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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:13:25

Unpacking how Victoria's Secret lost its iconic status

The Art of the Brand ·

2024/11/18

In this episode, Camille and Phillip explore how Victoria's Secret lost its way by straying from its aspirational roots. Can it reclaim its iconic status in the evolving market? Here’s why understanding brand identity and embracing their controversy could have saved them.

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01:26:51

Guest 10: Breaking the Branding Mold with Ashwin...

The Art of the Brand ·

2024/10/21

In this episode of The Art of the Brand, host Camille Moore sits down with branding expert Ashwin, also known as @Shwinnabego, to dive deep into the state of branding in today’s world. They discuss the evolving role of social media, the genius behind unconventional campaigns like Nutter Butter’s wild rebrand, and why brands need to lean into creativity, not perfection, to stand out truly.Together, Camille and Ashwin break down how even legacy brands can shake up the status quo by embracing bold,

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00:11:52

Is Nutter Butter's TikTok Strategy a Genius Move or a...

The Art of the Brand ·

2024/10/17

In this episode, marketing experts Camille Moore and Phillip Millar dive into the viral world of unconventional brand strategies, using Nutter Butter's recent campaign as a case study. They explore whether all PR, even bizarre and controversial, is truly beneficial in the long term. Is the increase in views and comments worth the potential damage to a brand's image? They also discuss how brands like Sour Patch Kids have successfully navigated the social media landscape by creating engaging,

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00:10:22

Future-Proofing Your Brand: How Dr. Laura Devgan...

The Art of the Brand ·

2024/10/17

In this episode, marketing expert Camille Moore dives into the importance of differentiating your brand in a crowded market, using plastic surgeon Dr. Laura Devgan as a case study. Camille highlights how Dr. Devgan has successfully expanded her brand beyond surgery with a medical-grade skincare line and smart partnerships, like her collaboration with Just Plants smoothie bars. These moves build long-term brand awareness and trust before potential clients are ready for surgery. Camille emphasizes the

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00:39:08

From Good to Great: The Small Details That Elevate...

The Art of the Brand ·

2024/10/09

Marketing experts Camille Moore and Phillip Millar explore how small details can transform a good brand into a great one. They reveal how elements as simple as the quality of toilet paper in a luxury hotel can significantly impact customer perception. Using real-world examples from upscale hotels to boutique fitness studios like Barry's, they highlight the importance of delivering a consistent and memorable brand experience. Learn about the "Four Pillars" of branding—Product, Story, Experience, and

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00:12:24

The Home Depot Case Study: Mastering Customer...

The Art of the Brand ·

2024/09/30

In this captivating podcast episode, marketing experts Camille Moore and Phillip Millar present an in-depth case study on The Home Depot, revealing how the home improvement giant has mastered the art of delivering unparalleled customer experiences. They uncover the strategic initiatives that have set The Home Depot apart—from cultivating a workforce of highly knowledgeable staff to creating a seamless integration between their in-store and online platforms. Through engaging storytelling and

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01:06:30

Guest 09: Tim Papandreou — Demystifying AI &...

The Art of the Brand ·

2024/09/26

In this episode of The Art of the Brand, branding expert Camille Moore dives into the transformative world of AI with futurist and AI expert Tim Papandreou. With a wealth of experience as the former Chief Innovation Officer for San Francisco’s transport agency and a key advisor at Google X, where he contributed to pioneering projects like Waymo, Tim brings unique insights into what AI really is, where it's headed, and how businesses can best harness its power. Together, Camille and Tim discuss

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01:12:51

Guest 08: Brian Smith, the Founder of UGG.

The Art of the Brand ·

2024/09/16

The Journey from Startup to Building a Global Brand. In this episode Camille interviews the founder of UGG, the iconic boot that has changed footwear. In this episode, Brian shares his incredible journey, from importing the first sheepskin boots to building UGG into a globally recognized brand. He opens up about the early challenges, from finding his niche in the U.S. to weathering the ups and downs of entrepreneurship. Camille and Brian discuss the key strategies he used to take UGG from a good to

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00:45:38

The Digital Delusion

The Art of the Brand ·

2024/09/13

Digital Delusion? Are you suffering from this?Camille Moore and Phillip Millar dive into the harsh realities of modern digital marketing. They explore how small businesses are often misled by flashy metrics and short-term solutions like Google AdWords and SEO, which no longer guarantee sustainable growth. Camille and Phillip argue for a shift in focus towards long-term brand building, personal connection, and strategic content creation. They discuss how the marketing world has changed and what it

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00:25:25

From Good to Great: The UGG Case Study

The Art of the Brand ·

2024/09/09

In this episode, marketing expert Camille Moore delves into the inspiring story of UGG founder Brian Smith, discussing his book "The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul." Camille explores how Brian transformed UGG from a simple idea into an iconic global brand, taking it from good to great. She breaks down the key lessons from Brian's journey, including his approach to branding, perseverance, and the entrepreneurial spirit that drove UGG's success

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01:12:14

Guest 07: Bill Schley. Master Your Messaging with...

