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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

16:02

Best of : Can You Recover From A Google Penalty?

SEO Is Not That Hard ·

2025/07/14

Send us a text When Google penalties strike, panic often follows. Whether you've been hit by the recent massive core update or you're dealing with a mysterious traffic drop, knowing how to recover is crucial for your site's survival. Google penalties come in two distinct flavours, each requiring a different recovery approach. Manual penalties occur when an actual person from Google's web spam team reviews your site and finds violations of their terms of service. The silver lining? You'll rec...

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9:49

Best of : 301 Redirect Tips

SEO Is Not That Hard ·

2025/07/11

Send us a text Have you ever wondered what happens to all those valuable backlinks and search rankings when you delete a page or change your domain name? The answer lies in properly implemented 301 redirects – the unsung heroes of technical SEO. 301 redirects function as your website's forwarding address, telling both browsers and search engines that content has permanently moved to a new location. More importantly, they transfer accumulated ranking signals like backlinks, history, and autho...

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7:12

Best of : How to have great ideas

SEO Is Not That Hard ·

2025/07/09

Send us a text Struggling to find that perfect business idea? You might be overlooking a remarkably simple solution. In this insightful episode, I share my battle-tested approach to generating winning ideas that has powered multiple successful ventures. The breakthrough moment came when I realized we're all constantly having ideas—most of them forgettable, some potentially transformative—but without a system to capture them, they vanish into thin air. My journey began with nothing more sophi...

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13:44

Best of : Avoiding Keyword Cannibalization:...

SEO Is Not That Hard ·

2025/07/07

Send us a text Ever wondered why your content isn't ranking despite targeting the right keywords? The answer might lie in a common SEO pitfall that many website owners unknowingly create: topic cannibalization. In this illuminating episode, SEO expert Edd Dawson tackles the crucial difference between keyword cannibalization and topic cannibalization—a distinction that can dramatically impact your search visibility. Drawing from his two decades of experience building and monetizing websites, ...

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12:34

Best of : Cloaking - a Blackhat story

SEO Is Not That Hard ·

2025/07/04

Send us a text Pulling back the curtain on one of SEO's most controversial techniques, this episode dives deep into website cloaking—showing search engines different content than what human visitors see. While firmly acknowledging this as a black hat approach I no longer practice or recommend, I explain why understanding these techniques creates more well-rounded SEO professionals who can identify manipulation. What exactly happens when websites serve different versions of content based on w...

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11:05

Best of : Improving by Removing

SEO Is Not That Hard ·

2025/07/02

Send us a text We dive into a counterintuitive yet powerful concept that can transform your product or website: improving by removing. Drawing from real-world experience with Keywords People Use, I share how simplifying our complex three-credit system down to a single universal credit structure dramatically enhanced user experience and understanding. When you build something from scratch, you understand every nuance and decision behind your creation. But your users don't have that context—th...

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12:38

Best of : How Google Uses Click Data for Ranking

SEO Is Not That Hard ·

2025/06/30

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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13:51

Best of : The Flywheel Effect in content marketing

SEO Is Not That Hard ·

2025/06/27

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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15:18

An Update on SEO, AI, and What's Next

SEO Is Not That Hard ·

2025/06/25

Send us a text The SEO landscape is undergoing a profound transformation driven by artificial intelligence, and staying ahead requires understanding how these changes impact traffic, revenue, and content strategy. Many website owners are noticing a curious trend: overall traffic numbers are declining, yet revenue remains stable. This pattern reveals a critical shift in how we should measure SEO success - quality now trumps quantity. While AI overviews and search assistants are absorbin...

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13:54

Best of : Google Knowledge Graph - plus a free tool...

SEO Is Not That Hard ·

2025/06/23

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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15:34

Best of : Canonicalization

SEO Is Not That Hard ·

2025/06/20

Send us a text Struggling with duplicate content issues? Feeling like your SEO efforts aren't paying off? The answer might lie in a commonly misunderstood SEO concept: canonicalization. In this episode, I break down what canonicalization actually means and why it's so crucial for your website's search performance. When search engines encounter the same content across multiple URLs, they get confused about which version to rank – leading to split link equity, wasted crawl budget, and potentia...

