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PODCAST

SEO in 2025

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We"re pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets

business marketing

All Episodes

22:24

AI is here to stay - with Vivek Shankar

SEO in 2025 ·

2025/04/23

Vivek Shankar shares why AI is here to stay and what to do about it.Talking points include:Why is AI here to stay?What does that mean for content marketers?What do you mean by implementing AI successfully?You talk about models - are these best models to use for different industries?What is the wrong way to implement AI?How do you ensure quality in content?How do you measure results?What AI software do you use?How do you integrate this into your content strategy?

en

15:57

Nail on-page SEO before doing anything else! With...

SEO in 2025 ·

2025/04/22

Olga Zarr shares why you need to nail on-page SEO before doing anything else.Talking points include:Why are aspects of on-page SEO often neglected?What aspects of on-page SEO are key for 2025?How do you know which aspects of on-page SEO to prioritize?Can you achieve much success just by focusing on on-page?Are you saying that off-page isn’t as important?How do you know when your on-page SEO activities are done?Do you use tools to measure this?How is on-page SEO changing?How do you keep a track on

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15:51

Focus on SEO fundamentals and first principles rather...

SEO in 2025 ·

2025/04/21

Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends.Discussion points include:You talk about Applying SEO First Principles - what does that actually mean?How do you ensure that your strategies are aligned to SEO First Principles?What does high authority actually mean?What are the core UX metrics and why?You don’t recommend chasing SEO tactic trends - why is that?How is SEO evolving and what do we need to be careful about?

en

21:05

DON'T get distracted by AI tools and algo updates -...

SEO in 2025 ·

2025/04/18

Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.Talking points include:What are the basics?Why are the basics still the most important part of what an SEO does?How long will the basics remain relevant for?Has anything changed about the basics recently?What does getting distracted by AI tools and algorithm updates look like?What’s an example of bad use of AI?Shouldn’t we keep track of algorithm updates and update our tactics accordingly?Is there a good

en

17:43

Don't neglect the SEO fundamentals that move the...

SEO in 2025 ·

2025/04/17

Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website.Talking points include:What impact do the fundamentals have?How do you track and measure, how do you stay on top of the fundamentals?What percentage of your time should be spent on the fundamentals rather than newer tactics or strategies?You talk about so many shiny new things happening in SEO - how do you know which shiny new thing to pay attention to? How do you tell a client that you want

en

17:39

E-commerce sites are leaving revenue off the table -...

SEO in 2025 ·

2025/04/16

Joe Hale shares why e-commerce sites are leaving revenue off the table.Talking points include:Why does this leave revenue on the table for e-commerce sites?What is the difference between a collection and a category page?What impact does creating & utilising collection/category pages have?How do you measure this impact?How do you optimise your use of these pages?How do you know which categories to focus on first?What process do you go through to promote these pages?Is this advice suitable for all

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17:06

Ensure the SEO fundamentals are done before we...

SEO in 2025 ·

2025/04/15

Olesia Korobka shares that it is important to ensure the SEO fundamentals are done before we proceed anywhere further.Discussion points include:What are the basics and fundamentals that you talk about?What are the common technical issues you’re seeing on websites nowadays?Can you share some tips on how best to structure a website for 2025?Why do you start with your goals and expectations from the user?What are a few examples of good goals for a website?How do you set the funnel that you’d like users

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15:50

How to use LLMs to build simple SEO tools without...

SEO in 2025 ·

2025/04/14

Gus Pelogia shares how to use LLMs to build simple SEO tools without coding.Talking points include:What types of simple SEO tools are you talking about building?Why should SEOs build these sorts of SEO tools by themselves?How can you do this using Screaming Frog?What is vector embedding and why is it important?What is cosine similarity?How do you use Screaming Frog and OpenAI to extract embeddings?You then use LLMs to create a Python Script - why is a python script important?What’s the end result

en

16:31

Leverage AI for at-scale SEO output. But do it...

SEO in 2025 ·

2025/04/11

In this episode, Ben Howe shares the importance of not being put off by the horror-stories; leverage AI for at-scale SEO output. But do it SMARTLY.

en

14:32

Build Your Own Prompt Libraries For Your Clients -...

SEO in 2025 ·

2025/04/10

Victoria Olsina shares the importance of building your own prompt libraries for your clients.During the conversation we focusing on the following steps:Data Collection: Gather extensive data from the client, including previous content, style guides, and brand guidelines.Training the Model: Use this data to train a GPT, ensuring it understands the client's voice, preferences, and industry specifics.Customization: Fine-tune the model to handle specific content types like blog posts, social media

en

15:16

Digital PR isn’t just for links - it’s a powerful...

