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PODCAST

The Global Marketing Show

globalmarketingshow

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus

business marketing

All Episodes

42:22

Duties, Taxes, Global Payment - Show #89

The Global Marketing Show ·

2022/09/07

Tiffanie Archie worked for UPS in global logistics and now she’s the Strategic Partner Manager for Zonos. If you want to know about shipping or international payments, she’s the person to talk to. This is a very informative episode of the Global Marketing Show podcast with several key take-aways. First off, if you are an ecommerce company of any size, you can export. Zonos works with companies of all sizes and simplifies the payments, duties, and tax maze. Second, you need to figure out where

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37:49

It Appears We Are Late to the Market - Show #88

The Global Marketing Show ·

2022/08/31

Ken Wasylik, founder and owner of E.M. Wasylik Associates, has over 25 years of experience in helping companies expand across borders. The biggest challenge they have is deciding what market to enter. He says that after entering 2-3 markets it becomes a “process rather than an adventure”. Which market to enter first takes a little research and insight. He helps companies look at variables such as: Strategic plan – how to make the expansion meet the goals Internal resources – the ability to

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34:53

Translation and Marketing for Luxury Brands - Show #87

The Global Marketing Show ·

2022/08/17

Martha Cristina Garza has helped luxury brands like Cartier, Moleskine, Dr. Smood, and Maison Kayser launch in multiple countries. As a marketing expert for high end brands, she especially knows the importance of understanding your brand differentiators and the cultures of your target markets. It’s interesting to hear from her about the perspectives of consumers about brands in different countries, for instance Cartier is the number one luxury brand in Mexico, yet in Italy, it’s only a luxury

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34:17

Supply Chain - Show #86

The Global Marketing Show ·

2022/08/03

Jon Kirkegaarde, Owner of DCRA Inc. has over 40 years in global supply chain management, consulting, and servicing. Through his experience, he breaks down the issues in supply chain – starting with how the term is used and ending with how it can be fixed. He explains that the real problem is sales/operations planning and when companies implement plans that are slightly better than the competitors, they have a competitive advantage. He likes to give a quiz – what’s the best model for supply

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09:18

Updated Format and Announcements - Show #85

The Global Marketing Show ·

2022/07/27

Host Wendy Pease announces changes coming to The Global Marketing Show podcast – a shorter format with more take-aways about global marketing and LIVE episodes coming later this year. Additional announcements and ways to stay engaged are included in this special episode, listen to learn more. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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56:38

Telemarketers and Jukeboxes in Costa Rica - Show #84

The Global Marketing Show ·

2022/07/20

Richard Blank, CEO of the Costa Rica’s Call Center regales stories about pinball machines, jukeboxes, and how empathy all contribute to building a successful culture for his business. Yet, as the conversation continues, he explains how learning to read micro expressions and body language can help you understand what’s going on even if you don’t speak the language. We also discuss criteria to look at when thinking about off-shoring or near-shoring for

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01:03:16

From 0 to 100 with Global Marketing - Show #83

The Global Marketing Show ·

2022/07/13

Paul Bresenden, CMO of Bromic Heaters and President of 454 Creative, started his career with zero experience in global marketing. He’s led a brilliant build of a “headless CMS” and “PIM” to optimize SEO for Bromic Heaters with a single domain and unique websites for their in-country marketing and distribution around the world. Paul is brilliant and shares a massive amount of information about all that he’s learned and

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57:12

Translation Strategy is Important - Show #82

The Global Marketing Show ·

2022/06/29

Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English. Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek. He explains his rational for using Global English and where translation was necessary, and deep dives into his experiences in Global Marketing. His insights, experience, and go to market strategies clearly show that he

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01:05:28

American BBQ Sauce Translates Well in Dubai - Show #81

The Global Marketing Show ·

2022/06/08

Walter Brooks, President and CEO of Brooksmade Gourmet Foods, found it easier to expand internationally with his specialty BBQ Sauces than to sell more in the competitive domestic US market. With grants and supports from the US government available for all small and mid-sized businesses, he was able to secure $10 million in business with an investment of about $100k. Calculate the ROI on that! Listen to this episode to hear how he did it! Links: https://brooksmadegourmetfoods.com/ Access to

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56:38

Ukrainian Employees and People - Show #80

The Global Marketing Show ·

2022/05/25

Vladimir Gendelman, Founder and CEO of Company Folders, Inc. hired employees in Ukraine to access highly talented tech skills to program and design his custom print and promotional products company. Back in 2014, he helped his Ukrainian employees move to avoid a Russian invasion and now again, he’s doing the same. Luckily, as of this recording, all are safe and back to work, some in Ukraine and some in other countries. As a side job, he and a partner founded a non-profit organization,

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01:06:57

Localize your Quotes - Show #79

The Global Marketing Show ·

2022/05/18

Mark Ridley, Co-founder and COO of GreenShootsFX talks to us today about cross-border payments or “FX” (foreign exchange). With over 30 years in international banking, he is loaded with suggestions and solutions for avoiding common mistakes in international payments and receipts. He explains why you lose when you work only in US dollars and how to avoid the #1 issue of not knowing what you don’t know about FX. Mark passionately and clearly, entertains and educates us in this important area of

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49:17

What is an NFT - We’ll Translate it into English -...

