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PODCAST

Deconstructing Data

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

business marketing

All Episodes

00:43:17

Decoding Your Marketplace: Unveiling the DNA of Your...

Deconstructing Data ·

2024/06/17

We're thrilled to welcome Paul Boynton, Co-Founder of Company Search Incorporated, to Deconstructing Data. Paul discusses how his company provides in-depth global business intelligence from thousands of data sources. We covered topics like data enrichment, supply chain analysis, and the importance of local partnerships for gaining insights that static data lacks. Topics: 1. Sourcing Data: Obtaining Information Categories 2. Enriching Data: Industry and Research 3. Trade Data Usage: Relevance

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00:41:47

Evaluating Podcasts: AI, Sponsorships and Brands with...

Deconstructing Data ·

2024/06/10

This week we welcome Pat LaCroix, Executive Vice President at Seekr Technologies.We discussed Seeker's approach to developing reliable and transparent AI models by training them on verified data that aligns with principles like journalistic standards. We talked about the problem of misinformation spreading due to models being trained on inaccurate data from popular yet unreliable sources, and how Seeker's methodology can help address this issue and expand opportunities for ethical

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00:36:39

Best Data Tips for Fast Growth to Finish 2024 with DJ...

Deconstructing Data ·

2024/06/03

This week we welcome multi-passionate entrepreneur DJ Kim, Founder of Cherry Assistant. In this episode, DJ shared his experiences founding and selling several successful companies, offering tips on validation, automation, and adopting B2C strategies. DJ provides aspiring founders with advice on getting started and avoiding common mistakes based on his own entrepreneurial journey over the past decade.

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00:42:25

Strategy in Motion: AI, ML, First-Party and B2C Data...

Deconstructing Data ·

2024/05/26

In this episode of the Deconstructing Data podcast, we hosted Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence. As a Forbes 30 Under 30 honoree, Rocco brought a wealth of digital marketing expertise to the conversation around leveraging first party data, AI, and consumer behavior tactics.Some key takeaways: - Companies must better utilize their own customer data for personalized experiences. - AI and machine learning are revolutionizing data analysis and decision making

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00:46:34

Revolutionizing Marketing: The Power of...

Deconstructing Data ·

2024/05/20

This week we are featuring Nick Stoltz Chief Strategy Officer at Measured. Nick brings a wealth of experience as a growth hacker, creating success for companies, teams, and technology products through strategic vision, marketing, operations, product commercialization, and business development. He has been instrumental in driving revenue and implementing systems and processes that enhance customer success and bottom-line growth. His expertise spans the marketing ecosystem, including technology,

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00:43:24

Utilizing Data: Simplifying Marketing and Advertising...

Deconstructing Data ·

2024/05/15

This week we welcomed guest Jamie Thomas, CEO and co-founder of Cognito Forms. Jamie explained how he started out studying aerospace engineering but found his passion was in software development and web consulting. He and his co-founder noticed a common need among their clients for customizable software solutions and that inspired them to create Cognito Forms. Their goal is to empower non-technical people to build their own tailored forms and workflows to manage data more efficiently. Conversation

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00:38:15

Creative Testing: Brand, Advertising and Data with...

Deconstructing Data ·

2024/05/06

Get ready for a creative conversation about data-driven strategies for brands and advertising!! We're thrilled to welcome advertising expert Kylie Kullack, Head of Client Engagement at Struck to the show. With nearly 30 years of experience helping companies refine their brands, Struck takes a thoughtful, research-based approach to driving business results. Kylie shared fascinating insights from her career trajectory, from working in media in New York to leading client initiatives for Struck

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00:44:17

Data-Driven Core Values for Marketing Success with...

Deconstructing Data ·

2024/04/29

Get ready to dive deep into the data-driven strategies behind marketing success with Narine Galstian, CMO of SADA, An Insight company.We'll discuss how organizations can leverage data analytics to shape their core values and transform their marketing. Discussion topics include: Data-Driven Core Values: Marketing Organization AI: Impacts on Creative Process Performance Indicators: Tracking Success of Marketing Tech Stack

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00:44:03

Retail: What Drives Buying Behaviors with Chris Daly,...

Deconstructing Data ·

2024/04/22

Join us for an insightful discussion with our guest, Chris Daly, Founder of I Want That! Chris is a wealth of knowledge when it comes to retail merchandizing, pricing and marketing. We'll explore the world of consumer behavior and what motivates people to buy at different price levels and the importance of discounting the right way to maintain your profit margin. Tune in for tactical tips you can test on your retail initiatives right away. Conversation topics include: Consumer Behavior and

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00:44:02

Advancing an Identity Power Shift with Rod Boothby,...

Deconstructing Data ·

2024/04/15

We are thrilled to have Rod Boothby, CEO and Co-Founder of IDPartner Systems with us this week on the Deconstructing Data podcast for what promises to be an insightful and empowering conversation."The internet was not designed with an identity layer." This has led to on overwhelming amount of internet fraud. Rod's solution to this ever growing problem is to leverage the strength of the banking system's fraud protection. Find out how in this week's episode! Conversation

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00:44:51

High Growth Firms Excel in Marketing, R&D, and Data...

