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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

17:31

306 - How to Make Better Jewelry Marketing Decisions

Marketing With Laryssa ·

2024/09/23

Episode #306 - "How to Make Better Jewelry Marketing Decisions" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #306. Today, we’re diving into something that I know can feel personal—cutting the "fluff" in your marketing. As jewelry entrepreneurs, you’re deeply connected to your designs. Each piece is a reflection of your artistry, which is why it’s easy to get caught up in promoting the aesthetic appeal of your work rather than focusing on what truly

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22:49

305 - 5 Common Email Marketing Mistakes Jewelry...

Marketing With Laryssa ·

2024/09/16

Episode #305 - "5 Common Email Marketing Mistakes Jewelry Brands Make - and How to Avoid Them" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #305. Today, we're diving into a topic that's incredibly important but often overlooked: the most common email marketing mistakes jewelry brands make and how to avoid them. Trust me, email marketing is one of the most powerful tools you have in your business arsenal. If you’ve built a list of loyal customers

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22:23

304 - Answers to FAQs About Holiday Jewelry Marketing

Marketing With Laryssa ·

2024/09/09

Episode #304 - "Answers to FAQs About Holiday Jewelry Marketing" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #304. We’re in it, my Sparklers! Holiday planning season is here, and I know some of you are feeling excited, behind, or even a bit overwhelmed. No worries! In this episode, I’m tackling the top questions I've been getting from clients about holiday marketing because I can promise you it's been a hot topic of conversation these past few

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02:09

BONUS - FREE 1-Month Trial of JoyDeck, Our Jewelry...

Marketing With Laryssa ·

2024/09/02

I'm taking a break this week, so there won't be a new episode. However, I have something special for you! Enjoy a FREE 1-month trial of JoyDeck, our innovative jewelry marketing support platform. Don’t miss out—grab your free trial now at: https://myjoydeck.com/trial.

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22:07

303 - How to Leverage "Micro Moments" in Jewelry...

Marketing With Laryssa ·

2024/08/26

Episode #303 - "How to Leverage "Micro Moments" in Jewelry Marketing" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, "micro-moments" refer to the small instances when consumers turn to their devices to act on a need, whether it's to learn something, do something, discover something, watch something, or buy something. These

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21:52

302 - How to Pivot Jewelry Marketing For Rising Gold...

Marketing With Laryssa ·

2024/08/19

Episode #302 - "How to Pivot Jewelry Marketing For Rising Gold Prices" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #302. I want to talk about gold prices! As I’m recording this episode, the price of gold is over $2,500 per ounce. With gold prices continuing to soar, fine jewelry designers and small brands are finding themselves at a crossroads. Do you stick to your roots, crafting luxurious

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23:45

301 - Jewelry Marketing Lessons From the Summer Olympics

Marketing With Laryssa ·

2024/08/12

Episode #301 - "Jewelry Marketing Lessons From the Summer Olympics" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoughts on the intersection of jewelry, tradition, and marketing. If you think of a medal as a piece of jewelry, then Olympic medals are arguably among the

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25:08

300 - Introducing Our New Jewelry Marketing Support...

Marketing With Laryssa ·

2024/08/05

Episode #300 - "Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #300. Yes, it's a milestone one, so I'm making it special! Side note - did you know I published my first episode in November 2018 and have pretty much added new episodes weekly since then? But please don't go back into the archive that

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27:08

299 - How to Cope With - and Communicate - Change in...

Marketing With Laryssa ·

2024/07/29

Episode #299 - "How to Cope With - and Communicate - Change in Your Jewelry Business" Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #299. In today's episode, I want to discuss a challenging topic: change. If you've been in business long enough, you'll inevitably face change. It's crucial to manage it not only for yourself but also to effectively communicate it to your customers. I found an interesting statistic about change from the "Change

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21:17

298 - How to Work Smarter (Not Harder) on Jewelry...

Marketing With Laryssa ·

2024/07/22

Episode #298 - "How to Work Smarter (Not Harder) on Jewelry Marketing" Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #298. In today's episode, I want to have a heart-to-heart about the time you spend on your marketing efforts. Many jewelry solopreneurs, like yourself, may not be dedicating as much time as they could to working on their businesses, especially when it comes to marketing. It's not because you don't know what to do—often, the

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20:34

297 - How to Take Back Control of Your Jewelry Marketing

Marketing With Laryssa ·

2024/07/15

Episode #297 - "How to Take Back Control of Your Jewelry Marketing" Welcome to Episode #297. In today's episode, I want to remind you that you are in control of your marketing. This message was inspired by a recent Instagram post highlighting some common frustrations faced by jewelry business owners, such as: Customers complaining about high prices Retailers operating on a consignment basis Algorithms limiting your reach Influencers asking for freebies These challenges, while annoying, do

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26:41

296 - What's It Like Having Marketing Support For...

