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PODCAST

Empire Secrets of Digital Marketing with Mariana Henninger

Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!Come along on my online business journey as I build Brandmagnetic.com... I"m your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn

business marketing

All Episodes

35:25

A Unicorn in the Office: How to Find the Perfect...

Empire Secrets of Digital Marketing with Mariana... ·

2024/10/03

Text me!We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. We also cover:- Clarifying roles and responsibilities- Specialization over generalization- Onboarding and SOPs- Hiring fo...

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48:17

EMPIRE DIARIES CHATS: Event Networking That Doesn’t...

Empire Secrets of Digital Marketing with Mariana... ·

2024/09/26

Text me!So, imagine this...You’ve been in the digital space for years. You’ve built the funnels. You’ve crafted the email sequences. But something’s missing. It’s not just about making more sales. It’s about... connecting with your people.In today’s episode of Empire Secrets, I sit down with my gal pal Laura Kendrick, a UX launch copywriter who agrees with me – we need to bring the humanity back into digital marketing. We laugh, we riff on what it’s like to navigate in-person digital marketin...

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33:17

Does A Brand Video Really Work? - Real Case Studies...

Empire Secrets of Digital Marketing with Mariana... ·

2024/09/19

Text me!This week, two stories about transformation. Nadia Murdock and Casey Davidson—both coaches who wanted to stand out and build an emotional bond with their audiences. They start on separate paths, each trying to connect with their audiences, to say something meaningful, to make an impact. But something's missing. So they take the plunge to create a Brand Video.In this episode, I go deep with Nadia and Casey, both Brand Video clients, to talk about how creating a Brand Video wasn’t just ...

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29:58

Mastering Pre-Launch Anticipation Marketing For An...

Empire Secrets of Digital Marketing with Mariana... ·

2024/09/12

Text me!You’re gearing up for a launch, and the pressure is builing… But what if no one’s ready to buy? In this episode of Empire Secrets, Mariana talks with anticipation marketing expert Brenna McGowan, who believes the real magic happens way before the launch. Brenna shares how building buzz early not only reduces stress but also attracts the right clients—people who are excited and ready to say yes.Mariana also reflects on her own experience as a student in Brenna’s program, sharing how it...

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32:48

How An Emotion-Driven Brand Video Works To Accelerate...

Empire Secrets of Digital Marketing with Mariana... ·

2024/09/05

Text me!Ever wanted to know exactly what a Brand Video was and HOW to keep people engaged? Why does your audience care about your story? DO they care?What is the role of visuals in a Brand Video and how can you use them MOST effectively to drive emotions?I answer all of these questions in today’s episode!! I explain that a brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience. The purpose of a brand video is to create an instant pers...

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25:30

How To Get Off The Social Media Hamster Wheel And...

Empire Secrets of Digital Marketing with Mariana... ·

2024/08/29

Text me!So, imagine this: you're an entrepreneur. You've worked hard, you've built something, and now people are noticing. But here's the thing—something's not quite right. Leads are coming in, but like water through a sieve, they're slipping away. Why? What is this "leaky bucket" dilemma that so many face?In this episode of Empire Secrets, we dig into this puzzle. We start from the beginning—the very first moment a potential customer finds you. How do you make that moment count? It's not abo...

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33:25

How To Use Sensory Storytelling To Get A Deep...

Empire Secrets of Digital Marketing with Mariana... ·

2024/08/22

Text me!You’re scrolling through a website, looking for something—anything—that grabs your attention. Then, out of nowhere, you stumble upon a story (or bits of words) that doesn’t just speak to you—it pulls you in. You can almost feel the texture of the words, the microspecificity is INSANE. It’s talking to you as if it WERE you. You’re no longer just reading; you’re experiencing.In this episode of Empire Secrets, we sit down with Zafira Rajan, a master of what we call sensory storytelling. ...

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30:08

Empire Diaries: Soaking Up Summer, Massive Moves &...

Empire Secrets of Digital Marketing with Mariana... ·

2024/08/15

Text me!Here’s what’s up: I LOVE summer, so business looks slightly different these days (insert sun emoji). Instead of hustling like crazy, I’m taking time to slow down and really embody my word for this year — being INTENTIONAL. Incredibly intentional about what I’m spending my time on, and what will really get me BIG results for my time.Dropping this new episode of Empire Secrets (the Empire Diaries series) — and sharing what I’m obsessed with right now, what I know I need to fix in m...

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36:24

The Strategy of Being Seen by Building, Buying and...

Empire Secrets of Digital Marketing with Mariana... ·

2024/08/08

Text me!When it comes to being seen – there’s the regular way of doing things… (insert yawn) and then there’s ninja. This year if you’re not standing out and being memorable, your business is going to be forgotten. And you need to be leveraging networking that actually works (through giving FIRST) to expand your audience, and grow even more powerfully and effectively. If you are the kind to shy away from meeting new people (even though you know you need to!), this episode is for you...

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16:39

EMPIRE DIARIES: Reshifting focus — how to make my...

Empire Secrets of Digital Marketing with Mariana... ·

2024/08/01

Text me!“Better makes BIGGER but bigger does not make better”I came across a reel from Hormozi this week that shared this message — and it slapped me like a gentle glove in the face. I’ve been reframing the next month ahead of the doors opening for my Brand Video Accelerator program - and this is what I needed to hear. What if instead of focusing ALL my efforts on visibility and list growth, I doubled down on making the program actually 10x BETTER - not just bigger? How can I make the wa...

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43:00

From VIP Days To Micro Tools: Lessons From “Systems...

