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PODCAST

Sales Growth Made Simple: For Trade, Construction & Industry Leaders

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term

business management

All Episodes

05:13

Episode 147: Why Raw Talent Isn’t Enough in Sales:...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/12/02

In today’s episode, we dive into the work of one of the biggest names in modern sales training—Tom Hopkins, the author of How to Master the Art of Selling. You’ll discover why persistence often outperforms raw talent, how a disciplined approach to questioning can completely shift your sales results, and how you can guide your team towards a mindset of ongoing improvement.You’ll also leave with a straightforward framework you can start using straight away with your sales crew. Whether you’re heading

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10:49

Episode 146: How to Increase Revenue After Black...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/11/30

Black Friday has reshaped buying behaviour across both B2B and B2C sectors—customers have been warmed up to spend, influenced by weeks (and sometimes months) of heavy marketing, big discounts, and constant messaging that “now’s the time to buy.”In this episode, you’ll find out why this creates a prime opportunity for businesses—even those who don’t run discounts—and how to make the most of elevated buyer intent to boost revenue quickly.You’ll also walk away with three practical steps you and your

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09:39

Episode 145: The Storytelling Skill To Get A 'Yes'...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/11/27

In this episode, we dive into why storytelling is one of the most powerful tools in sales and how you can teach your team to use it effectively.Building on Wednesday’s Steve Jobs episode, we revisit the idea that people decide emotionally and justify rationally—a concept that fundamentally reshapes how salespeople should communicate. When your team learns to anchor their conversations in emotion, not just logic, everything changes: connection becomes easier, influence becomes natural, and closing

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07:48

Episode 144: Steve Jobs Sales Masterstroke Every...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/11/25

In today’s episode, we look at one of the most powerful sales lessons of the modern era—how Steve Jobs transformed an unfathomed idea into the most influential product on Earth. Beyond design and technology, Jobs mastered something far more valuable for sales leaders: storytelling and emotional connection.You’ll learn why the original iPhone launch in 2007 remains one of the greatest examples of emotional selling—and how that same philosophy can elevate the way your sales team communicates value,

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12:24

Episode 143: The 5 Step Sales Process That Increases...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/11/23

In today’s episode, we break down why a clear sales process is the backbone of consistent sales results—and why most teams struggle without one. After 25 years working with thousands of salespeople, the message is clear: every salesperson operates differently, which makes your job as a leader harder… unless you anchor everyone to a simple, proven, repeatable sales process.You’ll learn the five core steps of an effective sales process used successfully across countless construction, industrial, and

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25:39

Episode 142: Time Management Hacks to Control Your...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/11/18

In this episode of Stronger Sales Teams, Ben Wright tackles the often-neglected art of time management—especially timely as sales leaders face the pressures of the holiday season. He shares practical strategies and quick wins to help teams stay focused, productive, and burnout-free. Drawing from his extensive experience, Ben emphasises the power of aligning daily actions with bigger goals through smart prioritisation and clear communication. This episode is a must-listen for leaders eager to master

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27:11

Episode 141: How to Coach Effectively as a Sales Leader

Sales Growth Made Simple: For Trade, Construction &... ·

2025/11/11

In this episode of the Stronger Sales Team podcast, Ben Wright revisits one of the series’ most powerful discussions—an in-depth exploration of the Grow Model, the coaching framework pioneered by Sir John Whitmore in the 1970s. Ben masterfully unpacks how this enduring model remains vital in today’s dynamic sales landscape, empowering leaders to elevate team performance through goal setting, situational awareness, and decisive action. Drawing from his extensive experience in B2B sales, he offers

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28:04

Episode 140: 8-Habits that Successful Sales People Own

Sales Growth Made Simple: For Trade, Construction &... ·

2025/11/04

In this episode of the “Stronger Sales Team” podcast, host Ben Wright unpacks the key habits that distinguish top-performing sales professionals and shares actionable strategies to boost individual results. With his trademark clarity, Ben revisits proven sales tactics and behavioural traits that continue to drive success in today’s competitive market. He highlights the importance of understanding client needs, handling objections with confidence, and maintaining a strong professional network. Packed

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28:15

Episode 139: Why Training is Non-Negotiable to Grow...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/10/28

In this engaging episode of the Stronger Sales Teams podcast, host Ben Wright highlights the vital role of well-structured training programs in driving sales team success. He underscores that even the most seasoned sales leaders benefit from revisiting the fundamentals, reinforcing the need for ongoing training until performance targets are consistently achieved. Ben presents a practical framework encompassing sales, technical, and business competencies, offering actionable guidance on designing

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27:40

Episode 138: These 3 Metrics Will Grow Your Sales...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/10/21

Explore the intricacies of effective sales team management in this enriching episode of the Stronger Sales Team podcast featuring sales expert Ben Wright. As Ben recounts his journey from a top-performing salesperson to a seasoned sales leader, he underscores the importance of structured learning and mentorship in overcoming the challenges inherent in sales leadership roles. This episode delves deep into strategic approaches like the three box model, designed to streamline sales performance metrics,

