is PR the same as Marketing? Astrid, a seasoned PR and etiquette professional, has worked across industries—from financial services and mining to charitable work for HRH The Prince of Wales (now His Majesty King Charles III) and Her Majesty Queen Elizabeth II. With experience spanning royal tours, palace events, over $10B in M&A transactions, and collaborations with Fortune 500 executives

en-ca

00:17:21

Call Her Daddy: What Happens When Authenticity Has a...

The Art of the Brand ·

2025/01/10

In this episode, Camille Moore and Phillip Millar analyze the “Call Her Daddy” brand and explore the fine line between authenticity and performative branding. How did a podcast built on raw, unapologetic honesty rise to the top, and what happens when that authenticity is called into question? The Kamala Harris interview serves as a perfect example of how paid appearances and controlled narratives can erode trust and compromise a brand’s core identity. We break down the clash between staying true to

en-ca

00:15:06

CGI: The Trend Your Brand Can't Afford to Ignore in...

The Art of the Brand ·

2025/01/06

CGI has taken the marketing world by storm, and it’s time your brand got on board! In this video, we dive into how top brands are using cutting-edge animation to revolutionize their storytelling, from perfume launches to global pop-up experiences. Discover how CGI is creating buzz-worthy campaigns and shaping the future of branding. If you want your brand to stand out in 2025, this is the trend you can't ignore. Don’t miss out—subscribe for more insights on how CGI can transform your brand’s

en-ca

00:31:24

Jaguars Rebrand Bust: A Different Take on the Debacle

The Art of the Brand ·

2025/01/03

The Jaguar rebrand has been widely discussed, but what went wrong? In this video, Camille and Phillip offer a unique perspective on the Jaguars' rebranding misstep and what we can learn from it. From questionable design choices to the missed opportunity for brand alignment, we dive into the reasons this rebrand failed to connect with fans and the public. Join us for a fresh take on this branding disaster and discover the key lessons businesses can take away to avoid similar pitfalls. Don't forget

en-ca

00:04:24

2025 Branding Trends You Must Know for Business Success!

The Art of the Brand ·

2025/01/02

As we kick off 2025, it's time to gear up for the branding trends that will define the year ahead. In this video, I’m breaking down the must-know branding predictions every business owner needs to stay ahead of the competition. From evolving digital experiences to the rise of authentic brand values, these trends will shape how your brand connects with customers in 2025. Make sure your branding strategy is ready for success this year—subscribe for more expert tips and insights!

en-ca

00:19:32

Matilda Djerf Scandal: Do Powerful CEOs Need to Be...

The Art of the Brand ·

2025/01/02

The Matilda Djerf scandal: A fresh perspective on the reality that powerful CEOs don’t have to be likable. In this episode, Camille Moore and Philip Millar discuss how the 24-year-old influencer built a $35 million brand in just four years—and whether society’s expectations for her to be ‘kind’ conflict with the demands of running a high-powered business.

en-ca

00:37:32

Guinness Case Study: When Brand is Religion

The Art of the Brand ·

2024/12/02

In this episode of "The Art of the Brand" We explore what makes a brand truly iconic. Using Guinness as a case study, they delve into the power of cultural alignment, storytelling, and creating memorable consumer experiences. Discover the strategies behind building a brand that transcends borders, from the immersive Guinness Storehouse tour in Dublin to the clever campaigns that resonate globally. This episode is a masterclass in transforming a product into a cultural phenomenon.

en-ca

01:28:56

Evolving Creatively: How Dan Rodo Mastered the Art of...

The Art of the Brand ·

2024/12/02

In this episode of The Art of the Brand, Camille Moore sits down with Dan Rodo, the creative force behind The Danocracy and Shot and Forgot, to explore the journey of content creation over 12 years. From his early YouTube days to his evolution into a YouTube documentarist and vertical content creator, Dan shares the challenges of navigating changing algorithms, avoiding burnout, and staying authentic in a fast-paced digital world. Get an inside look at his pivot to vintage photography, his

en-ca

00:23:20

Cracking the Brand Code: The IKEA Playbook for Cult...

The Art of the Brand ·

2024/11/28

In this episode of The Art of the Brand, marketing experts Camille Moore and Phillip Miller delve into the fascinating case study of IKEA—a brand that revolutionized furniture retail and became a global phenomenon. From the visionary leadership of Ingvar Kamprad to its commitment to sustainability, frugality, and cultural adaptability, the duo unpacks IKEA’s unique growth strategies. Explore how the brand’s flat-pack innovation, experiential retail spaces, and focus on long-term value over profit

en-ca

00:21:25

Why Joker: Folie à Deux's mega budget spelled disaster

The Art of the Brand ·

2024/11/19

In this episode, Camille and Phillip explore why 'Joker 2' was a massive flop despite its record-breaking predecessor. They discover how ignoring core audiences, pushing against expectations, and making questionable creative choices led to a $300 million brand disaster.

en-ca

00:13:25

Unpacking how Victoria's Secret lost its iconic status

The Art of the Brand ·

2024/11/18

In this episode, Camille and Phillip explore how Victoria's Secret lost its way by straying from its aspirational roots. Can it reclaim its iconic status in the evolving market? Here’s why understanding brand identity and embracing their controversy could have saved them.

en-ca

01:26:51

Guest 10: Breaking the Branding Mold with Ashwin...