Deconstructing Data ·

2024/04/08

This week we welcome Elizabeth Harr from Hinge Marketing back to the Deconstructing Data podcast. Liz is here again to fill us in on their 2024 High Growth Study. In its ninth edition, this study is built to identify emerging trends in the professional services marketplace and determine what the fastest growing, most profitable firms do differently. We will be covering the following topics: 1. High Growth Firms Spend More on Marketing and Research 2. Data and Technology Remain Focus for High

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00:45:23

Data Dive: Human-Centered Digital Modeling with Dr....

Deconstructing Data ·

2024/04/01

This week we had the pleasure of talking to Dr. Kyle Allison, The Doctor of Digital Strategy. Dr. Allison is a professor of digital marketing strategies, which is where he gets his nickname. He also has years of experience running marketing strategies for companies such as Best Buy, TigerDirect, Dick's Sporting Goods and more. Get ready to explore the tech stack driving the advancements in digital marketing and gain invaluable knowledge to optimize your digital experiences. You can tune in for

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00:44:40

Breaking Down The Buzzwords of Data Science with Amit...

Deconstructing Data ·

2024/03/25

This week we welcome Amit Deshpande to the podcast. Amit brings a wealth of expertise to our discussion as we delve into the intricacies of data science and its terminology to make it more accessible to all.This week's Conversation TOPICS include: Post-Cookie Era: AI Integration Strategies With all the developments with AI, what are the top implications or possibilities for marketers? How are you making AI real for your clients? Channels Data Analysis: Machine Learning Actionability With AI

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00:47:57

AI Marketing Leadership: Balancing Bold Ambition with...

Deconstructing Data ·

2024/03/18

Today on Deconstructing Data, we're thrilled to welcome Jacqueline Woods, Chief Marketing Officer of Teradata. Jacqueline has had senior roles in Fortune 500 companies and her achievements are widely recognized, from being named among the 10 Most Successful Business Women Making a Difference in 2022 by cioviews.com to being listed in the TOP 100 Executive Women in Tech to Watch in 2023. Conversation TOPICS: AI Era: Trust in Data Human-Centric Data Lineage Leadership: AI for Customer Value

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00:46:48

Mastering GTM Strategy with Intent Data with Jeff...

Deconstructing Data ·

2024/03/11

Don't miss this insightful episode with Jeff Marcoux, Teacher of B2B Marketing at Oregon State University and former CMO at Bombora. Jeff joins us to explore critical strategies for leveraging intent data to boost your go-to-market strategy. Tune in now for practical tips you can instantly apply to enhance your GTM strategy using intent data. Conversation TOPICS include: Intent Data: GTM Strategy Integration Data Quality: Importance and Privacy Buyer Committee Insights: Leveraging

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00:44:44

Data Architecture: Target the Right Customer with Max...

Deconstructing Data ·

2024/03/04

Join us for an exhilarating episode of Deconstructing Data as we welcome our amazing guest, Max Gomez Montejo, to the show. Max is CMO at Next Net Media and brings a wealth of expertise and insights to the table. Max’s innovative, data-driven approach transforms brands, including The HOTH, a leading search engine marketing company and Authority Builders. They boost businesses with services like SEO, PPC, content creation, and offer an SEO reseller program. Max’s experience spans e-commerce, travel,

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00:47:12

Audiences, Middleware, CX and the Automotive Industry...

Deconstructing Data ·

2024/03/01

In this episode, we’re thrilled to be joined by Atul Patel, CEO and Co-Founder of Orbee.He's an expert in middleware and customer experience in the automotive industry. We’ll get into how automakers are using data to automate creative generation and audience segmentation as well as: What role does Middleware play in the automotive industry? What is the role data plays in improving the customer experience? How can data help automate things like creative generation or audience segmentation?

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00:38:50

Measuring Inclusivity: KPIs for Gender Equality with...

Deconstructing Data ·

2024/02/19

This week, we are excited to welcome Latha Sarathy, Chief Research Officer of the Association of National Advertisers, to the podcast.Latha has built a career in advertising research with a purpose! In this episode you will hear how Latha has reshaped the advertising industry with her groundbreaking gender equality research for SeeHer and the ANA. Topics include: 1. Gender-Inclusive KPIs: Marketing Insights 2. Integrating Data for Inclusive Advertising 3. Strategizing Inclusivity: Brands and

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00:41:58

Boost Efficiency: Data Quality & Continuous...

Deconstructing Data ·

2024/02/12

Deconstructing Data is proud to welcome 🌞Sara Hanks, LSS MBB Senior Director, Project Management at GE Transportation, a Wabtec company. Leading a team of project managers who break down functional barriers to solve business problems, with technology based solutions. Sara's approach combines tools from the Lean Six Sigma toolkit, as well as Project Management from PMI and design thinking. Our conversation with Sara will cover the spectrum from maximizing output with minimal input, ensuring data

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00:42:19

Humanizing Data-Driven Agency Leadership Techniques...

Deconstructing Data ·

2024/02/05

Today we welcome Barbara Cavness, the visionary CEO of (un)Common Logic on Deconstructing Data. Barbara's journey epitomizes the essence of a purpose-driven leader in the digital age. In this episode, we'll talk about the core principles that Barbara has embraced to set a compelling vision for her agency. We explore her unique approach to humanizing performance-based businesses, her commitment to building strong, engaged teams, and her innovative strategies for fostering a culture where

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168 results

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