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26:15

Episode 137: 4 Things Sales Leaders Must Get Right To...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/10/14

In this episode of the Stronger Sales Team podcast, host Ben Wright takes a reflective look back at a defining instalment focused on empowering sales teams through essential strategies that drive lasting success. Ben highlights the importance of revisiting the core principles of sales management to sustain long-term growth, enhance team performance, and improve overall efficiency. Brimming with valuable, SEO-optimised insights, this episode delves into the key foundations every sales leader should

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16:49

Episode 136: 3 Sales Process Changes That Grow Close...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/10/07

In this episode of the Stronger Sales Teams podcast, Ben Wright unpacks the art of B2C sales management through lessons from a Melbourne-based coaching session. He reveals practical strategies to lift sales teams from good to exceptional, with a strong focus on customer outcomes and clear communication. Listeners gain insights into lead qualification, managing expectations, and building value in the very first consultation. Ben shows how to reduce price-driven decisions and instead foster trust and

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17:56

Episode 135: 3 Questions You Must Ask in Every...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/09/30

In this episode of the Stronger Sales Team podcast, Ben Wright tackles the challenge of hiring and retaining top B2B sales talent during uncertain economic times. He highlights the need for adaptability and continuous learning as global markets slow, urging leaders to seek candidates who can thrive under pressure. Ben introduces three key strategies: testing for grit, assessing a salesperson’s ability to connect, and verifying strengths through referee checks. His insights emphasise the value of

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20:11

Episode 134: How To Use Case Studies As A Secret...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/09/23

In this episode of the Stronger Sales Teams podcast, Ben Wright explores the craft of storytelling in sales, using case studies as a powerful vehicle for connection. Ben demonstrates how this timeless approach continues to capture and engage clients, even in an era shaped by AI-driven content. He shares valuable insights on building narratives that truly resonate, urging sales professionals to reclaim the art of delivering stories that leave a lasting impact.This episode delivers practical

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22:40

Episode 133: Ghosted by a Customer? Here's how to get...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/09/16

In this episode of the Stronger Sales Teams podcast, Ben Wright tackles the common challenge of prospects going silent during the sales process. He shares practical strategies to break the cycle of ghosting, reminding listeners of the importance of resilience and persistence in sales. With over 20 unique methods, Ben explains how to recapture attention through varied call times, social media engagement, and personalised outreach.This episode equips sales professionals with both tactical

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22:42

Episode 132: 3 Ways to Position Yourself as the...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/09/09

In this episode of the Stronger Sales Team podcast, host Ben Wright is joined by Christian Hansen to explore what it takes to stand out and influence with impact in today’s competitive market. Christian offers a compelling perspective on how professionals can position themselves to be chosen more often, highlighting the vital role of communication and authentic connection. Blending personal experiences with professional expertise, Christian introduces the concept of the “Influence Mindset”

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23:06

Episode 131: How Stories Speed Up Sales Cycles

Sales Growth Made Simple: For Trade, Construction &... ·

2025/09/02

In this episode of Stronger Sales Teams,Ben Wright unpacks the craft of building impactful case studies that fast-track the sales cycle. He begins by addressing the common challenge of drawn-out sales processes and stresses the importance of refining internal operations to boost team performance. Ben underscores the power of storytelling in earning client trust, noting that well-written case studies and authentic testimonials can be pivotal in shaping buying decisions and strengthening

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21:09

Episode 130: Less Admin More Selling with Carmen...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/08/26

In this episode of Stronger Sales Teams,Ben Wright is joined by Carmen Williams. Drawing on her extensive expertise and industry experience, Carmen highlights the pivotal role virtual assistants play in removing administrative burdens, allowing sales professionals to focus squarely on revenue-generating activities. Together, Ben and Carmen delve into the wide-ranging benefits of integrating virtual assistants, from accelerating lead response times and managing CRMs to streamlining vital

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25:35

Episode 129: How to Help Your Team Learn Faster

Sales Growth Made Simple: For Trade, Construction &... ·

2025/08/19

In this episode of Stronger Sales Teams podcast,Ben Wrightunderscores the importance of recognising the unique learning styles of each team member, highlighting how this understanding can accelerate professional growth and significantly boost overall business performance. From unpacking the subtleties of cognitive and kinaesthetic learning to demonstrating the effective use of AI tools, Ben offers a comprehensive toolkit for sales leaders determined to foster a culture of continual

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27:49

Episode 128: How Complexity Will Stop You Hitting...

Sales Growth Made Simple: For Trade, Construction &... ·

2025/08/12

In this episode of the Stronger Sales Teams podcast, host Ben Wright explores the power of simplicity in driving effective sales strategies and team leadership. Reflecting on a compelling conversation with motivational speaker Lasada Pippen, Ben revisits the impactful notion that “Simplicity sails, complexity fails” — a principle that sets the tone for this thought-provoking discussion.Ben unpacks how embracing simplicity can significantly enhance B2B sales management. He presents a clear

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