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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

36:40

Circle K's Pokémon Go Partnership - An Award-Winning...

Let"s Talk Loyalty ·

2025/06/10

Today we are re-publishing back one of our most popular episodesas our planned episode has been delayed for technical reasons and ow also available to watch onwww.Loyalty.TV and listen on Let's Talk Loyalty Today’s conversation featuresCircle K, one of the world’s leading convenience and fuel retail businesses, operating over14,200 stores in 26 countries.In this episode, we explore how Circle K launched acutting-edge global conceptpowered bygamification, strategic partnerships, and technology– all

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40:00

Inside Decathlon Membership: Loyalty Insights with...

Let"s Talk Loyalty ·

2025/06/05

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode Charlie Hills interviews Pablo Sardina, the Global Loyalty Senior Product Manager for Decathlon Membership. Pablo is a Growth and CX Expert in Sports Retail, focused on loyalty and relational models.He has spent the last 7 years dedicated to drive digital products business value by delivering the optimal marketing strategy, including customer insights gathering, go to

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33:05

Paula Thomas, Oprah of Loyalty wins The 2025...

Let"s Talk Loyalty ·

2025/06/03

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas.In this conversation, Paula shares the inspiring origin story ofLet’s Talk Loyalty– from spotting a gap in the market to launching the industry’s first podcast dedicated to loyalty, and eventually expanding intoLoyalty TV.Now over five years old,Let’s Talk Loyaltyhas evolved into a powerful

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40:03

ENOC (UAE Fuel Programme) Grows With Travel,...

Let"s Talk Loyalty ·

2025/05/29

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today we welcome a new guest host – Joanna Witsch - who has been on the show a few times as one of our expert guests.Joanna Witsch is hosting today's episode which features one of Comarch’s most loyal clients - Emirates National Oil Company (ENOC).Her guest is Suryaveer Singh who is the Head of Loyalty CRM and Data at ENOC (more often simply known as Suri).Suri was previously on the show in

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36:13

Hadie Perkas: Connecting the Loyalty Industry Through...

Let"s Talk Loyalty ·

2025/05/27

Hadie Perkas is an inspiring entrepreneur with a career starting in recruitment, before founding The Gift Club & The European Loyalty Association. Hadie is known for her business drive, while identifying gaps in the market. The communities she builds empowers businesses to build connections lasting relationships. The latest exciting news from the ELA is the launch of the Jobs Board, matching experienced loyalty professionals with job opportunities in the industry.Hosted by Carly Neubauer Show

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40:49

Launching Shoppers Drug Mart's Optimum: Learnings...

Let"s Talk Loyalty ·

2025/05/22

In the latestWiser Loyaltypodcast,AaronDauphinee of the Wise Marketer Group, speaks with industry loyalty operations expert,NadineRubin.Nadineshares her thoughts on the characteristics and skills needed to be successful in loyalty operations after a 25+ year career in the industry.She also shares her vast experience, in particular while launching the Shoppers Drug Mart Optimum program in Canada as an alternative to coalition loyalty models that were dominating the market.Nadinedoes a compare and

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51:32

Pasaporte, el programa de lealtad de Despegar (#670)

Let"s Talk Loyalty ·

2025/05/20

Today's episode of Let's Talk Loyalty & Loyalty TV is in Spanish. Descubre las estrategias de lealtad que están marcando la pauta en el sector viajes online en nuestro nuevo episodio de Let's Talk Loyalty/Recibimos a Alex Sánchez, líder del programa Pasaporte de Despegar y con una valiosa trayectoria en Club Premier. Alex nos comparte cómo Despegar fideliza a sus usuarios a través de beneficiostangibles como la acumulación de puntos y su innovadora tarjeta Invex.En esta conversación,

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35:13

Bank of America's Preferred Rewards Program (#669)

Let"s Talk Loyalty ·

2025/05/15

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world's largest banks.According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed$100 billion in revenue in 2024, with net income in excess of $27 BILLION.As part of the bank’s celebrations for the ten

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46:44

Loyalty KPI's with Brierley (#668)

Let"s Talk Loyalty ·

2025/05/13

Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company.Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as some of the big nuggets he learned from the recent Capillary Captivate Conference in Mumbai.As one of the loyalty industry’s most respected brands, I’m thrilled to bring you some of

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44:24

How to Build Loyalty That Works? Global Lessons in...

