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PODCAST

Passle CMO Series Podcast

The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.

business marketing

All Episodes

25:24

Episode 159 - Halina Kochanowicz of IPH on Why Legal...

Passle CMO Series Podcast ·

2024/11/20

Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s episode of the Passle CMO Series Podcast, Will Eke welcomes Halina Kochanowicz, Chief Commercial Officer at IPH Ltd. Halina brings a wealth of knowledge from her extensive experience leading marketing for top-tier, magic-circle law firms to her current CCO role, where she continues to shape business strategies at the highest level. In this conversation, we’ll delve

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29:54

CMO Series Digital Masterclass LIVE : Sophie Bowkett...

Passle CMO Series Podcast ·

2024/11/19

This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie Bowkett, CMO at Bird & Bird, for an insightful conversation about the firm's remarkable digital transformation journey. In this episode, Charles and Sophie delve into the story behind Bird & Bird's comprehensive rebrand and the development of a scalable digital infrastructure designed to support their global teams. They discuss the importance of thought

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18:22

Episode 8 - CMO Series Digital Masterclass: Karen...

Passle CMO Series Podcast ·

2024/11/12

Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox, former Head of Marketing at Taylor English and previous Marketing Director at Kilpatrick to the CMO Series Digital Masterclass. With a foundation in Big Four consulting, Karen now leads as President of Marketing Speaks, bringing years of expertise in driving effective digital

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42:29

Episode 158 - Jeff Berardi’s 7 steps to better, more...

Passle CMO Series Podcast ·

2024/11/06

Thought leadership is essential to professional services marketing - it provides firms with a powerful platform to showcase their expertise while delivering value to clients and prospects. In today’s episode of the CMO Series Podcast, we dive into a new approach to thought leadership, one designed to maximize its strategic business impact. Ed Lovatt sits down with Jeff Berardi, former Chief BD and Marketing Officer at Arnold & Porter, CMO at K&L Gates and Ankura, and now a marketing

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22:30

Episode 7 - CMO Series Digital Masterclass: Amanda...

Passle CMO Series Podcast ·

2024/10/25

A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together, they create a synergy that enhances the firm’s reputation and market reach.In this episode of the CMO Series Digital Masterclass, Charlie Knight is joined by Amanda Schneider, Chief Marketing and Business Development Officer at Epstein Becker Green. With 20 years of law firm leadership experience, Amanda discusses how CMOs can effectively balance integrating

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39:14

CMO Series Live Special: Alison Arjoon and Luke...

Passle CMO Series Podcast ·

2024/10/23

In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York.Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing and Business Development Officer at Fragomen, and Luke Ferrandino, the Chief Marketing Officer at Paul Weiss. Together, they explored how AI is ushering in a new era of collaboration and transforming the Business Pyramid. Alison, Luke and Eugene Cover: The role of technology and

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33:15

Episode 6 - CMO Series Digital Masterclass: Anders...

Passle CMO Series Podcast ·

2024/10/16

Welcome to the CMO Series Digital Masterclass. A successful website build for any professional services firm begins with a well-crafted RFP. Today, we're joined by Anders Holt, CEO of Novicell, and Chris Eatherton, Head of Digital Marketing at AlixPartners, who will share their expertise on the complexities of website projects and the nuances of crafting a winning RFP from both the agency and client perspectives.In this episode, we discuss the biggest challenges firms face when drafting an RFP, the

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30:32

Episode 157 - Laura Ottley of Addleshaw Goddard on...

Passle CMO Series Podcast ·

2024/10/15

While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations.No one is better equipped to delve into this topic, in today’s episode, Will Eke is excited to welcome Laura Ottley, Chief Marketing Officer at Addleshaw Goddard, to the CMO Series Podcast. Laura has played a pivotal role in redefining Addleshaw Goddard’s approach to client engagement. She joins the series

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29:07

Episode 5 - CMO Series Digital Masterclass: What it...

Passle CMO Series Podcast ·

2024/10/09

In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through Axinn’s rebranding journey, fresh off the back of its launch. Julie, working alongside Duncan, has just unveiled Axinn's new brand and website and joins the series to share her insights on the entire journey, from setting the project's scope to managing change within the firm. Duncan

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42:24

CMO Series Live Special: Iris Jones of Akerman on How...