The Art of the Brand ·

2024/07/31

In this weeks episode we sit down with Marketing & Messaging legend, Bill Schley, where he breaks down his best selling novel and concept "The Micro-Script Rules.” This is one of Camille’s favourite and transformational branding books. Bill’s concept on Microscripts will change the way you think about messaging and positioning. We buy through microscripts, not taglines. Learn from the master himself in this mini masterclass.

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00:33:24

THIS IS HOW TO WIN ON SOCIALS

The Art of the Brand ·

2024/07/29

Your content sucks and it may not be entirely your fault. To win on social media as a business you must tailor your strategy to match why we go online. The less focused you are on sales, the more you will sell. Its crazy but real.

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00:08:45

Marketing dies from the top down

The Art of the Brand ·

2024/07/26

Marketing is dying from the top down because of a lack of focus on strategy. If you want to stand out and win, you need a strategy.

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00:36:48

The Downfall of JLO: Pop stars Have a Shelf Life.

The Art of the Brand ·

2024/07/23

In this compelling episode of The Art of the Brand, hosts Camille Moore and Phillip Millar dive into the intricate world of celebrity endorsements and personal branding, focusing on the rise and fall of Jennifer Lopez's skincare line, JLo Beauty. Despite the initial buzz, JLo Beauty faced challenges that led to its removal from Sephora stores.Camille and Phillip dive deep into the key reasons behind the collapse, emphasizing the importance of authenticity in branding. They dissect how the

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00:58:01

Guest 07: Chris Knowles, Google Expert Reveals how AI...

The Art of the Brand ·

2024/07/01

Take a deeper dive into AI with Chris Knowles, an ex-Google Ai employee who breaks down ai in a digestible way.G This podcast is guaranteed to help you grasp ai, where society is going and how your business can stay current to survive. Most people take too long to understand important technologies that will change the future and because of this, get too far behind to catch up. Camille and Phillip ask the questions you need answered to protect your business and take advantage of the future with AI

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01:10:06

Guest 06: Rory Sutherland - Unconventional Wisdom for...

The Art of the Brand ·

2024/06/17

Rory's Rules on Branding: Unconventional Wisdom for Business Success with the Branding Legend Rory Sutherland. Rory is the vice chair of Ogilvy UK, is a best selling author and TED speaker. This is a must listen podcast.

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00:33:59

Guest 05: Jake Karls - The Best Marketing is...

The Art of the Brand ·

2024/05/28

In this episode, Camille More is joined by Jake Karls, co-founder and Rain Maker of MidDay Squares— the chocolate bar company that could. Jake Karl’s is a masterclass on the power of a personal brand and leveraging relationship-centric marketing to propel a brand to new heights. Discover how Jake and his team skyrocketed to fame by leveraging raw and authentic storytelling.

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03:09:33

Guest 04: Lance Chung. The State & Future of Media

The Art of the Brand ·

2024/05/22

In this episode, Camille sits down with Lance Chung, the Editor and Chief of Glory, a top luxury magazine. Lance oversees all of the departments within the magazine and has an interesting pulse on the intersection between traditional and digital and where he thinks both are going. This insightful podcast breaks down the state of traditional and digital, the future of both, and his predictions for the fashion and luxury industries. Lance also hosts @missioncriticalpodcast, a top podcast that

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00:21:39

Case Study: Apple's Marketing FAIL

The Art of the Brand ·

2024/05/20

Join marketing experts Camille More and Phillip Millar as they dissect Apple's latest 'Newphoria' campaign. They reveal how this lackluster, one-word strategy pushes relentless consumerism, fails at sustainability, and misses the mark on real luxury. Get ready for a sharp, insightful critique of a campaign that's all hype and no substance.

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00:33:47

Canadian Army Follows Bud Light Mistake

The Art of the Brand ·

2024/05/10

Listen in to insights from Camille Moore and Phillip Millar on Branding gone Horribly Wrong; Equal to or worse than the Bud Light Gong show. Institutions have lost their ability to question assumptions and think critically, but when the Army, an organization whose mission is to fight wars, loses the plot, the pendulum has swung so far as to potentially jeopardize the nation's security.

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125 results

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