x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing B2B Technology

Mike Maynard, Napier

Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.

business marketing

All Episodes

25:59

Interview with Sharekh Shaikh at CleverX

Marketing B2B Technology ·

2023/07/10

Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. Sharekh Shaikh, founder of CleverX, discusses how his platform aims to provide market research teams with complete control of the quality and reliability of their research with access to top-level business professionals. About CleverX CleverX is an audience discovery platform for market and product research teams, connecting researchers with >20K senior

en

23:21

Interview with Bonnie Crater at Full Circle

Marketing B2B Technology ·

2023/07/03

Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline opportunities and clarifies what attribution means and what to consider when selecting an attribution model. She also shares the best piece of advice that she has received as a marketer and the insights she would give to someone starting their career.

en

26:52

Interview with Farzad Rashidi at Respona

Marketing B2B Technology ·

2023/06/20

Farzad Rashidi, Lead Innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation platform Visme. He shares top tips for getting good quality backlinks and creating backlink campaigns that benefit both the requesting business and the providing business. He also shares how to capitalise on current trends and discusses a successful campaign involving Game of Thrones that dramatically increased Respona's page rankings.

en

25:56

Interview with Evan Kramer at MotionPoint

Marketing B2B Technology ·

2023/06/12

Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translation can have. He also explains the impact translation can have on conversions and why you should measure the impact to determine the level of translation required.

en

25:23

Interview with Morgan McLintic at Firebrand

Marketing B2B Technology ·

2023/06/01

Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack and why choosing the wrong products can result in losing visibility of what is and isn't working. He also shares his optimistic views on how AI may change the marketing landscape and why this makes technology exciting again.

en

29:37

Interview with Domenica Di Lieto at Emerging Comms

Marketing B2B Technology ·

2023/05/23

As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the region? Domenica Di Lieto, CEO of leading Chinese marketing consultancy Emerging Comms, shares her experience and advice on growing businesses in China. From choosing the correct channels to the importance of localisation, Domenica provides an overview of the differences marketers should consider when working with the Chinese market.

en

21:38

Interview with Haralds Gabrans Zukovs at Credolab

Marketing B2B Technology ·

2023/05/11

Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality traits. He also describes how the additional insight can enhance marketing personas. Haralds and Mike also discuss machine learning and AI, their impacts, benefits, and limitations.

en

39:58

Interview with Jeff Day at Act-On

Marketing B2B Technology ·

2023/05/04

When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider when selecting a platform. He explains the buyer journey, what customers need at each stage and how to create automated programs that encourage a buying decision. Find out how to use data to identify what is engaging customers and inform where you send them next.

en

24:14

Interview with William Hearn at Sendinblue

Marketing B2B Technology ·

2023/04/12

William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform. The marketing automation market is increasingly crowded, and William discusses how Sendinblue positions itself to stand out amongst competitors. Find out some of the different requirements for B2B and B2C marketers and how B2B can benefit from replicating B2C campaigns. William also discusses some of the most effective campaigns he has seen and some of the simple techniques that can have a huge

en

24:05

Interview with Ruben Vardanyan at Joomag

Marketing B2B Technology ·

2023/04/05

Ruben Vardanyan, Founder and CEO of digital publishing platform Joomag, shares how the traditional PDF has evolved in a more mobile-focused world and how interactive alternatives benefit both marketers and their customers. He discusses the increasing requirements marketeers demand from their content, and how thoughtful personalisation leads to higher conversion rates. Find out how to optimise content based on reader behaviour and why we must educate businesses on how the digital world works.

en

30:42

Interview with Mark Williams-Cook at AlsoAsked

Marketing B2B Technology ·

2023/03/21

Mark Williams-Cook, Founder of SEO tool AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature and how this information can be useful beyond just SEO. He shares his journey to founding AlsoAsked and the advice he would give to someone just starting out in marketing or communications.

en

27:30

Interview with Abhi Godara - Rytr

Marketing B2B Technology ·

2023/03/10

AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content generator, shares his thoughts on the future of AI, and explains the technology behind Chat GPT and how other platforms, such as Rytr, build on this technology. He also shares how to get the most out of AI-powered content and why being aware of its limitations is important.

en

21:36

Interview with Rena Fallstrom - Pure Storage

Marketing B2B Technology ·

2023/03/01

Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry dramatically expanded and how she collaborates with the international team to ensure communications are tailored to each region and no valuable region is ignored. Discover why working with analysts can be beneficial and hear some top tips on how to build relationships with the analyst community, to ensure a beneficial working relationship.

en

37:59

Interview with Mark Stouse - Proof Analytics

Marketing B2B Technology ·

2023/02/15

Mark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line. Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.

en

21:26

Interview with Karthik Suresh – Ignition

Marketing B2B Technology ·

2023/02/02

Karthik Suresh is Co-Founder and Chief Product Officer at Ignition, a go-to-market platform automating the product launch process. Karthik explains how noticing a gap in the SaaS market for a tool supporting product marketeers led to Ignition's development. He discusses the pros of working in start-ups versus large corporations, and what marketers should consider when undertaking a product launch. Karthik also shares how to approach putting together a go-to-marketing plan, from establishing a target

en

28:06

Interview with Jeffrey Mack – Agility PR

Marketing B2B Technology ·

2023/01/16

Jeffrey Mack, VP of Marketing at Agility PR, discusses the benefits of having a PR platform that integrates distribution with measurement, and how measurement is becoming a critical component in successful PR strategies. He discusses how measuring PR success is evolving from traditional quantitative AVE data to more qualitative data and how marketing teams can benefit from this shift. Jeffrey also shares his thoughts on the future of trade publications and why marketeers may have more impact from

en

28:06

Interview with Jason Byer – Crowdspring

Marketing B2B Technology ·

2023/01/06

At a time when attention spans are shortening and competition rising, having great design assets can be vital to a successful marketing campaign. Jason Byer, Marketing and Partnerships Manager at crowdspring, discusses how businesses can produce great designs whilst sticking to strict brand style guides, and the importance of the creative brief. He also shares why he thinks marketers shouldn’t get hung up on the tactics and the advice he would give to someone just starting out in their marketing

en

28:01

Interview with Sam Oh – Ahrefs

Marketing B2B Technology ·

2022/12/14

As more people understand the value of SEO, competition increases. Sam Oh, VP of Marketing at Ahrefs, discusses Ahrefs’ commitment to reliable data and how bad data can lead to bad decisions. He also offers advice on how marketeers can approach SEO campaigns and how impactful SEO fundamentals and basics can be for companies.

en

37:25

Interview with Darby Sieben – Unbounce

Marketing B2B Technology ·

2022/12/01

The internet is an increasingly crowded place, with competition rising and ad costs increasing. Ensuring landing pages are as optimised as possible is more important than ever. Darby Sieben, Chief Product Officer at Unbounce, shares top tips and insights about creating effective landing pages. Darby shares how Unbounce continues to evolve to build tools that drive better conversions for marketeers, and his opinion on how pop-ups can be used for success. He also shares the advice he has gained

en

25:24

Interview with Terri Delfino – FormAssembly

Marketing B2B Technology ·

2022/11/14

Terri Delfino, Chief Marketing Officer at FormAssembly, discusses what makes FormAssembly stand out amongst its competitors and how marketers can integrate forms into their marketing automation and CRM systems like Salesforce. Terri talks about the importance of branding forms, and how features like pre-fills give customers a better experience. She also shares details around the need to be compliant with legislation, such as GDPR, is driving more people to tools like FormAssembly, where it is harder

en

128 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...