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PODCAST

The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real

business marketing

All Episodes

26:52

Thinking About Hiring? Insights from Dan Martell's...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/07/03

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book.Key Strategies:The DRIP Matrix: Delegation, Replacement, Investment, ProductionTime & Energy Audit: Track your time and identify tasks that make money and bring joy.Buyback Rate: Calculate when to hire based on your productivity and

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36:10

Creative Content Creation: Social Media Strategies...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/06/12

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.Key Takeaways:Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.Repurpose Old Content:

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01:26:20

Kassie Layne: LIVE Brand Analysis of OBM and...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/06/06

Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:Brand

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01:24:17

ESC Conference Recap: Night 3

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/05/31

The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a solopreneur to a team!).We then had a break before the Experience Gallery...no one had any idea what to expect, but it was AMAZING and complete with the

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31:04

UGC and Influencer Marketing with Chelsea Gilson

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/05/24

Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.Key Points:Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and

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01:02:18

ESC Conference Recap: Night 2

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/05/14

A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day.The day's itinerary:Morning YogaIn-Room BreakfastKeynote Speaker - ChevalMasterclass - Duo Collective; Topic: AILunchPanel - Mai-Kee Tsang, Melissa Jones, Jenny Parulski, Kassie O'Driscoll, Ali HaneyHeadshots & Free TimeDinnerSpeed NetworkingSummer Camp Social----Join us for our fall 2024 ESC Goal

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59:12

ESC Conference Recap: Night 1

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/04/25

The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneurial spirit.Well I say...mission accomplished!At the urge of one of the ESC attendees (shout out Haylee Gaffin of Gaffin Creative, a podcast production agency), Kassie, Claire, and I recapped the ins and outs of each night at the conclusion of the night.This is the NIGHT 1 recap. Day 1 consisted of check-in and the welcome party.Some highlights were:

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18:35

From Greek Yogurt to Global Impact: Decoding...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/04/10

In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging design, and emphasizing accessibility and community impact in its mission. Drawing lessons from Chobani's success, Ali encourages small business owners to

en

22:35

From 0 to Trust: How to Implement the 7-11-4 Rule in...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/04/03

In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consumers where they are. Through insightful strategies and actionable tips, Ali guides listeners on how to leverage long-form content, social media, and email

en

26:53

Emerging Confident: A Plastic Surgery Journey Through...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/02/21

In the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing parallels to branding principles outlined in Daniel Priestly's book "Oversubscribed: How to Get People Lining Up To Do Business with You." Despite facing challenges and requiring conditions from her surgeon, Dr. Lynch, Ali highlights how his practice exemplifies the principles of making the market first, setting unique rules, and being positively remarkable

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27:10

Planning Your Branding Session: Simplifying the...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/02/14

In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation factor of hiring a branding photographer, Ali breaks down the process step by step.Ali emphasizes the importance of setting clear goals for the session,

en

21:59

Embracing Evolution: Pivoting Service Offerings...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/02/07

The resounding line in this episode is: A pivot is not a failure!This episode explores how to navigate a pivot in service offering both from two different scenarios:Where the circumstances are within your control (like your business isn't serving your current life's season).Where the circumstances are NOT within your control (like you were dealt a hard hand and now have to figure out a new way to generate revenue).Both of these I have navigated myself...neither is easy! But there are ways to adapt

en

25:42

From Strategy to Execution: Navigating Social Media...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/01/31

In this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversification. Exploring the common advice of excelling on one platform, we stress the significance of selecting platforms aligning with your target audience's

en

01:05:10

From Melodies to Market: A Luxury Brand...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/01/24

Seika Harp Case Study Show NotesThe Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand.From there, she conducts a thorough brand analysis that results in improvements that can be made in order to target that business’s ideal client in a more consistent manner, ensuring that all client touch points are cohesive, both online and

en

50:09

The Best Laid Brand: Lessons from a Wedding Venue...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/01/24

This is a story based off of real life events.In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was always to move to Kentucky. My dream was to start a wedding venue, so we found a way to make both of those come to life after his active duty time.This episode focuses on the journey that we have been on during our time here in Kentucky bringing both of those dreams to life. Going from a very well thought out brand and a 10-year plan with all of our family

en

26:25

Taylor Swift: Building a Billion-Dollar Brand Community

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/01/24

Welcome to another episode of the Ali Rae Haney Show! Today, we're diving into the powerhouse that is Taylor Swift's personal brand. Taylor recently achieved billionaire status, and her Eras tour alone has stimulated the economy by a staggering $5.7 billion.Let's explore what makes Taylor's brand so enchanting and how her strategic moves can be applied to small businesses:1. Community and Connection:Taylor has built a strong sense of community among her fans (Swifties) across different generations

en

26:26

Tapping into the Intangibles: The Heartbeat of Branding

The Brand & Market Podcast - Turning Airbnb Listings... ·

2024/01/24

Welcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion.The Branding Journey:From a photography business with zero background to brand development and photography, my love for small business owners keeps me fueled. My goal is to be your business best friend, delivering hard truths while cheering

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03:06

Welcome to the Ali Rae Haney Show: A Branding Podcast...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2023/12/20

Welcome to The Ali Rae Haney Show! Each week, we will be blending the professional with the personal, seamlessly weaving brand education with real stories, because I believe that behind every successful brand is a story waiting to be told.I've poured my heart into understanding the strategic intricacies of branding, and I'm here to share that knowledge with you. From the emotional connections that turn customers into advocates to the consistency that builds trust, each episode is a deep dive into

en

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