Marketing With Laryssa ·

2024/07/08

Episode #296 - "What's It Like Having Marketing Support For Your Jewelry Business?" Welcome to Episode #296. In today's episode, I want to paint a picture of what it's like to have marketing support in your business because it can feel abstract and nebulous until you experience it. Most of our clients come in with a specific idea of what the journey will look like. However, by the end of six months, they realize it’s nothing like what they had imagined—they really don't know what they don't know. I

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25:06

295 - How AI Is Impacting SEO For Jewelry Businesses

Marketing With Laryssa ·

2024/07/01

Episode #295 - "How AI Is Impacting SEO For Jewelry Businesses" Welcome to Episode #295. In today's episode, I want to talk about the future of SEO for jewelry businesses! This is an area of jewelry marketing that's evolving very quickly, with AI-created content becoming more and more prevalent and search engines like Google adjusting their algorithms to account for the future of how people will be using the Internet and searching for useful content. If Google search is a primary way that your

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24:09

294 - All About Calls to Action For Jewelry Marketing

Marketing With Laryssa ·

2024/06/24

Episode #294 - "All About Calls to Action For Jewelry Marketing" Welcome to Episode #294. In today's episode, I'm diving back into jewelry marketing basics with a focus on the unsung hero of effective marketing: Calls to Action, or CTAs. It's surprising I haven't dedicated an episode to this before! While I've mentioned CTAs in past episodes, I've never fully explored their importance and how to use them effectively. In this episode, we'll break down what CTAs are and why they’re crucial for jewelry

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23:12

293 - Are Your Email Subscribers Seeing Your Jewelry...

Marketing With Laryssa ·

2024/06/17

Episode #293 - "Are Your Email Subscribers Seeing Your Jewelry Emails?" Welcome to Episode #293. In today's episode, I want to discuss the importance of quality over quantity in email marketing and how to maintain a healthy subscriber list. This topic arose because I've noticed a significant increase in spam subscribers on my clients' lists recently, and I've heard similar stories from others in the marketing community. This issue, known as "list bombing," is described in Klaviyo's support

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26:06

292 - JCK Vegas 2024 Recap - and How to Do a Mid-Year...

Marketing With Laryssa ·

2024/06/10

Episode #292 - "JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset" Welcome to Episode #292. In today's episode, I want to cover a few different topics. First, I want to announce a very special opportunity that I'm opening up to emerging jewelry brands everywhere. If you've been intrigued by Joy Joya's grants in the past, you MUST check out this one. I also want to give a recap of my experience at JCK Las Vegas this year. It was one of my favorite times at JCK yet, and I'm so

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23:42

291 - Writing Effective Social Media Captions For...

Marketing With Laryssa ·

2024/06/03

Episode #291 - "Writing Effective Social Media Captions For Jewelry Businesses" Welcome to Episode #291. In today's episode, I'm going to dive into the art of writing effective social media captions. Captions are more than just words beneath a post; they're a powerful tool for enhancing your visual content by adding depth and providing necessary context. They guide your audience's interactions, suggesting what steps to follow next, whether it's liking, commenting, or sharing. By serving as alt

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17:19

290 - What If You Have More Than One Type of Target...

Marketing With Laryssa ·

2024/05/27

Episode #290 - "What If You Have More Than One Type of Target Customer For Your Jewelry Business?" Welcome to Episode #290. In today's episode, I want to tackle the question: what if you have more than one audience and target customer? Not every jewelry business' target customer fits neatly into one box. Oftentimes, you'll be speaking to customers who span multiple demographics, even if you serve a very specific niche. Crafting marketing messages that resonate across age groups, cultures, and

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24:16

289 - How to Inspire Your Jewelry Customers to Return...

Marketing With Laryssa ·

2024/05/20

Episode #289 - "How to Inspire Your Jewelry Customers to Return Again and Again" Welcome to Episode #289. In today's episode, I want to talk about how you can get your customers to love your jewelry business - and come back again and again. In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining customers is super important and will save you on marketing costs in the long run. Marketing thought leader Neil Patel shared this: "Customer retention is seven

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19:56

288 - How to Add Depth to Jewelry Marketing Content

Marketing With Laryssa ·

2024/05/13

Episode #288 - "How to Add Depth to Jewelry Marketing Content" Welcome to Episode #288. In today's episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it's not meant to replace your unique voice or the distinctive persona of your brand. Simply using AI-generated content won't resonate with your audience or showcase

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