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13:08

Best of : Tooltips

SEO Is Not That Hard ·

2025/06/18

Send us a text Tooltips might be the most underrated weapon in your SEO arsenal. Those little informational popups that appear when users hover over elements on your website aren't just helpful navigation aids—they're secret powerhouses for both user experience and search rankings. In this value-packed episode, I dive deep into exactly how tooltips enhance usability while simultaneously boosting your SEO efforts. You'll discover why these small interface elements reduce cognitive load, impro...

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16:03

Best of : Exact Match Domains - good or bad?

SEO Is Not That Hard ·

2025/06/16

Send us a text Are Exact Match Domains truly harmful to your SEO efforts? In this revealing episode, I tackle one of the most misunderstood topics in search engine optimization—whether having keywords in your domain name helps or hurts your rankings. Drawing on my 20+ years of experience building and monetizing websites, I challenge the prevailing wisdom that Exact Match Domains (EMDs) are outdated relics of SEO past. The reality? Google's own documentation confirms they still consider domai...

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15:14

Best of : Productize Yourself

SEO Is Not That Hard ·

2025/06/13

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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8:43

Best of : Responding to customer feedback

SEO Is Not That Hard ·

2025/06/11

Send us a text Customer feedback isn't just a nice-to-have—it's the heartbeat of effective product development. This episode dives deep into why responding to user insights should be your top priority for business growth and product improvement. Ever wondered what separates good products from truly great ones? The answer lies not in flashy features dreamed up in boardrooms, but in listening closely to the people who use your product daily. I share a compelling real-world example where our te...

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14:50

Best of : Zero Click Search and how it affects your...

SEO Is Not That Hard ·

2025/06/09

Send us a text The digital landscape shifts constantly, and zero-click searches represent one of the most significant evolutions in how users interact with search engines. This eye-opening episode tackles the phenomenon where Google provides answers directly in search results—no clicking required. What exactly are zero-click searches? Whether appearing as featured snippets, knowledge panels, or quick answer boxes, these results fulfill user intent instantly. While this might initially sound ...

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96:55

Best of : All 101 Quick SEO Tips Compilation Megapod.

SEO Is Not That Hard ·

2025/06/06

Send us a text We've compiled 101 quick SEO tips from Edd Dawson's popular series into one comprehensive episode to help you improve your website rankings. This collection covers everything from technical foundations to content strategy and link building techniques. • Make your website as fast as possible because Google hates slow sites and so do your users • Ensure new pages are linked from existing ones so Google can find and index them • Always use HTTPS for your site to improve security ...

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15:33

Best of : SEO data sources - ChatGPT vs Google

SEO Is Not That Hard ·

2025/06/04

Send us a text Edd Dawson explores why Google is a superior source for SEO data compared to ChatGPT, explaining how Google's real-time web model and user behavior data provides more accurate keyword research. Despite ChatGPT's usefulness for content creation and coding assistance, it lacks understanding of web relationships and user search behavior, making it unreliable for SEO tasks like keyword clustering. • ChatGPT is limited by static datasets that become outdated (currently April 2023) ...

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14:15

Best of : Google Patents

SEO Is Not That Hard ·

2025/06/02

Send us a text Google patents offer an unparalleled glimpse into how search actually works, yet few SEO professionals take advantage of this valuable resource. Edd Dawson explains how exploring Google's patent database can reveal the mechanisms behind search features and help cut through common SEO myths. • Google has over 100,000 patents, many directly related to search functionality • Patents require public disclosure of technical information, providing rare transparency • Patent documents...

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16:21

Best of : Internal Linking

SEO Is Not That Hard ·

2025/05/30

Send us a text We explore the often overlooked power of internal linking for both SEO strategy and user experience, covering everything from basic definitions to advanced implementation tactics. • Internal links are hyperlinks connecting pages within the same website • They serve two main purposes: enhancing user navigation and helping search engines crawl and understand site structure • Proper internal linking prevents "orphan pages" that search engines struggle to find and index • Internal...

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361 results

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