Passle CMO Series Podcast ·

2024/10/09

This special episode of the CMO Series Podcast, was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris shares her insights on how fostering proactivity and accountability within the firm can drive positive change and make an impact both inside and outside the firm. Iris and Ali Cover: The importance of standing out for marketers and BD professionals Iris’s journey to her current

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42:40

Episode 156 - John Austin-Brooks of Abel + Imray on...

Passle CMO Series Podcast ·

2024/10/08

In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and identifying opportunities is key to maximising their potential. In this episode of the Passle CMO Series Podcast, Will Eke welcomes John Austin-Brooks, Commercial Manager at Abel + Imray, a leading intellectual property firm, to share how he’s driving business development through events with a small team and why a strategic approach to events can help firms maximise

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33:29

CMO Series Live Special: Kelly Harbour and Terra...

Passle CMO Series Podcast ·

2024/10/02

In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Kelly Harbour, Chief Business Development Officer at Goulston & Storrs, and Terra Liddell, Chief Marketing Officer at Finnegan teamed up to deliver a best practice session on how to standardize data as part of their marketing and business development strategy. Together they share their individual approaches to turning data into a strength for their respective firms and

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30:12

CMO Series Live Special: Joe Green & Monica Rodriguez...

Passle CMO Series Podcast ·

2024/09/26

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on integrating generative AI into their team's expertise. Recorded live at CMO Series Live in New York this summer, the episode delves into how Joe and Monica are leveraging AI, the strategic decisions involved, and how they’re ensuring the human voice of their brand remains

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35:43

CMO Series Live Special: Trish Lilley on How to Build...

Passle CMO Series Podcast ·

2024/09/18

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer.The day started with an incredible session led by Trish Lilley, now the Chief Marketing & Business Development Officer at Barnes & Thornburg. With over 25 years of experience in legal marketing, Trish has a wealth of knowledge, and she didn’t hold back in sharing it. Her masterclass focused on driving

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27:56

Episode 155 - Jim Newell & Liz Lockett of Buchanan...

Passle CMO Series Podcast ·

2024/09/10

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO and Chairman with 36 years at the firm, and a CMO who joined less than a year ago, is rising to this challenge and excelling in fostering a culture of collaboration.In this episode of the CMO Series podcast, Eugene McCormick is joined by Jim Newell, Chairman and CEO of

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13:32

Episode 4 - CMO Series Digital Masterclass: How to...

Passle CMO Series Podcast ·

2024/09/05

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep into the essential strategies for building a world-class website that effectively highlights your firm's strengths. Drawing on insights from industry leaders featured on the CMO Series Podcast, we cover everything from how to kick off your project and engage the right stakeholders

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36:53

CMO Series REPRESENTS Lucie Allen & Silvia Van den...

Passle CMO Series Podcast ·

2024/09/03

Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie Allen, Managing Director at BARBRI International, and Silvia Van den Bruel, Marketing and BD Director at Hausfeld, to break this silence and urge organizations to acknowledge and adapt to the needs of women experiencing menopausal and perimenopausal symptoms. Together, they introduce the #MenopauseMatters Guide - a resource designed to educate and provide

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22:38

Episode 154 - Leor Franks of Kingsley Napley on...

Passle CMO Series Podcast ·

2024/08/27

Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence.In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development & Marketing Officer at Kingsley Napley, to share his insights on his career journey and transition from CMO to a Board-Level Strategist. With nearly 25 years of experience at top firms like Deloitte, EY, and FTI Consulting, Leor shares his insights on taking the next step up in

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16:55

Episode 153 - Karen Wilcox of Marketing Speaks on The...

Passle CMO Series Podcast ·

2024/08/20

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out.In this CMO Series episode, James Barclay invites Karen Wilcox, President of Marketing Speaks, to discuss the crucial role of BDMs in launching new programs and how CMOs can best support them. Karen and James Cover: The role of a BDM in the successful rollout of a new program The degree of involvement

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15:07

Episode 3 - CMO Series Digital Masterclass: How...

Passle CMO Series Podcast ·

2024/08/14

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal marketing priorities are changing with digital media and thought leadership rising to the top. Today, we're focusing on how thought leadership determines digital success and positions firms at the forefront of their clients' and prospects' minds. In this episode, we’ll dive into the

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208 results

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