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PODCAST

Sales Process Made Simple with Ben Wright

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term

business management

All Episodes

25:39

Episode 105: The 10 Commandments of Great Sales -...

Sales Process Made Simple with Ben Wright ·

2025/03/04

In this episode of Stronger Sales Teams, Ben Wrightexplores the "Ten Commandments of Great Sales" from 1989 and assesses their relevance in the modern sales landscape of 2025. Drawing on his extensive experience, Ben offers valuable insights into how these core principles have withstood the test of time—or adapted to meet today’s challenges—providing crucial lessons for sales leaders looking to build high-performing teams. Thisepisode offers practical advice aimed at boosting sales

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26:15

Episode 104: What is Visibility and Why is it So...

Sales Process Made Simple with Ben Wright ·

2025/02/25

In this episode of Stronger Sales Teams, Ben Wright engages in a conversation with Jemimah Ashleigh, a renowned expert in visibility and personal branding, to delve into the complexities of establishing and sustaining a high-performing sales team.Jemimahprovides listeners with a fresh perspective on how visibility and personal branding can significantly drive sales success. Jemimah shares proven techniques to enhance a sales team’s performance, highlighting the influential role of media,

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24:11

Episode 103: Setting Ourselves Up for Team Growth...

Sales Process Made Simple with Ben Wright ·

2025/02/18

In this episode of Stronger Sales Teams, Ben Wrightexplores the strategies and techniques behind building exceptional B2B sales teams. Ben shares a powerful framework for developing sales teams based on behavioural change, strategic goal setting, and performance assessment.His discussion outlines how this systematic approach can guide sales managers and their teams through a transformative journey. By employing the team step model, which includes strategy, energy, and talent, sales leaders

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25:44

Episode 102: Selling Without Selling, With Phil Ohren

Sales Process Made Simple with Ben Wright ·

2025/02/11

In this episode of the Stronger Sales Teams podcast, host Ben Wright sits down with marketing expert Phil Ohren to delve into the intersection of marketing and sales. The conversation explores how digital strategies can be integrated into sales processes, the critical role of data in crafting bespoke customer experiences, and the importance of aligning sales and marketing teams. Phil offers valuable insights into modern marketing approaches and sales funnels, setting the tone for an

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24:23

Episode 101: How to Improve Your Storytelling Skills

Sales Process Made Simple with Ben Wright ·

2025/02/04

In this episode of Stronger Sales Teams,Ben Wright explores the timeless craft of storytelling and its crucial role in B2B sales. Ben begins by highlighting the importance of storytelling in both personal and professional contexts, underscoring how a well-crafted narrative can elevate engagement in any environment. Drawing on his own experiences and industry knowledge, Ben offers listeners practical advice on creating powerful stories that resonate with audiences.Key Takeaways:Always

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51:24

Episode 100: Our Top 3 Episodes Re-Packaged Into the...

Sales Process Made Simple with Ben Wright ·

2025/01/28

In the highly anticipated 100th episode of the Stronger Sales Teams podcast, host Ben Wright brings you an unmissable blend of expertise from three powerhouse professionals: Steve Plummer, Akeem Shannon, and Nick Capozzi. This special milestone episode dives deep into the game-changing skills of storytelling, persuasive communication, and cutting-edge marketing strategies – all packed with insights that will supercharge your sales team’s performance and engagement.Get ready for an

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24:35

Episode 99: How Can You Design a Remuneration Package...

Sales Process Made Simple with Ben Wright ·

2025/01/21

In this episode of Stronger Sales Teams, Ben Wright shares his insights on creating sales incentive programs that really work. With years of experience working with startups, fast-growing businesses, and established companies, he offers practical tips on designing pay strategies that align with company goals, boost team morale, and deliver outstanding sales results. This episode is a goldmine of advice on shaping sales incentive structures for businesses at any stage – whether you’re just

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22:25

Episode 98: Building a Strategy That Your Team Will...

Sales Process Made Simple with Ben Wright ·

2025/01/14

In this episode of Stronger Sales Teams,Ben Wright explores the critical role of strategic planning in aligning sales teams’ objectives with the broader goals of the business. As the new year commences, Ben underscores how crafting clear, actionable, and effective strategies can turn business aspirations into measurable results. He highlights common challenges in strategic planning, stressing the importance of prioritisation and focus to avoid the pitfalls of spreading resources too thin

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21:15

Episode 97: The Opportunity Many Sales Teams Overlook...

Sales Process Made Simple with Ben Wright ·

2025/01/07

In this episode of Stronger Sales Teams,Ben provides valuable guidance for sales managers on how to maximise existing customer databases to drive revenue growth. He explores the potential of re-engaging past customers and prospects, transforming previous interactions into profitable sales opportunities.Ben masterfully demonstrates how to use data to revive dormant customer relationships, highlighting the critical role of a reliable CRM system such as Salesforce, HubSpot, or Zoho. He offers

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19:31

Episode 96: How to Start 2025 in the Best Possible...

Sales Process Made Simple with Ben Wright ·

2024/12/31

To kick off an exciting year ahead, Ben Wright presents the 2025 episode of the Stronger Sales Teams podcast, focusing on the core essentials of B2B sales management. Ben delivers a compelling narrative for sales leaders, revisiting the key factors that contribute to high-performing sales teams. As the festive season draws to a close, this episode is a crucial resource for those looking to refine their strategic approach to sales by emphasising the importance of aligning team goals with

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23:16

Episode 95: The Top 3 Christmas Wishes on Sales...