Empire Secrets of Digital Marketing with Mariana... ·

2024/07/25

Text me!If you’re on the brink of burnout (or always afraid it’s right around the corner) then you won’t want to miss my chat with Jordan Gil aka @systemssavedme. Jordan went from a big team, multi-7 figure business to shutting it all down – and focusing on micro-tools. But the real awesomeness is in the backstory of how she ran her previous business, and how she’s running this one. We also talk about:* Adding humanness (!) to animations* The magic behind VIP Days* How to manage it all Get ac...

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67:50

How To Use Your Brand Story To Build Emotional...

Empire Secrets of Digital Marketing with Mariana... ·

2024/07/19

Text me!What does it take to stand out in a saturated market?In this episode recording of a recent Masterclass, I’ll show you how to leverage your unique brand story to create deeper connections and create an asset that does the heavy lifting for you to drive sales on autopilot.I also cover:* How to hijack deep sales psychology to increase sales * The superpower of storytelling for conversions * How to create an emotional connection with cold audiences - FAST* The framework for usin...

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52:16

Hitting $1M With Volume, Visibility & Velocity with...

Empire Secrets of Digital Marketing with Mariana... ·

2024/07/11

Comment “47” and I’ll DM you the link to this episode! I read a Forbes article a while back all about @laurabelgray and her 3 “Vs” that I have now gone back to probably more than 10 times and shared more times than I can remember. So this week, I snagged the brilliant copywriter, storyteller and “professional procrastinator” who’s also obsessed with her business for a chat on Empire Secrets. We laughed half the time! – and the other half, Laura breaks down how focusing on Volu...

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29:59

EMPIRE DIARIES: How I’m Pitching Persistently & The...

Empire Secrets of Digital Marketing with Mariana... ·

2024/07/04

On today’s episode, I talk about what’s been happening in Brandmagneticland lately:- Pitching BIG STUFF and leaning into the work versus each specific result. If it takes 50 tries to get a big yes, we’re still doing it.- My takeaways from @hormozi’s $100M Leads so far including my favorite quote: “It's amazing what you can accomplish if you don't stop once you start.” - It’s my favorite season and I’m taking intentional summer breaks (pool! beach! watermelon! reading! @emilypaulsen knows...

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26:48

Building A Hustle-Free, Launch And Chill Business...

Empire Secrets of Digital Marketing with Mariana... ·

2024/06/27

Ever dreamed about creating a business that doesn't basically force you to burn out? This week, I chat with my friend & online business coach for the soulful entrepreneurs Masha Goins aka the "dream midwife" about the importance of reconnecting with your purpose and aligning it with your business FIRST, above all. The key? Focusing on what brings you JOY.She also talks about her strategy called "Launch and Chill", which prioritizes self-care and simplicity above all. Masha shares he...

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33:32

EMPIRE DIARIES: This Move Could 10X My Business | Ep 44

Empire Secrets of Digital Marketing with Mariana... ·

2024/06/20

Sharing more BTS of my business this week, let's gooooo 💃🏼* The pitch that could 10X my business (and how I did it)* Teaching quick wins vs. shifting perspectives: which is stronger?* Collecting more data: how to prove that a Brand Video is not just a "nice to have"* I have a new website!* How easy it is to write copy when you talk to your audience a LOT* It's summer -- and I need to head to the beach ASAP! ☀️ Comment "44" and I'll shoot you a link to this episode! 🎧If we haven't y...

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52:31

Writing with Wit: Mastering Email Engagement with...

Empire Secrets of Digital Marketing with Mariana... ·

2024/06/13

When Marisa @dirty.copy sends an email, I literally rush to open it.The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian.This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS (rivaling @jenolmstead from @tonicsiteshop).So like two girlies who get SUPER excited about good copy, we talk about:➡️Her secret to crafting emails that people rush to open ➡️ The art of storytelling in email marketing ➡️ How keeping it "short and snappy" can dramatically ...

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21:59

Empire Diaries: Summer of Visibility | Ep 42

Empire Secrets of Digital Marketing with Mariana... ·

2024/06/06

Dropping today's episode of Empire Secrets, where I dive into my strategy this summer to 10x my exposure. You with me?Here's a peek into the inner workings of my business as we embrace the summer vibes:➡️ I’m celebrating being “Intentional”: It’s halfway through the year and I’m reflecting on my commitment to intentional actions that are growing my business. I’m taking daily walks, working out, eating 10000g of protein a day (I kid) – and holding myself TRULY accountable for every single hour...

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42:38

Clarity, Systems, Organic Marketing and Sales – The...

Empire Secrets of Digital Marketing with Mariana... ·

2024/06/05

In this week’s episode of Empire Secrets, author & business strategist Amy Traugh she breaks down her signature ‘CEO Method’ – which stands for Clarity, Establishing systems and automations, Organic marketing and sales. We talk about what it really takes to transition from entrepreneur to empowered CEO!Her transformation from mompreneur to CEOHow clarity, systems, and organic growth form the pillars of the CEO MethodThe importance of quarterly reviews for business success and staying...

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30:23

40. EMPIRE DIAIRIES: Scaling the business,...

Empire Secrets of Digital Marketing with Mariana... ·

2024/05/23

I recorded this episode yesterday – and you get the inner workings of my business: Thoughts on my mind:1 - Summer is coming. Can I hit $1MM and still go to the beach everyday?2 - Why is it that even on the most packed of days I still don’t feel like I do enough?3 - On a related note: why do I constantly underestimate how long it takes to do things?4 - How many VOC calls do I need? (I’ve done 25 1hr calls in the last month).5 - Where is my quantum leap going to be? 👀6 - Where are my middl...

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