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PODCAST

S.O.B. (Small Owned Business) Marketing

The Seasoned Marketer

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away

business marketing

All Episodes

24:51

Advertising VS. Marketing: What's The Difference?

S.O.B. (Small Owned Business) Marketing ·

2024/11/14

Confused about the difference between marketing and advertising? You’re not alone!In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the key differences between marketing and advertising, and why focusing on both will help you reach your target audience. If you’re a small business owner looking to take control of your

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26:50

Is Monetizing on Social Media Necessary for Small...

S.O.B. (Small Owned Business) Marketing ·

2024/11/07

Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on core business growth can be a better strategy than trying to monetize, and what makes monetization more effort than it is worth. If you're feeling

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44:45

Marketing TRICKS & TREATS

S.O.B. (Small Owned Business) Marketing ·

2024/10/31

In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”. Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for small business owners. Join us for this fun conversation and Happy Halloween! ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦

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40:37

Small Business Saturday Advice From Other Small...

S.O.B. (Small Owned Business) Marketing ·

2024/10/24

Small Business Saturday is a little more than a month away! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing insights and advice from real-life small business owners - both general advice and specifically for Small Business Saturday. If this is your first year participating in Small Business Saturday, or you are just looking for friendly advice from fellow business owners - listen to this episode! Thank you to the SOB’s who gave us advice to

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44:29

Stop Overthinking Your Small Business Marketing (How...

S.O.B. (Small Owned Business) Marketing ·

2024/10/17

Are you overthinking your marketing? Too many options and overthinking can cause serious delays in your small business’s marketing efforts - and you’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into how analysis paralysis and choice overload can stall your marketing progress, and share practical tips to overcome it. If you’re feeling stuck and unsure about your marketing strategy, this episode will help you gain clarity and build momentum! ➡️

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35:43

Hurricane Helene Support for Small Businesses

S.O.B. (Small Owned Business) Marketing ·

2024/10/10

Hurricane Helene has impacted countless small businesses, but help is available! ❤️ This week’s episode of the S.O.B. Marketing podcast is a little different. We are discussing valuable resources available for small business owners affected by Hurricane Helene. Plus, we explore how you can help a small business in need. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need. Know of a resource or a way to help that we did

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28:17

3 Reasons to Create A Marketing Plan for Your Small...

S.O.B. (Small Owned Business) Marketing ·

2024/10/03

A marketing plan is your small business's treasure map to growth!In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we explore 3 key reasons why every small business needs a marketing plan. Discover how a marketing plan helps you: 💰Stick to your budget 🔁 Maintain consistency in your marketing efforts 📊 Track and measure success effectively If you want to grow your business, stay organized, and maximize results, this episode is a must-listen! Learn how creating a

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53:13

Picking the Right Vendor Market as a Small Business |...

S.O.B. (Small Owned Business) Marketing ·

2024/09/26

Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding. Learn how to recognize a market worth your time, and how to avoid markets that may not work for your small business. Where to find The Design Demon: website: https://shopdesigndemon.com socials:

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35:30

How to Use Quizzes to GROW Your Small Business and...

S.O.B. (Small Owned Business) Marketing ·

2024/09/19

Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business. Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and personalizing marketing messaging. ______________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Interested in learning more about the S.O.B. Community? Visit

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51:31

DIY Marketing Secrets: How to Leverage Free Tools &...

S.O.B. (Small Owned Business) Marketing ·

2024/09/12

DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing! The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while

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58:37

Rebranding Your Small Business | with Special Guest...

S.O.B. (Small Owned Business) Marketing ·

2024/09/05

Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand.This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent! Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on social media and the importance of the right business name. DON'T FORGET TO FOLLOW! DON’T FORGET TO

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49:23

Website Tips For Small Businesses (Yes You Still Need...

S.O.B. (Small Owned Business) Marketing ·

2024/08/29

Is your small business missing out on the power of a website?In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data insights, and maintaining control over your brand. We dive into key topics like: mobile optimization, reducing website clutter, enhancing website

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13:34

Is Apple STEALING Your Money? | New Surcharge on...

S.O.B. (Small Owned Business) Marketing ·

2024/08/22

If you are an Apple 🍎 user and use Facebook ads or boost any of your Meta posts - you need to listen to this episode!Apple is now charging a 30% service fee for small business owners (and any user) who are funning Facebook or Instagram ads through their iPhones. 👀 In this episode of the Small Owned Business (S.O.B.) Marketing podcast you will learn who exactly is affected by this fee and how to avoid it. Do NOT let Apple steal your hard earned money! ___________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃

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01:03:30

Turning Passion into Profit: Finding Your Niche...

S.O.B. (Small Owned Business) Marketing ·

2024/08/15

Thinking about turning your passion into a business? This episode is for you! ✨ In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion. Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she: 🎨 Turned her passion into a thriving business 🌟 Found her community and built

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45:05

Direct Mail Marketing: A Hidden Gem for Small...

S.O.B. (Small Owned Business) Marketing ·

2024/08/08

Can direct mail marketing help your small business stand out in the digital age? 📬In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to: 🎯 Get granular with your target audience 📇 Build your own direct mail campaign using postcards 📊 Make educated decisions to optimize your marketing efforts Discover why direct mail is still relevant and how it can boost

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35:06

How to Use Facebook Groups to your Advantage as a...

S.O.B. (Small Owned Business) Marketing ·

2024/08/01

Unlock the power of Facebook groups for your small business! 🌟In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners. Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies: 👥 Joining existing Facebook groups to interact with your target audience 📈 Creating your own Facebook group to share valuable content and gain insights

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43:12

Mastering the Side Hustle: How to Balance a Full-Time...

S.O.B. (Small Owned Business) Marketing ·

2024/07/25

Balancing a side hustle with a full-time job? We've got you covered!This week on the S.O.B. Marketing Podcast, Vivian shares her firsthand experience of juggling an 8-5 job while running a side hustle. Tune in to learn: ✅ Strategies for starting a side hustle while working full-time 📅 The importance of setting realistic goals and staying organized 📝 Creating an effective marketing plan 🧘‍♂️ How to avoid burnout and prioritize self-care Whether you're already running a small business or planning

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40:16

Maximizing Your Small Business Growth with...

S.O.B. (Small Owned Business) Marketing ·

2024/07/18

Unlock the power of sponsorships for your small business!In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into the power of sponsorships as a marketing tool for small businesses. Discover how to: 📈 Increase brand visibility 🤝 Build strong community relationships 💰 Find affordable sponsorship opportunities 📊 Track and measure performance Join us to learn about leveraging sponsorships to grow your small business. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR

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35:39

Stop Watching, Start Doing: Create Engaging Content...

S.O.B. (Small Owned Business) Marketing ·

2024/07/11

Small business owners 🗣️ Stop consuming and start creating!In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we tackle the common issue for small business owners: consuming too much content and not creating enough. ______________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ——————— PLEASE REMEMBER TO FOLLOW AND LEAVE A

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46:02

Why Every Small Business Needs a Ribbon Cutting (and...

S.O.B. (Small Owned Business) Marketing ·

2024/07/04

Small business owners, don't overlook the power of ribbon cuttings! ✂️🎉Ribbon cuttings are often underutilized by small business owners, even though they are a powerful marketing tool for sharing your small business with your community. In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how ribbon cuttings can be a game-changer for your small business. Learn: ✂️ What a ribbon cutting is and why it’s important 📅 When to host a ribbon cutting 📋 How to plan a

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