SEO in 2025 ·

2025/04/09

Danielle Neah Amponsah shares why digital PR isn’t just for links - it’s a powerful tool to build your brand.Talking points include:How do you run a successful digital PR campaign in 2025?How does digital PR integrate with other marketing channels?Is digital PR part of SEO?How do digital PR and SEO work more effectively together?How do you measure the impact of a digital PR campaign?How do you incorporate digital PR into an overarching marketing strategy?How is digital PR changing?

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16:29

The key to success in SEO for 2025 is automation -...

SEO in 2025 ·

2025/04/08

Kevin Indig shares that the key to success in SEO for 2025 is automation.Discussion points include:1/ mining insights from forums, SERP Features, and top-ranking content2/ creating massive amounts of baseline drafts for editorial content3/ enhancing aggregator content programmatically

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17:28

Understand how AI will impact search behaviour and...

SEO in 2025 ·

2025/04/07

Erik Wikander shares that it is essential that you understand how AI will impact search behaviour and content creation.Topics discussed include:How will AI impact search behaviour?How will AI impact content creation?How do you create unique AI content that performs well in search?How do you use AI for the entire SEO and content marketing process?What are the downsides to this?How do you compete if everyone is doing the same thing?

en

16:01

AI doesn’t need to improve—SEOs and marketers need to...

SEO in 2025 ·

2025/04/04

Ian Helms believes that AI doesn’t need to improve—SEOs and marketers need to get better at using it.Talking points include:How do you maximise the potential of AI?What are the key limitations of AI?Are these limitations likely to stay?How do SEOs work smarter with their use of AI?What tools should they be using?How should they incorporate AI into their workflow?What happens if you don’t use AI? Will you get left behind?Are there certain SEO tasks that will never use AI for?

en

16:42

Use AI tools to help you do your job more efficiently...

SEO in 2025 ·

2025/04/03

Bill Hartzer shares that you can use AI tools to help you do your job more efficiently.Talking points include:What AI tools are you referring to?How do you use them as efficiently as possible?How do you link everything up together?How do you ensure that AI is doing a good job?How do you know what to ask AI to do, and what to do yourself?What other tasks are you planning on testing AI on?

en

15:51

With AI, content marketers must prioritize...

SEO in 2025 ·

2025/04/02

Zack Kadish believes that in the age of AI, content marketers must prioritize human-centered, customer-first content.Talking points include:How would you summarise the AI-driven and evolving SERP landscape at the moment?Why is it important to prioritize human-centered, customer-first content?Why does this make it more likely that SEO will be a success in an AI-driven and evolving SERP landscape?What does creating authentic, authoritative content that addresses real user needs look like in 2025?Why

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15:51

Quantity vs Quality - with Ashley Segura

SEO in 2025 ·

2025/04/01

Ashley Segura and David Bain discuss the age-old debate: Quantity vs Quality.Talking points include:- How to produce content at scale- What tools do you recommend?- What type of content works best?- How should content be produced?- Do you favour in-house or agency?- What data should be utilised?

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14:30

Predict user needs with AI & secure backlinks that...

SEO in 2025 ·

2025/03/31

Tamara Novitović shares the importance of predicting user needs with AI & secure backlinks that drive rankings and engagement.Talking points include:How do we Predict user needs with AI?How does this help to secure backlinks that drive both rankings and engagement?How important a ranking factor is user intent and how should we optimise for it?What about engagement - how important a ranking factor is that?How can AI be used to predict user search trends and behavioural patterns? (competitor

en

15:47

Use AI, don't be used by it - with Manuel Madeddu

SEO in 2025 ·

2025/03/28

Manuel Madeddu shares the importance of not being used by AI.Discussion points include:What are the challenges with AI?What’s best practice?What is a holistic approach?How do you work on efficiencies?What are your thoughts on search engines using AI?

en

15:39

Utilize AI as an ally, rather than viewing it as a...

SEO in 2025 ·

2025/03/27

Taylor Kurtz discusses the importance of utilizing AI as an ally, rather than viewing it as a threat.Discussion points include:Why might AI be a threat?How do you turn it into an ally?How do you use AI for different agency tasks?- client communication- report analysis- content creation- much more?What sectors are you finding to be particularly suitable for the use of AI?What about hallucinations?Any other sectors that you are working with?

en

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