The Global Marketing Show ·

2022/05/11

Mario Nawfal, CEO of NFT Tech and founder of Froothi, engages us with the basics of NFTs and cryptocurrency. You don’t need to understand the technology to see his vision of the future. Listen as he describes the opportunities and tells us his memorable quote about how humans underestimate innovation. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Mario - https://www.linkedin.com/in/mario-nawfal/ Music: Fiddle-De-Dee by Shane Ivers -

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01:02:30

Translating Education into Experience - Show #77

The Global Marketing Show ·

2022/04/27

Dr. Gregory D. Hess, President and CEO of IES Abroad, took the position right as Covid started. With clarity on their values focused on academics, safety, and diversity, and by keeping close tabs on global events, he opens opportunities for students to study abroad for a deep intercultural experience. The best benefit – the students are exposed to different cultures and experiences that give them power to deal with ambiguities. In this episode, we also talk about his research and publications on

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57:05

Exporting into Hot Markets in the USA - Show #76

The Global Marketing Show ·

2022/04/20

Juha Vaisanen, Managing Partner of Active and Senior Living Markets Business Development and Sales with Technogym, explains why entering the US market is much different from entering other smaller countries. If you don’t have the right segmentation and research, you compete and lose against bigger players. He talks about his experience in finding a hot market for saunas and gym equipment. And what your distributor can handle and why translation is better handled by the company. A steamy episode

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57:37

Podcasts and Translation - Show #75

The Global Marketing Show ·

2022/04/06

Lory Martinez, CEO of Ochenta Studios, works with individuals and companies to create and translate podcasts across multiple languages. Her stories are fascinating to hear about the preferences across cultures in storytelling and the varied interests of people across countries. Learn why you may want to consider adapting your podcast into other languages and how to do it in this information packed

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49:56

Wendy as the Guest: Conquering Chaos Podcast - Show #74

The Global Marketing Show ·

2022/03/23

Once again, the tables are turned as our host Wendy Pease shares a podcast she recently appeared on as a guest – Conquering Chaos. Host Josh Santo (Senior Product Marketing Manager at Parsable) and Wendy talk about global business in the manufacturing industry and how to handle language for non-English speaking customers, vendors, and employees. Whether you’re in the manufacturing industry or not this is a great episode! LINKS: If you’re a leader in the manufacturing industry, follow the Conquering

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53:42

Global Golf and Translation - Show #73

The Global Marketing Show ·

2022/03/09

Jean-Pierre Degembe, Global Director, Sourcing – Golf for Wilson Sporting Goods, regals me with stories of golf from around the world as we talk about his experiences with adapting golf products and marketing for different regions. Learn why in France the words – wood, shaft and putter are not translated and why they are in Canada. If you are planning a golf vacation, you’ll hear about the different ways people play golf in Japan, Malaysia, France, in the US and more! Connect with Wendy -

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59:06

Disney – HP – Visa and Global Marketing - Show #72

The Global Marketing Show ·

2022/02/23

Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa. In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple. With this understanding they can focus on making the future brighter than the past. We discuss some marketing missteps that Disney made and how they adjusted for success. And, how they handle localization and translation. And he gives fantastic examples about Visa

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01:02:05

It’s NOT If, But When – Protect your Reputation and...

The Global Marketing Show ·

2022/02/09

Evan Nierman, Founder & CEO of Red Banyan, is no stranger to difficult situations. He’s not Olivia Pope nor is he Ray Donovan, yet he helps people get through crises, in countries all over the world! His stories are fascinating, and his ability to navigate language and cultures is impressive. LINKS: https://redbanyan.com/ https://evannierman.com/ https://www.amazon.com/Crisis-Averted-Strategies-Protect-Reputation/dp/1642252573 Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect

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01:07:23

What do HP, Adobe, and Ricoh have in Common - Show #70

The Global Marketing Show ·

2022/01/19

Fernando Maroniene reminds us that business is business everywhere yet paying attention to details delivers success. In this episode, we have an in depth discussion about how he helped drive efficiencies with content creation across the region to support the local sales efforts. His insights and experience on content creation, translation, and quality can help every country head or marketing person. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Fernando -

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124 results

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