Sales Process Made Simple with Ben Wright ·

2024/12/24

Merry Christmas!!! In thisspecial festive edition of the Stronger Sales Teams podcast, Ben Wrightoffers a timely discussion that resonates with the personal and professional goals of sales leaders during the holiday season. He reveals the Three Christmas Wishes that are top of mind for many sales leaders as they look ahead to the new year: improving pipeline quality, fostering team hunger, and finding personal balance.Throughout the episode, Ben explores the deep desire for sales teams to

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23:49

Episode 94: Nailing The Buyers Process to Monetise...

Sales Process Made Simple with Ben Wright ·

2024/12/17

In this episode of Stronger Sales Teams,Ben Wright is joined by Matthew Whyatt, a distinguished sales leader from Australia renowned for his expertise in crafting high-impact sales strategies. The discussion kicks off with Matthew offering valuable insights into the science of buyer-centric selling, effective sales leadership, and his broad experience across various industries. The conversation takes a deep dive into the concept of the "buyer's process," stressing the critical importance of

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24:50

Episode 93: Closing More Deals at the "Pointy End' of...

Sales Process Made Simple with Ben Wright ·

2024/12/10

In this episode of the Stronger Sales Team, Ben Wrightoffers up somevaluable strategies for closing deals as the year comes to a close. As the Christmas period approaches. He discusses effective negotiation strategies and highlights the importance of maintaining robust pipelines that accurately reflect business potential.The episode further delves into the optimal timing and approach for introducing pricing in sales conversations, with practical advice on aligning with client budgets from

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28:35

Episode 92: A Powerful Way To Make Sure Your Sales...

Sales Process Made Simple with Ben Wright ·

2024/12/03

In this episode of Stronger Sales Teams,Ben delves into a practical exercise that can be used to improve and refine your sales process. As the year concludes, sales teams are in a prime position to evaluate their accomplishments and devise strategies for the forthcoming year. Ben introduces a review exercise that is both simple and effective, with the objective of identifying areas that require refinement.Key Takeaways:Consider a structured review of your sales process at the end of the

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27:42

Episode 91: Close First Then Present with Wes Schaeffer

Sales Process Made Simple with Ben Wright ·

2024/11/26

In this episode of Stronger Sales Teams,host Ben Wright introduces Wes Schaeffer, also known as "The Business Fixer", to deliberate on practical strategies for improving B2B sales. Wes illustrates the significance of segmenting the sales process into distinct, manageable segments through a variety of personal and professional experiences.Throughout the course of the discussion, Wes Schaeffer divulges details about the strategies that have consistently increased his close rates. He provides

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26:18

Episode 90: Navigating the Fog of Growth through...

Sales Process Made Simple with Ben Wright ·

2024/11/19

In this episode of Stronger Sales Teams, host Ben Wright engages with Mike Latch to explore the complexities involved in establishing an effective sales process and the role of technology in business scaling.Emphasising the importance of integrating a structured sales process with technology, Mike presents straightforward strategies that are accessible for businesses of all sizes. The conversation underscores the significance of onboarding programmes, scalable processes, and the strategic

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29:23

Episode 89: The Best Negotiation Framework I’ve Seen...

Sales Process Made Simple with Ben Wright ·

2024/11/12

In this episode of Stronger Sales Teams, Ben Wright engages in a discussion with Brian Dietmeyer about the intricacies of negotiation strategies within the B2B sales landscape. Brian, the CEO of CloseStrong and a distinguished negotiation strategist, imparts valuable knowledge drawn from his extensive experience in global negotiations, aimed at assisting sales leaders in developing effective teams. The episode explores the nuances of buyer tactics, with a particular emphasis on utilising

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23:23

Episode 88: Growing Your Sales Team without...

Sales Process Made Simple with Ben Wright ·

2024/11/05

In this episode of Stronger Sales Teams,Stephen shares his extensive knowledge on the development and management oflarge sales teams, focusing on effective recruitment and onboarding processes. He highlights his company’s innovative strategy for scaling field teams while maintaining quality. Ben and Stephen examine the intricacies of sales management and team development, providing valuable strategies for sales leaders aiming to improve their recruitment and onboarding practices.About the

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19:44

Episode 87: My Top 15 Nurturing Activities To Keep...

Sales Process Made Simple with Ben Wright ·

2024/10/29

In this episode of Stronger Sales Teams,host Ben Wright explores the complexities of lead nurturing, a crucial element of effective B2B sales management.Ben highlights the essential process of nurturing leads from initial contact to meaningful engagement with prospective customers. He presents a comprehensive list of 15 actionable strategies designed to empower sales managers in enhancing team productivity and cultivating enduring customer relationships.Key Takeaways: The personalised

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24:05

Episode 86: My Top 15 Lead Generation Activities...

Sales Process Made Simple with Ben Wright ·

2024/10/22

In this episode of Stronger Sales Teams,host Ben Wright outlines his top 15 lead generation strategies that have consistently proven effective. He underscores the significance of thorough preparation and persistence while moving away from traditional approaches such as cold calling and social media outreach, encouraging sales professionals to adopt innovative methods. Key Takeaways: Effective lead generation requires grit, determination, and consistent effort, often needing multiple

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