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A Well-Designed Business® | Interior Design Business Podcast

In today"s world being a talented interior designer isn"t enough to ensure that you have a profitable and successful business. Design school curricula doesn"t always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and

business design

All Episodes

77:38

1173: Bri Ussery: The Relationship Between Order and...

A Well-Designed Business® | Interior Design Business... ·

2026/03/10

Today With Bri Ussery:Today with Bri Ussery, we’re talking about a topic most of us think we’ve mastered but probably haven’t: communication as operational infrastructure. Bri, a strategist and fractional COO for interior design firms, explains why even the most well-built systems fall apart without clear, intentional language supporting them. From weekly update emails to onboarding decks to meeting notes, she shows how the words you use either reinforce your authority and stabilize your projects

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73:32

1172: BEST OF SHOW: Jessica Matteson: The Client...

A Well-Designed Business® | Interior Design Business... ·

2026/03/06

Today with Jessica Matteson:Welcome to A Well-Designed Business. Jessica Matteson started her business with lots of experience but little time and money to invest in getting Jessica Matteson Landscape Architecture off the ground. Jessica shares her journey from starting with just $35 in advertising postcards to running a successful luxury landscape architecture business. Pick it apart: [14:28] Jessica shares her onboarding process in detail [18:12] Jessica gives a tip on how to handle a client

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51:47

1171: Jenna Gaidusek: AI Ethics for Interior...

A Well-Designed Business® | Interior Design Business... ·

2026/03/03

Today With Jenna Gaidusek:AI is not going anywhere. But how you use it inside your design firm? That’s a leadership decision. In this follow-up conversation with Jenna Gaidusek, we move beyond what AI can do and dig into what it should do inside your business. Because here’s the thing: Ignoring AI is not leadership.But using it without standards? That’s not leadership either. In this episode, we talk about: What is absolutely off-limits when using AI Why uploading other people’s

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54:21

1170: BEST OF SHOW: Meryl Santopietro: How to...

A Well-Designed Business® | Interior Design Business... ·

2026/02/27

Today with Meryl Santopietro:Welcome to A Well-Designed Business®. Today, I’m thrilled to have Meryl Santopietro. She is going to be sharing with us about her career and her decision to move her business to Manhattan. Meryl’s business was based in Rhode Island until she moved her business to Manhattan. She also has the pleasure of working with her two daughters every day. More About Meryl Santopietro: SANTOPIETRO INTERIORS is a family design firm based in New York City and Rhode Island, that is

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24:39

1169: What Would Lu Do?: Now That It Works, Lead It

A Well-Designed Business® | Interior Design Business... ·

2026/02/24

Today With LuAnn Nigara:A Well-Designed Business® 10-Year Anniversary Series, Part 5 What happens when your business finally works? The referrals are steady.The revenue is consistent.The team exists. For many entrepreneurs, this is where survival ends. But it’s also where drift can begin. In Part 5 of the 10-Year Anniversary Series, LuAnn shares the leadership shift that happens after stability. Through a pivotal story from her early years at Window Works and a transparent look at her recent

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59:41

1168: Christa O'Leary: How Psychology Transforms...

A Well-Designed Business® | Interior Design Business... ·

2026/02/20

Today With Christa O’Leary: Today with Christa O'Leary, we explore how her background in psychology and marriage and family therapy completely transformed the way she approaches design. Christa shows us that great design isn't just about aesthetics, it's about creating environments that support wellness, help clients thrive, and make them feel how they want to feel when they walk through the door. Ever feel like your design work would be even better if you truly understood the people you're

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31:30

1167: What Would Lu Do?: When Your Business Starts...

A Well-Designed Business® | Interior Design Business... ·

2026/02/17

Today With LuAnn Nigara:When your business starts working, everything changes. In Part Four of the 10-Year Birthday Series, LuAnn shares the shift that happens when success creates complexity — and why growth without structure leads to burnout. What began as one microphone and one clear promise eventually became something bigger. More responsibility. More demand. More opportunity. And with that came a critical realization: You don’t scale by saying yes to everything.You scale by designing

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83:04

1166: BEST OF SHOW: Marie Flanigan: Leveraging...

A Well-Designed Business® | Interior Design Business... ·

2026/02/13

Today with Marie Flanigan:Welcome to A Well-Designed Business®. Today, I’m thrilled to have Marie Flanigan back on the show. Marie has more than a decade of experience as a thriving designer, one whose list of accolades goes on for days. In today’s episode, Marie is answering questions from listeners about how to make big decisions in your business— how to attract the clients and projects you truly desire, how to strategically market, how to handle client expectations, and more! LuAnn and Marie

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79:32

1165: Megan Dahle: A Four-Part Framework for Making...

A Well-Designed Business® | Interior Design Business... ·

2026/02/10

Today With Megan Dahle:If your books are clean but your decisions still feel heavy, this episode is for you. My guest today, Megan Dahle, is a fractional CFO for creative business owners, and she has a unique way of helping entrepreneurs understand what their numbers are actually telling them without shame, overwhelm, or judgment. In this conversation, Megan shares her four-part framework for looking at your business numbers in a way that supports better decisions, calmer leadership, and

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27:38

1164: WWLD: When Responsibility Became Stewardship

A Well-Designed Business® | Interior Design Business... ·

2026/02/06

Today With LuAnn Nigara:In Part Three of the A Well-Designed Business 10-Year Birthday Series, LuAnn moves the story forward into the phase almost no one prepares you for. The moment when hustle stops being the solution. Not because the work disappears. But because the work changes. By this point, the podcast no longer depended on LuAnn doing everything herself. It depended on something else entirely. Stewardship. In this episode, LuAnn shares what happens when stepping out of the weeds

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67:37

1163: BEST OF SHOW: Sarah Magness: Practical...

