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PODCAST

Marketing B2B Technology

Mike Maynard, Napier

Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.

business marketing

All Episodes

29:58

Unlocking ABM Success in B2B Marketing: Insights from...

Marketing B2B Technology ·

2026/02/27

Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing.She unpacks the evolution of Influ2’s platform, highlighting how it enables marketers to target specific decision-makers, build dynamic audiences, and track contact-level intent and engagement with precision. Anna explains why this shift—from account-level to person-level marketing—has been critical for delivering more relevant, measurable campaigns. Throughout the

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25:35

Harnessing AI for Video Editing: Insights from...

Marketing B2B Technology ·

2026/02/09

Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports semi-professionals and professionals in producing high-quality video content. Anton emphasizes the importance of combining AI-generated content with user-driven editing to enhance video quality and engagement. The episode also covers common mistakes marketers make in video production and offers insights into the future of video content

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24:52

The Future of B2B Buyer Experiences: ABM, AI and...

Marketing B2B Technology ·

2026/01/30

Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate their purchasing journey without traditional barriers like content gating.The discussion highlights significant changes in B2B marketing over the past four years, particularly the advancements in AI capabilities. Katie emphasizes the importance of focusing on pipeline generation rather than traditional lead metrics and the necessity of building strong

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29:30

Transforming B2B Marketing with Data-Driven Insights...

Marketing B2B Technology ·

2026/01/12

Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the platform goes beyond traditional metrics to provide deep insights into user behavior. Alexandra explains the importance of understanding customer needs and the role of data-driven decision-making in acquisition, retention, and monetization strategies.She discusses the evolving role of marketing leaders, the significance of regionalization in messaging,

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25:56

The Future of Marketing: AI, Audience Understanding,...

Marketing B2B Technology ·

2025/12/16

Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands understand audience interests, media preferences, and influencer relationships to drive more effective marketing strategies.She highlights the importance of an audience-first approach, especially in B2B marketing, where looking beyond job titles to understand people as individuals leads to more authentic and meaningful connections. Andrea also breaks down

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23:58

Why B2B Needs Its Own Social Media Platform – Adi...

Marketing B2B Technology ·

2025/11/21

Oktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for the needs of B2B marketers—where relationships, attribution, and measurable business impact matter most—and how its social suite unifies publishing, employee advocacy, and social listening in one platform.Adi also shares how Oktopost empowers employees to become authentic brand ambassadors, strengthening

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29:06

Mastering Social Media in B2B – Emily Thompson –...

Marketing B2B Technology ·

2025/11/04

Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content.She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success. Emily also highlights how CoSchedule’s AI-driven workflows help teams streamline planning,

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25:54

The Role of Video in Engaging Customers – RS Raghavan...

Marketing B2B Technology ·

2025/10/28

RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video creation as easy as building a PowerPoint.RS explains how Animaker has evolved from a simple editing tool into an AI-powered platform that lets anyone generate videos from text prompts, turning what once took weeks into minutes. He discusses how marketers use video to boost engagement across sales, training, and social media, and why storytelling

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27:06

The GEO Goldrush – How Generative AI Is Changing...

Marketing B2B Technology ·

2025/10/10

As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike Maynard to explore how this change is transforming the way brands build visibility.Leah shares how her background in tech and agency leadership led to the creation of Brandi, a platform that helps companies influence how AI engines like ChatGPT, Gemini, and Claude understand and present their brands. She explains why Generative Engine Optimization (GEO)

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27:16

The Power of Gifting in B2B Marketing: Insights from...

Marketing B2B Technology ·

2025/09/25

Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections.Ben also discusses Reachdesk’s marketing strategy, the role of AI in modern marketing, and why personalization, creativity, and genuine relationship

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23:07

Unlocking Data: How to Simplify Data Integrations –...

Marketing B2B Technology ·

2025/09/16

For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats up hours that could be better spent on strategy.Andy Cloke, founder of Data Fetcher, joins the podcast to explore how no-code integrations can transform the way marketers work with data. Andy shares how Data Fetcher makes it simple to connect Airtable with your popular platforms, automatically update

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30:52

From Curiosity to Conversion: The Power of...

Marketing B2B Technology ·

2025/08/28

In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as a global player in the MarTech industry, emphasises the importance of data-driven decision-making, and explains how Kameleoon enables teams to easily build and test digital experiences.Collin highlights the challenges B2B companies face in adopting experimentation and the need for curiosity and a

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26:43

Transforming the Customer Journey: How Funnelytics is...

Marketing B2B Technology ·

2025/08/01

We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy.Mikael shares how the rise of multi-touch, non-linear customer journeys inspired Funnelytics, and how the platform goes far beyond funnel mapping to uncover what drives results. We explore how marketers are using visualization to align teams, boost performance, and turn complex data into clear, actionable insights. About

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27:04

The Future of B2B Marketing: Trust, AI & Human...

Marketing B2B Technology ·

2025/07/23

We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs.From the lasting power of podcasts to the shifting balance between brand and performance marketing, he explores the rise of human-centric strategies in B2B, the real impact of AI on MarTech, and why trust, influence, and advocacy are emerging as the new pillars of

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26:43

Unlocking Demand Generation: Strategies from Alex...

Marketing B2B Technology ·

2025/07/10

Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy.Learn how Insightful uses behavioral insights to refine personas, the evolving role of employee productivity tools, and how aligning sales and marketing on metrics drives better outcomes. Alex also shares a standout campaign

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27:39

Why B2B Needs to Embrace Experimentation –...

Marketing B2B Technology ·

2025/07/01

Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization.Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around internal bureaucracy and slower adoption of testing strategies, and why agility remains a key differentiator. Mike and Eddie discuss the critical role of

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28:29

Navigating the Future of Content Management - Mark...

Marketing B2B Technology ·

2025/06/23

Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI.He offers valuable advice for marketers, encouraging them to focus on personalization and to be ambitious in their campaigns. He also advised those starting their marketing careers to embrace failure as a learning opportunity and

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31:18

From Data to Decisions - Lars Grønnegaard - Dreamdata

Marketing B2B Technology ·

2025/06/11

Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales.They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though multi-touch attribution can be controversial. Lars explains how Dreamdata addresses the challenge of data overload in B2B marketing by building robust data

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33:17

Navigating Social Media Chaos - Emeric Ernoult -...

Marketing B2B Technology ·

2025/06/02

Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B marketers to focus on providing value through educational and entertaining content and offers practical advice for leveraging team members and influencers

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28:15

The Power of Brand Marketing: Transforming B2B...

Marketing B2B Technology ·

2025/05/21

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies.He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent

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135 results

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