The Art of the Brand ·

2024/10/21

In this episode of The Art of the Brand, host Camille Moore sits down with branding expert Ashwin, also known as @Shwinnabego, to dive deep into the state of branding in today’s world. They discuss the evolving role of social media, the genius behind unconventional campaigns like Nutter Butter’s wild rebrand, and why brands need to lean into creativity, not perfection, to stand out truly.Together, Camille and Ashwin break down how even legacy brands can shake up the status quo by embracing bold,

en-ca

00:11:52

Is Nutter Butter's TikTok Strategy a Genius Move or a...

The Art of the Brand ·

2024/10/17

In this episode, marketing experts Camille Moore and Phillip Millar dive into the viral world of unconventional brand strategies, using Nutter Butter's recent campaign as a case study. They explore whether all PR, even bizarre and controversial, is truly beneficial in the long term. Is the increase in views and comments worth the potential damage to a brand's image? They also discuss how brands like Sour Patch Kids have successfully navigated the social media landscape by creating engaging,

en-ca

00:10:22

Future-Proofing Your Brand: How Dr. Laura Devgan...

The Art of the Brand ·

2024/10/17

In this episode, marketing expert Camille Moore dives into the importance of differentiating your brand in a crowded market, using plastic surgeon Dr. Laura Devgan as a case study. Camille highlights how Dr. Devgan has successfully expanded her brand beyond surgery with a medical-grade skincare line and smart partnerships, like her collaboration with Just Plants smoothie bars. These moves build long-term brand awareness and trust before potential clients are ready for surgery. Camille emphasizes the

en-ca

00:39:08

From Good to Great: The Small Details That Elevate...

The Art of the Brand ·

2024/10/09

Marketing experts Camille Moore and Phillip Millar explore how small details can transform a good brand into a great one. They reveal how elements as simple as the quality of toilet paper in a luxury hotel can significantly impact customer perception. Using real-world examples from upscale hotels to boutique fitness studios like Barry's, they highlight the importance of delivering a consistent and memorable brand experience. Learn about the "Four Pillars" of branding—Product, Story, Experience, and

en-ca

00:12:24

The Home Depot Case Study: Mastering Customer...

The Art of the Brand ·

2024/09/30

In this captivating podcast episode, marketing experts Camille Moore and Phillip Millar present an in-depth case study on The Home Depot, revealing how the home improvement giant has mastered the art of delivering unparalleled customer experiences. They uncover the strategic initiatives that have set The Home Depot apart—from cultivating a workforce of highly knowledgeable staff to creating a seamless integration between their in-store and online platforms. Through engaging storytelling and

en-ca

01:06:30

Guest 09: Tim Papandreou — Demystifying AI &...

The Art of the Brand ·

2024/09/26

In this episode of The Art of the Brand, branding expert Camille Moore dives into the transformative world of AI with futurist and AI expert Tim Papandreou. With a wealth of experience as the former Chief Innovation Officer for San Francisco’s transport agency and a key advisor at Google X, where he contributed to pioneering projects like Waymo, Tim brings unique insights into what AI really is, where it's headed, and how businesses can best harness its power. Together, Camille and Tim discuss

en-ca

01:12:51

Guest 08: Brian Smith, the Founder of UGG.

The Art of the Brand ·

2024/09/16

The Journey from Startup to Building a Global Brand. In this episode Camille interviews the founder of UGG, the iconic boot that has changed footwear. In this episode, Brian shares his incredible journey, from importing the first sheepskin boots to building UGG into a globally recognized brand. He opens up about the early challenges, from finding his niche in the U.S. to weathering the ups and downs of entrepreneurship. Camille and Brian discuss the key strategies he used to take UGG from a good to

en-ca

00:45:38

The Digital Delusion

The Art of the Brand ·

2024/09/13

Digital Delusion? Are you suffering from this?Camille Moore and Phillip Millar dive into the harsh realities of modern digital marketing. They explore how small businesses are often misled by flashy metrics and short-term solutions like Google AdWords and SEO, which no longer guarantee sustainable growth. Camille and Phillip argue for a shift in focus towards long-term brand building, personal connection, and strategic content creation. They discuss how the marketing world has changed and what it

en-ca

136 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...