Let"s Talk Loyalty ·

2025/05/08

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025.Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be recognised worldwide as the go-to partner for loyalty professionals.In today’s episode, Paula Thomas is joined in studio by Marlena Polrola and Joanna

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37:05

Host Announcement - Former President of AAdvantage -...

Let"s Talk Loyalty ·

2025/05/06

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.I’m thrilled to be announcing a new member of the Let's Talk Loyalty family as we continue to grow our network of guest hosts around the world.Today’s announcement is incredibly exciting as we’re being joined by someone who has led one of the biggest airline loyalty programs in the United States.Bridget Blaise-Shamai is most notably a former President of the American Airlines Advantage

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42:56

Porsche, Latam Airlines and La Quinta Hotels Driving...

Let"s Talk Loyalty ·

2025/05/01

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.For a masterclass in gamification, you can enjoyYu-KaiChou’s down to earth interview withAmandaCromhout about gamification and his Octalysis Framework.He is the Founding Partner of The Octalysis Group and the creator of The Octalysis Framework which has been translated into 16 different languages, serving not only the commercial work but also academia. This interview highlights the impact

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52:25

Monetizando tu programa de lealtad: Retail Media (#664)

Let"s Talk Loyalty ·

2025/04/29

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización? En este episodio de Let's Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo, líder de la estrategia de Retail Media para OXXO. Con una trayectoria que incluye roles clave en Google y Falabella, Juan nos desvela la estrecha y poderosa

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39:07

Unlocking Insights: The Latest in European Loyalty...

Let"s Talk Loyalty ·

2025/04/24

Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space.Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s specialist agency for partnerships, loyalty, promotions, and rewards. As a passionate advocate for loyalty, she

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29:42

Crafting Loyalty for Superfans: Martina Lipp on...

Let"s Talk Loyalty ·

2025/04/22

Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leadingcustomer loyaltyand loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile.Most notably, Martina is recognized for her groundbreaking work in revamping Disney's international loyalty program, where she spearheaded a strategy that brought together a seamless omni-channel experience. Her efforts in customizing loyalty for fans of

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36:26

Rethinking Membership Loyalty: Strategies for Scale...

Let"s Talk Loyalty ·

2025/04/17

In this episode Bill speaks with CLMP™ and recognized industry figure,SteveAllmen, EVP, Strategy and Partnerships, Canadian Automobile Association.Steveis guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty.Hosted by Bill Hanifin.Show notes:1) SteveAllmen2) Canadian Automobile Association3) Bill

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35:01

Inside South Africa’s Loyalty Landscape: A...

Let"s Talk Loyalty ·

2025/04/15

In this episode Charlie Hills interviewsAmandaCromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes.Amandais also a proud co-host for Let’s Talk Loyalty!Today we will be learning about her favourite book and loyalty programmes, her background in loyalty and the highlights and key learnings from her new research report on loyalty in South Africa - The Truth and Brand Mapp Loyalty White

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37:11

Earning Loyalty at New Heights: WestJet’s Upgraded...

Let"s Talk Loyalty ·

2025/04/10

In this episodeBillspeaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty,WestJet. Steve is guiding the operation ofWestJetRewards, which recently announced significant upgrades to its frequency flyer program.His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program operations.Hosted by Bill HanifinShow notes:1) Steve McClelland2) WestJet3) WestJet Rewards4) Bill

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43:51

Poundland Perks: Loyalty Made Simple with Emma...

Let"s Talk Loyalty ·

2025/04/08

This episode focuses onPoundlandPerks… the new loyalty programme fromPoundland in the UK. With Emma Collins, the Head of Digital Loyalty & Engagement forPoundland.Today we will be learning about Emma’s favourite loyalty programmes, howPoundlandPerksis delivering for customers and the business and all about their plans for the future.Hosted by Charlie Hills.Show Notes:1) Emma Collins2) PoundlandPerks3) Poundland4) European Loyalty Whitepaper5) Mando- Connect 6) YouGov7) Return on Courage : A

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35:21

IndiGo: Launching a loyalty programme at scale in the...

Let"s Talk Loyalty ·

2025/04/03

This interview with Neetan Chopra fromIndiGois highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored.IndiGooperates out of India, which is the world’s 5thbiggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip, which launched 5 months ago.Hosted by Amanda CromhoutShow notes:1) Neetan Chopra2) IndiGo3) BluChip4) Atomic Habits: An

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219 results

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