A Well-Designed Business® | Interior Design Business... ·

2026/02/03

Today with Sarah MagnessWelcome to today’s episode! We’re really glad to have Sarah Magness, of Magness Design, with us today. Eight years ago, Sarah hatched as a ‘baby designer’ and launched right into the luxury market. Today she talks to us about the real-life experience she gained during this time, before opening her own firm. She also talks about the “New Heights” program at Marymount that she came to spearhead through her involvement with the Institute of Classical Architecture and Art

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57:11

1162: WWLD: When Consistency Became a Responsibility

A Well-Designed Business® | Interior Design Business... ·

2026/01/30

Today With LuAnn Nigara:In Part Two of the A Well-Designed Business® 10-Year Birthday Series, LuAnn picks up where the story left off last week. The decision to start the podcast had been made.The show had launched.And then something else happened. It started working. In this episode, LuAnn shares what it actually looks like when consistency turns into responsibility, and when momentum begins to apply real pressure. Not the kind of pressure that comes from chaos or hustle, but the kind that

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53:34

1161: BEST OF SHOW: Kae Whitaker : Get New Clients...

A Well-Designed Business® | Interior Design Business... ·

2026/01/27

Today with Kae WhitakerWelcome to another episode of A Well-Designed Business. Everyone can start doing their happy dance today because we have Kae Whitaker on the show! After doing her really great series all about Facebook, LuAnn was considering doing another series, about landing pages, click funnels, email responders etc. She was out there, in Podcast Land, listening and looking out for the right person to have on the show- someone who could really relate to you, as Designers, as well as

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35:04

1160: WWLD: Before the Podcast, The Decision No One Saw

A Well-Designed Business® | Interior Design Business... ·

2026/01/23

Today With LuAnn Nigara: Ten years ago, A Well-Designed Business® didn’t exist. There were no downloads. No sponsors. No audience. There was just a decision. In this first episode of a four-part anniversary series, LuAnn takes you behind the scenes to the moment before the podcast, before the brand, before this became a business. She walks you through what her life and work actually looked like in 2015, running a successful, $2M business that depended almost entirely on two people. Herself and

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88:56

1159: Overheard: The CEO Mindset Every Interior...

A Well-Designed Business® | Interior Design Business... ·

2026/01/20

Today With Katy Cassaw, Kat Benson, Heather Peterson and Jillian Richey:In this Overheard episode of A Well-Designed Business, I sit down with four powerhouse designers — Heather Peterson, Jillian Richey Echevarria, and Katy Cassaw and Kat Benson of Nest Interiors — to talk about what it really means to step into the CEO seat. Each of these women has worked with business coach Desi Creswell to move from creative chaos to confident leadership. Together, we dig into the mindset shifts that make it

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55:47

1158: BEST OF SHOW: Vanessa DeLeon: Triple D: Drive-...

A Well-Designed Business® | Interior Design Business... ·

2026/01/16

Today with Vanessa DeLeonToday on the show we have a brilliant and when I say brilliant I really mean it, brilliant business woman: Vanessa DeLeon. Vanessa has starred on several television shows on some big television networks such as NBC, Bravo, HGTV and DIY Network. She has also been in several magazines such as TIME, Cosmopolitan etc. and on top of that she is a spokesperson! Wow! Talk about impressive resume! Please stay tuned to hear all of her great advice and her shared

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73:04

1157: In Good Company: CEO Conversations with Kate...

A Well-Designed Business® | Interior Design Business... ·

2026/01/13

Today With Kate O’Hara:Today on A Well Designed Business, Kate O'Hara from O'Hara Interiors reveals her framework for positioning your design business to attract the clients you actually want: entry-level clients need you to be discoverable, mid-tier clients need you to be distinct, and elite clients need you to be discreet. Kate explains the reality that many designers appear to work with one type of client but actually serve different clients 80-90% of the time. She breaks down how each tier

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64:36

1156: BEST OF SHOW: Susan Brunstrum: Practical Advice...

A Well-Designed Business® | Interior Design Business... ·

2026/01/08

Susan is founder and principal of award-winning Sweet Peas Design, which she launched 13 years ago in the Chicago suburb of Libertyville as a one-woman firm. Today Sweet Peas Design is a full-service studio with a staff of six in downtown Libertyville and a branch office in Chicago. She and her team work with a broad-based clientele of entrepreneurs, corporate executives and professionals. Susan is an experienced speaker, whether on interior design issues or the business of design. She is a

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38:12

1155: Deanna Metz: Sunbrella for Interior Designers:...

A Well-Designed Business® | Interior Design Business... ·

2026/01/06

Today With Deanna Metz: In today’s episode of A Well-Designed Business, I’m joined by Deanna Metz from Sunbrella for a sponsored conversation focused on how interior designers can expand their options without compromising standards, performance, or their brand reputation. Sunbrella is a name many designers already trust, but this episode goes deeper into what Sunbrella is offering designers today. We talk about their interior product lines, including stock drapery, performance throws, and fabric

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25:18

1154: WWLD: Leading the Business You’re Building Now

A Well-Designed Business® | Interior Design Business... ·

2026/01/02

Today With LuAnn Nigara:As one year closes and another begins, LuAnn steps back to talk about what leadership really looks like right now. Not resolutions. Not hustle. Not doing more. In this episode, LuAnn walks you through the CEO-level decisions that matter most when the business starts to shift, whether that shift feels fast, slow, or uncertain. She unpacks why direction matters more than speed, why better filters beat more effort, why consistency outperforms intensity, and how emotional

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